Confession of a Local Guide, Google’s push for privacy, SMB Platforms for marketing & ops automation
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Mike discusses his journey down the gamified rabbithole of the wildly successful Google Local Guides program, how the program promotes quantity over quality and why every business needs to not let their brand be controlled by the likes of the Local Guides.
SMBS have traditionally relied on best of breed SAAS point solutions to solve their pre-sale, in house and post-sale needs. Now the major SMB platforms are now converging on high quality capabilities across all three areas PLUS integrating with the likes of Google. This allows the SMB to use one piece of software and…
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