Latest / Omni Talk Retail / Amazon Now Delivers In 30 Minutes, Walmart Strikes Back & Everlane Sells Out To Shein | Fast Five

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Amazon Now Delivers In 30 Minutes, Walmart Strikes Back & Everlane Sells Out To Shein | Fast Five · Omni Talk Retail

• 0:04
  I
• 0:04
  never
• 0:04
  thought
• 0:04
  I
• 0:05
  would
• 0:05
  hear
• 0:05
  the
• 0:05
  word
• 0:05
  transformation
• 0:06
  more
• 0:06
  than
• 0:06
  I
• 0:07
  ever
• 0:07
  did
• 0:07
  five
• 0:07
  or
• 0:07
  six
• 0:08
  years
• 0:08
  ago.
• 0:08
  And
• 0:08
  now
• 0:08
  it's
• 0:08
  like
• 0:09
  in
• 0:09
  every
• 0:09
  conversation
• 0:10
  I'm
• 0:10
  having
• 0:10
  with
• 0:10
  everyone.
• 0:11
  Transformations.
• 0:12
  Transformation.
• 0:13
  Transformative.
• 0:13
  A
• 0:14
  transformative
• 0:14
  transform.
• 0:16
  Today
• 0:16
  with
• 0:17
  AI
• 0:17
  commerce,
• 0:18
  everyone
• 0:18
  is
• 0:19
  obsessing
• 0:19
  over
• 0:20
  who
• 0:20
  builds
• 0:20
  the
• 0:21
  smartest
• 0:22
  AI
• 0:22
  model.
• 0:23
  But
• 0:23
  Amazon
• 0:24
  is
• 0:24
  kind
• 0:24
  of
• 0:24
  quietly
• 0:25
  focused
• 0:25
  on
• 0:25
  a
• 0:25
  different
• 0:26
  question.
• 0:26
  Who
• 0:27
  actually
• 0:27
  captures
• 0:28
  the
• 0:28
  transaction.
• 0:29
  Amazon
• 0:30
  can
• 0:30
  play
• 0:30
  the
• 0:30
  long
• 0:30
  game
• 0:31
  here
• 0:31
  and
• 0:31
  so
• 0:31
  they
• 0:32
  starve
• 0:32
  them
• 0:32
  out
• 0:32
  in
• 0:32
  the
• 0:32
  long
• 0:32
  run.
• 0:33
  If
• 0:33
  people
• 0:34
  are
• 0:34
  already
• 0:34
  going
• 0:34
  to
• 0:34
  Amazon
• 0:35
  to
• 0:35
  purchase
• 0:35
  and
• 0:36
  I
• 0:36
  can
• 0:36
  just
• 0:36
  say
• 0:37
  to
• 0:37
  my
• 0:37
  phone,
• 0:37
  alexa,
• 0:38
  buy
• 0:38
  dog
• 0:39
  food,
• 0:39
  that's
• 0:39
  pretty
• 0:39
  incredible.
• 0:40
  But
• 0:40
  if
• 0:40
  you
• 0:41
  can
• 0:41
  just
• 0:41
  reduce
• 0:41
  the
• 0:41
  friction,
• 0:42
  I
• 0:42
  think
• 0:42
  it
• 0:42
  builds
• 0:43
  on
• 0:43
  the
• 0:43
  proposition
• 0:43
  they
• 0:44
  already
• 0:44
  have.
• 0:45
  This
• 0:45
  might
• 0:45
  be
• 0:46
  my
• 0:46
  favorite
• 0:46
  episode
• 0:47
  ever.
• 0:47
  Yeah,
• 0:48
  there
• 0:48
  we
• 0:49
  go.
• 0:53
  Hello
• 0:53
  and
• 0:53
  welcome
• 0:54
  to
• 0:54
  the
• 0:54
  OmniTalk
• 0:54
  Retail
• 0:55
  Fast
• 0:55
  5.
• 0:56
  One
• 0:56
  of
• 0:56
  the
• 0:56
  reasons
• 0:57
  I
• 0:57
  started
• 0:57
  OmniTok
• 0:58
  was
• 0:58
  to
• 0:58
  go
• 0:59
  beyond
• 0:59
  the
• 0:59
  surface
• 1:00
  level
• 1:00
  of
• 1:00
  the
• 1:00
  headlines.
• 1:01
  Headlines
• 1:01
  which
• 1:02
  for
• 1:02
  the
• 1:02
  most
• 1:02
  part
• 1:03
  are
• 1:03
  regurgitated
• 1:04
  by
• 1:04
  journalists,
• 1:05
  the
• 1:05
  way
• 1:06
  corporate
• 1:06
  PR
• 1:07
  teams
• 1:07
  want
• 1:08
  the
• 1:08
  headlines
• 1:08
  spun.
• 1:09
  This
• 1:10
  week's
• 1:10
  headlines
• 1:10
  offer
• 1:11
  an
• 1:11
  illuminating
• 1:11
  case
• 1:12
  study
• 1:12
  into
• 1:12
  that
• 1:12
  very
• 1:13
  fact.
• 1:13
  Amazon
• 1:14
  says
• 1:14
  one
• 1:14
  thing.
• 1:15
  Walmart
• 1:16
  quickly
• 1:16
  responds.
• 1:17
  So
• 1:17
  with
• 1:17
  the
• 1:17
  help
• 1:17
  of
• 1:17
  my
• 1:18
  friends
• 1:18
  at
• 1:18
  the
• 1:18
  A
• 1:18
  and
• 1:18
  M
• 1:19
  Consumer
• 1:19
  and
• 1:19
  Retail
• 1:19
  Group,
• 1:20
  we're
• 1:20
  going
• 1:21
  to
• 1:21
  go
• 1:21
  deeper.
• 1:22
  We're
• 1:22
  going
• 1:22
  to
• 1:22
  break
• 1:22
  through
• 1:23
  the
• 1:23
  surface
• 1:23
  to
• 1:23
  discuss
• 1:24
  what
• 1:24
  these
• 1:24
  two
• 1:24
  retail
• 1:25
  giants
• 1:25
  and
• 1:25
  others
• 1:26
  are
• 1:26
  really
• 1:27
  up
• 1:27
  to
• 1:27
  when
• 1:28
  one
• 1:28
  reads
• 1:29
  between
• 1:29
  the
• 1:30
  lines.
• 1:30
  And.
• 1:30
  And
• 1:31
  we're
• 1:31
  going
• 1:31
  to
• 1:31
  do
• 1:31
  it
• 1:31
  all
• 1:32
  right
• 1:32
  after
• 1:32
  we
• 1:32
  hear
• 1:33
  from
• 1:33
  all
• 1:33
  our
• 1:33
  wonderful
• 1:34
  sponsors
• 1:34
  who
• 1:34
  make
• 1:35
  this
• 1:35
  podcast
• 1:35
  possible
• 1:36
  each
• 1:36
  and
• 1:36
  every
• 1:37
  week.
• 1:38
  This
• 1:39
  episode
• 1:39
  of
• 1:39
  The
• 1:39
  OmniTalk
• 1:40
  Retail
• 1:40
  Fast
• 1:41
  5
• 1:41
  is
• 1:41
  brought
• 1:41
  to
• 1:41
  you
• 1:41
  by
• 1:42
  the
• 1:42
  A
• 1:42
  and
• 1:42
  M
• 1:42
  Consumer
• 1:43
  and
• 1:43
  Retail
• 1:43
  Group.
• 1:43
  The
• 1:43
  A
• 1:44
  and
• 1:44
  M
• 1:44
  Consumer
• 1:44
  and
• 1:44
  Retail
• 1:45
  Group
• 1:45
  is
• 1:45
  a
• 1:45
  management
• 1:45
  consulting
• 1:46
  firm
• 1:46
  that
• 1:46
  tackles
• 1:47
  the
• 1:47
  most
• 1:47
  complex
• 1:48
  challenges
• 1:48
  and
• 1:48
  advances
• 1:49
  its
• 1:49
  clients,
• 1:50
  people
• 1:50
  and
• 1:50
  communities
• 1:51
  toward
• 1:51
  their
• 1:52
  maximum
• 1:52
  potential.
• 1:53
  CRG
• 1:54
  brings
• 1:54
  the
• 1:54
  experience,
• 1:54
  tools
• 1:55
  and
• 1:55
  operator
• 1:56
  like
• 1:56
  pragmatism
• 1:57
  to
• 1:57
  help
• 1:57
  retailers
• 1:57
  and
• 1:58
  consumer
• 1:58
  products
• 1:58
  companies
• 1:59
  be
• 1:59
  on
• 1:59
  the
• 2:00
  right
• 2:00
  side
• 2:00
  of
• 2:00
  disruption.
• 2:01
  And
• 2:02
  Miracle,
• 2:02
  the
• 2:03
  catalyst
• 2:03
  of
• 2:03
  Commerce.
• 2:04
  Over
• 2:04
  450
• 2:05
  retailers
• 2:06
  are
• 2:06
  opening
• 2:06
  new
• 2:06
  revenue
• 2:07
  streams
• 2:07
  with
• 2:07
  marketplaces,
• 2:08
  dropship
• 2:09
  and
• 2:09
  retail
• 2:09
  media.
• 2:10
  And
• 2:10
  succeeding
• 2:11
  with
• 2:11
  Miracle,
• 2:12
  you
• 2:12
  can
• 2:12
  unlock
• 2:12
  more
• 2:12
  products,
• 2:13
  more
• 2:13
  partners
• 2:13
  and
• 2:14
  more
• 2:14
  profits
• 2:14
  without
• 2:15
  the
• 2:15
  heavy
• 2:15
  lifting.
• 2:16
  So
• 2:16
  what's
• 2:16
  holding
• 2:16
  you
• 2:17
  back?
• 2:17
  Visit
• 2:17
  Miracle.com
• 2:18
  to
• 2:18
  learn
• 2:19
  more.
• 2:19
  That's
• 2:19
  M
• 2:19
  I
• 2:20
  R
• 2:20
  A
• 2:20
  K
• 2:21
  L.com
• 2:22
  and
• 2:22
  Corso.
• 2:23
  Your
• 2:24
  stores
• 2:24
  are
• 2:24
  full
• 2:24
  of
• 2:24
  data,
• 2:25
  but
• 2:25
  are
• 2:25
  your
• 2:26
  teams
• 2:26
  acting
• 2:26
  on
• 2:26
  it?
• 2:27
  Corso
• 2:28
  turns
• 2:28
  retail
• 2:28
  data
• 2:28
  into
• 2:29
  personalized
• 2:29
  daily
• 2:30
  to
• 2:30
  dos
• 2:30
  that
• 2:30
  drive
• 2:31
  sales,
• 2:31
  reduce
• 2:31
  waste
• 2:32
  and
• 2:32
  improve
• 2:32
  execution.
• 2:34
  No
• 2:34
  fluff,
• 2:34
  just
• 2:35
  action.
• 2:35
  Help
• 2:36
  your
• 2:36
  managers
• 2:36
  focus
• 2:37
  on
• 2:37
  what
• 2:37
  matters
• 2:37
  most.
• 2:38
  Visit
• 2:38
  corso.com
• 2:39
  to
• 2:39
  see
• 2:40
  Intelligent
• 2:40
  Management
• 2:41
  in
• 2:41
  Motion
• 2:42
  and
• 2:42
  Ocampo
• 2:43
  Capital.
• 2:43
  Ocampo
• 2:44
  Capital
• 2:44
  is
• 2:44
  a
• 2:44
  venture
• 2:45
  capital
• 2:45
  firm
• 2:45
  founded
• 2:46
  by
• 2:46
  retail
• 2:46
  executives
• 2:47
  with
• 2:47
  the
• 2:47
  aim
• 2:48
  of
• 2:48
  helping
• 2:48
  early
• 2:48
  stage
• 2:49
  consumer
• 2:49
  businesses
• 2:50
  succeeded
• 2:51
  through
• 2:51
  investment
• 2:51
  and
• 2:51
  operational
• 2:52
  support.
• 2:53
  Learn
• 2:53
  more@ocampo
• 2:55
  capital.com
• 2:56
  and
• 2:56
  finally,
• 2:57
  vac
• 2:57
  Veloc
• 2:58
  is
• 2:58
  a
• 2:58
  proven
• 2:58
  e
• 2:59
  grocery
• 2:59
  technology
• 2:59
  built
• 3:00
  by
• 3:00
  grocers
• 3:01
  for
• 3:01
  grocers.
• 3:02
  Exactly
• 3:02
  the
• 3:02
  type
• 3:03
  of
• 3:03
  technology
• 3:03
  we
• 3:03
  like
• 3:03
  here
• 3:04
  at
• 3:04
  Omnitalk.
• 3:05
  They
• 3:05
  unite
• 3:05
  proprietary
• 3:06
  software
• 3:06
  with
• 3:06
  right
• 3:07
  size
• 3:07
  automation
• 3:08
  to
• 3:08
  make
• 3:08
  same
• 3:08
  day
• 3:09
  delivery
• 3:09
  profitable.
• 3:10
  To
• 3:10
  learn
• 3:10
  more
• 3:11
  visit
• 3:11
  veloc.com
• 3:12
  that's
• 3:12
  V
• 3:13
  E
• 3:13
  L
• 3:13
  O
• 3:13
  q.com
• 3:16
  welcome
• 3:16
  back
• 3:16
  everyone.
• 3:17
  I'm
• 3:17
  excited
• 3:17
  to
• 3:18
  introduce
• 3:18
  our
• 3:18
  two
• 3:19
  excellent
• 3:19
  co
• 3:19
  hosts
• 3:20
  who
• 3:20
  have
• 3:20
  appeared
• 3:20
  on
• 3:21
  this
• 3:21
  show
• 3:22
  many,
• 3:22
  many
• 3:22
  a
• 3:23
  times
• 3:23
  before.
• 3:23
  Kelly
• 3:24
  Carry.
• 3:24
  First
• 3:25
  of
• 3:25
  all,
• 3:25
  how
• 3:25
  are
• 3:25
  you?
• 3:26
  I'm
• 3:26
  doing
• 3:27
  well.
• 3:27
  How
• 3:27
  are
• 3:27
  you?
• 3:28
  Yeah,
• 3:28
  I'm
• 3:28
  doing
• 3:29
  well.
• 3:29
  Have
• 3:29
  you,
• 3:29
  where
• 3:29
  are
• 3:30
  you?
• 3:30
  Have
• 3:30
  you
• 3:30
  moved
• 3:30
  yet?
• 3:30
  Last
• 3:31
  time
• 3:31
  I
• 3:31
  talked
• 3:31
  to
• 3:31
  Kelly,
• 3:31
  everyone,
• 3:32
  she
• 3:32
  was
• 3:32
  in
• 3:32
  the
• 3:32
  process
• 3:32
  of
• 3:33
  moving,
• 3:33
  which
• 3:33
  is
• 3:33
  like
• 3:34
  my
• 3:34
  least
• 3:34
  favorite
• 3:35
  thing
• 3:35
  to
• 3:35
  do.
• 3:36
  Yeah,
• 3:36
  I
• 3:36
  have
• 3:37
  not
• 3:37
  moved
• 3:37
  yet,
• 3:37
  but
• 3:38
  we
• 3:38
  have
• 3:38
  officially
• 3:39
  closed
• 3:39
  on
• 3:40
  a
• 3:40
  house
• 3:40
  since
• 3:40
  I
• 3:40
  last
• 3:41
  spoke
• 3:41
  to
• 3:41
  you.
• 3:41
  So
• 3:42
  one
• 3:42
  step
• 3:43
  closer
• 3:43
  every
• 3:44
  time.
• 3:44
  Yeah.
• 3:45
  And
• 3:45
  where
• 3:45
  you're
• 3:45
  heading
• 3:46
  to
• 3:46
  Chicago,
• 3:46
  right?
• 3:46
  You're
• 3:46
  moving
• 3:47
  from
• 3:47
  the
• 3:47
  east
• 3:47
  coast
• 3:47
  to
• 3:47
  Chicago.
• 3:48
  Yes,
• 3:49
  Moving
• 3:49
  to
• 3:49
  Chicago.
• 3:50
  So
• 3:51
  very
• 3:51
  excited
• 3:52
  especially
• 3:53
  to
• 3:53
  be
• 3:53
  moving
• 3:53
  in
• 3:53
  Chicago
• 3:54
  summer
• 3:54
  and
• 3:54
  not
• 3:55
  Chicago
• 3:55
  winter.
• 3:56
  Yes.
• 3:56
  Always
• 3:56
  a
• 3:57
  good
• 3:57
  call.
• 3:57
  Yes.
• 3:57
  If
• 3:57
  you're
• 3:58
  moving
• 3:58
  the
• 3:58
  Midwest,
• 3:58
  you
• 3:58
  got
• 3:58
  to
• 3:59
  move
• 3:59
  in
• 3:59
  this
• 3:59
  summer.
• 3:59
  And
• 4:00
  speaking
• 4:00
  of
• 4:00
  Chicago,
• 4:01
  Chicago's.
• 4:03
  I
• 4:03
  don't
• 4:03
  know
• 4:03
  if
• 4:03
  you're
• 4:03
  the
• 4:03
  native
• 4:04
  son.
• 4:04
  I
• 4:05
  can't
• 4:05
  remember
• 4:05
  if
• 4:05
  you
• 4:05
  were
• 4:06
  born
• 4:06
  and
• 4:06
  raised
• 4:06
  in
• 4:06
  Chicago,
• 4:07
  Chad,
• 4:07
  but
• 4:07
  Chad
• 4:08
  Lusk,
• 4:08
  the
• 4:09
  one
• 4:09
  and
• 4:09
  only,
• 4:10
  been
• 4:10
  on
• 4:10
  the
• 4:10
  show
• 4:10
  more
• 4:11
  times
• 4:11
  than
• 4:11
  I
• 4:11
  can
• 4:11
  count
• 4:12
  at
• 4:12
  this
• 4:12
  point.
• 4:12
  How
• 4:13
  are
• 4:13
  you
• 4:13
  doing?
• 4:14
  Uh,
• 4:14
  I'm
• 4:15
  doing
• 4:15
  great.
• 4:15
  No,
• 4:16
  not,
• 4:16
  not
• 4:16
  born
• 4:17
  and
• 4:17
  raised
• 4:17
  in
• 4:17
  Chicago,
• 4:18
  but
• 4:18
  have
• 4:18
  been,
• 4:19
  I
• 4:19
  don't
• 4:19
  know,.
• 4:19
  I
• 4:19
  think
• 4:19
  it's
• 4:20
  been
• 4:20
  the
• 4:20
  adopted
• 4:21
  son.
• 4:21
  You're
• 4:21
  the
• 4:21
  adopted
• 4:22
  son
• 4:22
  of
• 4:22
  Chicago
• 4:23
  16.
• 4:23
  In
• 4:23
  the
• 4:23
  last
• 4:24
  20
• 4:24
  years.
• 4:24
  I'm
• 4:25
  our,
• 4:25
  you
• 4:25
  know,
• 4:25
  real
• 4:26
  kind
• 4:26
  of
• 4:26
  resident,
• 4:27
  A&M
• 4:28
  CRG
• 4:29
  Chicago
• 4:29
  native
• 4:30
  here.
• 4:30
  Very
• 4:31
  happy
• 4:31
  to
• 4:31
  bring
• 4:31
  Kelly
• 4:32
  back
• 4:32
  into
• 4:32
  the
• 4:32
  fold
• 4:33
  here
• 4:33
  in
• 4:33
  Chicago.
• 4:34
  Yeah,
• 4:35
  it
• 4:35
  has
• 4:35
  been
• 4:35
  a
• 4:35
  bunch
• 4:36
  of
• 4:36
  times,
• 4:36
  Chris.
• 4:36
  I
• 4:36
  was
• 4:36
  actually
• 4:37
  looking.
• 4:37
  Yeah.
• 4:38
  Late
• 4:38
  in
• 4:38
  the
• 4:38
  prep
• 4:39
  a
• 4:39
  little
• 4:39
  bit.
• 4:40
  And
• 4:40
  do
• 4:40
  you
• 4:40
  know
• 4:40
  a
• 4:41
  week
• 4:41
  from
• 4:41
  today?
• 4:41
  I
• 4:42
  don't
• 4:42
  know
• 4:42
  why
• 4:42
  you'd
• 4:42
  know
• 4:42
  this,
• 4:43
  but
• 4:43
  a
• 4:43
  week
• 4:43
  from
• 4:44
  today
• 4:44
  to
• 4:44
  the
• 4:45
  day
• 4:45
  will
• 4:45
  be
• 4:46
  five
• 4:46
  years
• 4:47
  from
• 4:48
  my
• 4:48
  very
• 4:48
  first
• 4:48
  appearance
• 4:49
  on
• 4:49
  the
• 4:49
  pod.
• 4:51
  Wow.
• 4:51
  Are
• 4:51
  you
• 4:51
  serious?
• 4:52
  How
• 4:52
  did
• 4:52
  you
• 4:52
  know?
• 4:53
  What
• 4:53
  possessed
• 4:54
  you
• 4:54
  to
• 4:54
  look
• 4:54
  that
• 4:54
  up
• 4:55
  given
• 4:55
  all
• 4:55
  the
• 4:55
  things
• 4:55
  you
• 4:56
  have
• 4:56
  going
• 4:56
  on?
• 4:57
  I
• 4:57
  don't
• 4:57
  know.
• 4:58
  I
• 4:58
  like
• 4:58
  the
• 4:58
  different
• 4:58
  combinations
• 4:59
  of
• 5:00
  people
• 5:00
  that
• 5:01
  I
• 5:01
  have
• 5:01
  the
• 5:01
  opportunity
• 5:02
  to
• 5:02
  be
• 5:02
  on
• 5:02
  here
• 5:02
  with
• 5:03
  Kelly
• 5:03
  and
• 5:03
  I
• 5:03
  have
• 5:04
  worked
• 5:04
  together
• 5:04
  a
• 5:04
  lot
• 5:05
  on
• 5:05
  projects
• 5:06
  and,
• 5:07
  you
• 5:07
  know,
• 5:07
  with
• 5:07
  you
• 5:07
  all
• 5:08
  and,
• 5:09
  and
• 5:09
  so
• 5:09
  it
• 5:09
  inspired
• 5:10
  me
• 5:10
  to
• 5:10
  go
• 5:10
  back
• 5:10
  and
• 5:11
  look
• 5:11
  at
• 5:12
  what
• 5:12
  the
• 5:12
  first
• 5:12
  one
• 5:12
  was
• 5:12
  and
• 5:13
  yeah,
• 5:13
  it's
• 5:13
  almost
• 5:13
  five
• 5:14
  years
• 5:14
  to
• 5:14
  the
• 5:14
  day.
• 5:15
  Wow,
• 5:15
  Chad,
• 5:16
  that
• 5:16
  gives
• 5:16
  me
• 5:16
  a
• 5:16
  warm
• 5:17
  fuzzy
• 5:17
  feeling.
• 5:17
  A
• 5:18
  five
• 5:18
  year
• 5:18
  anniversary,
• 5:19
  unexpected
• 5:19
  five
• 5:19
  year
• 5:20
  anniversary.
• 5:20
  What
• 5:20
  do
• 5:20
  we
• 5:20
  get
• 5:20
  each
• 5:21
  other?
• 5:21
  I
• 5:21
  mean,
• 5:21
  is
• 5:21
  it
• 5:22
  paper?
• 5:22
  I
• 5:22
  don't
• 5:22
  know.
• 5:23
  I
• 5:23
  don't
• 5:24
  know.
• 5:24
  Like,
• 5:24
  I
• 5:25
  feel
• 5:25
  like
• 5:25
  giving
• 5:25
  you
• 5:25
  the
• 5:25
  warm
• 5:26
  fuzzy
• 5:26
  is
• 5:26
  enough
• 5:26
  for
• 5:27
  me.
