Latest / Becker’s Healthcare Podcast / Building Sustainable Rural Healthcare Workforce Solutions
Transcript
- 0:00- Hi, everyone. This is Lucas Voss with Becker's
- 0:02- Healthcare. Thanks so much for tuning in to
- 0:04- the Becker's Healthcare podcast series. It's great to
- 0:06- have you. I'm excited to welcome doctor Ryan
- 0:08- j Gates to the podcast. He's the senior
- 0:10- vice president, executive dean of Western Governors University,
- 0:13- Levitt School of Health, where he oversees the
- 0:15- university's nursing and health programs.
- 0:18- He spent more than two decades in health
- 0:20- care starting as a clinical pharmacist before taking
- 0:22- on executive leadership across health systems and managed
- 0:26- care organizations with a focus
- 0:28- on population health value based care and rural
- 0:31- and underserved
- 0:32- communities. Doctor Gates, it's so fantastic to have
- 0:35- you. Thanks for being here. Thank you, Lucas.
- 0:37- Excited to, yeah, share some time with you.
- 0:40- Yeah. We have lots to talk about because
- 0:42- especially when we're thinking about rural health care
- 0:44- in The United States, there's a lot of
- 0:47- change happening specifically this year, but also then
- 0:49- heading into 2027.
- 0:51- Most certainly, the rural health transformation program obviously
- 0:54- is is bringing significant funding to rural health
- 0:57- care, which is great.
- 0:59- Where can that investment
- 1:01- help specifically with workforce shortages,
- 1:05- and where does that funding alone still fall
- 1:07- short a little bit as of today?
- 1:10- Yeah, Lucas. Well, you know, with
- 1:12- 47%
- 1:13- of our rural hospitals having negative contribution
- 1:16- margins, the temptation,
- 1:19- is to use this, you know, one time
- 1:21- funding to to have some immediate
- 1:24- impact.
- 1:25- But the consequence of those decisions could be
- 1:28- that it's just a drop in the bucket
- 1:30- and doesn't really contribute to
- 1:33- the long view sustainability
- 1:34- of health systems. So
- 1:36- I think it's really important for rural health
- 1:39- system leaders
- 1:40- to avoid that temptation,
- 1:42- to really
- 1:44- pause, reflect, and
- 1:46- strategize
- 1:47- around how this... How they could use this
- 1:49- one time funding
- 1:51- to create durable
- 1:53- long view solutions
- 1:54- and... That are sustainable beyond the end of
- 1:56- the five year funding window.
- 1:59- And so when you get into what are
- 2:01- some of the major
- 2:03- threats for sustainability
- 2:05- of a rural hospital, rural health system,
- 2:08- that's where you start in terms of what
- 2:10- can be constructed with this one time funding
- 2:12- to create
- 2:14- durability and sustainability for health system. And and
- 2:17- workforce is is always very central
- 2:20- to that problem and that issue.
- 2:23- And so, using this funding to create
- 2:26- a sustainable
- 2:27- Longview workforce solutions,
- 2:31- versus,
- 2:32- you know,
- 2:33- incentive dollars for sign on bonuses and relocation.
- 2:36- And
- 2:37- those might bring... And, you know, temporary
- 2:40- staffing.
- 2:41- Those are, again, immediate
- 2:43- easy button solutions.
- 2:46- But after a fiscal year, it's in the
- 2:48- vapor, and you're back to the same crisis
- 2:51- that you're in. So
- 2:53- creating,
- 2:54- sustainable
- 2:56- workforce solutions that really the foundation, in my
- 2:58- opinion,
- 3:01- is built around the local workforce.
- 3:04- The health system that I came from in
- 3:06- California,
- 3:07- large health system, largest health care district in
- 3:09- California,
- 3:11- over 5,000 employees.
- 3:13- You know, we had four
- 3:15- local nursing schools,
- 3:17- but they were all state funded.
- 3:19- And these local schools were full of non
- 3:21- local kids because primarily,
- 3:23- we were a migrant farmworker community.
- 3:26- And our migrant farmworker kids just could not
- 3:28- compete with the Orange County, San Francisco, LA,
- 3:32- San Diego families of economic means where their
- 3:34- kids just applied to any school in the
- 3:36- state and moved to wherever they got in.
- 3:39- And so we had a a... While we
- 3:41- had very vibrant schools and we hired a
- 3:43- lot of their nurses,
- 3:44- graduates,
- 3:45- our nurse turnover rate in the first year
- 3:47- was over 30%. So one of the nurses
- 3:49- we hired left, to go back home.
