Episode 42: GT Dave, Founder & CEO GT's Living Foods

Hurdle with Emily Abbate · Feb 11, 2019 · 56m · transcript

Today, GT Dave is often referred to as the “king of kombucha.” But in late 1994, he was brewing small batches of the fermented tea in his parents’ kitchen. At the time, his mom was diagnosed with a highly aggressive form of breast cancer. When she healed, she shared with doctors that she’d been drinking her son’s very pungent, homemade tea that experts said helped her fight the battle. As a teenager, GT became one of the first people to mass market the beverage. Today, kombucha sales exceed $600 million globally according to Inc., and GT’s commands about half of that. In episode 42, the…