• 5:28
  That
• 5:28
  does
• 5:28
  that.
• 5:29
  That's
• 5:29
  all
• 5:29
  I
• 5:29
  need,
• 5:30
  Chad.
• 5:30
  That's
• 5:30
  all
• 5:30
  I
• 5:30
  need.
• 5:30
  But
• 5:31
  to
• 5:31
  let,
• 5:31
  let's
• 5:31
  let
• 5:31
  our
• 5:32
  audience
• 5:32
  sit
• 5:32
  behind
• 5:32
  the
• 5:32
  curtain
• 5:32
  because
• 5:33
  you
• 5:33
  and
• 5:33
  Kelly,
• 5:34
  you
• 5:34
  guys
• 5:34
  actually
• 5:34
  spend
• 5:35
  a
• 5:35
  lot
• 5:35
  of
• 5:35
  time
• 5:35
  together.
• 5:36
  And
• 5:37
  so
• 5:37
  I'm
• 5:37
  curious,
• 5:38
  you
• 5:39
  know,
• 5:39
  Kelly,
• 5:39
  what,
• 5:39
  what
• 5:40
  do
• 5:40
  you
• 5:40
  think
• 5:40
  that's
• 5:40
  going
• 5:40
  to
• 5:41
  add
• 5:41
  to
• 5:41
  the
• 5:41
  chemistry
• 5:42
  of
• 5:42
  today's
• 5:42
  show?
• 5:43
  Do
• 5:43
  you
• 5:43
  think
• 5:43
  that's
• 5:43
  going
• 5:43
  to
• 5:44
  take
• 5:44
  this
• 5:44
  show
• 5:44
  up
• 5:44
  to
• 5:45
  an
• 5:45
  11?
• 5:45
  Like
• 5:45
  what,
• 5:46
  what
• 5:46
  can
• 5:46
  we,
• 5:46
  what
• 5:46
  can
• 5:46
  the
• 5:46
  audience
• 5:47
  expect
• 5:47
  from
• 5:47
  the
• 5:47
  two
• 5:47
  of
• 5:48
  you
• 5:48
  today?
• 5:48
  I
• 5:50
  dare
• 5:50
  I
• 5:50
  say
• 5:50
  15?
• 5:51
  Yeah,
• 5:51
  I
• 5:52
  think
• 5:52
  so.
• 5:52
  It
• 5:53
  would
• 5:53
  be
• 5:53
  electric.
• 5:54
  No,
• 5:54
  this
• 5:55
  is
• 5:55
  me
• 5:55
  and
• 5:55
  Chad's
• 5:55
  first
• 5:56
  podcast
• 5:56
  together.
• 5:57
  So
• 5:57
  it's
• 5:58
  a
• 5:58
  new
• 5:58
  level
• 5:59
  of
• 5:59
  our
• 5:59
  partnership.
• 6:00
  I
• 6:00
  mean,
• 6:00
  excited.
• 6:01
  Yeah.
• 6:02
  Chad,
• 6:02
  do
• 6:02
  you
• 6:02
  agree
• 6:02
  with
• 6:03
  that
• 6:03
  sentiment?
• 6:03
  Are,
• 6:03
  are,
• 6:04
  are
• 6:04
  you
• 6:04
  as
• 6:04
  bullish
• 6:05
  on
• 6:05
  today's
• 6:05
  episode?
• 6:06
  I,
• 6:06
  I
• 6:07
  think
• 6:07
  what
• 6:07
  that
• 6:07
  was,
• 6:07
  is
• 6:08
  that
• 6:08
  was
• 6:08
  code
• 6:08
  for
• 6:09
  I
• 6:09
  don't
• 6:09
  really
• 6:09
  know
• 6:10
  what
• 6:10
  Chad's
• 6:10
  going
• 6:10
  to
• 6:11
  do
• 6:11
  today
• 6:11
  because
• 6:12
  he's
• 6:12
  a
• 6:12
  bit
• 6:12
  of
• 6:12
  a
• 6:12
  loose
• 6:13
  cannon.
• 6:14
  Well,
• 6:14
  I've
• 6:15
  got
• 6:15
  that
• 6:15
  taken
• 6:15
  care
• 6:15
  of
• 6:15
  because
• 6:16
  I've
• 6:16
  given
• 6:16
  you
• 6:16
  all
• 6:16
  the
• 6:17
  Amazon
• 6:17
  questions
• 6:18
  purposely.
• 6:18
  You
• 6:18
  put
• 6:18
  me
• 6:19
  on
• 6:19
  the
• 6:19
  spot
• 6:19
  every
• 6:19
  single
• 6:20
  week,
• 6:20
  the
• 6:20
  two
• 6:20
  of
• 6:20
  you.
• 6:21
  So
• 6:21
  you
• 6:21
  being,
• 6:22
  you
• 6:22
  being
• 6:22
  the
• 6:22
  guy
• 6:23
  that
• 6:23
  always
• 6:23
  drops
• 6:23
  the
• 6:23
  mic
• 6:23
  on
• 6:24
  the
• 6:24
  Amazon
• 6:24
  questions,
• 6:24
  I've
• 6:25
  literally
• 6:25
  pinned
• 6:25
  out
• 6:26
  every,
• 6:26
  pinned
• 6:26
  out
• 6:26
  every
• 6:27
  question
• 6:27
  for
• 6:27
  you
• 6:28
  specifically,
• 6:28
  Chad.
• 6:28
  I
• 6:29
  around
• 6:29
  Amazon.
• 6:30
  But
• 6:30
  before
• 6:30
  we
• 6:30
  get
• 6:30
  to
• 6:31
  the
• 6:31
  headlines,
• 6:31
  let's
• 6:31
  have
• 6:31
  everyone
• 6:32
  quick,
• 6:32
  get
• 6:32
  a
• 6:32
  quick
• 6:32
  reminder
• 6:33
  because
• 6:33
  we
• 6:33
  have
• 6:33
  a
• 6:33
  lot
• 6:33
  of
• 6:33
  new
• 6:34
  listeners
• 6:34
  each
• 6:34
  and
• 6:34
  every
• 6:34
  week.
• 6:35
  Kelly,
• 6:35
  why
• 6:35
  don't
• 6:36
  you
• 6:36
  remind
• 6:37
  everyone
• 6:37
  about
• 6:37
  who
• 6:38
  you
• 6:38
  are
• 6:38
  and
• 6:38
  what
• 6:38
  it
• 6:39
  is
• 6:39
  you
• 6:39
  do
• 6:39
  at
• 6:39
  A&M
• 6:39
  CRG.
• 6:40
  Great.
• 6:41
  Yes.
• 6:41
  Nice
• 6:42
  to
• 6:42
  meet
• 6:42
  all
• 6:42
  the
• 6:42
  new
• 6:42
  listeners.
• 6:43
  Kelly
• 6:44
  Cary.
• 6:44
  I'm
• 6:44
  a
• 6:45
  senior
• 6:45
  director
• 6:45
  at
• 6:46
  A&M
• 6:46
  CRG.
• 6:47
  Been
• 6:48
  working
• 6:48
  with
• 6:48
  the
• 6:48
  group
• 6:48
  for
• 6:49
  7
• 6:50
  years
• 6:50
  now.
• 6:51
  And
• 6:51
  really
• 6:51
  where
• 6:52
  I
• 6:52
  specialize
• 6:52
  is
• 6:53
  working
• 6:54
  with
• 6:54
  clients
• 6:54
  on
• 6:55
  end
• 6:55
  to
• 6:55
  end
• 6:55
  transformation.
• 6:56
  So
• 6:56
  whether
• 6:56
  you're
• 6:57
  looking
• 6:57
  at
• 6:58
  your
• 6:58
  cost
• 6:59
  base,
• 6:59
  your
• 6:59
  operating
• 7:00
  model,
• 7:01
  or
• 7:01
  whether
• 7:01
  you're
• 7:01
  looking
• 7:01
  at
• 7:02
  pasta
• 7:03
  growth
• 7:03
  and
• 7:03
  what
• 7:04
  you
• 7:04
  need
• 7:04
  to
• 7:04
  be
• 7:04
  thinking
• 7:04
  about
• 7:05
  to
• 7:05
  follow
• 7:05
  consumer
• 7:06
  demand,
• 7:07
  I'm
• 7:07
  your
• 7:07
  girl.
• 7:08
  So
• 7:08
  excited
• 7:09
  to
• 7:10
  share
• 7:10
  my
• 7:10
  thoughts
• 7:10
  on
• 7:10
  today's
• 7:11
  headlines.
• 7:12
  Yeah,
• 7:12
  I
• 7:13
  never
• 7:13
  thought,
• 7:13
  Kelly,
• 7:13
  that
• 7:14
  the
• 7:14
  word
• 7:14
  Transformation.
• 7:15
  I
• 7:15
  would
• 7:15
  hear
• 7:15
  the
• 7:15
  word
• 7:15
  transformation
• 7:16
  more
• 7:16
  than
• 7:16
  I
• 7:17
  ever
• 7:17
  did
• 7:17
  like
• 7:17
  five
• 7:17
  or
• 7:18
  six
• 7:18
  years
• 7:18
  ago.
• 7:18
  And
• 7:18
  now
• 7:19
  it's
• 7:19
  like
• 7:19
  literally
• 7:20
  in
• 7:20
  every
• 7:20
  conversation
• 7:21
  I'm
• 7:21
  having
• 7:21
  with
• 7:21
  everyone,
• 7:22
  so.
• 7:22
  Well,
• 7:23
  it's
• 7:23
  great
• 7:23
  to
• 7:23
  have
• 7:23
  you
• 7:23
  again,
• 7:24
  Chad.
• 7:25
  What
• 7:25
  about
• 7:25
  you?
• 7:27
  So
• 7:27
  I'll
• 7:27
  try
• 7:28
  to
• 7:28
  avoid
• 7:28
  the
• 7:28
  word
• 7:28
  transformation
• 7:29
  then.
• 7:29
  So
• 7:31
  I've
• 7:31
  been
• 7:31
  with
• 7:31
  AM
• 7:31
  for
• 7:32
  the
• 7:32
  last
• 7:32
  about
• 7:33
  five
• 7:33
  and
• 7:33
  a
• 7:33
  half
• 7:33
  years.
• 7:34
  Partner
• 7:34
  and
• 7:34
  managing
• 7:35
  director
• 7:36
  within
• 7:36
  our
• 7:36
  consumer
• 7:37
  and
• 7:37
  retail
• 7:37
  group,
• 7:37
  which
• 7:38
  is
• 7:38
  a
• 7:38
  reminder
• 7:39
  to
• 7:39
  folks
• 7:39
  or
• 7:40
  for
• 7:40
  new
• 7:40
  listeners.
• 7:41
  It's
• 7:41
  an
• 7:42
  industry
• 7:43
  vertical
• 7:43
  within
• 7:43
  A
• 7:44
  and
• 7:44
  M
• 7:44
  and
• 7:44
  we
• 7:45
  spend
• 7:45
  100%
• 7:46
  of
• 7:46
  our
• 7:46
  time
• 7:47
  focused
• 7:47
  on
• 7:48
  serving
• 7:49
  retailers
• 7:50
  and
• 7:50
  CPG
• 7:51
  companies.
• 7:52
  I'm
• 7:52
  a
• 7:52
  former
• 7:53
  industry
• 7:54
  executive
• 7:55
  operator
• 7:56
  myself,
• 7:57
  former
• 7:57
  chief
• 7:57
  strategy
• 7:58
  officer,
• 7:58
  chief
• 7:58
  marketing
• 7:59
  officer
• 7:59
  in
• 8:00
  various
• 8:01
  consumer
• 8:02
  facing
• 8:02
  industry
• 8:03
  contexts
• 8:04
  and
• 8:04
  spend
• 8:04
  most
• 8:05
  of
• 8:05
  my
• 8:05
  time
• 8:05
  today
• 8:06
  helping
• 8:06
  clients
• 8:06
  at
• 8:07
  that
• 8:07
  intersection
• 8:08
  between
• 8:08
  commercial
• 8:09
  excellence
• 8:11
  and
• 8:12
  predominantly
• 8:13
  cpg.
• 8:14
  A
• 8:14
  lot
• 8:14
  of
• 8:14
  food
• 8:14
  and
• 8:14
  beverage.
• 8:15
  Yeah.
• 8:16
  Awesome.
• 8:16
  Awesome.
• 8:17
  Well,
• 8:17
  it's
• 8:17
  great
• 8:17
  to
• 8:17
  have
• 8:17
  you
• 8:17
  again
• 8:18
  too.
• 8:18
  You
• 8:18
  know,
• 8:18
  I
• 8:18
  want
• 8:18
  to
• 8:18
  get
• 8:19
  our
• 8:19
  minds
• 8:19
  going
• 8:19
  here
• 8:19
  a
• 8:19
  little
• 8:19
  bit
• 8:19
  too,
• 8:20
  Kelly,
• 8:20
  because
• 8:20
  you
• 8:20
  made
• 8:20
  me
• 8:20
  think
• 8:20
  of
• 8:21
  something
• 8:21
  with
• 8:21
  transformation.
• 8:21
  I
• 8:22
  did
• 8:22
  a
• 8:22
  podcast
• 8:22
  recently,
• 8:23
  actually
• 8:23
  producer
• 8:24
  and
• 8:24
  ally,
• 8:24
  just
• 8:24
  producer
• 8:25
  Ella
• 8:25
  and
• 8:25
  I
• 8:25
  just
• 8:26
  released
• 8:26
  it
• 8:26
  on,
• 8:27
  on
• 8:27
  Monday.
• 8:28
  And
• 8:28
  the
• 8:28
  theme
• 8:29
  of
• 8:29
  it
• 8:29
  was
• 8:29
  really
• 8:29
  that
• 8:30
  with
• 8:30
  AI,
• 8:31
  you
• 8:32
  know,
• 8:32
  it's
• 8:32
  not
• 8:32
  really
• 8:33
  about
• 8:33
  transformation,
• 8:34
  it's
• 8:34
  about
• 8:34
  actually
• 8:35
  operating
• 8:35
  better
• 8:36
  day
• 8:36
  to
• 8:36
  day
• 8:36
  and
• 8:37
  actually
• 8:37
  taking
• 8:37
  the
• 8:37
  transformative
• 8:38
  lens
• 8:39
  to
• 8:39
  it
• 8:39
  can
• 8:39
  actually
• 8:39
  be
• 8:39
  a
• 8:40
  disservice.
• 8:40
  Do
• 8:41
  you
• 8:41
  agree
• 8:41
  with
• 8:41
  that,
• 8:41
  Kelly?
• 8:43
  Yeah,
• 8:43
  it's
• 8:43
  a
• 8:43
  really
• 8:44
  interesting
• 8:44
  question.
• 8:45
  I
• 8:45
  do
• 8:45
  think
• 8:45
  that
• 8:46
  so
• 8:47
  much
• 8:47
  of
• 8:47
  AI
• 8:49
  from
• 8:49
  an
• 8:49
  internal
• 8:50
  lens
• 8:50
  is
• 8:50
  about
• 8:50
  efficiency.
• 8:51
  So
• 8:51
  how
• 8:51
  can
• 8:52
  I
• 8:52
  be
• 8:52
  better
• 8:53
  investing
• 8:53
  my
• 8:54
  organizational
• 8:55
  time
• 8:55
  in
• 8:56
  things
• 8:56
  that
• 8:57
  are
• 8:57
  strategic,
• 8:58
  things
• 8:58
  that
• 8:58
  really
• 8:59
  require
• 8:59
  that
• 9:02
  additional
• 9:02
  effort
• 9:03
  versus
• 9:03
  what
• 9:03
  can
• 9:03
  I
• 9:03
  take
• 9:04
  off
• 9:04
  the
• 9:04
  plate
• 9:04
  to
• 9:04
  just
• 9:05
  operate
• 9:05
  more
• 9:05
  efficiently?
• 9:06
  That's
• 9:06
  huge.
• 9:07
  And
• 9:07
  what
• 9:08
  people
• 9:08
  really
• 9:08
  need
• 9:09
  to
• 9:09
  be
• 9:09
  thinking
• 9:09
  about
• 9:10
  from
• 9:10
  a
• 9:11
  consumer
• 9:11
  end,
• 9:12
  I
• 9:13
  find
• 9:13
  it
• 9:13
  more
• 9:13
  transformative
• 9:14
  just
• 9:15
  because
• 9:15
  it's
• 9:15
  changing
• 9:16
  so
• 9:16
  much
• 9:17
  the
• 9:17
  way
• 9:17
  I
• 9:18
  shop
• 9:18
  today.
• 9:19
  So
• 9:19
  it
• 9:19
  really,
• 9:20
  it
• 9:20
  feels
• 9:20
  more
• 9:20
  like
• 9:21
  a
• 9:21
  transformation
• 9:22
  there.
• 9:22
  But
• 9:22
  I
• 9:23
  love
• 9:23
  hearing
• 9:24
  organizations
• 9:25
  think
• 9:25
  about
• 9:25
  it
• 9:26
  more
• 9:26
  from
• 9:26
  an
• 9:26
  efficiency
• 9:27
  lens.
• 9:28
  You
• 9:28
  do?
• 9:28
  You
• 9:28
  do?
• 9:29
  Yeah.
• 9:29
  That's
• 9:29
  a
• 9:29
  really
• 9:29
  great
• 9:29
  point,
• 9:30
  Kelly.
• 9:30
  Yeah,
• 9:30
  it's
• 9:30
  really
• 9:30
  both
• 9:31
  things
• 9:31
  happening
• 9:32
  at
• 9:32
  the
• 9:32
  same
• 9:32
  time.
• 9:32
  You
• 9:33
  have
• 9:33
  to
• 9:33
  think
• 9:33
  about
• 9:33
  the
• 9:33
  organization
• 9:34
  on
• 9:34
  the
• 9:34
  day
• 9:35
  to
• 9:35
  day
• 9:35
  and
• 9:35
  the
• 9:35
  consumer
• 9:36
  transforming
• 9:37
  right
• 9:37
  before
• 9:37
  your
• 9:37
  eyes.
• 9:38
  Chad,
• 9:38
  what
• 9:38
  do
• 9:39
  you
• 9:39
  think
• 9:39
  on
• 9:39
  that
• 9:39
  subject?
• 9:40
  No,
• 9:41
  I
• 9:41
  agree.
• 9:42
  I
• 9:42
  mean,
• 9:44
  at
• 9:44
  the
• 9:44
  end
• 9:44
  of
• 9:44
  the
• 9:44
  day,
• 9:44
  AI
• 9:45
  is
• 9:45
  a
• 9:45
  tool,
• 9:46
  right.
• 9:46
  It's
• 9:47
  just
• 9:48
  an
• 9:48
  extreme
• 9:49
  accelerator
• 9:50
  to
• 9:51
  be
• 9:51
  able
• 9:51
  to
• 9:51
  expand
• 9:52
  the
• 9:53
  reach
• 9:53
  and
• 9:53
  opportunities
• 9:54
  that
• 9:54
  organizations
• 9:55
  have
• 9:55
  had
• 9:56
  before.
• 9:56
  Right.
• 9:58
  Think
• 9:58
  about
• 9:58
  it
• 9:58
  in
• 9:59
  the
• 9:59
  context
• 9:59
  of
• 10:00
  CGI
• 10:01
  to
• 10:03
  movie
• 10:03
  technology.
• 10:04
  It
• 10:04
  was
• 10:05
  the
• 10:05
  next
• 10:05
  echelon,
• 10:07
  a
• 10:07
  very
• 10:08
  strong
• 10:08
  jump
• 10:09
  in
• 10:09
  terms
• 10:09
  of
• 10:09
  where
• 10:11
  directors
• 10:12
  and
• 10:12
  studios
• 10:13
  were
• 10:13
  able
• 10:13
  to
• 10:13
  take
• 10:14
  the
• 10:14
  elements
• 10:15
  of
• 10:16
  creativity
• 10:16
  and
• 10:17
  manifesting
• 10:17
  that
• 10:18
  for
• 10:18
  audiences.
• 10:19
  But
• 10:19
  fundamentally,
• 10:20
  great
• 10:21
  movies
• 10:21
  are
• 10:21
  still
• 10:22
  based
• 10:22
  on,
• 10:23
  you
• 10:24
  know,
• 10:24
  the
• 10:24
  creativity
• 10:25
  and
• 10:26
  the
• 10:26
  elements
• 10:27
  that
• 10:27
  make
• 10:27
  the
• 10:28
  storyline
• 10:28
  develop.
• 10:29
  CGI
• 10:30
  allows
• 10:30
  you
• 10:30
  to
• 10:31
  be
• 10:31
  able
• 10:31
  to
• 10:31
  manifest
• 10:32
  it
• 10:32
  a
• 10:32
  little
• 10:32
  bit
• 10:32
  better
• 10:32
  and
• 10:33
  differently
• 10:34
  and
• 10:34
  more
• 10:35
  vividly.
• 10:35
  And
• 10:36
  that's
• 10:36
  kind
• 10:36
  of
• 10:37
  to
• 10:37
  me,
• 10:37
  sort
• 10:38
  of
• 10:38
  the
• 10:38
  great
• 10:38
  accelerator
• 10:39
  that
• 10:39
  that
• 10:40
  AI
• 10:40
  is.
• 10:40
  Right.
• 10:41
  Like
• 10:41
  applying
• 10:42
  it
• 10:42
  to
• 10:42
  a
• 10:42
  business
• 10:42
  without
• 10:43
  a
• 10:43
  problem
• 10:43
  to
• 10:43
  solve.
• 10:44
  Right.
• 10:44
  Doesn't
• 10:45
  fundamentally
• 10:45
  do
• 10:46
  anything.
• 10:46
  So
• 10:46
  it's
• 10:46
  a
• 10:47
  tool
• 10:47
  and
• 10:47
  technology
• 10:48
  in
• 10:48
  order
• 10:48
  to
• 10:48
  be
• 10:48
  able
• 10:48
  to
• 10:49
  help
• 10:50
  businesses
• 10:50
  solve
• 10:51
  the
• 10:51
  problems
• 10:51
  that
• 10:51
  they're
• 10:51
  wrestling
• 10:52
  with.
• 10:52
  Anyway.
• 10:53
  Oh
• 10:53
  man,
• 10:54
  you
• 10:54
  two
• 10:54
  got
• 10:54
  me
• 10:54
  excited
• 10:55
  for
• 10:55
  this
• 10:55
  podcast.
• 10:55
  You
• 10:56
  got
• 10:56
  me
• 10:56
  thinking
• 10:56
  about.
• 10:56
  You
• 10:57
  got
• 10:57
  me
• 10:57
  thinking
• 10:57
  about
• 10:57
  the
• 10:57
  first
• 10:58
  time
• 10:58
  I
• 10:58
  heard
• 10:58
  Richard,
• 10:58
  Richard
• 10:59
  Attenborough
• 10:59
  say
• 10:59
  welcome
• 11:00
  to
• 11:00
  Jurassic
• 11:01
  Park.
• 11:02
  All
• 11:02
  right,
• 11:02
  this
• 11:03
  week's
• 11:03
  Fast
• 11:03
  5,
• 11:04
  we've
• 11:04
  got
• 11:04
  news
• 11:04
  on
• 11:05
  Walmart
• 11:05
  quietly
• 11:06
  piloting
• 11:06
  small
• 11:07
  neighborhood
• 11:07
  depots
• 11:08
  for
• 11:08
  faster
• 11:08
  delivery.
