Doug Vail, The Customer Defines Your Value Prop

Sales Lead Dog Podcast · Feb 1, 2021 · 34m

How does the transition to private equity change an organization? On this episode of Sales Lead Dog, Doug Vail, Chief Revenue Officer at Industrial Inspection & Analysis, talks with host Chris Smith about his unexpected move to sales leadership as a result of a private equity buyout, and how private equity puts the company focus on continued growth -- even in times of hardship.

Doug, who started his career as a mechanical engineer, never imagined that one day he would be the CRO of a rapidly expanding business like IIA. But he does credit his engineering background to his methodical sales…