Eggs 360: The Power of Emotional Connections with Customers with Jason Friedman
Jason Friedman, founder and CEO at CX formula, shares his journey from working in theater to applying theatrical principles to business. He emphasizes the importance of intentionality and focusing on the customer experience. By reverse engineering the desired customer reaction and scripting the ideal customer journey, businesses can create powerful and authentic experiences. Friedman also highlights the value of using multiple senses to enhance the customer experience and the importance of finding moments for over-delivery that are well-received. He encourages businesses to focus on their…
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