• 11:09
  Best
• 11:09
  Buy
• 11:10
  debuting
• 11:10
  consultation
• 11:11
  spaces
• 11:12
  inside
• 11:12
  of
• 11:12
  Ikea
• 11:13
  stores,
• 11:13
  Amazon
• 11:14
  enabling
• 11:15
  conversational
• 11:16
  shopping
• 11:16
  via
• 11:16
  its
• 11:17
  new
• 11:17
  Alexa
• 11:18
  for
• 11:18
  shopping
• 11:19
  and
• 11:19
  everlane
• 11:20
  selling
• 11:20
  out
• 11:20
  2
• 11:20
  of
• 11:21
  all
• 11:21
  people.
• 11:21
  Shein.
• 11:22
  But
• 11:23
  we
• 11:23
  begin
• 11:23
  today
• 11:23
  with
• 11:24
  Amazon's
• 11:25
  most
• 11:25
  aggressive
• 11:26
  push
• 11:26
  into
• 11:26
  ultra
• 11:27
  fast
• 11:27
  delivery
• 11:28
  yet.
• 11:29
  According
• 11:30
  to
• 11:30
  retail
• 11:30
  dive.
• 11:30
  Amazon
• 11:31
  now,
• 11:31
  the
• 11:31
  company's
• 11:32
  30
• 11:32
  minute
• 11:32
  or
• 11:32
  less
• 11:32
  delivery
• 11:33
  service,
• 11:33
  which
• 11:33
  is
• 11:34
  now
• 11:34
  widely
• 11:35
  available
• 11:35
  in
• 11:35
  Atlanta,
• 11:36
  Dallas,
• 11:36
  Fort
• 11:36
  Worth,
• 11:37
  Philadelphia
• 11:38
  and
• 11:38
  Seattle,
• 11:39
  will
• 11:39
  now
• 11:39
  expand
• 11:39
  to
• 11:39
  include
• 11:40
  Houston,
• 11:40
  Minneapolis,
• 11:41
  Phoenix,
• 11:42
  Denver,
• 11:42
  Oklahoma
• 11:43
  City,
• 11:43
  Orlando
• 11:44
  and
• 11:44
  Austin,
• 11:44
  with
• 11:45
  plans
• 11:45
  to
• 11:45
  reach
• 11:45
  tens
• 11:46
  of
• 11:46
  millions
• 11:46
  of
• 11:47
  customers
• 11:47
  across
• 11:48
  the
• 11:48
  US
• 11:48
  by
• 11:49
  the
• 11:49
  end
• 11:49
  of
• 11:49
  2026.
• 11:51
  Amazon
• 11:51
  now
• 11:51
  uses
• 11:52
  a
• 11:52
  network
• 11:52
  of
• 11:52
  micro
• 11:53
  fulfillment
• 11:53
  centers
• 11:54
  or
• 11:54
  so
• 11:54
  called
• 11:54
  dark
• 11:55
  stores,
• 11:55
  roughly
• 11:56
  the
• 11:56
  size
• 11:56
  of
• 11:56
  a
• 11:57
  CVS
• 11:57
  and
• 11:58
  they
• 11:58
  are
• 11:58
  positioned
• 11:58
  close
• 11:58
  to
• 11:59
  customers
• 11:59
  for
• 12:00
  shorter
• 12:00
  travel
• 12:01
  distances
• 12:01
  and
• 12:02
  faster
• 12:02
  delivery
• 12:03
  times.
• 12:03
  The
• 12:04
  service
• 12:04
  also
• 12:04
  operates
• 12:05
  24
• 12:05
  hours
• 12:06
  a
• 12:06
  day
• 12:06
  in
• 12:06
  most
• 12:06
  areas.
• 12:07
  Prime
• 12:07
  members
• 12:08
  pay
• 12:08
  a
• 12:08
  399
• 12:09
  fee
• 12:10
  per
• 12:10
  order
• 12:10
  and
• 12:11
  non
• 12:11
  prime
• 12:11
  members
• 12:12
  pay
• 12:12
  $13.99.
• 12:15
  And
• 12:15
  there
• 12:15
  are
• 12:15
  additional
• 12:16
  fees
• 12:16
  for
• 12:16
  orders
• 12:17
  under
• 12:17
  $15.
• 12:18
  Chad,
• 12:19
  I
• 12:19
  said
• 12:19
  you're
• 12:19
  getting
• 12:19
  the
• 12:20
  Amazon
• 12:20
  questions
• 12:20
  today.
• 12:21
  I
• 12:21
  wasn't
• 12:22
  joking.
• 12:22
  On
• 12:22
  a
• 12:23
  scale
• 12:23
  of
• 12:23
  1
• 12:23
  to
• 12:24
  10,
• 12:24
  where
• 12:24
  does
• 12:24
  Amazon's
• 12:25
  30
• 12:25
  minute
• 12:26
  delivery
• 12:26
  expansion
• 12:27
  rank
• 12:27
  in
• 12:28
  terms
• 12:28
  of
• 12:28
  retail's
• 12:29
  overall
• 12:29
  impact?
• 12:31
  Yeah,
• 12:31
  I'm
• 12:32
  going
• 12:32
  to
• 12:32
  give
• 12:32
  it
• 12:32
  a
• 12:32
  solid.
• 12:36
  Seven.
• 12:37
  Seven?
• 12:37
  You
• 12:38
  say
• 12:38
  six
• 12:38
  or
• 12:38
  seven.
• 12:39
  I've
• 12:39
  literally.
• 12:42
  I
• 12:42
  almost
• 12:42
  did
• 12:42
  it.
• 12:43
  No,
• 12:43
  no,
• 12:43
  no,
• 12:43
  no.
• 12:44
  We're
• 12:44
  not
• 12:44
  doing
• 12:44
  that.
• 12:45
  We'll
• 12:45
  say
• 12:45
  seven.
• 12:46
  Okay,
• 12:47
  okay.
• 12:48
  So
• 12:48
  here's
• 12:48
  why
• 12:49
  it's
• 12:49
  not
• 12:50
  higher
• 12:50
  or
• 12:51
  lower,
• 12:51
  right?
• 12:52
  So
• 12:52
  it,
• 12:52
  you
• 12:52
  know,
• 12:53
  it's
• 12:53
  not
• 12:53
  a
• 12:53
  9
• 12:53
  or
• 12:54
  a
• 12:54
  10
• 12:54
  because
• 12:55
  it
• 12:55
  doesn't
• 12:56
  itself
• 12:57
  solve
• 12:58
  a
• 12:58
  big
• 12:59
  enough
• 12:59
  problem.
• 12:59
  I
• 12:59
  mean,
• 13:00
  consumers
• 13:00
  are
• 13:01
  sitting
• 13:01
  around
• 13:01
  desperately
• 13:02
  needing
• 13:02
  toothpaste
• 13:03
  in
• 13:03
  30
• 13:03
  minutes
• 13:04
  instead
• 13:04
  of
• 13:04
  two
• 13:04
  hours,
• 13:04
  right?
• 13:05
  And
• 13:05
  like
• 13:05
  the
• 13:05
  way
• 13:05
  that
• 13:06
  markets
• 13:07
  have
• 13:07
  gone
• 13:07
  in
• 13:07
  urban
• 13:08
  delivery
• 13:08
  like
• 13:08
  this
• 13:09
  is
• 13:09
  a
• 13:09
  little
• 13:09
  more
• 13:09
  evolutionary,
• 13:10
  not
• 13:11
  revolutionary
• 13:11
  in
• 13:12
  its
• 13:12
  own
• 13:12
  right.
• 13:12
  But
• 13:13
  it's
• 13:13
  also
• 13:14
  why
• 13:14
  it's
• 13:14
  not
• 13:15
  a
• 13:15
  three,
• 13:16
  right?
• 13:16
  Because
• 13:18
  it
• 13:19
  serves
• 13:19
  to
• 13:19
  expand
• 13:21
  the
• 13:21
  competitive
• 13:22
  moat
• 13:22
  that
• 13:22
  Amazon
• 13:23
  has
• 13:24
  or
• 13:24
  inversely
• 13:25
  could
• 13:26
  help
• 13:26
  start
• 13:27
  to
• 13:27
  dry
• 13:27
  up
• 13:27
  others.
• 13:28
  Right?
• 13:28
  So
• 13:28
  if
• 13:28
  you
• 13:29
  think
• 13:29
  about
• 13:29
  it,
• 13:29
  every
• 13:30
  city
• 13:30
  that
• 13:30
  they
• 13:31
  add
• 13:32
  is
• 13:32
  kind
• 13:32
  of
• 13:32
  another
• 13:33
  nail
• 13:33
  in
• 13:33
  the
• 13:34
  coffin
• 13:34
  for
• 13:34
  traditional
• 13:35
  retail's
• 13:36
  biggest
• 13:36
  advantage.
• 13:36
  Right
• 13:37
  around
• 13:37
  immediacy.
• 13:38
  Now
• 13:38
  you
• 13:38
  need
• 13:39
  batteries
• 13:39
  now,
• 13:40
  like
• 13:40
  maybe
• 13:40
  you
• 13:40
  went
• 13:41
  to
• 13:41
  Target
• 13:42
  or
• 13:42
  Walgreens
• 13:43
  or
• 13:43
  a
• 13:43
  C
• 13:43
  store,
• 13:44
  right?
• 13:44
  It
• 13:44
  can
• 13:44
  be
• 13:45
  Amazon
• 13:45
  before
• 13:46
  you
• 13:46
  finish
• 13:47
  your
• 13:47
  beverage.
• 13:48
  Right?
• 13:48
  And
• 13:49
  to
• 13:50
  me,
• 13:50
  the
• 13:50
  impact
• 13:50
  isn't
• 13:51
  the
• 13:51
  30
• 13:52
  minutes.
• 13:53
  It's
• 13:54
  psychologically
• 13:55
  what
• 13:55
  Amazon
• 13:56
  is
• 13:56
  doing
• 13:56
  to
• 13:57
  refine
• 13:57
  what
• 13:58
  quote,
• 13:58
  normal
• 13:59
  feels
• 13:59
  like.
• 14:00
  And
• 14:00
  to
• 14:00
  me
• 14:01
  that's
• 14:01
  the
• 14:01
  real
• 14:01
  game
• 14:01
  here,
• 14:02
  right?
• 14:02
  Like
• 14:03
  they've
• 14:03
  been
• 14:03
  standardizing,
• 14:04
  you
• 14:05
  know,
• 14:05
  from
• 14:05
  free
• 14:06
  shipping
• 14:06
  to
• 14:06
  2
• 14:06
  day
• 14:07
  prime
• 14:07
  the
• 14:07
  same
• 14:07
  day.
• 14:08
  Like
• 14:08
  30
• 14:09
  minutes
• 14:09
  is
• 14:09
  the
• 14:09
  next
• 14:10
  like
• 14:10
  psychological
• 14:11
  line
• 14:12
  they're
• 14:12
  trying
• 14:12
  to
• 14:13
  blur
• 14:13
  or
• 14:14
  erase,
• 14:15
  you
• 14:15
  know,
• 14:15
  and
• 14:15
  not
• 14:15
  everything
• 14:16
  needs
• 14:16
  to
• 14:16
  be
• 14:16
  delivered
• 14:16
  in
• 14:17
  30
• 14:17
  minutes.
• 14:17
  They
• 14:17
  just
• 14:17
  need
• 14:18
  consumers
• 14:19
  to
• 14:19
  believe
• 14:20
  that
• 14:20
  Amazon
• 14:21
  is
• 14:21
  the
• 14:21
  fastest,
• 14:22
  most
• 14:22
  reliable
• 14:23
  option
• 14:24
  by
• 14:24
  default.
• 14:25
  Right?
• 14:26
  And
• 14:26
  once
• 14:26
  that
• 14:26
  perception
• 14:27
  locks
• 14:27
  in
• 14:28
  and
• 14:29
  purchase
• 14:29
  intent
• 14:30
  automatically
• 14:31
  can
• 14:31
  shift
• 14:31
  to
• 14:31
  them
• 14:32
  before
• 14:32
  others
• 14:32
  are
• 14:33
  considered.
• 14:34
  And
• 14:34
  that's
• 14:34
  the,
• 14:35
  that's
• 14:35
  the
• 14:35
  behavior
• 14:35
  they're
• 14:36
  trying
• 14:36
  to
• 14:36
  rewire.
• 14:37
  And
• 14:39
  you
• 14:39
  know,
• 14:39
  hint,
• 14:39
  hint,
• 14:40
  foreshadowing
• 14:40
  here.
• 14:41
  I
• 14:41
  mean
• 14:41
  like
• 14:41
  it
• 14:41
  should
• 14:42
  make
• 14:42
  other
• 14:43
  retailer
• 14:43
  CEO
• 14:44
  start
• 14:44
  asking
• 14:44
  themselves
• 14:45
  and
• 14:45
  their
• 14:45
  teams
• 14:46
  like,
• 14:46
  am
• 14:46
  I
• 14:47
  losing
• 14:47
  the
• 14:47
  immediacy
• 14:48
  war?
• 14:49
  Okay,
• 14:50
  interesting.
• 14:51
  So
• 14:51
  there's
• 14:51
  a,
• 14:52
  there's
• 14:52
  a
• 14:52
  lot
• 14:52
  to
• 14:52
  unpack
• 14:53
  with
• 14:53
  this
• 14:53
  headline,
• 14:53
  which
• 14:54
  is
• 14:54
  why
• 14:54
  I
• 14:54
  put
• 14:54
  it
• 14:54
  first.
• 14:55
  I'm
• 14:56
  a
• 14:56
  little
• 14:56
  surprised
• 14:56
  to
• 14:57
  only
• 14:57
  hear
• 14:57
  a
• 14:57
  seven.
• 14:58
  And
• 14:58
  there's
• 14:59
  also
• 14:59
  a
• 14:59
  long
• 14:59
  game
• 15:00
  aspect
• 15:00
  to
• 15:00
  this.
• 15:00
  I
• 15:01
  want
• 15:01
  to
• 15:01
  come
• 15:01
  back,
• 15:01
  but
• 15:01
  I
• 15:02
  want
• 15:02
  to
• 15:02
  get
• 15:02
  Kelly's
• 15:02
  thoughts.
• 15:03
  Kelly,
• 15:03
  do
• 15:03
  you
• 15:03
  agree
• 15:03
  with
• 15:04
  Chad
• 15:04
  here?
• 15:05
  Are
• 15:05
  you
• 15:05
  in
• 15:05
  the
• 15:05
  7
• 15:06
  range?
• 15:06
  You
• 15:06
  think
• 15:06
  it's
• 15:07
  more?
• 15:07
  Do
• 15:07
  you
• 15:07
  think
• 15:07
  it's
• 15:08
  less?
• 15:08
  Like,
• 15:08
  what's
• 15:09
  your
• 15:09
  take?
• 15:11
  I
• 15:11
  would
• 15:11
  probably
• 15:12
  have
• 15:13
  a
• 15:13
  similar
• 15:13
  narrative
• 15:14
  to
• 15:14
  Chad.
• 15:14
  Okay.
• 15:17
  Knowing
• 15:18
  that
• 15:19
  that
• 15:20
  30
• 15:20
  minute
• 15:20
  window,
• 15:21
  it
• 15:21
  is
• 15:22
  so
• 15:22
  narrow
• 15:23
  and
• 15:23
  specific,
• 15:25
  I'm
• 15:25
  curious
• 15:25
  to
• 15:26
  see
• 15:26
  what
• 15:26
  the
• 15:26
  cost
• 15:27
  they're
• 15:27
  going
• 15:27
  to
• 15:27
  attribute
• 15:28
  to
• 15:28
  it.
• 15:28
  Like
• 15:29
  how
• 15:29
  much
• 15:29
  is
• 15:30
  30
• 15:30
  minutes
• 15:31
  worth
• 15:31
  to
• 15:32
  someone
• 15:32
  versus
• 15:33
  2
• 15:33
  hours
• 15:34
  to
• 15:34
  really
• 15:35
  see
• 15:35
  if
• 15:35
  the
• 15:35
  economics
• 15:36
  end
• 15:36
  up
• 15:37
  working
• 15:37
  out
• 15:37
  for
• 15:37
  them
• 15:38
  for
• 15:38
  this
• 15:38
  delivery
• 15:39
  option.
• 15:41
  Okay,
• 15:41
  so
• 15:41
  let
• 15:42
  me
• 15:42
  ask
• 15:42
  you
• 15:42
  this
• 15:42
  then,
• 15:43
  Chad,
• 15:43
  back
• 15:43
  to
• 15:44
  you.
• 15:44
  So
• 15:45
  if
• 15:45
  I
• 15:45
  said
• 15:45
  to
• 15:45
  you,
• 15:46
  what
• 15:46
  is
• 15:46
  the
• 15:46
  impact
• 15:47
  on
• 15:47
  retail
• 15:48
  of
• 15:48
  this
• 15:48
  announcement,
• 15:49
  say
• 15:49
  five
• 15:49
  to
• 15:49
  10
• 15:50
  years
• 15:50
  from
• 15:50
  now
• 15:50
  versus
• 15:51
  today,
• 15:51
  does
• 15:51
  that
• 15:52
  change
• 15:52
  your
• 15:52
  answer
• 15:52
  or
• 15:52
  you
• 15:52
  still
• 15:53
  think
• 15:53
  it's
• 15:53
  a
• 15:53
  seven?
• 15:56
  I
• 15:56
  mean,
• 15:57
  I
• 15:57
  suppose
• 15:58
  by
• 15:58
  you
• 15:58
  asking
• 15:59
  that
• 15:59
  question,
• 15:59
  Right.
• 16:00
  It's
• 16:00
  a
• 16:00
  matter
• 16:00
  of
• 16:01
  by
• 16:01
  how
• 16:01
  much
• 16:02
  is
• 16:02
  immediate
• 16:03
  delivery
• 16:04
  going
• 16:04
  to
• 16:05
  take
• 16:05
  hold
• 16:05
  in
• 16:05
  terms
• 16:05
  of
• 16:06
  consumers
• 16:06
  expectations.
• 16:07
  Right.
• 16:08
  And
• 16:08
  I
• 16:09
  mean
• 16:10
  I
• 16:10
  kind
• 16:10
  of
• 16:10
  alluded
• 16:11
  to
• 16:11
  that.
• 16:11
  Right.
• 16:11
  In
• 16:12
  that
• 16:12
  you
• 16:12
  know,
• 16:13
  we've
• 16:13
  been
• 16:13
  coming,
• 16:14
  I
• 16:14
  mean
• 16:14
  like
• 16:15
  when
• 16:15
  free
• 16:16
  shipping
• 16:16
  first
• 16:17
  came
• 16:17
  out,
• 16:17
  that
• 16:17
  was
• 16:17
  an
• 16:18
  anomaly.
• 16:18
  Right.
• 16:18
  Like
• 16:19
  when
• 16:19
  you
• 16:19
  could
• 16:20
  get
• 16:20
  everything
• 16:20
  through
• 16:20
  Amazon
• 16:21
  in
• 16:21
  two
• 16:21
  day,
• 16:22
  you
• 16:22
  know,
• 16:22
  now
• 16:23
  we
• 16:23
  get
• 16:23
  ticked
• 16:23
  off
• 16:23
  if
• 16:24
  we
• 16:24
  can't
• 16:24
  get
• 16:24
  something
• 16:24
  same
• 16:25
  day.
• 16:25
  So
• 16:25
  there's
• 16:26
  no
• 16:26
  doubt
• 16:26
  that
• 16:27
  with
• 16:29
  capabilities.
• 16:30
  Right.
• 16:31
  Becomes
• 16:31
  an
• 16:32
  elevated
• 16:33
  consumer
• 16:33
  expectation.
• 16:35
  And
• 16:35
  are
• 16:35
  we
• 16:35
  just
• 16:35
  going
• 16:36
  to
• 16:36
  want
• 16:36
  everything
• 16:36
  to
• 16:36
  be
• 16:37
  able
• 16:37
  to
• 16:37
  be
• 16:37
  delivered
• 16:38
  in
• 16:38
  30
• 16:38
  minutes
• 16:39
  or
• 16:39
  an
• 16:39
  hour,
• 16:40
  you
• 16:40
  know,
• 16:40
  picker
• 16:40
  time
• 16:41
  frame?
• 16:41
  Yes,
• 16:42
  perhaps.
• 16:42
  But
• 16:42
  that's
• 16:43
  also
• 16:43
  why
• 16:43
  I
• 16:43
  said
• 16:43
  it's
• 16:43
  kind
• 16:43
  of
• 16:44
  evolutionary.
• 16:44
  Right.
• 16:45
  And
• 16:45
  that
• 16:46
  you
• 16:46
  know,
• 16:46
  I
• 16:46
  do
• 16:47
  think
• 16:47
  that
• 16:47
  this
• 16:47
  is
• 16:48
  more
• 16:48
  of
• 16:49
  a
• 16:50
  glide
• 16:50
  path
• 16:51
  toward
• 16:51
  something
• 16:52
  that
• 16:53
  will
• 16:53
  become
• 16:54
  more
• 16:54
  commonplace
• 16:55
  over
• 16:55
  time
• 16:56
  versus
• 16:57
  man.
• 16:58
  This
• 16:58
  signals
• 16:58
  to
• 16:59
  me
• 16:59
  a
• 16:59
  major
• 16:59
  step
• 17:00
  change
• 17:00
  in
• 17:00
  the
• 17:00
  way
• 17:00
  that
• 17:01
  we're
• 17:01
  going
• 17:01
  to
• 17:01
  be
• 17:01
  operating
• 17:01
  now.
• 17:02
  So
• 17:02
  I
• 17:02
  guess
• 17:02
  inherent
• 17:03
  in
• 17:03
  what
• 17:03
  you're
• 17:03
  saying
• 17:04
  is
• 17:04
  I
• 17:04
  agree
• 17:05
  with
• 17:05
  you
• 17:06
  that
• 17:08
  that
• 17:08
  expectations
• 17:09
  will
• 17:09
  continue
• 17:09
  to
• 17:10
  shift
• 17:10
  and
• 17:11
  we'll
• 17:11
  look
• 17:12
  back
• 17:12
  at
• 17:13
  the
• 17:13
  moves
• 17:14
  that
• 17:14
  were
• 17:14
  made
• 17:15
  by
• 17:15
  retailers
• 17:16
  to
• 17:16
  secure
• 17:17
  that
• 17:17
  infrastructure
• 17:18
  as
• 17:19
  having
• 17:19
  been
• 17:19
  material.
• 17:21
  To
• 17:21
  me
• 17:21
  just
• 17:22
  right
• 17:22
  now
• 17:22
  point
• 17:22
  in
• 17:22
  time,
• 17:23
  as
• 17:23
  I
• 17:23
  saw
• 17:23
  this,
• 17:24
  it
• 17:24
  felt
• 17:24
  like
• 17:24
  okay,
• 17:25
  I
• 17:25
  mean
• 17:25
  it
• 17:25
  makes
• 17:26
  sense
• 17:26
  that
• 17:26
  they're
• 17:26
  doing
• 17:27
  this
• 17:27
  now.
• 17:27
  And
• 17:28
  by
• 17:28
  the
• 17:28
  way,
• 17:28
  others
• 17:29
  are
• 17:29
  as
• 17:29
  well.
• 17:30
  Yeah,
• 17:31
  right,
• 17:31
  right,
• 17:31
  right.
• 17:31
  Which
• 17:31
  we're
• 17:32
  going
• 17:32
  to
• 17:32
  talk
• 17:32
  about
• 17:32
  too
• 17:32
  because
• 17:32
  that's
• 17:33
  a
• 17:33
  very
• 17:33
  important
• 17:33
  part
• 17:33
  of
• 17:33
  the
• 17:33
  story.
