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Marketing That Moves the Needle with Bruce Kneeland, Independent Pharmacy Marketing Specialist | The Bottom Line Podcast
What's the difference between marketing and advertising and why does it matter for your pharmacy? In this episode of the Bottom Line Pharmacy Podcast, Austin Murray sits down with Bruce Kneeland, longtime independent pharmacy advocate and host of the Pharmacy Crossroads podcast, for a candid conversation about what it really takes to grow an independent pharmacy in today's competitive landscape. Bruce shares his fascinating journey from a chance job posting at BYU that landed him in Fargo, North Dakota, to senior roles at Health Mart, AmerisourceBergen, and eventually becoming a consultant…
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