Latest / #HomeForAll Podcast / Fast Lane Learning - Season 4 Episode 8

Transcript

Fast Lane Learning - Season 4 Episode 8 · #HomeForAll Podcast

• 0:09
  SPEAKER_01: Alright, greetings everybody, and welcome back to this episode of Fast Lane Learning.
• 0:13
  SPEAKER_01: I am your host, Kelly Moss, also ACAR's Communications Director.
• 0:17
  SPEAKER_01: That's my alter ego.
• 0:20
  SPEAKER_01: And today we're going to discuss why ACAR needs your updates.
• 0:24
  SPEAKER_01: Changed brokerages, the new email address, put your license in referral status.
• 0:30
  SPEAKER_01: Learn why keeping ACAR informed is one of the simplest ways to protect your membership and stay connected.
• 0:37
  SPEAKER_01: Fasten your seatbelts for another great episode of Bite-sized Nuggets of Information for those of you who don't always have time for our full-on 30-minute podcast.
• 0:45
  SPEAKER_01: And for those of you who are looking for some really fast, really significant information.
• 0:50
  SPEAKER_01: This episode of Fast Lane Learning is going to be fast and wild.
• 0:54
  SPEAKER_01: So buckle up and let's get going.
• 1:02
  SPEAKER_01: ICAR's Fast Lane Learning is a weekly production where we will facilitate quick conversations about key topics in the business of real estate.
• 1:09
  SPEAKER_01: This is an adult show, and some adult language might occasionally creep into the conversation.
• 1:14
  SPEAKER_01: It's time to buckle your seatbelts and get yourself prepared for some great real estate answers in a great short format.
• 1:21
  SPEAKER_01: Welcome to Fast Lane Learning.
• 1:29
  SPEAKER_01: Well, welcome back, everybody.
• 1:31
  SPEAKER_01: As always, I'm joined by Ashley Varner, ACAR's Membership Services and Operations Manager.
• 1:38
  SPEAKER_01: Thanks for coming back again today, Ashley.
• 1:39
  SPEAKER_01: Yeah, thanks for having me, Kelly.
• 1:41
  SPEAKER_01: So today our fast lane reference is that we're in the loop, not the downtown loop, but the membership loop.
• 1:51
  SPEAKER_01: As Ashley has said so very many times, ACAR only knows what our members tell us.
• 1:56
  SPEAKER_01: So tell us what many members assume.
• 2:01
  SPEAKER_00: Oh gosh.
• 2:02
  SPEAKER_00: Well, I've run into this so many times where a member assumes that ACAR is up to speed on all of their information and what's going on with them currently.
• 2:11
  SPEAKER_00: And so they assume that if there's been a change, let's say a change in your license status, a change in the brokerage that you operate out of, a change in your last name because congrats, you got married.
• 2:22
  SPEAKER_00: Um they're assuming that we're gonna we're going to just automatically know this information.
• 2:26
  SPEAKER_00: They think either MLS now is gonna let us know, or their broker is going to let us know, or somehow we're going to find out from the Ohio Division of Real Estate.
• 2:34
  SPEAKER_00: Somebody's going to tell ACAR, somehow the information's going to be relayed to us.
• 2:39
  SPEAKER_00: But ultimately, it's the members' responsibility to keep their membership record current.
• 2:45
  SPEAKER_01: So what you know, we we know that we're not, you know, clairvoyant.
• 2:50
  SPEAKER_01: So what changes should our members be reporting to ACAR on a regular bas a semi-regular basis, a regular basis?
• 2:57
  SPEAKER_01: What do you think?
• 2:58
  SPEAKER_00: Yeah, absolutely.
• 2:59
  SPEAKER_00: Uh I can't get my crystal ball out and guess what happened to you.
• 3:02
  SPEAKER_00: Come on, Ashley.
• 3:04
  SPEAKER_00: I know, I know, I know.
• 3:05
  SPEAKER_00: But it makes my life a whole lot easier.
• 3:07
  SPEAKER_00: Uh, and it keeps your records current too.
• 3:09
  SPEAKER_00: Um, if you reach out to us on a regular basis when things are changing in your world.
• 3:14
  SPEAKER_00: Um, so we want to hear from you, and we want to hear from you when you are moving to a new brokerage, when you have moved your license to a referral or a holding company, um, when you are escrowing or inactivating your license, so that's when you're not actively practicing real estate and your license is back into that inactive status at the Ohio Division of Real Estate.
• 3:32
  SPEAKER_00: Um, or if you're coming out of inactive status, you've decided to activate your license again, you're going to practice real estate again.
• 3:38
  SPEAKER_00: We want to hear from you for all of these things.
• 3:40
  SPEAKER_00: And then for our members that do hold um continuous membership, we still want to know if you are changing your email address, if there's been a change in your home or your mailing address, if there's anything that changes the way that we're going to be reaching out to you with communication, we want to know about that.
• 3:55
  SPEAKER_00: And we also want to know if there's been any sort of change to your primary association.
• 4:01
  SPEAKER_00: Um we'll dive into that on another episode, but ultimately we want to know if you're joining other associations outside of ACAR, uh, or if ACAR happens to be your secondary association, we want to know if there's been a change at the association you consider your primary.