• 17:33
  You
• 17:34
  know,
• 17:34
  it's
• 17:34
  funny,
• 17:34
  like
• 17:35
  when
• 17:35
  I
• 17:35
  first
• 17:36
  started,
• 17:36
  when
• 17:36
  I
• 17:36
  first
• 17:37
  asked
• 17:37
  you
• 17:37
  a
• 17:37
  question,
• 17:37
  I
• 17:37
  was
• 17:37
  probably
• 17:38
  like,
• 17:38
  yeah,
• 17:38
  I'm
• 17:38
  a
• 17:38
  seven
• 17:38
  too.
• 17:39
  But
• 17:39
  actually
• 17:39
  hearing
• 17:40
  you
• 17:40
  talk,
• 17:40
  I
• 17:40
  think
• 17:41
  you've,
• 17:41
  you've
• 17:41
  subtly
• 17:42
  hit
• 17:42
  on
• 17:42
  something
• 17:43
  that
• 17:43
  I
• 17:43
  think
• 17:43
  we
• 17:43
  need
• 17:43
  to
• 17:43
  call
• 17:44
  out.
• 17:44
  Which
• 17:44
  makes
• 17:44
  me
• 17:44
  actually
• 17:45
  kind
• 17:45
  of
• 17:45
  push
• 17:45
  my
• 17:46
  valuation
• 17:46
  of
• 17:47
  this
• 17:47
  up
• 17:47
  a
• 17:47
  little
• 17:47
  bit,
• 17:48
  which
• 17:48
  is
• 17:50
  Amazon
• 17:50
  potentially
• 17:51
  is
• 17:51
  playing
• 17:51
  the
• 17:51
  long
• 17:51
  game
• 17:52
  here
• 17:52
  and
• 17:52
  they're
• 17:52
  doing
• 17:53
  it
• 17:53
  to
• 17:53
  starve
• 17:53
  out
• 17:54
  the
• 17:54
  local
• 17:54
  regional
• 17:55
  grocers
• 17:56
  to
• 17:56
  then
• 17:56
  pick
• 17:56
  up
• 17:56
  that
• 17:57
  space,
• 17:57
  buy
• 17:57
  them
• 17:57
  on
• 17:58
  the
• 17:58
  cheap
• 17:58
  and
• 17:58
  then
• 17:59
  become
• 17:59
  the
• 17:59
  regional
• 18:00
  grocer
• 18:00
  across
• 18:01
  the
• 18:01
  country
• 18:01
  again.
• 18:02
  Or
• 18:02
  to
• 18:02
  become
• 18:02
  the
• 18:02
  national
• 18:03
  grocery
• 18:03
  in
• 18:03
  a
• 18:03
  lot
• 18:04
  of
• 18:04
  ways.
• 18:04
  And
• 18:05
  the
• 18:05
  reason
• 18:05
  I
• 18:05
  say
• 18:05
  that
• 18:05
  because
• 18:06
  this
• 18:06
  plays
• 18:06
  in
• 18:07
  with
• 18:07
  the
• 18:07
  philosophy
• 18:07
  they've
• 18:08
  been,
• 18:09
  they've
• 18:09
  been
• 18:09
  espousing
• 18:10
  which
• 18:10
  is
• 18:10
  the
• 18:11
  electronics
• 18:11
  with
• 18:12
  your
• 18:12
  milk.
• 18:12
  That
• 18:13
  electronics
• 18:13
  with
• 18:13
  your
• 18:13
  milk
• 18:14
  philosophy.
• 18:14
  They're
• 18:14
  just
• 18:15
  cherry
• 18:15
  picking
• 18:15
  right
• 18:16
  now.
• 18:16
  And
• 18:16
  they
• 18:17
  know
• 18:17
  and
• 18:17
  we
• 18:17
  all
• 18:17
  know
• 18:18
  that
• 18:19
  the
• 18:19
  universal
• 18:19
  truth
• 18:19
  of
• 18:20
  speed
• 18:20
  works
• 18:20
  like,
• 18:21
  you
• 18:21
  know,
• 18:21
  people
• 18:21
  are
• 18:22
  gravitating
• 18:22
  towards
• 18:22
  this.
• 18:23
  It
• 18:23
  seems
• 18:23
  like
• 18:23
  more
• 18:23
  and
• 18:23
  more
• 18:24
  people
• 18:24
  are
• 18:24
  gravitating
• 18:24
  towards
• 18:25
  it
• 18:25
  every
• 18:25
  Day.
• 18:25
  In
• 18:25
  fact,
• 18:25
  I
• 18:25
  just
• 18:26
  did
• 18:26
  it
• 18:26
  with
• 18:26
  Walmart,
• 18:27
  who
• 18:27
  we're
• 18:27
  going
• 18:27
  to
• 18:27
  talk
• 18:27
  about
• 18:28
  next.
• 18:28
  Just
• 18:28
  the
• 18:29
  other
• 18:29
  day,
• 18:29
  to
• 18:29
  get
• 18:29
  a
• 18:29
  kid's
• 18:30
  birthday
• 18:30
  present,
• 18:30
  I
• 18:30
  need
• 18:31
  a
• 18:31
  birthday
• 18:31
  present
• 18:31
  like
• 18:31
  that
• 18:32
  day.
• 18:32
  And
• 18:32
  like
• 18:32
  I
• 18:32
  just
• 18:33
  did
• 18:33
  it.
• 18:35
  Now.
• 18:35
  Does
• 18:35
  it
• 18:35
  work
• 18:35
  for
• 18:36
  the.
• 18:36
  Pull
• 18:36
  the.
• 18:36
  Sorry,
• 18:37
  does
• 18:37
  it
• 18:37
  work
• 18:37
  for
• 18:37
  the
• 18:37
  full
• 18:38
  grocery
• 18:38
  pantry
• 18:38
  load?
• 18:39
  No,
• 18:39
  it
• 18:39
  doesn't.
• 18:39
  Of
• 18:39
  course
• 18:40
  it
• 18:40
  doesn't.
• 18:40
  Like
• 18:40
  you're
• 18:40
  not
• 18:41
  going
• 18:41
  to
• 18:41
  substitute
• 18:41
  this
• 18:42
  for
• 18:42
  that.
• 18:43
  But
• 18:43
  you
• 18:43
  know
• 18:43
  who
• 18:44
  doesn't
• 18:44
  care
• 18:44
  about
• 18:44
  that
• 18:45
  is
• 18:45
  Amazon.
• 18:45
  Because
• 18:45
  Amazon
• 18:46
  can
• 18:46
  play
• 18:46
  the
• 18:46
  long
• 18:47
  game
• 18:47
  here
• 18:47
  and
• 18:47
  meanwhile
• 18:48
  they'll
• 18:48
  cherry
• 18:48
  pick
• 18:49
  the
• 18:49
  volume
• 18:49
  out
• 18:49
  of
• 18:49
  the
• 18:49
  traditional
• 18:50
  grocery
• 18:50
  stores
• 18:50
  and
• 18:51
  it
• 18:51
  just
• 18:51
  continues
• 18:51
  to
• 18:52
  go
• 18:52
  down.
• 18:52
  And
• 18:53
  so
• 18:53
  they
• 18:53
  starve
• 18:53
  them
• 18:53
  out
• 18:54
  in
• 18:54
  the
• 18:54
  long
• 18:54
  run.
• 18:54
  That's
• 18:54
  what
• 18:54
  I'm
• 18:54
  thinking.
• 18:55
  Kelly,
• 18:55
  I
• 18:55
  saw
• 18:55
  you,
• 18:56
  you,
• 18:56
  you
• 18:56
  kind
• 18:56
  of,
• 18:56
  you
• 18:56
  kind
• 18:57
  of
• 18:57
  gave
• 18:57
  me
• 18:57
  the.
• 18:57
  Oh,
• 18:58
  I
• 18:58
  had,
• 18:58
  you
• 18:58
  know,
• 18:59
  what
• 18:59
  were,
• 18:59
  what
• 18:59
  were
• 18:59
  you
• 18:59
  thinking
• 19:00
  there?
• 19:00
  What's
• 19:00
  going
• 19:00
  through
• 19:00
  your
• 19:00
  head?
• 19:01
  Yeah,
• 19:02
  that
• 19:02
  just
• 19:02
  got
• 19:02
  me
• 19:02
  kind
• 19:03
  of
• 19:03
  excited
• 19:03
  as
• 19:03
  well,
• 19:04
  of
• 19:04
  like
• 19:04
  coming
• 19:05
  at
• 19:05
  it
• 19:05
  from
• 19:05
  a
• 19:05
  different
• 19:05
  angle.
• 19:06
  And
• 19:07
  I
• 19:07
  think
• 19:07
  back
• 19:08
  to
• 19:09
  their
• 19:09
  play
• 19:10
  into
• 19:10
  Whole
• 19:10
  Foods,
• 19:11
  the
• 19:11
  more
• 19:11
  that
• 19:11
  they
• 19:12
  can
• 19:12
  get
• 19:13
  ahead
• 19:13
  of
• 19:13
  that
• 19:14
  short
• 19:15
  term
• 19:15
  grocery
• 19:16
  demand
• 19:16
  and
• 19:17
  you
• 19:17
  said,
• 19:17
  you
• 19:17
  know,
• 19:17
  starve
• 19:18
  out
• 19:18
  other
• 19:18
  grocers.
• 19:20
  Is
• 19:20
  there
• 19:20
  an
• 19:21
  eventual
• 19:21
  path
• 19:22
  for
• 19:22
  them
• 19:22
  to
• 19:22
  do
• 19:23
  more
• 19:24
  physical
• 19:25
  retail
• 19:26
  acquisition
• 19:26
  and
• 19:27
  actually
• 19:28
  take
• 19:28
  over
• 19:28
  some
• 19:29
  of
• 19:29
  those
• 19:29
  doors
• 19:29
  and
• 19:30
  run
• 19:30
  those
• 19:30
  as
• 19:30
  distribution
• 19:31
  hubs?
• 19:31
  That
• 19:31
  would
• 19:31
  be
• 19:32
  very
• 19:32
  transformative.
• 19:33
  Not
• 19:33
  to
• 19:34
  use
• 19:34
  the
• 19:34
  word
• 19:34
  transform
• 19:35
  again.
• 19:35
  No,
• 19:36
  no,
• 19:36
  no,
• 19:36
  hey,
• 19:36
  no,
• 19:37
  transform
• 19:37
  is
• 19:37
  an
• 19:38
  important
• 19:38
  word.
• 19:38
  It
• 19:38
  just
• 19:38
  shows
• 19:39
  you
• 19:39
  how
• 19:39
  often
• 19:39
  it's
• 19:39
  getting
• 19:40
  used.
• 19:40
  Right?
• 19:40
  Yeah,
• 19:40
  yeah.
• 19:41
  It
• 19:41
  does
• 19:41
  still
• 19:42
  come
• 19:42
  down
• 19:42
  to
• 19:43
  local
• 19:43
  inventory
• 19:44
  selection,
• 19:45
  ability
• 19:46
  to
• 19:46
  have
• 19:46
  how
• 19:47
  wide
• 19:47
  a
• 19:47
  berth
• 19:48
  that
• 19:48
  you
• 19:48
  can
• 19:48
  do
• 19:48
  on
• 19:48
  that.
• 19:49
  Right.
• 19:50
  And
• 19:50
  so
• 19:51
  I
• 19:51
  don't
• 19:51
  know,
• 19:51
  maybe
• 19:52
  things
• 19:52
  will
• 19:52
  surprise
• 19:53
  me
• 19:53
  in
• 19:53
  five
• 19:53
  years
• 19:53
  in
• 19:54
  terms
• 19:54
  of
• 19:54
  like
• 19:54
  having
• 19:55
  these,
• 19:55
  you
• 19:56
  know,
• 19:56
  smaller
• 19:57
  depot,
• 19:57
  like
• 19:59
  local
• 19:59
  delivery
• 20:00
  elements
• 20:01
  where
• 20:01
  they
• 20:01
  can
• 20:01
  handle
• 20:01
  large
• 20:02
  amount
• 20:02
  of
• 20:02
  inventory
• 20:03
  as
• 20:03
  well
• 20:03
  as
• 20:04
  the
• 20:04
  logistics
• 20:04
  of
• 20:05
  it
• 20:05
  kind
• 20:05
  of
• 20:05
  at
• 20:05
  the
• 20:05
  same
• 20:06
  time.
• 20:07
  But
• 20:07
  that's,
• 20:08
  that's
• 20:08
  really,
• 20:08
  really
• 20:09
  hard
• 20:09
  to
• 20:09
  do.
• 20:09
  So
• 20:10
  it
• 20:10
  still
• 20:10
  feels,
• 20:11
  it
• 20:11
  still
• 20:11
  feels
• 20:12
  discreet
• 20:12
  in
• 20:13
  terms
• 20:13
  of
• 20:13
  what
• 20:14
  you
• 20:14
  can
• 20:14
  actually
• 20:14
  serve
• 20:15
  in
• 20:15
  those
• 20:15
  kind
• 20:16
  of
• 20:16
  windows.
• 20:17
  Right?
• 20:17
  100%.
• 20:18
  100%.
• 20:18
  And
• 20:18
  the
• 20:18
  other
• 20:18
  part
• 20:19
  of
• 20:19
  this
• 20:19
  too,
• 20:19
  Chad,
• 20:19
  which
• 20:20
  you
• 20:20
  just
• 20:20
  got
• 20:20
  me
• 20:20
  thinking
• 20:20
  about
• 20:20
  too,
• 20:21
  which
• 20:21
  hadn't
• 20:21
  entered
• 20:21
  my
• 20:22
  thought
• 20:22
  process
• 20:22
  at
• 20:22
  all,
• 20:22
  is
• 20:23
  we
• 20:23
  haven't
• 20:23
  talked
• 20:23
  about
• 20:23
  the
• 20:24
  AI
• 20:24
  layer
• 20:24
  on
• 20:24
  this
• 20:25
  in
• 20:25
  terms
• 20:25
  of
• 20:25
  how
• 20:25
  AI
• 20:26
  transforms
• 20:27
  the
• 20:27
  way
• 20:27
  we
• 20:27
  shop
• 20:28
  for
• 20:28
  groceries.
• 20:28
  And
• 20:29
  what
• 20:29
  is
• 20:29
  the
• 20:30
  advent
• 20:30
  of
• 20:30
  this
• 20:30
  infrastructure
• 20:31
  or
• 20:32
  how
• 20:32
  does
• 20:32
  this
• 20:32
  infrastructure
• 20:34
  play
• 20:34
  out
• 20:34
  in
• 20:34
  that
• 20:34
  realm
• 20:35
  in
• 20:35
  the
• 20:35
  long
• 20:35
  run
• 20:35
  too?
• 20:36
  So,
• 20:36
  man,
• 20:36
  there's
• 20:37
  a
• 20:37
  lot
• 20:37
  of
• 20:37
  meat
• 20:37
  on
• 20:37
  this
• 20:38
  bone
• 20:38
  for
• 20:38
  sure.
• 20:38
  All
• 20:39
  right,
• 20:39
  headline
• 20:39
  number
• 20:39
  two,
• 20:41
  potentially
• 20:41
  not
• 20:41
  to
• 20:41
  be
• 20:42
  outdone,
• 20:42
  Walmart
• 20:43
  is
• 20:43
  quietly
• 20:43
  piloting
• 20:44
  small
• 20:44
  neighborhood
• 20:45
  delivery
• 20:45
  depots
• 20:46
  of
• 20:46
  their
• 20:46
  own,
• 20:47
  converting
• 20:47
  vacant
• 20:47
  retail
• 20:48
  spaces
• 20:48
  into
• 20:48
  compact
• 20:49
  neighborhood
• 20:49
  level
• 20:50
  stockrooms
• 20:50
  designed
• 20:51
  to
• 20:51
  speed
• 20:51
  up
• 20:51
  home
• 20:51
  delivery
• 20:52
  across
• 20:52
  the
• 20:52
  U.S.
• 20:53
  according
• 20:54
  to
• 20:54
  a
• 20:54
  Financial
• 20:55
  Times
• 20:55
  report
• 20:55
  covered
• 20:56
  by
• 20:56
  the
• 20:56
  Retail
• 20:56
  Insight
• 20:57
  Network,
• 20:57
  Walmart
• 20:58
  has
• 20:58
  already
• 20:58
  established
• 20:58
  at
• 20:59
  least
• 20:59
  three
• 20:59
  of
• 20:59
  these
• 21:00
  facilities,
• 21:00
  branded
• 21:01
  Walmart
• 21:01
  Depots,
• 21:02
  over
• 21:03
  the
• 21:03
  past
• 21:03
  year
• 21:03
  in
• 21:03
  Dallas,
• 21:04
  New
• 21:04
  Jersey
• 21:05
  and
• 21:05
  Arkansas.
• 21:06
  Each
• 21:06
  depot
• 21:07
  covers
• 21:07
  approximately
• 21:08
  20,000
• 21:08
  square
• 21:09
  feet,
• 21:10
  stocks
• 21:10
  high
• 21:10
  demand
• 21:11
  household
• 21:11
  items
• 21:11
  and
• 21:12
  is
• 21:12
  managed
• 21:12
  by
• 21:12
  a
• 21:13
  nearby
• 21:13
  supercenter,
• 21:14
  which
• 21:14
  is
• 21:14
  also
• 21:14
  interesting
• 21:14
  to
• 21:14
  me.
• 21:15
  The
• 21:15
  sites
• 21:15
  are
• 21:15
  not
• 21:16
  open
• 21:16
  to
• 21:16
  the
• 21:16
  public
• 21:16
  and
• 21:17
  are
• 21:17
  exclusively
• 21:17
  accessible
• 21:18
  to
• 21:18
  gig
• 21:18
  workers
• 21:19
  operating
• 21:19
  through
• 21:20
  Walmart's
• 21:20
  Spark
• 21:21
  delivery
• 21:22
  driver
• 21:22
  app.
• 21:23
  Additional
• 21:24
  sites
• 21:24
  are
• 21:24
  under
• 21:24
  consideration
• 21:25
  in
• 21:25
  California,
• 21:26
  New
• 21:26
  York,
• 21:27
  Florida,
• 21:27
  Nevada,
• 21:28
  the
• 21:28
  Pacific
• 21:29
  Northwest
• 21:29
  and
• 21:30
  Virginia
• 21:31
  with
• 21:31
  several
• 21:32
  earmarked
• 21:32
  informer,
• 21:33
  Rite
• 21:33
  Aid,
• 21:33
  Walgreens
• 21:34
  and
• 21:34
  Goodwill
• 21:35
  locations.
• 21:36
  Chad,
• 21:36
  I'm
• 21:36
  going
• 21:37
  back
• 21:37
  to
• 21:37
  you
• 21:37
  again.
• 21:37
  I
• 21:37
  said
• 21:38
  you're
• 21:38
  getting
• 21:38
  all
• 21:38
  the
• 21:38
  Amazon
• 21:39
  related
• 21:39
  questions.
• 21:40
  Do
• 21:40
  you
• 21:40
  think
• 21:40
  it
• 21:41
  is
• 21:41
  a
• 21:41
  coincidence
• 21:41
  that
• 21:42
  this
• 21:42
  headline
• 21:42
  broke
• 21:42
  less
• 21:43
  than
• 21:43
  two
• 21:43
  days
• 21:43
  after
• 21:44
  Amazon's
• 21:44
  30
• 21:45
  minute
• 21:45
  delivery
• 21:46
  announcement?
• 21:46
  If
• 21:47
  yes,
• 21:47
  why?
• 21:47
  And
• 21:47
  if
• 21:48
  not,
• 21:48
  why
• 21:48
  not?
• 21:50
  I
• 21:50
  mean,
• 21:50
  no,
• 21:51
  it
• 21:51
  can't
• 21:51
  be
• 21:51
  a
• 21:52
  coincidence,
• 21:52
  it
• 21:53
  can't
• 21:53
  be,
• 21:53
  right?
• 21:54
  No,
• 21:54
  I
• 21:55
  mean
• 21:55
  I,
• 21:56
  as
• 21:56
  I
• 21:56
  said
• 21:56
  in
• 21:57
  the
• 21:57
  last
• 21:57
  one,
• 21:57
  right,
• 21:58
  like
• 21:58
  immediately
• 21:59
  retailers,
• 21:59
  CEOs
• 22:00
  and
• 22:00
  teams
• 22:01
  have
• 22:01
  to
• 22:01
  be
• 22:01
  looking
• 22:01
  at
• 22:01
  this
• 22:02
  going
• 22:02
  what,
• 22:02
  what
• 22:03
  are
• 22:03
  we
• 22:03
  doing?
• 22:03
  Right?
• 22:03
  And
• 22:04
  I
• 22:04
  can't
• 22:05
  recall
• 22:05
  in
• 22:06
  what
• 22:06
  you
• 22:06
  just
• 22:06
  read
• 22:06
  if
• 22:07
  that
• 22:07
  if
• 22:07
  this
• 22:07
  depot
• 22:08
  pilot
• 22:08
  was
• 22:08
  already
• 22:09
  underway
• 22:10
  or
• 22:11
  they
• 22:11
  were
• 22:11
  announcing
• 22:11
  getting
• 22:12
  started.
• 22:12
  Like
• 22:13
  either
• 22:13
  way,
• 22:13
  like
• 22:14
  Walmart's
• 22:15
  been
• 22:15
  plotting
• 22:15
  this,
• 22:15
  right?
• 22:16
  They,
• 22:17
  they
• 22:17
  need
• 22:17
  that.
• 22:18
  Like
• 22:18
  Walmart
• 22:18
  can't
• 22:19
  afford
• 22:19
  to
• 22:19
  look
• 22:19
  passive,
• 22:20
  right?
• 22:20
  And
• 22:21
  so
• 22:21
  given
• 22:21
  that
• 22:22
  this
• 22:22
  is
• 22:22
  in
• 22:22
  the
• 22:22
  works,
• 22:23
  given
• 22:23
  that
• 22:23
  it
• 22:24
  made
• 22:24
  a,
• 22:25
  a,
• 22:26
  you
• 22:27
  know,
• 22:27
  legitimate
• 22:28
  like
• 22:29
  move
• 22:29
  that
• 22:29
  they
• 22:29
  were
• 22:30
  going
• 22:30
  to
• 22:30
  move
• 22:30
  toward
• 22:30
  anyway,
• 22:31
  right?
• 22:31
  They
• 22:31
  have
• 22:31
  to
• 22:31
  tell
• 22:31
  everyone,
• 22:32
  look,
• 22:32
  we're
• 22:32
  doing
• 22:32
  that
• 22:33
  thing
• 22:33
  that
• 22:33
  those
• 22:33
  guys
• 22:34
  over
• 22:34
  there
• 22:34
  are
• 22:34
  doing
• 22:35
  too,
• 22:35
  right?
• 22:36
  Again,
• 22:36
  it's
• 22:36
  all
• 22:36
  around
• 22:36
  this
• 22:37
  psychological
• 22:38
  battle
• 22:38
  that
• 22:39
  I
• 22:39
  said
• 22:39
  Amazon
• 22:40
  was
• 22:40
  waging,
• 22:40
  right?
• 22:41
  And
• 22:41
  again
• 22:41
  not
• 22:42
  about
• 22:42
  30.
• 22:42
  Walmart
• 22:43
  didn't
• 22:43
  even
• 22:43
  mention
• 22:43
  30
• 22:44
  minute
• 22:44
  window,
• 22:44
  right?
• 22:45
  But
• 22:45
  like
• 22:45
  each
• 22:46
  of
• 22:46
  these
• 22:46
  companies
• 22:46
  are
• 22:47
  vying
• 22:47
  for
• 22:48
  that
• 22:48
  pole
• 22:48
  position
• 22:49
  of
• 22:49
  consideration
• 22:50
  when
• 22:51
  the
• 22:51
  need
• 22:51
  of
• 22:51
  something
• 22:52
  fast
• 22:52
  does
• 22:52
  arrive,
• 22:53
  right?
