Building a Movement, Not Just a Brand with Ian Elliott of Maap
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.
We also discuss:
The importance of building strong emotional connections through brand…
The skinny
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