- 3:52- And so we needed a a more durable
- 3:55- local workforce solution,
- 3:57- that really gave the stranded
- 3:59- talent within our own employee base, whether they're
- 4:03- in the cafeteria,
- 4:04- working in our rural health clinics as medical
- 4:06- assistants,
- 4:07- local people that had a dream of becoming
- 4:09- a nurse, that had no viable pathway,
- 4:12- to become one. And so we as a
- 4:14- health system created one.
- 4:16- And I tell you, the retention rate of
- 4:19- locally trained folks,
- 4:22- is nearly zero.
- 4:23- They're from there. Their family's from there. Their
- 4:26- parents are there to take care of the
- 4:27- kids, etcetera.
- 4:29- And so what what often is lacking in
- 4:31- particularly in rural,
- 4:33- health systems is a durable
- 4:36- local
- 4:36- workforce
- 4:37- solution
- 4:38- that, schools like WGU are really built to
- 4:41- help solve.
- 4:43- Especially when we're thinking about specialties, this becomes
- 4:46- even harder
- 4:47- because specialties are so much harder to recruit
- 4:50- for, to maintain. Again, you're you're you're a
- 4:52- pharmacist by by trade. It's certainly been on
- 4:55- the mind of a lot of folks as
- 4:56- well to be able to fill those roles,
- 4:58- especially in in rural rural health care. You
- 5:01- touched on those pathways that you've created to
- 5:03- be able to fill some of these roles,
- 5:05- and and you created
- 5:06- a specific pre pharmacy pathway with CVS Health
- 5:10- together.
- 5:11- I'm wondering if you could talk a little
- 5:12- bit about that. And and, again, what are
- 5:14- some of these elements that you would like
- 5:16- to see
- 5:18- smaller rural health systems adapt to be able
- 5:21- to hit some of those shortages that we've
- 5:23- touched on?
- 5:24- Yeah. So this is a great, segue. You
- 5:27- know, CVS Health being the largest
- 5:29- pharmacy provider in The United States,
- 5:32- All 50 states,
- 5:34- 60,000
- 5:35- pharmacy technicians employed.
- 5:38- And I personally have friends that I went
- 5:40- to pharmacy school with, I'm still good friends
- 5:42- with, that work for CVS.
- 5:43- And they're on their,
- 5:46- you know, their their special forces squad. It's
- 5:48- a fly into rural communities in the middle
- 5:52- of nowhere,
- 5:53- get a rental car, get a hotel, and
- 5:55- stay there, you know, seven days on, seven
- 5:57- days off because there simply isn't a single
- 5:59- pharmacist that lives in that county
- 6:01- to keep the pharmacy open. So CVS
- 6:04- had a real
- 6:06- workforce
- 6:07- issue that was actually
- 6:09- blooming and growing.
- 6:11- You know, by year 2030,
- 6:14- we're predicting that 17,000
- 6:16- pharmacists short in The United States.
- 6:18- And so CVS as a... As an employer
- 6:21- saw this dire need, particularly in their rural
- 6:23- communities.
- 6:24- And how can we... How can CVS
- 6:27- create a durable
- 6:29- workforce solution.
- 6:31- And the first place they looked
- 6:33- is the stranded talent within their own workforce.
- 6:37- They pulled
- 6:38- their 60,000
- 6:39- pharmacy technicians,
- 6:41- and 40% of them wanted to become a
- 6:43- pharmacist,
- 6:45- but had no viable pathway to do so.
- 6:47- They couldn't stop working. They need to provide
- 6:49- for their family. They live in a rural
- 6:51- community with no college within reasonable distance.
- 6:55- And so how could they,
- 6:57- help solve their own workforce issue within their
- 6:59- own talent? So they reached out to WGU
- 7:02- who has a 50 state presence.
- 7:04- And how could we partner together and create...
- 7:08- We actually, from scratch, created
- 7:10- an associate's degree pre pharmacy program,
- 7:14- that is online, competency based,
- 7:17- and exclusive to CVS employees.
- 7:20- And so, funded by CVS,
- 7:22- largely,
- 7:24- and, they have, you know, tuition assistance for
- 7:26- their,
- 7:27- employees who want to enroll at WGU in
- 7:30- this pathway. And then we have articulation agreements
- 7:32- with schools of pharmacy across The United States
- 7:34- for the CVS graduates to enter into.
- 7:37- So
- 7:38- a a brilliant,
- 7:39- beautiful example
- 7:41- of a partnership of an employer with a
- 7:43- very felt real workforce need
- 7:47- and then an an online competency based higher
- 7:50- education partner
- 7:52- to custom create
- 7:54- a degree program or a licensure program. And
- 7:56- this is... This this model is replicable
- 7:59- to other health systems,
- 8:01- that can deeply partner,
- 8:04- to create solutions for their workforce needs.