• 22:54
  Like
• 22:55
  the
• 22:55
  irony
• 22:56
  here
• 22:56
  is
• 22:56
  that
• 22:56
  Walmart
• 22:57
  may
• 22:57
  have
• 22:57
  the
• 22:58
  more
• 22:58
  scalable
• 22:59
  long
• 22:59
  term
• 22:59
  advantage
• 23:00
  here
• 23:00
  because
• 23:01
  Walmart
• 23:01
  already
• 23:02
  has
• 23:03
  physical
• 23:03
  store
• 23:04
  proximity.
• 23:04
  So
• 23:04
  it's
• 23:05
  kind
• 23:05
  of
• 23:05
  how
• 23:05
  we
• 23:05
  ended
• 23:05
  the,
• 23:06
  the
• 23:06
  last
• 23:07
  headline.
• 23:08
  You
• 23:08
  know,
• 23:08
  this
• 23:08
  feels
• 23:09
  like
• 23:10
  more
• 23:10
  filling
• 23:10
  the
• 23:11
  gaps
• 23:12
  because
• 23:12
  fulfilling
• 23:13
  at
• 23:13
  a
• 23:13
  super
• 23:13
  centers
• 23:14
  like
• 23:15
  is
• 23:15
  kind
• 23:15
  of
• 23:15
  hard
• 23:16
  today,
• 23:16
  right?
• 23:17
  And
• 23:17
  putting
• 23:17
  these
• 23:17
  near
• 23:18
  the
• 23:18
  super
• 23:18
  Centers
• 23:18
  like
• 23:19
  is
• 23:19
  an
• 23:19
  interesting
• 23:20
  dichotomy
• 23:21
  in
• 23:21
  terms
• 23:21
  of
• 23:21
  like,
• 23:22
  all
• 23:22
  right,
• 23:22
  filling
• 23:22
  this
• 23:23
  quickly
• 23:23
  out
• 23:23
  of
• 23:23
  these
• 23:24
  mega
• 23:24
  places
• 23:25
  and
• 23:25
  not
• 23:25
  interrupting
• 23:25
  the
• 23:26
  customer
• 23:26
  Experience,
• 23:27
  like,
• 23:27
  all
• 23:28
  right,
• 23:28
  we
• 23:28
  need
• 23:28
  to
• 23:28
  learn
• 23:29
  something
• 23:29
  more
• 23:29
  about
• 23:30
  how
• 23:30
  that
• 23:30
  evolves.
• 23:32
  So
• 23:32
  I
• 23:32
  don't
• 23:32
  know.
• 23:32
  I
• 23:32
  mean,
• 23:32
  buckle
• 23:33
  up,
• 23:33
  right?
• 23:33
  Like
• 23:34
  you
• 23:34
  got
• 23:36
  centralized
• 23:36
  E
• 23:37
  commerce
• 23:38
  versus
• 23:38
  these
• 23:38
  distributed
• 23:40
  physical
• 23:40
  and
• 23:40
  commerce
• 23:41
  network.
• 23:41
  Like
• 23:42
  who
• 23:42
  wins
• 23:42
  the
• 23:42
  mind
• 23:43
  of
• 23:43
  the
• 23:43
  consumer
• 23:44
  when
• 23:44
  someone
• 23:45
  needs
• 23:45
  something
• 23:46
  in
• 23:46
  immediacy
• 23:47
  and
• 23:47
  you're
• 23:47
  not
• 23:48
  really
• 23:48
  gonna
• 23:48
  go
• 23:48
  do
• 23:48
  a
• 23:49
  thorough
• 23:49
  search
• 23:50
  and
• 23:50
  comparison.
• 23:51
  If,
• 23:51
  if
• 23:52
  I
• 23:52
  need
• 23:52
  something
• 23:52
  in
• 23:53
  the
• 23:53
  next
• 23:53
  30
• 23:53
  minutes
• 23:53
  to
• 23:54
  an
• 23:54
  hour,
• 23:54
  I'm
• 23:54
  gonna
• 23:54
  go
• 23:54
  to
• 23:55
  my
• 23:55
  go
• 23:55
  to.
• 23:55
  Who's
• 23:56
  the
• 23:56
  go
• 23:56
  to?
• 23:56
  Like,
• 23:57
  you
• 23:57
  know,
• 23:57
  it's
• 23:58
  gonna
• 23:58
  be
• 23:58
  really
• 23:58
  interesting.
• 23:59
  Yeah.
• 24:00
  So
• 24:00
  buckle
• 24:00
  up,
• 24:01
  buttercup.
• 24:01
  That's
• 24:01
  what
• 24:01
  I'm
• 24:02
  gonna
• 24:02
  do.
• 24:03
  Let's
• 24:03
  get
• 24:03
  it
• 24:04
  on.
• 24:04
  Let's
• 24:05
  get
• 24:05
  it
• 24:05
  on.
• 24:05
  Yeah,
• 24:05
  I
• 24:06
  mean
• 24:06
  There's,
• 24:06
  I
• 24:07
  100%
• 24:07
  agree
• 24:07
  with
• 24:07
  you.
• 24:08
  It's
• 24:08
  definitely
• 24:08
  not
• 24:08
  a
• 24:08
  coincidence.
• 24:09
  I
• 24:09
  mean,
• 24:09
  and
• 24:10
  that's
• 24:10
  why
• 24:10
  I
• 24:10
  love
• 24:10
  doing
• 24:11
  this
• 24:11
  show.
• 24:12
  But
• 24:12
  there's
• 24:12
  two
• 24:12
  points
• 24:13
  that
• 24:13
  stuck
• 24:13
  out
• 24:13
  to
• 24:13
  me
• 24:14
  as
• 24:14
  one.
• 24:15
  One,
• 24:15
  the
• 24:16
  fact
• 24:16
  that
• 24:16
  this
• 24:16
  is
• 24:16
  being
• 24:17
  managed
• 24:17
  by
• 24:17
  the
• 24:17
  supercenter
• 24:18
  I
• 24:18
  think
• 24:18
  is
• 24:18
  really
• 24:18
  interesting
• 24:19
  because
• 24:19
  I
• 24:19
  go
• 24:19
  back
• 24:19
  to
• 24:20
  like
• 24:20
  equating
• 24:20
  it
• 24:20
  to
• 24:21
  like
• 24:21
  when
• 24:21
  I
• 24:21
  used
• 24:21
  to
• 24:21
  have
• 24:22
  a
• 24:22
  trailer
• 24:22
  in
• 24:23
  my
• 24:23
  backyard
• 24:23
  for
• 24:24
  extra
• 24:24
  back
• 24:24
  to
• 24:24
  college
• 24:25
  product.
• 24:25
  You
• 24:25
  know,
• 24:26
  it's,
• 24:26
  it's,
• 24:26
  it's
• 24:27
  something
• 24:27
  that
• 24:27
  the
• 24:27
  store
• 24:28
  teams
• 24:28
  can
• 24:28
  actually
• 24:28
  manage
• 24:29
  probably
• 24:29
  pretty
• 24:30
  efficiently.
• 24:30
  They
• 24:30
  just
• 24:31
  got
• 24:31
  to
• 24:31
  do
• 24:31
  it
• 24:31
  at
• 24:31
  a
• 24:31
  different
• 24:31
  site
• 24:32
  depending
• 24:32
  on,
• 24:32
  depending,
• 24:32
  of
• 24:33
  course,
• 24:33
  on
• 24:33
  the
• 24:33
  fact
• 24:33
  that
• 24:33
  maybe
• 24:34
  the
• 24:34
  site's
• 24:34
  not
• 24:34
  that
• 24:34
  far
• 24:34
  away.
• 24:35
  But
• 24:35
  if
• 24:35
  you
• 24:35
  think
• 24:35
  about
• 24:35
  it
• 24:36
  that
• 24:36
  way,
• 24:36
  it's
• 24:37
  very
• 24:37
  manageable.
• 24:38
  And
• 24:38
  then
• 24:39
  the
• 24:39
  other
• 24:39
  point
• 24:39
  about
• 24:39
  this,
• 24:40
  given
• 24:40
  that
• 24:40
  Amazon
• 24:41
  is
• 24:41
  taking
• 24:41
  the
• 24:41
  same
• 24:41
  approach,
• 24:42
  I'm
• 24:42
  starting
• 24:43
  to
• 24:43
  wonder
• 24:43
  if
• 24:43
  this
• 24:43
  is
• 24:43
  the
• 24:43
  right
• 24:43
  approach.
• 24:44
  And
• 24:45
  the
• 24:45
  reason
• 24:45
  I
• 24:45
  say
• 24:45
  that
• 24:46
  is,
• 24:46
  you
• 24:46
  know,
• 24:46
  you
• 24:47
  look
• 24:47
  to
• 24:47
  Europe,
• 24:47
  you
• 24:47
  got
• 24:48
  the
• 24:48
  success
• 24:48
  of
• 24:48
  companies
• 24:48
  like
• 24:49
  Roelik
• 24:49
  who've
• 24:49
  already
• 24:50
  made
• 24:50
  E
• 24:50
  groceries
• 24:50
  work
• 24:51
  profitably
• 24:51
  doing
• 24:52
  ultra
• 24:52
  fast
• 24:53
  delivery
• 24:53
  in
• 24:53
  this
• 24:54
  realm.
• 24:55
  And
• 24:55
  it's
• 24:56
  a
• 24:56
  much
• 24:56
  more
• 24:57
  easy
• 24:57
  to
• 24:57
  implement
• 24:58
  approach
• 24:58
  than
• 24:59
  it
• 24:59
  is
• 24:59
  say
• 24:59
  networking
• 25:00
  your
• 25:00
  existing
• 25:00
  store
• 25:01
  operations,
• 25:01
  your
• 25:01
  existing
• 25:02
  back
• 25:02
  rooms
• 25:03
  to
• 25:03
  be
• 25:03
  able
• 25:03
  to
• 25:03
  handle
• 25:04
  all
• 25:04
  of
• 25:04
  this.
• 25:05
  So
• 25:05
  yes,
• 25:06
  in,
• 25:06
  I
• 25:06
  mean
• 25:06
  the,
• 25:06
  the
• 25:07
  whole
• 25:07
  idea
• 25:07
  is,
• 25:07
  yes,
• 25:07
  in
• 25:07
  theory,
• 25:08
  that
• 25:08
  is
• 25:08
  a
• 25:08
  better
• 25:08
  way
• 25:09
  to
• 25:09
  do
• 25:09
  it
• 25:09
  because
• 25:09
  you
• 25:09
  get
• 25:09
  more
• 25:10
  economies
• 25:10
  of
• 25:10
  scale.
• 25:11
  But
• 25:11
  the
• 25:12
  practice
• 25:12
  of
• 25:12
  actually
• 25:12
  doing
• 25:13
  it
• 25:13
  that
• 25:13
  way
• 25:14
  is
• 25:14
  still
• 25:15
  so
• 25:15
  unproven
• 25:16
  so
• 25:17
  that
• 25:17
  like,
• 25:17
  you
• 25:17
  know,
• 25:17
  outside
• 25:18
  of
• 25:18
  on
• 25:18
  shelf
• 25:19
  pickers,
• 25:19
  this
• 25:20
  dark
• 25:20
  store
• 25:20
  approach
• 25:21
  could
• 25:21
  actually
• 25:22
  be
• 25:22
  the
• 25:22
  best,
• 25:23
  most
• 25:24
  expedient
• 25:25
  way
• 25:25
  to
• 25:25
  go
• 25:25
  about
• 25:26
  solving
• 25:26
  this
• 25:26
  problem.
• 25:27
  And
• 25:28
  it,
• 25:28
  it
• 25:28
  seems
• 25:28
  like
• 25:29
  the
• 25:29
  industry
• 25:30
  as
• 25:30
  a
• 25:30
  whole
• 25:30
  kind
• 25:30
  of
• 25:30
  knows
• 25:31
  that
• 25:31
  this
• 25:31
  potentially
• 25:32
  works
• 25:32
  now
• 25:32
  too.
• 25:33
  And
• 25:33
  like
• 25:33
  I
• 25:33
  said,
• 25:33
  it's
• 25:34
  how
• 25:34
  Amazon's
• 25:34
  been
• 25:35
  doing
• 25:35
  it.
• 25:35
  But
• 25:35
  Kelly,
• 25:35
  what
• 25:35
  do
• 25:36
  you
• 25:36
  think?
• 25:37
  Yeah,
• 25:37
  I
• 25:38
  think
• 25:38
  it
• 25:38
  jumps
• 25:39
  off
• 25:39
  of
• 25:39
  the
• 25:39
  point
• 25:40
  that
• 25:40
  Chad
• 25:40
  was
• 25:40
  just
• 25:40
  making
• 25:41
  on
• 25:41
  the
• 25:41
  last
• 25:41
  headline,
• 25:42
  the
• 25:43
  physical
• 25:45
  locations
• 25:45
  of
• 25:46
  stores,
• 25:46
  the,
• 25:47
  you
• 25:48
  know,
• 25:48
  distance
• 25:49
  store
• 25:49
  to
• 25:49
  consumer,
• 25:50
  can
• 25:50
  be
• 25:50
  really
• 25:51
  limiting.
• 25:52
  If
• 25:52
  you
• 25:53
  do
• 25:53
  not
• 25:53
  have
• 25:53
  the
• 25:54
  right
• 25:54
  store
• 25:54
  network
• 25:55
  in
• 25:55
  place
• 25:56
  to
• 25:56
  do
• 25:56
  these
• 25:56
  30
• 25:57
  minute
• 25:57
  deliveries,
• 25:57
  that's
• 25:58
  a
• 25:58
  very
• 25:58
  short
• 25:58
  window.
• 25:59
  So
• 25:59
  if
• 25:59
  you're
• 25:59
  able
• 25:59
  to
• 26:00
  have
• 26:00
  a
• 26:01
  dark
• 26:01
  store
• 26:01
  hub
• 26:02
  site
• 26:02
  that
• 26:02
  gives
• 26:03
  you
• 26:03
  that
• 26:03
  speed,
• 26:04
  it
• 26:05
  definitely
• 26:05
  seems
• 26:05
  to
• 26:05
  me
• 26:06
  a
• 26:06
  way
• 26:06
  to
• 26:06
  accelerate
• 26:07
  the
• 26:07
  delivery
• 26:08
  timing.
• 26:09
  Yeah,
• 26:09
  right.
• 26:10
  Yep.
• 26:10
  Yeah.
• 26:10
  And
• 26:10
  then
• 26:10
  you
• 26:11
  could
• 26:11
  batch
• 26:11
  the
• 26:11
  loads
• 26:12
  from
• 26:12
  that
• 26:12
  site
• 26:12
  with
• 26:13
  the
• 26:13
  drivers
• 26:13
  too,
• 26:14
  very
• 26:14
  efficiently
• 26:14
  and
• 26:14
  easily,
• 26:15
  depending
• 26:15
  on
• 26:15
  how
• 26:15
  many
• 26:15
  are
• 26:16
  coming
• 26:16
  in
• 26:16
  and
• 26:16
  for
• 26:16
  what
• 26:17
  types
• 26:17
  of
• 26:17
  items,
• 26:18
  you
• 26:18
  know,
• 26:18
  and
• 26:18
  I've
• 26:18
  seen
• 26:19
  this
• 26:19
  live
• 26:19
  in
• 26:19
  practice
• 26:20
  from
• 26:20
  Save
• 26:20
  A
• 26:20
  Lot
• 26:20
  in
• 26:21
  New
• 26:21
  York
• 26:21
  City,
• 26:21
  and
• 26:21
  that
• 26:21
  was
• 26:22
  essentially
• 26:22
  what
• 26:22
  was
• 26:22
  happening
• 26:23
  too,
• 26:23
  so.
• 26:24
  All
• 26:24
  right,
• 26:24
  well,
• 26:24
  let's
• 26:25
  keep
• 26:25
  rolling.
• 26:25
  Best
• 26:25
  Buy
• 26:26
  headline
• 26:26
  number
• 26:27
  three.
• 26:27
  Best
• 26:27
  Buy
• 26:27
  is
• 26:28
  debuting
• 26:28
  consultations.
• 26:29
  I
• 26:29
  can't
• 26:30
  wait
• 26:30
  to
• 26:30
  talk
• 26:30
  about
• 26:30
  this.
• 26:31
  Best
• 26:31
  Buy
• 26:31
  is
• 26:32
  debuting
• 26:32
  consultation
• 26:33
  spaces
• 26:33
  inside
• 26:34
  select
• 26:34
  IKEA
• 26:34
  stores,
• 26:35
  flipping
• 26:36
  around
• 26:36
  the
• 26:36
  retailer's
• 26:37
  existing
• 26:37
  shop
• 26:37
  and
• 26:37
  shop
• 26:38
  partnership
• 26:38
  and
• 26:38
  creating
• 26:39
  a
• 26:39
  new
• 26:39
  format
• 26:40
  where
• 26:40
  Best
• 26:40
  Buy
• 26:41
  experts
• 26:41
  live
• 26:42
  inside
• 26:43
  IKEA
• 26:43
  locations
• 26:44
  to
• 26:44
  advise
• 26:44
  on
• 26:45
  appliances
• 26:45
  and
• 26:46
  technology.
• 26:46
  I
• 26:46
  don't
• 26:47
  think
• 26:47
  they
• 26:47
  actually
• 26:47
  live.
• 26:48
  I
• 26:48
  think.
• 26:48
  I
• 26:48
  think
• 26:48
  I
• 26:49
  probably
• 26:49
  wrote
• 26:49
  that
• 26:49
  incorrectly,.
• 26:50
  But
• 26:51
  Best
• 26:51
  Buy,
• 26:52
  I
• 26:52
  think
• 26:52
  it's
• 26:52
  quite
• 26:52
  literal,
• 26:53
  Chris.
• 26:53
  Yeah,
• 26:53
  right.
• 26:53
  Yeah,
• 26:54
  right.
• 26:54
  Best
• 26:54
  Buy
• 26:54
  Geek
• 26:55
  Squad
• 26:55
  is
• 26:55
  literally
• 26:55
  geeking
• 26:56
  out
• 26:56
  in
• 26:56
  ikea.
• 26:57
  According
• 26:58
  to
• 26:58
  Retail
• 26:58
  Dive,
• 26:59
  the
• 26:59
  new
• 26:59
  Best
• 26:59
  Buy
• 26:59
  consultation
• 27:00
  spaces
• 27:01
  are
• 27:01
  launching
• 27:01
  at
• 27:01
  two
• 27:01
  IKEA
• 27:02
  locations
• 27:02
  in
• 27:03
  Texas
• 27:03
  and
• 27:03
  Florida.
• 27:04
  No
• 27:04
  surprise,
• 27:04
  that
• 27:04
  seems
• 27:05
  to
• 27:05
  be
• 27:05
  where
• 27:05
  every
• 27:05
  retailer
• 27:06
  test
• 27:06
  things
• 27:06
  these
• 27:07
  days,
• 27:07
  building
• 27:07
  on
• 27:08
  the
• 27:08
  existing
• 27:08
  IKEA
• 27:08
  at
• 27:09
  Best
• 27:09
  Buy
• 27:09
  shop
• 27:09
  and
• 27:10
  Shop
• 27:10
  partnership
• 27:10
  that
• 27:11
  also
• 27:11
  launched
• 27:11
  in
• 27:11
  2025
• 27:12
  at
• 27:12
  10
• 27:13
  Best
• 27:14
  Buy
• 27:14
  stores.
• 27:15
  The
• 27:15
  consultation
• 27:16
  spaces
• 27:17
  give
• 27:17
  IKEA
• 27:17
  shoppers
• 27:18
  direct
• 27:18
  access
• 27:18
  to
• 27:19
  Best
• 27:19
  Buy
• 27:19
  experts
• 27:20
  for
• 27:20
  product
• 27:20
  advice,
• 27:21
  consultation,
• 27:22
  guidance
• 27:22
  and
• 27:22
  ordering
• 27:23
  support
• 27:23
  on
• 27:23
  appliances
• 27:24
  and
• 27:24
  tech
• 27:25
  inside
• 27:25
  IKEA's
• 27:26
  own
• 27:26
  locations.
• 27:27
  Kelly,
• 27:28
  buy
• 27:29
  or
• 27:29
  sell
• 27:29
  the
• 27:30
  idea
• 27:30
  of
• 27:30
  Best
• 27:30
  Buy
• 27:31
  consultation
• 27:32
  spaces
• 27:32
  inside
• 27:33
  of
• 27:33
  IKEA
• 27:33
  stores.
• 27:35
  I'm
• 27:35
  buying
• 27:35
  this
• 27:36
  idea,
• 27:37
  actually.
• 27:37
  I
• 27:37
  think
• 27:37
  I'm
• 27:37
  buying
• 27:38
  it
• 27:39
  more
• 27:39
  than
• 27:39
  the
• 27:39
  other
• 27:40
  shop
• 27:40
  and
• 27:40
  shop
• 27:40
  of
• 27:41
  Best
• 27:41
  Buy
• 27:41
  in
• 27:41
  ikea.
• 27:42
  I
• 27:42
  definitely
• 27:43
  am.
• 27:43
  Okay.
• 27:44
  Yay,
• 27:44
  we
• 27:44
  have
• 27:45
  agreement.
• 27:45
  I
• 27:46
  think
• 27:46
  we're
• 27:46
  a
• 27:46
  unanimous.
• 27:47
  Chad's.
• 27:47
  Chad's
• 27:48
  clapping
• 27:48
  in
• 27:48
  the
• 27:48
  background.
• 27:49
  Yeah,
• 27:49
  we're
• 27:49
  all.
• 27:50
  Yeah.
• 27:50
  Pumping
• 27:50
  our
• 27:50
  fists
• 27:51
  together.
• 27:51
  Awesome.
• 27:52
  I'm
• 27:52
  excited
• 27:52
  to
• 27:53
  talk
• 27:53
  about
• 27:53
  this
• 27:53
  one.
• 27:54
  I
• 27:55
  also,
• 27:55
  you
• 27:55
  know,
• 27:56
  you
• 27:56
  could
• 27:56
  actually,
• 27:56
  as
• 27:57
  a
• 27:57
  geek
• 27:57
  squad,
• 27:58
  probably
• 27:58
  live
• 27:58
  in
• 27:58
  an
• 27:59
  ikea.
• 28:00
  You've
• 28:00
  got
• 28:00
  all
• 28:00
  the
• 28:00
  rooms
• 28:01
  set
• 28:01
  up
• 28:01
  for
• 28:01
  you,
• 28:02
  but
• 28:02
  no,
• 28:02
  you've
• 28:03
  got
• 28:03
  the
• 28:03
  food.
• 28:04
  Yeah,
• 28:04
  exactly.
• 28:06
  As
• 28:06
  someone
• 28:06
  who
• 28:07
  is
• 28:07
  about
• 28:07
  to
• 28:08
  move
• 28:08
  and
• 28:08
  furnish
• 28:09
  a
• 28:09
  home,
• 28:10
  I
• 28:10
  was
• 28:10
  super
• 28:11
  excited
• 28:11
  about
• 28:11
  this
• 28:12
  headline.
• 28:13
  A
• 28:13
  couple
• 28:13
  of
• 28:13
  reasons
• 28:13
  why.
• 28:14
  So
• 28:15
  I
• 28:15
  think
• 28:15
  it's
• 28:15
  a
• 28:15
  great
• 28:16
  move
• 28:16
  for
• 28:18
  both
• 28:18
  Ikea
• 28:18
  and
• 28:18
  Best
• 28:19
  Buy.
• 28:19
  Ikea
• 28:20
  has
• 28:22
  the
• 28:22
  equity,
• 28:22
  the
• 28:23
  brand
• 28:23
  for
• 28:23
  furniture.
