Latest / Best of Business / Michal Garvey: Foodprint founder unveils 'Mystery Bags' designed to help consumers and hospitality sector
Transcript
- 0:09Speaker 1: You're listening to a podcast from News Talk sed B.
- 0:12Speaker 1: Follow this and our wide range of podcasts now on iHeartRadio.
- 0:16Speaker 2: Hospitality businesses are struggling, consumers are feeling the pinch with
- 0:20Speaker 2: the cost of living, and food waste is a huge problem. Well,
- 0:23Speaker 2: my next guest has come up with a unique way
- 0:25Speaker 2: to battle all three. Enter the Mystery Bag. They are
- 0:29Speaker 2: the new creation by food Print founder Michael Garvey. Food
- 0:32Speaker 2: Print is an app that partners with local eateies to
- 0:36Speaker 2: sell their leftover food at a discounted prices. You probably
- 0:39Speaker 2: are using them, and mystery Bags are their new offering
- 0:42Speaker 2: to further help both hospitality and consumers. And Michael is
- 0:45Speaker 2: with me. Now, good morning, it's MARII I Francisca. Thanks
- 0:48Speaker 2: for having me. How did mystery Bags come about?
- 0:50Speaker 3: Yeah, so this is something we've been sort of testing
- 0:53Speaker 3: with our audience for a while. The idea of a
- 0:56Speaker 3: mystery bag something that's been going a little bit viral
- 0:59Speaker 3: over on the old TikTok recently, Okay, and we wanted
- 1:02Speaker 3: to find a way of really simplifying our platform that's
- 1:05Speaker 3: already really easy to use, but making it even easier
- 1:07Speaker 3: for eating, allowing consumers to kind of add a little
- 1:11Speaker 3: bit of fun and sustainability into their ability to eat
- 1:14Speaker 3: out during this cost of living and climate crisis.
- 1:18Speaker 2: Okay, so what are they what's on offer?
- 1:20Speaker 3: Yes, so basically, as you said in the intro, food
- 1:23Speaker 3: Print partners with eateries and when they've got surplus food,
- 1:26Speaker 3: they need to find a way of selling it, and
- 1:28Speaker 3: food Print is a solution there. But things can sell,
- 1:31Speaker 3: things can change really quickly in a hospitality business, and
- 1:34Speaker 3: so the idea of a mystery bag allows the eateries
- 1:36Speaker 3: to put something up and it really is a mystery,
- 1:39Speaker 3: So no two bags are going to be the same.
- 1:41Speaker 3: You usually expect to find around two between two to
- 1:44Speaker 3: four items in there, you know, and one day it
- 1:47Speaker 3: might be a salad and a muffin, the next day
- 1:49Speaker 3: it might be a pie and a sausage roll, you know.
- 1:51Speaker 3: And so you get that real sort of unboxing experience
- 1:54Speaker 3: with your food items every.
- 1:56Speaker 2: Day, like going back to school and opening the lunch
- 1:58Speaker 2: box and seeing what Mum's put in there for you exactly.
- 2:02Speaker 2: But I think it'll probably be more enjoyable. Is this
- 2:05Speaker 2: something that the businesses have been really happy to jump
- 2:08Speaker 2: on board or have they been asking you for something
- 2:10Speaker 2: like this.
- 2:11Speaker 3: Yeah, absolutely so. As I said, it really simplifies the
- 2:15Speaker 3: platform for the eateies and it just is a really
- 2:18Speaker 3: fun way for them to use it. And yeah, consumers
- 2:22Speaker 3: are also loving it in the testing that we've been doing.
- 2:25Speaker 2: So you make your purchase online and then you pop
- 2:27Speaker 2: in and you pick up the food exactly, do you
- 2:30Speaker 2: think that they'll take a look at the customer coming
- 2:31Speaker 2: and going, oh, I know them, they're like this bag
- 2:33Speaker 2: or they're like, I mean, it'll be interesting I see
- 2:35Speaker 2: what some of the times they do.
- 2:37Speaker 3: Yes, yes, and sometimes the eatery might even give you
- 2:39Speaker 3: a bit of a bit of a choice, depending on
- 2:42Speaker 3: what they've got and how things are going on their day.
- 2:44Speaker 2: Yeah, what are you hearing from the hospitality industry in
- 2:47Speaker 2: terms of where business is at?
- 2:48Speaker 3: Look, I don't think I need to tell you or
- 2:51Speaker 3: your listeners that business is tough right now. You know, anecdotically,
- 2:55Speaker 3: some of the businesses are telling us that they're down
- 2:57Speaker 3: sort of twenty percent on what they would have expected
- 2:59Speaker 3: or on last year. And obviously consumers are also feeling
- 3:02Speaker 3: the pinch at the moment. And so for those businesses
- 3:06Speaker 3: using food print as a way for those back cap
- 3:08Speaker 3: days when things don't go to plan. It's really beneficial
- 3:11Speaker 3: for them to be able to retain that value in
- 3:13Speaker 3: that food while also not allowing their food to go
- 3:17Speaker 3: to waste. You're not as devastating seeing food go to waste.