- 8:07- Really quickly as a follow-up to that too,
- 8:09- do you feel like there's momentum for that
- 8:11- model? Do you feel like more folks specifically
- 8:14- in academia,
- 8:15- but also then on the rural health care
- 8:17- side, are realizing that this is a model
- 8:20- that's viable that they should be going for?
- 8:23- Yes. I do I do feel and see
- 8:25- that momentum, and and I think you see
- 8:27- it as well in bits and pieces,
- 8:31- across The United States as we're interacting more
- 8:34- and more with health systems.
- 8:36- And it's not just about nursing.
- 8:39- The most frequent question I get from a
- 8:41- lot of health systems are... Is Allied Health.
- 8:43- Do you have Rad Tech
- 8:45- programs? Do you have Ecotech programs?
- 8:47- And honestly, you know, that... Those are the
- 8:49- entry level,
- 8:51- certificate programs where, you know, folks that come
- 8:54- from families in rural communities or lower socioeconomic
- 8:59- means they need to get into the workforce.
- 9:01- They don't have the economic mobility to spend
- 9:04- four to five years to go to a
- 9:05- brick and mortar to rack up a $152,100,000
- 9:08- dollars in loans to then get a job.
- 9:10- They need to get in the workforce, and
- 9:12- they need to be able to provide for
- 9:13- their families. And so these allied health positions,
- 9:16- a, meet a workforce need for the health
- 9:18- system.
- 9:19- But to create these these allied health positions,
- 9:23- degree programs or certificate programs that actually have
- 9:27- stackable
- 9:28- college credit, because that gets them into the
- 9:30- workforce in in an entry level position. But
- 9:33- over twenty years' time, that employee wants to
- 9:35- progress and grow, maybe go into management, maybe
- 9:37- go into become a pharmacist. And so having
- 9:40- even the very beginnings of their education
- 9:42- actually have college credit stackability
- 9:45- into
- 9:46- a a path that they can see themselves
- 9:49- growing and and a trajectory professionally for themselves
- 9:52- is what, I think we do best at
- 9:54- at BGU in partnership with our health systems.
- 9:57- So, yes, I think health systems are seeing
- 9:59- the need,
- 10:00- particularly around some of these niche positions that
- 10:02- are very difficult to fill and that have
- 10:05- maybe lower volume in terms of the number
- 10:07- of employees they employ. But when you're missing
- 10:09- an MRI tech
- 10:11- and you can't run your MRI or CT
- 10:14- scanner,
- 10:15- you know, the the opportunity costs
- 10:18- of vacancies that languish for long periods of
- 10:21- time
- 10:22- is a real cost, economic cost and a
- 10:24- clinical cost, patient care cost to the community.
- 10:27- So
- 10:28- when you can grow local talent that stays
- 10:30- and not have to recruit
- 10:33- and relocate and hope that this person stays
- 10:35- after twelve months and they get there and
- 10:37- it's not home and they start missing home
- 10:39- and they start having babies and mom's not
- 10:41- around to help take care of it. All
- 10:42- those factors
- 10:43- Mhmm. I think, are landing well with,
- 10:47- health care leaders about
- 10:49- creating local workforce solutions within their own system.
- 10:53- And it's honestly a recruitment tool. You know,
- 10:55- CVS It is. People wanting to become pharmacists
- 10:58- are... You know, even with only two months
- 11:00- in,
- 11:01- people are saying, well, get a job at
- 11:02- CVS
- 11:03- because then you can get into their exclusive
- 11:06- pipeline through WGU. You know, our our program,
- 11:09- it's... Can only be enrolled in if you
- 11:11- are a CVS employee.
- 11:13- And that was true for us, back in
- 11:15- my health system back in in California. If
- 11:17- you wanted to become a nurse, work that
- 11:18- out. Well, just get a job at at
- 11:20- CUI Health because they have their own internal,
- 11:23- nursing program, but it's exclusive to the two
- 11:26- employees.
- 11:27- So it's exciting opportunity. It's exciting time in
- 11:30- health care.
- 11:31- I'm so grateful to have opportunity
- 11:34- to bring those learnings out of health care
- 11:36- industry into WGU to inform the strategy and
- 11:40- approach
- 11:41- and how we can, you know, help my
- 11:43- colleagues out there and,
- 11:44- health care leadership and and institutions that are
- 11:46- really struggling,
- 11:48- to help them run alongside them in that.
- 11:49- So...