• 28:25
  And
• 28:25
  if
• 28:25
  you're
• 28:25
  going
• 28:25
  to
• 28:25
  be
• 28:26
  doing
• 28:26
  a
• 28:26
  total
• 28:26
  home
• 28:27
  remodel,
• 28:27
  you
• 28:28
  need
• 28:28
  a
• 28:28
  lot
• 28:28
  of
• 28:28
  furniture.
• 28:28
  You're
• 28:29
  going
• 28:29
  to
• 28:29
  go
• 28:29
  to
• 28:29
  Ikea,
• 28:30
  you're
• 28:30
  going
• 28:30
  to
• 28:30
  walk
• 28:30
  around
• 28:31
  and
• 28:31
  you'll
• 28:31
  find
• 28:31
  the
• 28:32
  furniture
• 28:32
  you
• 28:32
  need.
• 28:32
  But
• 28:33
  what
• 28:33
  if
• 28:33
  you
• 28:34
  also
• 28:34
  need
• 28:34
  a
• 28:34
  fridge?
• 28:35
  You
• 28:35
  also
• 28:35
  need
• 28:36
  a
• 28:36
  TV
• 28:38
  from
• 28:38
  the
• 28:38
  consumer
• 28:39
  experience.
• 28:40
  Those
• 28:40
  are
• 28:42
  add
• 28:42
  ons,
• 28:42
  things
• 28:43
  you
• 28:43
  need
• 28:43
  to
• 28:43
  the
• 28:43
  furniture,
• 28:44
  but
• 28:44
  they're
• 28:44
  not
• 28:45
  something
• 28:45
  that
• 28:46
  you
• 28:46
  associate
• 28:46
  with
• 28:46
  Ikea.
• 28:47
  Tech
• 28:48
  and
• 28:48
  appliances
• 28:48
  are
• 28:49
  a
• 28:49
  bit
• 28:49
  of
• 28:50
  an
• 28:50
  adjacency
• 28:51
  for
• 28:51
  Ikea.
• 28:52
  So
• 28:53
  to
• 28:53
  have
• 28:53
  Best
• 28:53
  Buy
• 28:54
  on
• 28:54
  location,
• 28:55
  to
• 28:56
  actually
• 28:56
  be
• 28:56
  able
• 28:56
  to
• 28:57
  give
• 28:57
  that
• 28:58
  in
• 28:58
  person
• 28:59
  consultation
• 28:59
  that
• 29:00
  people
• 29:00
  want
• 29:00
  and
• 29:00
  value
• 29:01
  for
• 29:01
  technology
• 29:02
  more
• 29:02
  than
• 29:02
  they
• 29:02
  probably
• 29:03
  do
• 29:03
  for
• 29:03
  furniture,
• 29:04
  I
• 29:04
  think
• 29:04
  is
• 29:05
  a
• 29:05
  great
• 29:05
  idea.
• 29:06
  Whereas
• 29:07
  when
• 29:07
  I
• 29:07
  think
• 29:07
  about
• 29:07
  it
• 29:07
  in
• 29:07
  the
• 29:08
  reverse,
• 29:08
  you
• 29:09
  know,
• 29:09
  I
• 29:09
  need
• 29:10
  a,
• 29:11
  I
• 29:11
  might
• 29:11
  need
• 29:11
  a
• 29:12
  fridge
• 29:12
  and
• 29:12
  not
• 29:12
  be
• 29:13
  renovating
• 29:13
  my
• 29:14
  whole
• 29:14
  kitchen,
• 29:15
  but
• 29:15
  if
• 29:15
  I'm
• 29:15
  renovating
• 29:16
  my
• 29:16
  whole
• 29:16
  kitchen,
• 29:17
  I
• 29:17
  probably
• 29:17
  also
• 29:17
  want
• 29:18
  to
• 29:18
  buy
• 29:18
  a
• 29:18
  fridge.
• 29:19
  So
• 29:19
  I
• 29:19
  think
• 29:19
  it's
• 29:20
  just
• 29:20
  going
• 29:20
  to
• 29:20
  be
• 29:20
  a
• 29:21
  much
• 29:21
  more
• 29:21
  natural
• 29:22
  customer
• 29:23
  experience
• 29:24
  in
• 29:24
  how
• 29:25
  I
• 29:25
  would
• 29:25
  be
• 29:25
  buying
• 29:25
  those
• 29:26
  two
• 29:26
  things
• 29:26
  together.
• 29:28
  100%
• 29:29
  agree,
• 29:30
  Chad.
• 29:30
  I
• 29:31
  think
• 29:31
  you
• 29:31
  do
• 29:31
  too.
• 29:32
  Well
• 29:32
  said
• 29:32
  too,
• 29:32
  Kelly.
• 29:33
  Thank
• 29:33
  you.
• 29:34
  Yeah,
• 29:34
  it
• 29:34
  was
• 29:34
  my
• 29:35
  rousing
• 29:35
  applause.
• 29:35
  Not
• 29:36
  obvious,
• 29:37
  but
• 29:37
  I
• 29:38
  agree.
• 29:38
  I
• 29:39
  mean,
• 29:39
  yeah,
• 29:39
  I
• 29:40
  do
• 29:40
  agree.
• 29:40
  Let
• 29:40
  me,
• 29:40
  let
• 29:41
  me
• 29:41
  build
• 29:41
  on
• 29:41
  that
• 29:41
  a
• 29:41
  little
• 29:41
  bit
• 29:42
  and
• 29:43
  completely
• 29:44
  agree
• 29:44
  with
• 29:44
  what
• 29:45
  Kelly
• 29:45
  said.
• 29:46
  If
• 29:46
  I
• 29:46
  think
• 29:46
  about
• 29:47
  the
• 29:47
  different
• 29:47
  store
• 29:48
  experiences,
• 29:48
  right?
• 29:49
  So
• 29:49
  even
• 29:49
  just
• 29:49
  stepping
• 29:50
  back
• 29:50
  from
• 29:50
  like
• 29:50
  the
• 29:51
  products
• 29:51
  themselves
• 29:52
  and
• 29:52
  which
• 29:52
  ones
• 29:53
  are
• 29:54
  better
• 29:54
  attachments,
• 29:55
  right?
• 29:55
  Like
• 29:55
  the
• 29:55
  IKEA
• 29:56
  store
• 29:56
  experience,
• 29:57
  like
• 29:57
  the
• 29:57
  visit
• 29:58
  itself,
• 29:59
  it's
• 29:59
  inspirational,
• 30:01
  but
• 30:01
  like
• 30:01
  very
• 30:02
  overwhelming,
• 30:03
  right?
• 30:03
  Best
• 30:04
  Buy
• 30:04
  is
• 30:05
  very
• 30:06
  functional,
• 30:06
  but
• 30:06
  not
• 30:07
  particularly
• 30:08
  inspirational,
• 30:09
  right?
• 30:09
  So
• 30:09
  put
• 30:09
  them
• 30:10
  together
• 30:10
  and
• 30:11
  you
• 30:11
  solve
• 30:11
  each
• 30:11
  other's
• 30:12
  weaknesses.
• 30:12
  But
• 30:13
  I
• 30:13
  think
• 30:13
  it
• 30:13
  works
• 30:13
  better
• 30:14
  to
• 30:14
  insert
• 30:15
  practicality
• 30:17
  into
• 30:17
  IKEA
• 30:18
  than
• 30:18
  it
• 30:18
  is
• 30:18
  to
• 30:18
  try
• 30:19
  to
• 30:19
  bring
• 30:19
  inspiration
• 30:20
  to
• 30:20
  Best
• 30:20
  Buy,
• 30:20
  right?
• 30:21
  So
• 30:21
  like
• 30:22
  in
• 30:22
  the
• 30:22
  home
• 30:23
  space,
• 30:23
  consumers
• 30:24
  are
• 30:24
  typically
• 30:24
  shopping
• 30:26
  project
• 30:26
  first
• 30:27
  versus
• 30:28
  kind
• 30:28
  of
• 30:28
  category
• 30:29
  first,
• 30:29
  right.
• 30:30
  Kelly,
• 30:30
  you
• 30:30
  could
• 30:30
  probably
• 30:31
  attest
• 30:31
  to
• 30:31
  this.
• 30:32
  And
• 30:32
  thinking
• 30:32
  about
• 30:32
  the
• 30:32
  home
• 30:33
  now,
• 30:33
  it's,
• 30:33
  it's
• 30:33
  what
• 30:34
  I've
• 30:34
  heard,
• 30:34
  for
• 30:34
  instance,
• 30:35
  from
• 30:36
  Wayfair
• 30:36
  executives
• 30:37
  as
• 30:37
  they've
• 30:38
  started
• 30:38
  to
• 30:38
  open
• 30:38
  up
• 30:38
  showrooms,
• 30:39
  right?
• 30:39
  But
• 30:40
  until,
• 30:40
  until
• 30:41
  they
• 30:41
  scale,
• 30:42
  IKEA
• 30:43
  is
• 30:43
  one
• 30:43
  of
• 30:43
  the
• 30:43
  few
• 30:43
  places
• 30:44
  consumers
• 30:44
  willingly
• 30:45
  spend
• 30:46
  hours
• 30:46
  wandering
• 30:47
  around
• 30:47
  thinking
• 30:48
  about
• 30:48
  buying
• 30:48
  a
• 30:48
  new
• 30:48
  life,
• 30:49
  right?
• 30:49
  They're
• 30:50
  asking
• 30:50
  themselves,
• 30:50
  like,
• 30:51
  how
• 30:51
  do
• 30:51
  I
• 30:51
  make
• 30:51
  my
• 30:51
  home
• 30:52
  look
• 30:52
  better?
• 30:52
  With
• 30:53
  Best
• 30:53
  Buy
• 30:53
  there,
• 30:54
  they
• 30:54
  can
• 30:54
  also
• 30:54
  ask,
• 30:55
  how
• 30:55
  do
• 30:55
  I
• 30:55
  make
• 30:55
  my
• 30:56
  home
• 30:56
  work
• 30:56
  better?
• 30:57
  Right?
• 30:58
  And
• 30:58
  so
• 30:58
  putting
• 30:59
  that
• 30:59
  consultation
• 31:00
  inside
• 31:00
  Ikea,
• 31:02
  like
• 31:02
  if
• 31:02
  Best
• 31:02
  Buy
• 31:02
  can
• 31:03
  intercept
• 31:03
  consumers
• 31:04
  when
• 31:04
  they're
• 31:04
  already
• 31:05
  imagining
• 31:05
  a
• 31:06
  better
• 31:06
  version
• 31:06
  of
• 31:06
  their
• 31:07
  Home,
• 31:07
  like
• 31:07
  an
• 31:08
  upgraded
• 31:08
  life.
• 31:09
  Like,
• 31:09
  it's
• 31:10
  the
• 31:10
  perfect
• 31:10
  mental
• 31:11
  state
• 31:11
  to
• 31:11
  sell
• 31:11
  a
• 31:12
  $2,000
• 31:12
  television,
• 31:14
  right?
• 31:15
  So
• 31:15
  really,
• 31:15
  really
• 31:16
  smart
• 31:16
  adjacency.
• 31:17
  And
• 31:17
  so
• 31:17
  for
• 31:17
  me,
• 31:18
  it's
• 31:18
  even
• 31:18
  less
• 31:18
  about,
• 31:19
  like,
• 31:19
  electronic
• 31:20
  store
• 31:20
  inside
• 31:21
  a
• 31:21
  furniture
• 31:22
  store
• 31:22
  and
• 31:22
  more
• 31:22
  just
• 31:23
  like
• 31:23
  creating
• 31:24
  this
• 31:24
  aspirational
• 31:26
  living
• 31:26
  ecosystem
• 31:29
  100%.
• 31:29
  Well,
• 31:29
  I
• 31:30
  don't
• 31:30
  even
• 31:30
  have
• 31:30
  that
• 31:30
  much
• 31:30
  more
• 31:30
  to
• 31:31
  add.
• 31:31
  I
• 31:31
  mean,
• 31:31
  I
• 31:31
  think
• 31:31
  you,
• 31:31
  I
• 31:32
  mean,
• 31:32
  I
• 31:32
  know
• 31:32
  you
• 31:32
  two
• 31:32
  have
• 31:33
  listened
• 31:33
  to
• 31:33
  the
• 31:33
  show
• 31:33
  a
• 31:33
  lot.
• 31:33
  I
• 31:33
  mean,
• 31:34
  the
• 31:34
  number
• 31:34
  one
• 31:34
  thing
• 31:34
  I
• 31:34
  always
• 31:35
  say
• 31:35
  about
• 31:35
  the
• 31:35
  home
• 31:35
  furnishings
• 31:36
  business
• 31:36
  is
• 31:37
  it's
• 31:37
  a
• 31:37
  chore.
• 31:38
  And
• 31:38
  anyone
• 31:38
  that's
• 31:39
  going
• 31:39
  to
• 31:39
  IKEA
• 31:39
  is
• 31:40
  going
• 31:40
  to
• 31:40
  get
• 31:40
  that
• 31:41
  chore
• 31:41
  done.
• 31:42
  And
• 31:42
  so
• 31:43
  for
• 31:43
  me,
• 31:43
  it's
• 31:43
  all
• 31:43
  about
• 31:44
  probability.
• 31:44
  Like,
• 31:44
  where
• 31:45
  am
• 31:45
  I
• 31:45
  going
• 31:45
  to
• 31:45
  have
• 31:45
  the
• 31:45
  biggest
• 31:46
  hook?
• 31:46
  Am
• 31:46
  I
• 31:46
  going
• 31:46
  to
• 31:46
  have
• 31:46
  the
• 31:47
  biggest
• 31:47
  hook
• 31:47
  trying
• 31:48
  to
• 31:48
  add
• 31:48
  on
• 31:49
  electronic
• 31:50
  support
• 31:50
  via
• 31:50
  Geek
• 31:51
  Squad
• 31:51
  or
• 31:51
  however
• 31:51
  you
• 31:52
  want
• 31:52
  to
• 31:52
  do
• 31:52
  it
• 31:52
  in
• 31:53
  an
• 31:53
  ikea,
• 31:53
  or
• 31:53
  am
• 31:54
  I
• 31:54
  going
• 31:54
  to
• 31:54
  have
• 31:55
  the
• 31:55
  ability
• 31:55
  to,
• 31:56
  in
• 31:56
  a
• 31:56
  Best
• 31:56
  Buy,
• 31:57
  sell
• 31:57
  cabinetry
• 31:58
  to
• 31:58
  someone
• 31:58
  that's
• 31:58
  going
• 31:59
  in
• 31:59
  to
• 31:59
  look
• 31:59
  for
• 31:59
  a
• 31:59
  microphone
• 32:00
  to
• 32:00
  do
• 32:00
  their
• 32:01
  podcasting
• 32:01
  better?
• 32:02
  It's
• 32:02
  definitively
• 32:03
  the
• 32:03
  former.
• 32:04
  And
• 32:04
  the
• 32:04
  other
• 32:04
  point
• 32:04
  I'd
• 32:05
  make,
• 32:05
  too,
• 32:05
  I
• 32:06
  mean,
• 32:06
  it's
• 32:06
  not
• 32:06
  even
• 32:06
  close,
• 32:07
  right?
• 32:07
  I
• 32:07
  mean,
• 32:07
  Chad's
• 32:08
  laughing.
• 32:08
  It's
• 32:08
  not
• 32:08
  even
• 32:08
  close.
• 32:09
  But
• 32:09
  like,
• 32:09
  the
• 32:10
  other
• 32:10
  point
• 32:10
  I
• 32:10
  would
• 32:10
  make
• 32:11
  too
• 32:12
  is
• 32:12
  it
• 32:12
  hits
• 32:12
  Best
• 32:12
  Buys
• 32:13
  value
• 32:13
  proposition
• 32:14
  in
• 32:14
  the
• 32:14
  marketplace,
• 32:15
  which
• 32:15
  is
• 32:15
  service
• 32:16
  and
• 32:16
  the
• 32:16
  G
• 32:17
  Squad
• 32:17
  angle
• 32:17
  particularly,
• 32:18
  and
• 32:18
  it
• 32:18
  gets.
• 32:19
  Gives
• 32:19
  them.
• 32:20
  I
• 32:20
  particularly
• 32:21
  like
• 32:21
  this
• 32:21
  for
• 32:21
  Best
• 32:21
  Buy
• 32:22
  because
• 32:22
  it
• 32:22
  gives
• 32:23
  Best
• 32:23
  Buy
• 32:23
  another
• 32:24
  outlet
• 32:24
  to
• 32:24
  get
• 32:24
  their
• 32:25
  service,
• 32:25
  their
• 32:25
  Geek
• 32:25
  Squad
• 32:26
  hook
• 32:27
  into
• 32:27
  folks
• 32:27
  at
• 32:28
  the
• 32:28
  moment
• 32:29
  they
• 32:29
  need
• 32:29
  it
• 32:29
  most
• 32:29
  without
• 32:30
  ever
• 32:30
  having
• 32:31
  to
• 32:31
  step
• 32:31
  foot
• 32:32
  in
• 32:32
  an
• 32:32
  actual
• 32:32
  Best
• 32:33
  Buy,
• 32:33
  because
• 32:33
  that
• 32:34
  relationship
• 32:34
  can
• 32:34
  carry
• 32:35
  forward
• 32:35
  for
• 32:36
  a
• 32:36
  long
• 32:37
  time
• 32:37
  and
• 32:37
  is
• 32:37
  probably
• 32:38
  pretty
• 32:38
  profitable,
• 32:38
  too,
• 32:39
  when
• 32:39
  you
• 32:39
  think
• 32:39
  about
• 32:39
  the
• 32:40
  memberships
• 32:40
  that
• 32:41
  get
• 32:41
  associated
• 32:41
  with
• 32:42
  that
• 32:42
  and
• 32:42
  the
• 32:42
  fees
• 32:42
  that
• 32:42
  are
• 32:43
  associated
• 32:43
  with
• 32:43
  that,
• 32:43
  too.
• 32:44
  So
• 32:44
  not
• 32:45
  to
• 32:45
  counter
• 32:45
  anything
• 32:45
  we've
• 32:46
  said,
• 32:46
  but
• 32:46
  it
• 32:46
  is
• 32:47
  a
• 32:47
  little
• 32:47
  bit
• 32:47
  of
• 32:47
  an
• 32:47
  interesting
• 32:49
  dichotomy
• 32:50
  and
• 32:50
  service
• 32:50
  model
• 32:51
  because
• 32:51
  when
• 32:51
  you
• 32:51
  think
• 32:52
  Ikea,
• 32:52
  it's
• 32:53
  great
• 32:53
  furniture,
• 32:53
  it's
• 32:54
  value,
• 32:55
  nice
• 32:55
  clean
• 32:55
  look.
• 32:56
  But
• 32:57
  they're
• 32:57
  the
• 32:57
  famous.
• 32:58
  You
• 32:58
  have
• 32:59
  to
• 32:59
  DIY
• 32:59
  the
• 33:00
  construction
• 33:00
  of
• 33:00
  this
• 33:01
  furniture,
• 33:01
  the
• 33:03
  drawings
• 33:04
  of
• 33:04
  how
• 33:04
  to
• 33:04
  build,
• 33:05
  which
• 33:05
  is
• 33:06
  actually
• 33:06
  very
• 33:07
  contrasting
• 33:07
  to
• 33:08
  the
• 33:08
  high
• 33:08
  service
• 33:08
  model
• 33:09
  of
• 33:09
  Geek
• 33:09
  Squad.
• 33:09
  So
• 33:10
  I'm,
• 33:10
  I'm
• 33:10
  curious,
• 33:11
  you
• 33:11
  know,
• 33:11
  if
• 33:12
  this
• 33:12
  continues
• 33:13
  to
• 33:13
  grow,
• 33:13
  they
• 33:13
  expand,
• 33:15
  is
• 33:15
  that
• 33:15
  going
• 33:15
  to
• 33:15
  put
• 33:15
  some,
• 33:16
  some
• 33:16
  pressure
• 33:17
  on
• 33:17
  the
• 33:17
  core
• 33:17
  IKEA
• 33:18
  service
• 33:18
  model
• 33:19
  down
• 33:19
  the
• 33:20
  line
• 33:20
  or
• 33:20
  just
• 33:20
  challenging
• 33:21
  them
• 33:21
  to
• 33:21
  think
• 33:21
  about
• 33:21
  things
• 33:22
  differently?
• 33:23
  Well,
• 33:23
  that's
• 33:23
  the
• 33:23
  thing,
• 33:24
  too.
• 33:24
  I
• 33:25
  think
• 33:25
  all
• 33:25
  three
• 33:25
  of
• 33:25
  us
• 33:25
  approach
• 33:26
  this
• 33:26
  from
• 33:26
  the
• 33:26
  lens
• 33:26
  of
• 33:27
  almost
• 33:27
  thinking
• 33:28
  about
• 33:28
  it,
• 33:28
  like,
• 33:28
  what
• 33:28
  works
• 33:29
  best
• 33:29
  for
• 33:29
  Best
• 33:30
  Buy.
• 33:31
  And
• 33:31
  I
• 33:31
  think
• 33:32
  we
• 33:32
  probably
• 33:32
  all
• 33:32
  like
• 33:32
  it
• 33:33
  for
• 33:33
  Best
• 33:33
  Buy,
• 33:33
  but
• 33:33
  do
• 33:34
  we
• 33:34
  actually
• 33:34
  like
• 33:34
  it
• 33:34
  for
• 33:35
  ikea
• 33:35
  or
• 33:35
  is
• 33:35
  this
• 33:36
  a
• 33:36
  harbinger
• 33:36
  of
• 33:37
  the
• 33:37
  fact
• 33:37
  that
• 33:37
  IKEA
• 33:38
  seems
• 33:38
  to
• 33:39
  be
• 33:39
  doing
• 33:39
  this
• 33:39
  kind
• 33:39
  of
• 33:39
  real
• 33:40
  estate
• 33:40
  model?
• 33:41
  We
• 33:41
  talked
• 33:42
  about
• 33:42
  it
• 33:42
  with,
• 33:42
  I
• 33:42
  think
• 33:42
  it
• 33:42
  was
• 33:43
  decathlon,
• 33:44
  you
• 33:44
  know,
• 33:44
  as
• 33:44
  well,
• 33:45
  like
• 33:45
  give
• 33:45
  carving
• 33:45
  out
• 33:45
  space
• 33:46
  for
• 33:46
  them
• 33:46
  in
• 33:46
  their
• 33:46
  stores.
• 33:47
  And
• 33:47
  we
• 33:47
  were
• 33:47
  all
• 33:47
  questioning,
• 33:48
  I
• 33:48
  think,
• 33:48
  I
• 33:48
  think
• 33:48
  A&M
• 33:49
  CRG
• 33:49
  was
• 33:49
  on
• 33:49
  the
• 33:50
  show
• 33:50
  that
• 33:50
  week.
• 33:50
  And
• 33:51
  so
• 33:51
  the
• 33:51
  question
• 33:51
  then
• 33:52
  becomes
• 33:52
  like,
• 33:52
  how
• 33:52
  much
• 33:52
  do
• 33:53
  we
• 33:53
  like
• 33:53
  this
• 33:53
  for
• 33:53
  ikea?
• 33:54
  But,
• 33:54
  you
• 33:55
  know,
• 33:55
  I
• 33:55
  don't,
• 33:55
  I
• 33:56
  don't
• 33:56
  think
• 33:56
  it's,
• 33:56
  I
• 33:56
  don't
• 33:56
  think
• 33:56
  it's,
• 33:57
  it's
• 33:58
  not
• 33:58
  going
• 33:58
  to
• 33:58
  detract
• 33:58
  from
• 33:59
  the
• 33:59
  IKEA
• 33:59
  experience.
