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Latest / X-Factor Marketing With Wendy Forsythe

Love Is a Business Strategy: Steve Farber on Extreme Leadership & Doing What You Love

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Steve Farber has spent decades making the case for what he calls the most dangerous idea in business. Love is a business strategy. Not as a metaphor. Not as a brand value. As a genuine, practiced commitment to the people you lead and serve. In this episode, Steve breaks down the LEAP framework (cultivate love, generate energy, inspire audacity, provide proof), the concept of Greater Than Yourself, and why real estate agents are uniquely positioned to…

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