- 11:51- Is that... You you just touched on an
- 11:53- important part of of this too, I think,
- 11:55- because we know that flexibility is such an
- 11:57- important piece of workforce development today. A lot
- 12:00- more people want flexibility in their jobs. They
- 12:03- want flexibility wherever they're working, especially in health
- 12:06- care. Was that a big piece of
- 12:09- making this work for employees?
- 12:12- They saw, okay. This pathway enables me to
- 12:15- be able to advance in my career, but
- 12:17- it also offers
- 12:19- offers me flexibility.
- 12:21- What impact did you see for them and
- 12:23- the organization when they had that flexibility and
- 12:26- they were... They're okay. This is a pathway
- 12:29- for me. You know, Lucas,
- 12:32- and this is where I... I'm I'm such
- 12:34- a a very missional person. I grew up
- 12:37- in the Central Valley Of California. If you
- 12:39- ever saw the movie McFarland USA with Kevin
- 12:41- Costner,
- 12:43- if you haven't seen it, it's a homework
- 12:44- assignment. You need to watch it, but that
- 12:46- would Will do. Be much about it. And
- 12:48- so
- 12:49- growing up and then working in this environment
- 12:52- and and in my position as the chief
- 12:54- ambulatory officer and chief population health officer, you
- 12:57- know, my frontline staff in my rural health
- 12:59- clinics
- 13:01- were largely, you know, kids from my partner,
- 13:04- farmworker families.
- 13:05- Brilliant,
- 13:06- driven folks,
- 13:08- hard... The hardest working people you ever meet.
- 13:11- But again, we're born in the life circumstances
- 13:13- and families that just didn't have that economic
- 13:16- mobility or perspective or demand that you're gonna
- 13:18- go to college. You know?
- 13:20- And and... But they have that desire,
- 13:22- but they just literally had no viable path
- 13:26- available to them. And so when we opened
- 13:29- up our our nursing program in partnership with
- 13:31- a high... Online hired institution
- 13:34- and they were accepted into that program,
- 13:37- the tears of joy, you know, shed by
- 13:40- those,
- 13:41- frontline staff that worked in my clinics that
- 13:43- finally had this opportunity
- 13:45- to fulfill their dream of becoming a nurse.
- 13:47- And it was afforded to them by their
- 13:49- employer.
- 13:50- Come on. Like, the loyalty,
- 13:52- to the health system, the loyalties that our
- 13:55- community
- 13:56- was just a wonderful thing to see unfold,
- 13:59- and the equity that that brings... The economic
- 14:02- equity of opportunity that brings to rural
- 14:05- communities with stranded talent and people who wanna
- 14:08- progress but just don't have the means to
- 14:09- do so,
- 14:11- is what really, you know, caused me to
- 14:13- leave my health... My career in health care.
- 14:14- I wasn't looking for a job, and I
- 14:15- got this call last summer. And
- 14:18- over four months of time, fell in love
- 14:19- with what
- 14:21- what we could do at WGU on a
- 14:23- much larger scale.
- 14:24- So, yeah, it... It's very meaningful to those
- 14:26- employees because in our model,
- 14:28- you stay gainfully employed.
- 14:31- We don't exacerbate
- 14:32- a further
- 14:33- workforce shortage by the employer.
- 14:36- Your EBS worker, your cafeteria worker
- 14:40- who wants to become a nurse completes their
- 14:42- their coursework
- 14:43- at night and on the weekends, CWG. That's
- 14:45- why we're called the night owls.
- 14:47- Our staff... Majority of our staff are full
- 14:49- time.
- 14:51- Over half have kids,
- 14:52- but they have grit and they have will.
- 14:54- And so we give them the opportunity to
- 14:56- stay gainfully employed, provide for their families, complete
- 14:59- their didactics.
- 15:00- And if they're going into a licensed program
- 15:01- like nursing,
- 15:02- then the employer,
- 15:04- you know, bring them down to part time
- 15:06- or or works with their PTO time and
- 15:09- sponsors their clinical rotations,
- 15:11- and they train and fulfill
- 15:13- those clinical hours with with their employer.
- 15:16- And then they complete and they get on
- 15:18- the floors as a nurse
- 15:20- without ever leaving gainful benefit employment.
- 15:24- So it's a it's a win win win,
- 15:27- not just for the health system and the
- 15:28- employee,
- 15:29- but the local community,
- 15:31- the local economy.
- 15:33- When you're bringing in travel nurses that are
- 15:36- staying at Airbnbs
- 15:37- or... And you're you're flying in people who
- 15:40- are relocating and maybe they're gonna rent for
- 15:41- a year because they're not sure if they're
- 15:43- gonna stay or not,
- 15:44- The churn that that creates in the local
- 15:46- economy,
- 15:48- is real.