• 33:59
  At
• 33:59
  the
• 34:00
  end
• 34:00
  of
• 34:00
  the
• 34:00
  day.
• 34:00
  I
• 34:00
  think
• 34:00
  it's
• 34:00
  a
• 34:00
  low
• 34:00
  risk
• 34:01
  experiment.
• 34:01
  You
• 34:02
  agree?
• 34:03
  Yeah,
• 34:03
  I
• 34:04
  think
• 34:04
  it
• 34:04
  will
• 34:04
  add
• 34:04
  to
• 34:05
  the
• 34:05
  IKEA
• 34:05
  experience,
• 34:06
  certainly
• 34:07
  for
• 34:07
  customers
• 34:07
  as
• 34:08
  well.
• 34:08
  Maybe,
• 34:09
  maybe
• 34:09
  what
• 34:09
  you
• 34:09
  really
• 34:10
  do
• 34:10
  need
• 34:10
  is
• 34:10
  a
• 34:10
  TV
• 34:11
  and
• 34:11
  you're
• 34:12
  renovating
• 34:12
  your
• 34:13
  entertainment
• 34:14
  space.
• 34:15
  I
• 34:15
  was
• 34:15
  looking
• 34:15
  on
• 34:16
  their,
• 34:16
  their
• 34:16
  website
• 34:17
  before
• 34:17
  the
• 34:17
  podcast
• 34:18
  and
• 34:18
  I
• 34:18
  actually
• 34:18
  don't
• 34:19
  know
• 34:19
  that
• 34:19
  IKEA
• 34:20
  sells
• 34:20
  televisions.
• 34:21
  They
• 34:21
  don't
• 34:21
  have
• 34:21
  TVs
• 34:22
  on
• 34:22
  their
• 34:22
  website.
• 34:23
  So,
• 34:23
  you
• 34:23
  know,
• 34:24
  you
• 34:24
  might
• 34:24
  get,
• 34:24
  be
• 34:24
  getting
• 34:25
  more
• 34:25
  trips
• 34:25
  bringing
• 34:26
  people
• 34:26
  in,
• 34:27
  you
• 34:27
  know,
• 34:27
  by
• 34:27
  expanding
• 34:28
  the
• 34:28
  assortment
• 34:28
  as
• 34:28
  well.
• 34:29
  So
• 34:29
  I,
• 34:29
  I
• 34:29
  still,
• 34:30
  I
• 34:30
  definitely
• 34:30
  like
• 34:30
  it
• 34:31
  for
• 34:31
  them.
• 34:31
  I
• 34:32
  think
• 34:32
  it's
• 34:32
  an
• 34:32
  easier
• 34:33
  experiment
• 34:34
  to
• 34:34
  run
• 34:34
  too,
• 34:34
  than
• 34:35
  trying
• 34:35
  to
• 34:35
  set
• 34:35
  something
• 34:36
  up
• 34:36
  inside
• 34:36
  of
• 34:36
  a
• 34:36
  Best
• 34:37
  Buy
• 34:37
  and
• 34:37
  get
• 34:37
  that
• 34:37
  to
• 34:38
  work.
• 34:38
  I
• 34:38
  think
• 34:38
  that
• 34:38
  potentially
• 34:39
  is
• 34:39
  a
• 34:39
  lot
• 34:39
  of
• 34:39
  wasted
• 34:40
  effort
• 34:40
  too,
• 34:40
  if
• 34:40
  we
• 34:40
  stop.
• 34:41
  You
• 34:42
  agree,
• 34:42
  Chad?
• 34:42
  No,
• 34:43
  I
• 34:44
  absolutely.
• 34:44
  And
• 34:45
  to
• 34:45
  your
• 34:45
  question,
• 34:46
  I
• 34:46
  don't
• 34:46
  think
• 34:46
  it
• 34:46
  detracts
• 34:48
  at
• 34:48
  all
• 34:48
  from
• 34:48
  the
• 34:49
  overall
• 34:49
  IKEA
• 34:49
  experience.
• 34:50
  It
• 34:50
  can
• 34:50
  only
• 34:50
  serve
• 34:51
  to
• 34:51
  enhance
• 34:52
  by
• 34:53
  building
• 34:53
  more
• 34:54
  elements
• 34:55
  around
• 34:56
  kind
• 34:56
  of
• 34:56
  how
• 34:58
  customers
• 34:58
  are
• 34:59
  picturing
• 34:59
  their
• 35:00
  new
• 35:00
  spaces
• 35:00
  and
• 35:01
  their
• 35:01
  new
• 35:01
  lives
• 35:01
  and
• 35:02
  making
• 35:02
  it
• 35:02
  complete
• 35:03
  with
• 35:04
  the
• 35:04
  electronic
• 35:05
  stack
• 35:05
  as
• 35:05
  well.
• 35:06
  Yeah,
• 35:06
  beware
• 35:07
  of,
• 35:07
  beware
• 35:08
  of
• 35:08
  Greeks
• 35:08
  bearing
• 35:09
  gifts
• 35:09
  too.
• 35:09
  Maybe
• 35:09
  IKEA
• 35:10
  learns
• 35:10
  how
• 35:10
  to
• 35:10
  do
• 35:10
  this
• 35:10
  and
• 35:10
  starts
• 35:11
  doing
• 35:11
  it
• 35:11
  themselves
• 35:11
  over
• 35:12
  the
• 35:12
  long
• 35:12
  run
• 35:12
  too.
• 35:12
  You
• 35:13
  never
• 35:13
  know.
• 35:13
  All
• 35:14
  right,
• 35:14
  headline
• 35:14
  number
• 35:14
  four.
• 35:15
  Amazon
• 35:15
  is
• 35:16
  rolling
• 35:16
  out
• 35:16
  Alexa
• 35:17
  for
• 35:17
  Shopping
• 35:17
  to
• 35:17
  all
• 35:18
  US
• 35:18
  customers,
• 35:19
  merging
• 35:19
  its
• 35:20
  Rufus
• 35:20
  generative
• 35:21
  AI
• 35:21
  shopping
• 35:21
  assistant
• 35:22
  and
• 35:22
  its
• 35:22
  next
• 35:22
  gen
• 35:23
  Alexa
• 35:23
  plus
• 35:23
  Voice
• 35:24
  model
• 35:24
  into
• 35:24
  a
• 35:25
  single
• 35:25
  unified
• 35:25
  conversational
• 35:26
  shopping
• 35:26
  experience
• 35:27
  available
• 35:27
  on
• 35:27
  the
• 35:28
  Amazon
• 35:28
  app,
• 35:28
  Amazon.com
• 35:30
  and
• 35:30
  Echo
• 35:30
  show
• 35:31
  devices.
• 35:31
  According
• 35:31
  to
• 35:32
  ChainStorage,
• 35:32
  the
• 35:32
  new
• 35:33
  Alexa
• 35:33
  for
• 35:33
  shopping
• 35:34
  combines
• 35:35
  the
• 35:35
  personalization
• 35:35
  capabilities
• 35:36
  of
• 35:36
  Alexa
• 35:37
  with
• 35:37
  the
• 35:37
  product
• 35:38
  expertise
• 35:38
  of
• 35:39
  Rufus,
• 35:39
  which
• 35:40
  more
• 35:40
  than
• 35:40
  300
• 35:41
  million
• 35:41
  customers
• 35:42
  reportedly
• 35:42
  used
• 35:43
  in
• 35:43
  2025.
• 35:44
  And
• 35:45
  they
• 35:45
  do
• 35:45
  it
• 35:45
  to
• 35:45
  deliver
• 35:46
  a
• 35:46
  targeted
• 35:46
  shopping
• 35:47
  experience
• 35:47
  where
• 35:47
  customers
• 35:48
  can
• 35:48
  browse
• 35:48
  and
• 35:48
  shop
• 35:49
  the
• 35:49
  full
• 35:49
  Amazon
• 35:50
  store
• 35:50
  using
• 35:50
  Voice
• 35:51
  Touch
• 35:51
  or
• 35:52
  both.
• 35:52
  Alexa
• 35:53
  for
• 35:53
  Shopping
• 35:54
  replaces
• 35:54
  the
• 35:54
  standalone
• 35:55
  Rufus
• 35:55
  Assistant
• 35:56
  and
• 35:56
  is
• 35:56
  available
• 35:56
  free
• 35:57
  to
• 35:57
  all
• 35:57
  Amazon
• 35:58
  customers
• 35:59
  when
• 35:59
  signed
• 36:00
  into
• 36:00
  their
• 36:00
  account.
• 36:01
  No
• 36:01
  Primus,
• 36:02
  no
• 36:02
  Prime
• 36:03
  membership,
• 36:04
  no
• 36:04
  Echo
• 36:04
  device,
• 36:05
  no
• 36:05
  Alexa
• 36:06
  app
• 36:06
  is
• 36:06
  even
• 36:07
  required.
• 36:08
  Key
• 36:08
  features
• 36:09
  include.
• 36:09
  And
• 36:09
  these
• 36:09
  are
• 36:09
  important,
• 36:10
  everybody
• 36:10
  give
• 36:11
  it
• 36:11
  a
• 36:11
  listen.
• 36:12
  Asking
• 36:12
  shopping
• 36:13
  questions
• 36:13
  directly
• 36:14
  in
• 36:14
  the
• 36:14
  main
• 36:14
  Amazon
• 36:15
  search
• 36:15
  bar.
• 36:16
  General
• 36:17
  generating
• 36:17
  personalized
• 36:18
  shopping
• 36:19
  guides,
• 36:20
  dynamic
• 36:20
  product
• 36:21
  comparisons
• 36:21
  up
• 36:21
  to
• 36:22
  a
• 36:22
  full
• 36:22
  year
• 36:22
  of
• 36:23
  price
• 36:23
  history,
• 36:24
  automatic
• 36:25
  cart
• 36:25
  building
• 36:26
  and
• 36:26
  deal
• 36:27
  finding,
• 36:27
  and
• 36:28
  scheduled
• 36:28
  actions
• 36:29
  that
• 36:29
  can
• 36:29
  restock
• 36:30
  household
• 36:31
  items
• 36:31
  on
• 36:31
  a
• 36:31
  recurring
• 36:32
  basis.
• 36:33
  The
• 36:33
  new
• 36:34
  service,
• 36:34
  let's
• 36:34
  also
• 36:35
  not
• 36:35
  forget,
• 36:35
  also
• 36:36
  includes
• 36:36
  full
• 36:37
  access
• 36:37
  to
• 36:37
  Shop
• 36:38
  Direct.
• 36:38
  Tell
• 36:38
  them
• 36:39
  what
• 36:39
  they've
• 36:39
  won,
• 36:39
  Bob.
• 36:40
  Amazon's
• 36:40
  feature
• 36:41
  that
• 36:41
  allows
• 36:41
  customers
• 36:42
  to
• 36:42
  discover
• 36:42
  and
• 36:42
  purchase
• 36:43
  products
• 36:43
  from
• 36:44
  retailers
• 36:44
  across
• 36:45
  the
• 36:45
  web.
• 36:45
  And
• 36:46
  also,
• 36:46
  and
• 36:46
  also,
• 36:47
  just
• 36:47
  because
• 36:47
  we.
• 36:47
  Wait,
• 36:48
  there's
• 36:48
  more.
• 36:49
  There's
• 36:49
  more,
• 36:49
  Chad.
• 36:50
  There's
• 36:50
  more.
• 36:51
  Buy
• 36:51
  for
• 36:51
  me.
• 36:52
  Buy
• 36:52
  for
• 36:52
  me.
• 36:52
  Which
• 36:52
  is
• 36:53
  also
• 36:53
  really
• 36:53
  darn
• 36:54
  important,
• 36:54
  which
• 36:54
  allows
• 36:55
  Amazon's
• 36:55
  agentic
• 36:56
  AI
• 36:56
  to
• 36:56
  complete
• 36:57
  a
• 36:57
  purchase
• 36:57
  on
• 36:58
  behalf
• 36:58
  of
• 36:58
  the
• 36:58
  customer
• 36:59
  on
• 36:59
  another
• 37:00
  retailer's
• 37:00
  website.
• 37:01
  Chad.
• 37:02
  I
• 37:03
  know,
• 37:03
  right?
• 37:03
  Yeah,
• 37:03
  it
• 37:04
  is
• 37:04
  kind
• 37:04
  of.
• 37:04
  It
• 37:04
  is
• 37:04
  kind
• 37:04
  of
• 37:04
  a.
• 37:05
  Whoa,
• 37:05
  Chad,
• 37:06
  big
• 37:07
  question
• 37:07
  here.
• 37:08
  Big
• 37:08
  question.
• 37:09
  Getting
• 37:09
  probabilistic,
• 37:10
  putting
• 37:10
  your
• 37:11
  statistician
• 37:12
  hat
• 37:12
  on.
• 37:12
  What
• 37:13
  is
• 37:13
  the
• 37:13
  probability?
• 37:14
  I
• 37:14
  want
• 37:14
  you
• 37:14
  to
• 37:14
  give
• 37:14
  me
• 37:14
  a
• 37:15
  percentage
• 37:16
  that
• 37:16
  we
• 37:16
  will
• 37:16
  all
• 37:16
  look
• 37:17
  back
• 37:17
  on
• 37:17
  the
• 37:17
  rise
• 37:18
  of
• 37:18
  ChatGPT
• 37:18
  and
• 37:19
  Cloud
• 37:19
  and
• 37:19
  say,
• 37:19
  you
• 37:19
  know
• 37:20
  what?
• 37:21
  Amazon
• 37:21
  actually
• 37:21
  came
• 37:22
  out
• 37:22
  of
• 37:22
  the
• 37:22
  AI
• 37:23
  area
• 37:23
  with
• 37:23
  an
• 37:24
  even
• 37:24
  stronger
• 37:24
  grip
• 37:25
  on
• 37:25
  commerce
• 37:25
  than
• 37:25
  it
• 37:26
  had
• 37:26
  going
• 37:26
  in.
• 37:27
  Well,
• 37:28
  okay,
• 37:29
  when
• 37:29
  you
• 37:29
  put
• 37:30
  it
• 37:30
  that
• 37:30
  way,
• 37:30
  honestly,
• 37:32
  pretty
• 37:32
  high.
• 37:34
  Really.
• 37:34
  Okay.
• 37:35
  You
• 37:35
  know,
• 37:36
  I
• 37:36
  mean,
• 37:36
  I'll.
• 37:36
  I'll.
• 37:37
  These
• 37:37
  are
• 37:37
  always
• 37:38
  hard
• 37:38
  questions
• 37:39
  to
• 37:39
  answer,
• 37:39
  Chris,
• 37:39
  because
• 37:40
  I
• 37:40
  know
• 37:40
  you.
• 37:40
  I
• 37:41
  always
• 37:41
  know
• 37:41
  you
• 37:41
  got
• 37:41
  a
• 37:41
  number
• 37:42
  in
• 37:42
  your
• 37:42
  head.
• 37:42
  And
• 37:42
  so
• 37:43
  you're
• 37:43
  going
• 37:43
  to
• 37:43
  be
• 37:44
  surprised
• 37:44
  one
• 37:44
  way
• 37:44
  or
• 37:44
  another.
• 37:45
  I
• 37:45
  don't
• 37:45
  know,
• 37:45
  I'll.
• 37:45
  I'll
• 37:46
  do
• 37:46
  the
• 37:46
  same.
• 37:46
  You
• 37:46
  know,
• 37:47
  kind
• 37:47
  of
• 37:47
  60,
• 37:48
  70%
• 37:49
  range.
• 37:50
  And
• 37:50
  the
• 37:51
  reason
• 37:51
  I
• 37:51
  say
• 37:51
  that
• 37:51
  is,
• 37:52
  you
• 37:52
  know,
• 37:53
  today
• 37:55
  with
• 37:55
  AI
• 37:56
  commerce,
• 37:56
  everyone
• 37:57
  is
• 37:57
  obsessing
• 37:58
  over
• 37:58
  who
• 37:58
  builds
• 37:59
  the
• 37:59
  smartest
• 38:00
  AI
• 38:01
  model.
• 38:02
  But
• 38:02
  Amazon
• 38:03
  is
• 38:03
  kind
• 38:03
  of
• 38:03
  quietly
• 38:04
  focused
• 38:04
  on
• 38:05
  a
• 38:05
  different
• 38:05
  question,
• 38:05
  which
• 38:06
  is
• 38:06
  who
• 38:06
  actually
• 38:06
  captures
• 38:07
  the
• 38:07
  transaction,
• 38:09
  right?
• 38:09
  And
• 38:09
  that's.
• 38:10
  That's
• 38:10
  what
• 38:10
  matters
• 38:11
  most,
• 38:11
  right?
• 38:11
  Like
• 38:12
  the
• 38:12
  transaction
• 38:12
  layer,
• 38:13
  you
• 38:14
  know,
• 38:14
  like
• 38:15
  actually,
• 38:16
  you
• 38:16
  heard
• 38:17
  me
• 38:17
  and
• 38:17
  others,
• 38:18
  Chris,
• 38:18
  at
• 38:19
  Shop
• 38:20
  Talk
• 38:20
  a
• 38:20
  couple
• 38:20
  months
• 38:21
  ago,
• 38:21
  talk
• 38:21
  about
• 38:21
  how
• 38:22
  consumers
• 38:22
  are
• 38:23
  utilizing
• 38:23
  AI
• 38:24
  in
• 38:24
  their
• 38:25
  shopping
• 38:26
  journeys,
• 38:26
  right?
• 38:26
  And
• 38:27
  it's
• 38:27
  mostly
• 38:28
  at
• 38:28
  the
• 38:28
  top
• 38:28
  of
• 38:29
  the,
• 38:29
  you
• 38:29
  know,
• 38:29
  discovery
• 38:30
  and
• 38:30
  research
• 38:31
  and
• 38:31
  brainstorming
• 38:32
  and
• 38:32
  comparisons.
• 38:33
  ChatGPT
• 38:34
  can
• 38:34
  help
• 38:34
  you
• 38:35
  decide
• 38:35
  what
• 38:35
  to
• 38:35
  buy,
• 38:36
  and
• 38:36
  Claude
• 38:37
  can
• 38:37
  help
• 38:37
  you
• 38:37
  write
• 38:37
  a
• 38:38
  beautiful
• 38:39
  product
• 38:39
  comparison.
• 38:40
  But
• 38:40
  Amazon,
• 38:41
  Amazon
• 38:42
  completes
• 38:43
  the
• 38:43
  purchase,
• 38:43
  right?
• 38:44
  They
• 38:44
  handle
• 38:44
  the
• 38:44
  logistics,
• 38:45
  they
• 38:45
  manage
• 38:46
  the
• 38:46
  returns,
• 38:46
  they
• 38:47
  have
• 38:47
  your
• 38:47
  payment
• 38:47
  information,
• 38:48
  they
• 38:48
  know
• 38:49
  your
• 38:49
  preferences
• 38:50
  and
• 38:50
  Behaviors.
• 38:52
  And
• 38:52
  listen,
• 38:52
  they're
• 38:53
  not
• 38:53
  trying
• 38:53
  to
• 38:53
  build
• 38:53
  the
• 38:53
  best
• 38:54
  AI.
• 38:55
  They're
• 38:55
  integrating
• 38:56
  probably
• 38:57
  good
• 38:57
  enough
• 38:57
  AI
• 38:58
  into
• 38:59
  their
• 39:00
  extremely
• 39:01
  frictionless
• 39:02
  commerce
• 39:02
  engine.
• 39:03
  Right.
• 39:04
  And
• 39:04
  personally,
• 39:05
  I've
• 39:05
  been
• 39:05
  down
• 39:05
  on
• 39:06
  the
• 39:06
  Alexa
• 39:06
  interface
• 39:07
  and
• 39:07
  a
• 39:07
  critic
• 39:08
  of
• 39:08
  it
• 39:08
  for
• 39:08
  a
• 39:09
  long
• 39:09
  time,
• 39:11
  but
• 39:11
  voice
• 39:12
  shopping
• 39:12
  through
• 39:12
  Alexa
• 39:13
  isn't
• 39:13
  about
• 39:14
  having
• 39:14
  the
• 39:14
  most
• 39:14
  sophisticated
• 39:15
  conversation.
• 39:16
  It's
• 39:16
  about
• 39:16
  reducing
• 39:18
  purchase
• 39:18
  friction
• 39:19
  to
• 39:20
  literally
• 39:20
  just
• 39:21
  speaking.
• 39:21
  Right.
• 39:22
  And
• 39:22
  when
• 39:22
  that
• 39:23
  works,
• 39:23
  because
• 39:23
  it
• 39:24
  really
• 39:24
  hasn't
• 39:25
  yet,
• 39:25
  but
• 39:25
  like,
• 39:26
  when
• 39:26
  that
• 39:26
  works,
• 39:26
  I
• 39:27
  mean,
• 39:28
  I
• 39:28
  think
• 39:28
  there's
• 39:28
  a
• 39:28
  better
• 39:29
  than
• 39:29
  not
• 39:29
  chance
• 39:29
  that
• 39:30
  future
• 39:30
  AI
• 39:31
  shopping,
• 39:32
  you
• 39:32
  know,
• 39:32
  even
• 39:33
  the
• 39:33
  agents
• 39:33
  and
• 39:34
  concierge,
• 39:34
  like,
• 39:35
  it
• 39:35
  still
• 39:35
  routes
• 39:36
  through
• 39:36
  Amazon
• 39:37
  pipes.
• 39:38
  Right.
• 39:38
  And
• 39:38
  so,
• 39:39
  yeah,
• 39:40
  I'll
• 39:40
  put
• 39:40
  in
• 39:41
  a
• 39:41
  60
• 39:41
  to
• 39:41
  70%
• 39:42
  neighborhood.
• 39:43
  Yeah,
• 39:44
  yeah,
• 39:44
  no,
• 39:44
  I
• 39:44
  think,
• 39:44
  I
• 39:45
  think
• 39:45
  you're
• 39:45
  hitting
• 39:45
  on
• 39:45
  something
• 39:45
  really
• 39:46
  important,
• 39:46
  Chad,
• 39:46
  is
• 39:46
  that
• 39:47
  you're
• 39:47
  hitting
• 39:47
  a
• 39:47
  fundamentally
• 39:48
  on
• 39:48
  the
• 39:48
  psychology
• 39:48
  of
• 39:48
  where
• 39:49
  we
• 39:49
  buy
• 39:49
  as
• 39:50
  consumers.
• 39:51
  That's
• 39:51
  also
• 39:52
  incredibly
• 39:52
  important.
• 39:53
  And
• 39:54
  why
• 39:55
  we
• 39:55
  choose
• 39:55
  to
• 39:55
  buy
• 39:55
  from
• 39:55
  Amazon
• 39:56
  is
• 39:56
  because
• 39:56
  the
• 39:56
  confidence
• 39:56
  they
• 39:57
  give
• 39:57
  us
• 39:57
  and
• 39:57
  all
• 39:57
  the
• 39:57
  things
• 39:58
  that
• 39:58
  go
• 39:58
  on
• 39:58
  in
• 39:58
  and
• 39:59
  around
• 39:59
  the
• 40:00
  purchase
• 40:00
  itself.
• 40:01
  And
• 40:02
  the
• 40:02
  other
• 40:02
  point
• 40:02
  I'd
• 40:03
  make
• 40:03
  too,
• 40:03
  and
• 40:03
  I'm
• 40:03
  with
• 40:03
  you,
• 40:03
  and
• 40:04
  the
• 40:04
  reason
• 40:04
  I
• 40:04
  asked
• 40:04
  the
• 40:04
  question
• 40:04
  the
• 40:04
  way
• 40:05
  I
• 40:05
  did
• 40:05
  is
• 40:05
  because,
• 40:05
  like,
• 40:06
  are
• 40:06
  we,
• 40:06
  you
• 40:06
  know,
• 40:06
  if
• 40:06
  you
• 40:07
  just
• 40:07
  have
• 40:07
  a
• 40:07
  needle,
• 40:07
  is
• 40:08
  the
• 40:08
  needle
• 40:08
  moving
• 40:08
  in
• 40:09
  Amazon's
• 40:09
  favor
• 40:10
  or
• 40:10
  is
• 40:10
  it
• 40:10
  not?
