47. When Donors Turn Away from Nonprofits: Why People Turn to Alternative Forms of Generosity with Lynne Wester
Nearly a half-million people and counting have chosen to help Ukrainians by booking Airbnb rentals in that war-torn country. Why? On this episode of the What the Fundraising podcast, my guest Lynne Wester and I untangle some of the factors behind this impulse to give 1:1 rather than through traditional nonprofit organizations. The founder of Donor Relations Guru, her team partners closely with nonprofits large and small to develop a sound strategy, leveraging technology to create meaningful, sustained donor engagement. In many cases, it all starts with a step-by-step plan that honors “small…
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