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How to Make Product Mockups That Build Trust
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
A digital product cannot be photographed, so every image on its page is a claim. What happens on delivery day when the picture promised a box, a dashboard, and a stack of printed pages, and the folder holds two files?
Sloane Mercer audits the product images of Lena, an invented home baker selling a costing workbook, and sets out the discipline of the honest mockup: a picture's implied claim must be true. She takes the standard offenders in turn, the three…
The skinny
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