• 4:15
  SPEAKER_01: So basically what you're saying is if they change something, they need to let us know right away so that they can stay in the communication loop, if you will.
• 4:24
  SPEAKER_00: Absolutely.
• 4:24
  SPEAKER_00: We want to know right away if something changes.
• 4:27
  SPEAKER_00: And the reason why uh we we could go on forever, but we want to make sure that we're not missing each other.
• 4:33
  SPEAKER_00: We want to make sure you're receiving timely communication from us about things like renewal notifications, uh, updates to your membership, opportunities for you to be networking, for you to join us for events, for you to join us for education, um, information around your continuing education, industry updates that are going to come from us at the local level, but also from NAR and OR, Ohio Realtors as well.
• 4:58
  SPEAKER_00: Um we're gonna keep you updated about our advocacy efforts and changes to things that are happening from the local to the national level.
• 5:05
  SPEAKER_00: Also, we're gonna be sending you safety and fraud alerts.
• 5:07
  SPEAKER_00: Um and Kelly, that's such a big one because it's so important to know what kind of trends are occurring around safety in our local area.
• 5:16
  SPEAKER_00: Well, and it's unfortunate we've had a lot of that lately.
• 5:18
  SPEAKER_00: This is true.
• 5:19
  SPEAKER_00: But the important part for ACAR to play a role in is in making sure that we're doing all we can to communicate well with our members and keep you safe in the field.
• 5:27
  SPEAKER_00: So if I don't know what your email address is because your email on file belongs to your old brokerage and you no longer have access, I can't tell you all the things I want you to know about maximizing your membership with us and also the things you need to know to stay safe out there.
• 5:42
  SPEAKER_00: Um and when we can't get in touch with you, it involves a lot of um delays, it can create issues with your membership.
• 5:48
  SPEAKER_00: Um, and we just want to make sure that we're all staying in touch all the time.
• 5:52
  SPEAKER_01: Absolutely.
• 5:53
  SPEAKER_01: Well, so what's the easiest way if I'm a member and I need to change or update you on something?
• 5:57
  SPEAKER_01: What's the easiest way for them to for me to update ACAR on changes to my information?
• 6:03
  SPEAKER_00: Absolutely.
• 6:03
  SPEAKER_00: So we now offer um a member information update form on our website.
• 6:08
  SPEAKER_00: I believe it's under the members tab on Akron Cleveland Realtors.com.
• 6:12
  SPEAKER_00: And you can fill out your change of information right there.
• 6:15
  SPEAKER_00: It's going to be delivered to our membership team, and we'll go ahead and we'll make those changes on your account for you.
• 6:22
  SPEAKER_00: Um if you're not planning on using the update form, that's okay too.
• 6:25
  SPEAKER_00: You can always reach out to us at info at acronclevelandreals.com or membership at acroncleandrealtors.com.
• 6:32
  SPEAKER_00: Those two general inboxes are managed by our membership team.
• 6:35
  SPEAKER_00: We're going to receive your message there and go ahead and make those updates for you as well.
• 6:39
  SPEAKER_00: Um and most importantly, too, if something changes with your career, please just don't assume that we know.
• 6:44
  SPEAKER_00: Um please take a minute and let us know.
• 6:46
  SPEAKER_00: I would so much rather receive a redundant email because you told us and perhaps your brokerage administrator also let us know.
• 6:52
  SPEAKER_00: Um, and and we were able to stay in touch with you.
• 6:55
  SPEAKER_00: I'd rather receive two of the same information than have absolutely no idea what happened to you and worry that you know you might not be receiving information from us when you need it.
• 7:04
  SPEAKER_01: Excellent information.
• 7:06
  SPEAKER_01: I think uh we can both agree that the takeaway here today is that it's never a problem to tell ACAR what's changed in your real estate life, that we want to know that stuff.
• 7:15
  SPEAKER_00: We do, and I think one of the kind of silver linings that comes along with updating ACAR about you and what's going on is we get an opportunity as well to get a little insight into what's going on with you as a person, too.
• 7:25
  SPEAKER_00: Um I absolutely love hearing about member name changes sometimes because it gives me an opportunity to congratulate you.
• 7:31
  SPEAKER_00: And I want to build the connection and the relationship with you as a member, and you know, I want you to view me as a good resource for being able to reach out when you've got questions.
• 7:40
  SPEAKER_00: So, you know, we can't build the relationship if we don't stay in touch.
• 7:43
  SPEAKER_01: Absolutely.
• 7:44
  SPEAKER_01: Well, we've reached our destination for today.
• 7:47
  SPEAKER_01: I want to thank Ashley again for being here and sharing all of her great information with us on today's episode.
• 7:53
  SPEAKER_01: Please be sure to join us next week for the next Fast Lane Learning installment.
• 7:57
  SPEAKER_01: And until then, drive safely and keep your learning in the Fast Lane.