Ep. 472: Building an Outdoor Brand from Scratch - James Collie

Adventure Sports Podcast · Jan 25, 2019 · 50m

Hiking, Backpacking: James Collie Founds ICEMULE Coolers – From Garbage Bag Ice Fail to World's Best Wearable Cooler, Solving Wet Pack Problem After 20 Years, Building Outdoor Industry Brand from Scratch.

I don't know about you, but after a long hike in the sun, an ice cold drink sounds pretty spectacular.

In an effort to do just that, James Collie noticed there weren't any products on the market to make that easy to accomplish. He decided to put garbage bags inside his day pack to hold ice. The results were dismal. He had a soaking wet back, wet gear, and an overall terrible experience…