- 15:49- But when you
- 15:51- provide local people with economic mobility,
- 15:54- they buy another house. They go out to
- 15:56- dinner more often. They they they shop in
- 15:58- the local stores. Like,
- 16:00- it it it is,
- 16:02- a real economic
- 16:04- equation and,
- 16:06- not just for the employer and the employee,
- 16:08- but also the local rural community.
- 16:11- For your peers that are listening,
- 16:15- what's the one step that you would want
- 16:17- them to take? If they're listening and they're
- 16:19- saying, okay. This is viable. We need to
- 16:21- do that. We need to create a more
- 16:23- sustainable workforce.
- 16:25- What's the first step that you recommend them
- 16:28- to take?
- 16:29- Well,
- 16:30- if you are in a position and you
- 16:32- have the retention issues and workforce issues, I
- 16:34- would welcome
- 16:35- a call and a conversation
- 16:37- to help run alongside
- 16:39- health care leaders in that. I understand,
- 16:41- particularly for rural health systems,
- 16:44- with thin contribution margins. You're not
- 16:47- flush
- 16:48- with leadership
- 16:49- that are looking for things to do and
- 16:51- grants to write and programs to develop. And
- 16:54- this
- 16:56- rural transformation funding, however, can provide
- 16:59- funding for those types of positions or external
- 17:02- help to come in because it is a
- 17:05- big,
- 17:05- one time administrative
- 17:07- lift
- 17:08- to just develop the policies and workflows and
- 17:11- procedures to
- 17:12- create a sustainable
- 17:14- local workforce solution within your entity.
- 17:18- So know that,
- 17:20- you know, we are at the ready, and
- 17:21- and we have other folks to to bring
- 17:23- to bear to help, health systems work through
- 17:26- that
- 17:27- because
- 17:28- I know what the tyranny of the urgent
- 17:30- is like in health care leadership
- 17:33- and that don't often have the luxury of
- 17:35- time or resources to to pontificate
- 17:38- around,
- 17:39- a project like this.
- 17:41- But you have a one time five year
- 17:44- opportunity to to leverage
- 17:47- external funding to bring in, you know, to
- 17:50- hire or bring in external resources that are
- 17:52- administratively
- 17:53- can run alongside and design this
- 17:56- local workforce solution. Again, it's the long view.
- 17:58- It's not immediate.
- 18:00- You have to enroll and graduate and hire
- 18:04- these local workforce. You know, solutions have to
- 18:06- take multi years to come to fruition.
- 18:09- And therefore,
- 18:10- oftentimes, it's just passed over as an opportunity
- 18:13- because it's just a little too overwhelming to
- 18:15- even consider.
- 18:16- But, you know, we are... We're doing it
- 18:18- with health systems. We bring the playbook.
- 18:20- It can help expedite
- 18:22- that,
- 18:23- you know, that concept thing at least
- 18:26- and move the ball down the field. I
- 18:27- I have great compassion for my fellow rural
- 18:29- health care leaders out there because I know,
- 18:32- you know, what they're up against on the
- 18:33- daily
- 18:34- And if we can bring resources and ideas
- 18:36- to bear
- 18:37- to help them construct a viable long view
- 18:40- workforce solution
- 18:42- utilizing their local
- 18:44- pent up talent within their frontline workforce or
- 18:47- in their local communities,
- 18:48- that's our, I think, a shared mission.
- 18:51- So today,
- 18:53- WGU has over 20,000
- 18:55- enrolled students that are from rural ZIP codes.
- 18:59- And over the last five years, we've graduated
- 19:02- over 10,000
- 19:03- graduates
- 19:04- today in rural
- 19:06- communities. And so
- 19:08- this isn't, you know, a vision or a
- 19:10- thought in the future of what WGU may
- 19:12- be able to do to help rural health
- 19:15- care providers and hospitals.
- 19:16- It's something that we're doing today. We have
- 19:19- the
- 19:20- opportunity to more deeply partner with health systems
- 19:23- in a partnership
- 19:24- approach that really brings coherence to their local
- 19:27- workforce
- 19:28- solution.
- 19:30- Doctor Gates,
- 19:31- fantastic to have you. Thank you so much
- 19:32- for taking some time for us. Thank you,
- 19:34- Lucas, for having me. I really appreciate the
- 19:36- opportunity.
- 19:37- We also want to thank our podcast sponsor,
- 19:39- Western Governors University. You can tune in to
- 19:41- more podcasts from Becker's Healthcare by visiting our
- 19:43- podcast page at beckershospitalreview.com.