- 3:20Speaker 3: And it also has you know, it's got those monetary
- 3:23Speaker 3: implications for the business, but it also has a huge
- 3:25Speaker 3: implication on the climate crisis. And yeah, for the businesses,
- 3:29Speaker 3: it's also a great marketing opportunity. You know, we also
- 3:32Speaker 3: hear that food Print brings in new customers that they've
- 3:35Speaker 3: never seen before. So again, in that kind of in
- 3:38Speaker 3: this tight time, this you know, tight economic situation that
- 3:42Speaker 3: we have at the moment, it's really great for them
- 3:44Speaker 3: to be able to get their name out there to
- 3:46Speaker 3: a few more people.
- 3:47Speaker 2: Really positive thing, fixing lots of problems, food waste, the
- 3:50Speaker 2: declining hospitality sector, and our shrinking wallets, you know, making
- 3:56Speaker 2: it affordable. I can't quite believe it was twenty nineteen
- 3:59Speaker 2: when you launched food Print and came in here to
- 4:02Speaker 2: talk to me about it. How time flies. Absolutely, it
- 4:05Speaker 2: was like feels like just the other day. How have
- 4:07Speaker 2: the last five years gone.
- 4:08Speaker 3: Yeah, it's been a roller coaster, as it has been
- 4:10Speaker 3: for everyone, but no, it has been fantastic and I
- 4:13Speaker 3: am so grateful that I get to do what I
- 4:15Speaker 3: do every day and help support other businesses across the country.
- 4:19Speaker 3: We have grown food Print to several different regions around
- 4:22Speaker 3: the country, so you can now use the app between
- 4:25Speaker 3: Auckland and Dunedin and we're continuing to grow into other
- 4:29Speaker 3: regions throughout the rest of the year as well. So
- 4:32Speaker 3: keeping an eye on our social media is the best
- 4:33Speaker 3: place to see where we're going next and letting us
- 4:37Speaker 3: know if you want to see food Print in your
- 4:39Speaker 3: region if we're not there.
- 4:40Speaker 2: So if somebody hasn't heard of food Print before, just
- 4:43Speaker 2: explain it really quickly. You basically download the app, you
- 4:46Speaker 2: jump on board wherever you are in the country. It
- 4:48Speaker 2: will tell you the outlets exactly associated who might be
- 4:52Speaker 2: near you.
- 4:52Speaker 1: Yeah.
- 4:53Speaker 3: Yeah, So you can even follow your favorite eateries so
- 4:55Speaker 3: you can do a little search. You can use the
- 4:57Speaker 3: map for you to kind of scroll out, scroll around town,
- 4:59Speaker 3: see what's around. Once you add those eateries to your favorites,
- 5:03Speaker 3: you'll actually receive a push notification when they've got food available,
- 5:06Speaker 3: and we know that our customers love that because food
- 5:09Speaker 3: flies off the app in seconds, and so you do
- 5:12Speaker 3: often have to be really quick to grab that food.
- 5:15Speaker 3: Everything on the app is discounted from at least thirty
- 5:18Speaker 3: percent off. There are times when eateries will put food
- 5:21Speaker 3: on for sort of eighteen ninety even sometimes one hundred
- 5:24Speaker 3: percent discount. That is making it free, and that is
- 5:26Speaker 3: because those businesses just don't want to see that food
- 5:29Speaker 3: ending up in the bin. You know, it's their hard work,
- 5:31Speaker 3: it's their money, it's their time.
- 5:32Speaker 2: And the fly by pick it up and just pick
- 5:35Speaker 2: it up. Happen to get yourself a great meal or
- 5:37Speaker 2: a bit of a discount.
- 5:38Speaker 3: Absolutely.
- 5:39Speaker 2: Do you know how much food you have kept out
- 5:41Speaker 2: of landfall? Can you calculate that we can?
- 5:43Speaker 3: Normally the figure a say, share is that we've kept
- 5:46Speaker 3: about one hundred and seventy tons of emissions from entering
- 5:50Speaker 3: the atmosphere and warming the planet. So that's sort of
- 5:52Speaker 3: the main number that we focus on food based having
- 5:55Speaker 3: that impact on climate change. Yeah, means that that number
- 5:59Speaker 3: is the really important one for me.
- 6:00Speaker 2: Oh, good on you, Michael, Thank you for finding another
- 6:03Speaker 2: solution to help out the businesses. Thanks so much and
- 6:05Speaker 2: it's lovely to talk to you. That was Michael Garvey
- 6:09Speaker 2: foodprint do we just Google foodprint.
- 6:11Speaker 3: You can find us on our website which is foodprint
- 6:14Speaker 3: dot app or foodprint INZD on social media.
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