• 40:10
  Given
• 40:11
  all
• 40:11
  the
• 40:11
  rise
• 40:11
  of,
• 40:12
  you
• 40:12
  know,
• 40:12
  Claude
• 40:13
  and
• 40:13
  ChatGPT
• 40:13
  and
• 40:13
  the
• 40:14
  like.
• 40:14
  And
• 40:15
  from
• 40:15
  my
• 40:15
  perspective,
• 40:16
  when
• 40:16
  I
• 40:16
  step
• 40:16
  back,
• 40:16
  I
• 40:16
  go,
• 40:17
  I
• 40:17
  just
• 40:17
  look
• 40:17
  at
• 40:17
  it
• 40:17
  and
• 40:17
  go
• 40:17
  like,
• 40:17
  okay,
• 40:18
  pre
• 40:18
  AI,
• 40:19
  first
• 40:19
  product
• 40:20
  searches
• 40:20
  were
• 40:20
  happening
• 40:21
  two
• 40:21
  places,
• 40:21
  Amazon
• 40:22
  and
• 40:22
  Google.
• 40:22
  Who
• 40:23
  am
• 40:23
  I
• 40:23
  more
• 40:23
  worried
• 40:23
  about
• 40:24
  on
• 40:24
  that
• 40:24
  front?
• 40:24
  Google.
• 40:25
  Like,
• 40:25
  I'd
• 40:26
  be
• 40:26
  much
• 40:26
  more
• 40:26
  worried
• 40:26
  about
• 40:27
  Google
• 40:27
  losing
• 40:27
  its
• 40:28
  territory
• 40:28
  in
• 40:28
  that
• 40:28
  space
• 40:29
  where
• 40:29
  Amazon's
• 40:30
  trying
• 40:30
  to
• 40:30
  keep
• 40:30
  a
• 40:31
  foothold
• 40:31
  on
• 40:31
  it
• 40:31
  and
• 40:32
  can
• 40:32
  do
• 40:32
  it.
• 40:33
  Because
• 40:33
  the
• 40:33
  psychology
• 40:33
  of
• 40:34
  already
• 40:34
  why
• 40:34
  you
• 40:34
  went
• 40:35
  to
• 40:35
  Amazon
• 40:35
  versus
• 40:35
  Google
• 40:36
  hasn't
• 40:36
  changed
• 40:37
  because
• 40:37
  of
• 40:38
  what
• 40:38
  you
• 40:38
  said,
• 40:38
  the
• 40:38
  psychology
• 40:39
  of
• 40:39
  where
• 40:39
  you
• 40:39
  buy.
• 40:40
  And
• 40:41
  then
• 40:41
  the
• 40:41
  other
• 40:41
  point
• 40:41
  I'd
• 40:41
  make
• 40:42
  too
• 40:42
  is
• 40:43
  the
• 40:43
  buy
• 40:44
  for
• 40:44
  me
• 40:44
  capability
• 40:45
  is
• 40:45
  really
• 40:45
  interesting
• 40:46
  over
• 40:47
  time.
• 40:47
  If
• 40:47
  people
• 40:47
  are
• 40:48
  still
• 40:48
  going
• 40:48
  there
• 40:49
  with
• 40:49
  the
• 40:49
  intent
• 40:49
  to
• 40:50
  purchase,
• 40:50
  knowing
• 40:50
  Amazon
• 40:51
  can
• 40:51
  provide
• 40:51
  all
• 40:51
  the
• 40:52
  things
• 40:52
  in
• 40:52
  the
• 40:52
  background
• 40:52
  that
• 40:52
  it
• 40:53
  does.
• 40:53
  The
• 40:53
  buy
• 40:54
  for
• 40:54
  me
• 40:54
  and
• 40:54
  how
• 40:54
  that
• 40:55
  evolves
• 40:55
  is
• 40:55
  also
• 40:56
  really,
• 40:56
  you
• 40:56
  know,
• 40:57
  captivating
• 40:57
  to
• 40:57
  me.
• 40:58
  So
• 40:58
  that's
• 40:58
  why
• 40:58
  I
• 40:58
  think,
• 40:59
  yes,
• 40:59
  long
• 40:59
  run,
• 41:00
  we'll
• 41:00
  look
• 41:00
  back
• 41:00
  and
• 41:00
  say,
• 41:00
  you
• 41:01
  know
• 41:01
  what,
• 41:01
  Amazon
• 41:01
  did
• 41:01
  fine
• 41:02
  during
• 41:02
  this
• 41:02
  period.
• 41:02
  But
• 41:02
  Kelly,
• 41:03
  what
• 41:03
  do
• 41:03
  you
• 41:03
  think?
• 41:04
  Yeah,
• 41:05
  you
• 41:05
  know,
• 41:05
  it's
• 41:05
  interesting
• 41:05
  when
• 41:06
  as
• 41:06
  you
• 41:06
  were
• 41:07
  reading
• 41:07
  the
• 41:07
  headline
• 41:08
  out,
• 41:08
  my
• 41:09
  first
• 41:09
  reaction
• 41:10
  was
• 41:11
  40%.
• 41:12
  It
• 41:12
  feels
• 41:13
  like,
• 41:13
  okay,
• 41:13
  we're
• 41:14
  throwing
• 41:14
  pain
• 41:15
  at
• 41:15
  the
• 41:15
  wall.
• 41:16
  Like,
• 41:16
  there's
• 41:16
  a
• 41:16
  lot
• 41:17
  of
• 41:17
  different
• 41:17
  applications
• 41:18
  to
• 41:18
  AI
• 41:18
  they're
• 41:19
  playing
• 41:19
  with.
• 41:19
  But
• 41:20
  what's
• 41:21
  the
• 41:21
  plan?
• 41:21
  What's
• 41:22
  the
• 41:22
  strategy?
• 41:23
  It
• 41:23
  felt
• 41:23
  a
• 41:23
  little
• 41:24
  scattered,
• 41:24
  but.
• 41:26
  After.
• 41:26
  Reflecting
• 41:27
  a
• 41:27
  little
• 41:27
  more,
• 41:28
  maybe
• 41:29
  that's
• 41:29
  kind
• 41:29
  of
• 41:29
  what
• 41:29
  AI
• 41:30
  is
• 41:30
  all
• 41:30
  about
• 41:30
  right
• 41:30
  now.
• 41:30
  There's
• 41:31
  so
• 41:31
  much
• 41:31
  change.
• 41:32
  Like
• 41:33
  we
• 41:33
  take
• 41:34
  the
• 41:34
  time
• 41:34
  to
• 41:34
  play
• 41:35
  and
• 41:35
  see
• 41:35
  what
• 41:35
  works
• 41:36
  and
• 41:37
  drive
• 41:37
  them
• 41:37
  something
• 41:38
  new.
• 41:39
  So
• 41:40
  I
• 41:40
  think
• 41:40
  there's
• 41:40
  definitely
• 41:41
  an
• 41:41
  opportunity
• 41:41
  there.
• 41:42
  And
• 41:43
  to
• 41:44
  your
• 41:44
  point
• 41:44
  around
• 41:45
  the
• 41:45
  buy
• 41:46
  now,
• 41:47
  if
• 41:47
  people
• 41:48
  are
• 41:48
  already
• 41:48
  going
• 41:48
  to
• 41:49
  Amazon
• 41:49
  to
• 41:49
  purchase,
• 41:50
  and
• 41:50
  I
• 41:50
  can
• 41:50
  just
• 41:51
  say
• 41:51
  to
• 41:51
  my
• 41:51
  phone,
• 41:52
  you
• 41:52
  know,
• 41:53
  Alexa,
• 41:54
  buy
• 41:55
  dog
• 41:55
  food,
• 41:55
  like,
• 41:56
  that's
• 41:56
  pretty
• 41:56
  incredible.
• 41:57
  And,
• 41:57
  and
• 41:58
  I
• 41:58
  already
• 41:58
  have
• 41:58
  that
• 41:59
  habit
• 41:59
  that
• 41:59
  I'm
• 42:00
  going
• 42:00
  to
• 42:00
  be
• 42:00
  going
• 42:00
  to
• 42:00
  Amazon
• 42:01
  to
• 42:01
  do
• 42:01
  that.
• 42:01
  But
• 42:02
  if
• 42:02
  you
• 42:02
  can
• 42:02
  just
• 42:02
  further
• 42:03
  reduce
• 42:03
  the
• 42:04
  friction,
• 42:04
  I
• 42:04
  think
• 42:04
  it
• 42:05
  builds
• 42:05
  on
• 42:05
  the
• 42:05
  proposition
• 42:06
  they
• 42:06
  already
• 42:06
  have.
• 42:07
  That's
• 42:08
  really.
• 42:08
  Yeah,
• 42:08
  the
• 42:08
  buy.
• 42:09
  I
• 42:09
  never
• 42:09
  thought
• 42:09
  about
• 42:09
  that.
• 42:10
  The
• 42:10
  buy
• 42:10
  for
• 42:10
  me,
• 42:10
  capabilities
• 42:11
  of
• 42:12
  all
• 42:12
  the
• 42:12
  purchases
• 42:12
  that
• 42:13
  are
• 42:13
  happening
• 42:13
  routinely
• 42:14
  that
• 42:14
  aren't
• 42:14
  happening
• 42:14
  on
• 42:15
  Amazon,
• 42:15
  that
• 42:15
  if
• 42:15
  Amazon
• 42:16
  can
• 42:16
  take
• 42:17
  a
• 42:17
  share,
• 42:17
  even
• 42:17
  a
• 42:17
  slice
• 42:18
  of
• 42:18
  those.
• 42:18
  Exactly.
• 42:19
  Yeah.
• 42:20
  Yeah,
• 42:20
  that's
• 42:20
  really
• 42:20
  interesting.
• 42:21
  Yeah.
• 42:21
  Like,
• 42:21
  why
• 42:21
  am
• 42:22
  I
• 42:22
  going
• 42:22
  to
• 42:22
  chewy
• 42:22
  for
• 42:22
  that
• 42:22
  if
• 42:23
  I
• 42:23
  can
• 42:23
  just
• 42:23
  do
• 42:23
  the
• 42:23
  same
• 42:23
  thing
• 42:24
  through
• 42:24
  Amazon?
• 42:24
  Wow.
• 42:25
  Fascinating.
• 42:26
  All
• 42:26
  right,
• 42:26
  headline
• 42:27
  number
• 42:27
  five.
• 42:28
  Everlane
• 42:29
  is
• 42:29
  being
• 42:29
  acquired
• 42:29
  by
• 42:30
  Shein
• 42:30
  in
• 42:30
  a
• 42:30
  deal
• 42:31
  valued
• 42:31
  at
• 42:31
  approximately
• 42:32
  $100
• 42:32
  million.
• 42:33
  According
• 42:34
  to
• 42:34
  Puck
• 42:34
  News,
• 42:34
  Sheehan
• 42:35
  is
• 42:35
  acquiring
• 42:36
  Everlane
• 42:36
  from
• 42:37
  its
• 42:37
  majority
• 42:37
  owner,
• 42:38
  Elle
• 42:38
  Caterton,
• 42:39
  in
• 42:40
  a
• 42:40
  deal
• 42:40
  valued
• 42:40
  at
• 42:40
  approximately
• 42:41
  $100
• 42:41
  million.
• 42:42
  As
• 42:42
  I
• 42:42
  said
• 42:42
  before,
• 42:42
  which
• 42:42
  is
• 42:43
  a
• 42:43
  steep
• 42:43
  discount
• 42:44
  from
• 42:44
  the
• 42:44
  valuations
• 42:44
  and
• 42:45
  Everlane
• 42:45
  commanded
• 42:46
  at
• 42:46
  the
• 42:46
  peak
• 42:47
  of
• 42:47
  the
• 42:47
  DTC
• 42:47
  E
• 42:48
  Commerce
• 42:48
  boom,
• 42:49
  the
• 42:49
  deal
• 42:49
  was
• 42:50
  driven
• 42:50
  largely
• 42:50
  by
• 42:51
  financial
• 42:51
  distress.
• 42:52
  The
• 42:52
  irony
• 42:52
  of
• 42:53
  the
• 42:53
  transaction,
• 42:53
  however,
• 42:54
  is
• 42:54
  hard
• 42:54
  to
• 42:54
  overstate.
• 42:55
  Everlane
• 42:55
  was
• 42:55
  founded
• 42:56
  on
• 42:56
  the
• 42:56
  principles
• 42:56
  of
• 42:57
  sustainability
• 42:58
  and
• 42:58
  radical
• 42:59
  transparency,
• 43:00
  publishing
• 43:00
  its
• 43:01
  factory
• 43:01
  locations,
• 43:02
  markups
• 43:02
  and
• 43:02
  true
• 43:03
  cost
• 43:03
  of
• 43:03
  production.
• 43:04
  While
• 43:05
  Shein
• 43:06
  has
• 43:06
  been
• 43:06
  widely
• 43:07
  criticized
• 43:07
  as
• 43:07
  one
• 43:07
  of
• 43:08
  the
• 43:08
  fashion
• 43:08
  industry's
• 43:09
  largest
• 43:10
  environmental
• 43:10
  polluters,
• 43:12
  Kelly,
• 43:13
  as
• 43:13
  we
• 43:13
  step
• 43:14
  back
• 43:14
  and
• 43:15
  read
• 43:15
  through
• 43:15
  the
• 43:15
  tea
• 43:15
  leaves
• 43:16
  here,
• 43:16
  what
• 43:16
  should
• 43:16
  we
• 43:16
  all
• 43:16
  take
• 43:17
  away
• 43:17
  from
• 43:17
  Sheehan's
• 43:18
  acquisition
• 43:18
  of
• 43:18
  Everlane,
• 43:19
  if
• 43:19
  anything
• 43:20
  at
• 43:20
  all?
• 43:20
  Quite
• 43:21
  honestly,
• 43:23
  I
• 43:23
  think
• 43:23
  there's
• 43:23
  a
• 43:23
  lot
• 43:24
  to
• 43:24
  take
• 43:24
  away
• 43:24
  from
• 43:25
  this.
• 43:25
  And
• 43:25
  I.
• 43:25
  I
• 43:25
  don't
• 43:26
  think
• 43:26
  we're
• 43:26
  going
• 43:26
  to
• 43:26
  know
• 43:26
  the
• 43:27
  answer
• 43:28
  right
• 43:28
  away,
• 43:29
  but
• 43:29
  I'm
• 43:29
  curious
• 43:30
  to
• 43:30
  wait
• 43:30
  and
• 43:30
  see.
• 43:31
  So
• 43:31
  there's.
• 43:32
  There's
• 43:32
  a
• 43:32
  takeaway
• 43:33
  for
• 43:33
  Sheehan
• 43:33
  and
• 43:33
  a
• 43:33
  takeaway
• 43:33
  for
• 43:34
  Everlane
• 43:35
  on
• 43:35
  the
• 43:35
  sheen
• 43:35
  side.
• 43:36
  It
• 43:36
  will
• 43:36
  be
• 43:36
  a
• 43:36
  bit
• 43:36
  of
• 43:36
  a
• 43:37
  wait
• 43:37
  and
• 43:37
  see,
• 43:38
  but
• 43:38
  I
• 43:38
  think
• 43:38
  this
• 43:38
  will
• 43:38
  be
• 43:39
  an
• 43:39
  interesting
• 43:40
  trial
• 43:41
  of.
• 43:41
  To
• 43:41
  your
• 43:42
  point,
• 43:43
  can
• 43:43
  you
• 43:44
  buy
• 43:45
  brand
• 43:46
  equity
• 43:47
  and
• 43:47
  in
• 43:47
  a
• 43:47
  brand
• 43:48
  position?
• 43:48
  So
• 43:49
  these
• 43:49
  are
• 43:49
  two
• 43:50
  very
• 43:50
  different
• 43:51
  value
• 43:51
  propositions
• 43:52
  from
• 43:52
  a
• 43:52
  sustainability
• 43:53
  transparency.
• 43:55
  And
• 43:56
  I
• 43:57
  would
• 43:57
  question
• 43:57
  is
• 43:58
  this
• 43:58
  A
• 43:58
  play
• 43:59
  of
• 43:59
  Sheehan
• 44:00
  to
• 44:01
  kind
• 44:01
  of
• 44:01
  piggyback
• 44:02
  off
• 44:02
  of
• 44:02
  some
• 44:03
  of
• 44:03
  that
• 44:04
  better
• 44:05
  messaging
• 44:06
  around
• 44:06
  transparency
• 44:07
  and
• 44:07
  manufacturing.
• 44:09
  So
• 44:09
  I'm
• 44:09
  curious,
• 44:10
  as
• 44:10
  time
• 44:10
  goes
• 44:10
  on,
• 44:11
  does
• 44:11
  any
• 44:11
  of
• 44:11
  this
• 44:11
  rub
• 44:12
  off
• 44:12
  on
• 44:12
  Sheehan
• 44:12
  without
• 44:13
  having
• 44:13
  to
• 44:13
  do
• 44:14
  much
• 44:14
  at
• 44:14
  all?
• 44:16
  We'll
• 44:17
  see
• 44:17
  where
• 44:17
  that
• 44:17
  plays
• 44:18
  out.
• 44:19
  But
• 44:19
  on
• 44:19
  the
• 44:19
  Everlane
• 44:20
  side,
• 44:20
  I
• 44:20
  think
• 44:21
  this
• 44:21
  is
• 44:22
  reflective
• 44:23
  of
• 44:23
  something
• 44:23
  we're
• 44:23
  seeing
• 44:24
  across.
• 44:24
  A
• 44:25
  lot
• 44:25
  of
• 44:25
  similar
• 44:27
  companies
• 44:27
  like
• 44:28
  Everlane
• 44:28
  who
• 44:29
  were
• 44:29
  born
• 44:30
  in
• 44:30
  the
• 44:30
  DTC
• 44:31
  boom,
• 44:31
  had
• 44:32
  a
• 44:32
  lot
• 44:32
  of
• 44:32
  funding
• 44:33
  and
• 44:33
  backing
• 44:33
  as
• 44:34
  they,
• 44:34
  and
• 44:34
  you
• 44:34
  know,
• 44:35
  they're
• 44:35
  a
• 44:35
  very
• 44:35
  mission
• 44:35
  driven
• 44:36
  company.
• 44:36
  So
• 44:36
  you
• 44:36
  have
• 44:37
  Everlane,
• 44:37
  you
• 44:37
  have,
• 44:38
  you
• 44:38
  have
• 44:38
  other
• 44:38
  models
• 44:40
  where
• 44:42
  as
• 44:42
  time
• 44:42
  goes
• 44:42
  on
• 44:43
  and
• 44:43
  that
• 44:44
  backing
• 44:44
  slows
• 44:45
  down,
• 44:45
  we
• 44:46
  realized
• 44:46
  that
• 44:47
  the
• 44:47
  brand
• 44:48
  message
• 44:48
  and
• 44:48
  what
• 44:48
  you
• 44:49
  stand
• 44:49
  for
• 44:49
  isn't
• 44:50
  going
• 44:50
  to
• 44:50
  be
• 44:50
  enough
• 44:51
  anymore.
• 44:51
  You
• 44:51
  need
• 44:52
  that
• 44:52
  kind
• 44:52
  of
• 44:52
  cost
• 44:53
  economics
• 44:53
  and
• 44:54
  profitability
• 44:56
  to
• 44:56
  maintain
• 44:57
  the
• 44:57
  brand.
• 44:57
  And
• 44:57
  I
• 44:57
  think
• 44:57
  that's
• 44:58
  what
• 44:58
  Everlane's
• 44:58
  really
• 44:59
  struggled
• 44:59
  with.
• 44:59
  We
• 44:59
  see,
• 45:00
  see,
• 45:01
  Bottom
• 45:01
  line's
• 45:02
  been
• 45:02
  struggling
• 45:04
  and
• 45:05
  now
• 45:05
  that
• 45:05
  they
• 45:05
  don't
• 45:05
  have
• 45:05
  the
• 45:05
  same
• 45:06
  backing,
• 45:06
  how
• 45:06
  do
• 45:07
  I
• 45:07
  have
• 45:07
  a
• 45:07
  model
• 45:08
  that's
• 45:08
  sustainable?
• 45:09
  So
• 45:09
  I
• 45:10
  think
• 45:10
  we'll
• 45:10
  be
• 45:10
  seeing
• 45:10
  more
• 45:11
  of
• 45:11
  these,
• 45:12
  like,
• 45:12
  companies
• 45:13
  start
• 45:13
  to
• 45:14
  get
• 45:14
  acquired
• 45:14
  as
• 45:15
  people
• 45:16
  with
• 45:16
  more
• 45:17
  scale
• 45:17
  and
• 45:17
  more,
• 45:18
  you
• 45:18
  know,
• 45:19
  a
• 45:19
  better
• 45:19
  model
• 45:20
  are
• 45:21
  looking
• 45:21
  for
• 45:21
  ways
• 45:22
  to
• 45:22
  get
• 45:22
  into
• 45:22
  that
• 45:22
  DTC
• 45:23
  space
• 45:24
  in
• 45:24
  a
• 45:24
  new
• 45:24
  and
• 45:24
  different
• 45:25
  way.
• 45:25
  So
• 45:25
  I
• 45:25
  think
• 45:25
  this
• 45:26
  will
• 45:26
  be
• 45:26
  reflective
• 45:27
  of
• 45:27
  what
• 45:27
  we
• 45:27
  see
• 45:27
  see
• 45:27
  happening
• 45:28
  with
• 45:28
  a
• 45:28
  lot
• 45:28
  of
• 45:28
  these
• 45:28
  companies.
• 45:30
  Wow.
• 45:30
  So
• 45:30
  that,
• 45:30
  that's
• 45:31
  really
• 45:31
  interesting,
• 45:31
  Kelly.
• 45:32
  So
• 45:32
  what
• 45:32
  you
• 45:32
  said
• 45:32
  something
• 45:32
  I
• 45:33
  hadn't
• 45:33
  thought
• 45:33
  about.
• 45:33
  So
• 45:33
  you,
• 45:33
  so
• 45:34
  you
• 45:34
  know,
• 45:34
  the
• 45:34
  question
• 45:34
  is,
• 45:35
  can
• 45:35
  you
• 45:35
  buy
• 45:35
  ethics?
• 45:36
  Basically
• 45:36
  that's
• 45:37
  what
• 45:37
  you're
• 45:37
  saying,
• 45:37
  can
• 45:37
  you
• 45:38
  buy
• 45:38
  ethics
• 45:38
  or
• 45:38
  can
• 45:38
  you
• 45:39
  buy
• 45:39
  a
• 45:39
  reputation?
• 45:40
  And
• 45:40
  so
• 45:40
  you
• 45:40
  think
• 45:40
  that's
• 45:41
  the
• 45:41
  prime
• 45:41
  motivator
• 45:42
  here
• 45:42
  for
• 45:42
  Shein?
• 45:44
  I
• 45:44
  think
• 45:44
  it's
• 45:44
  one
• 45:45
  of
• 45:45
  the
• 45:45
  motivators.
• 45:45
  There's
• 45:46
  also,
• 45:47
  you
• 45:47
  know,
• 45:47
  establishing
• 45:48
  more
• 45:48
  of
• 45:48
  a
• 45:48
  physical
• 45:48
  retail
• 45:49
  footprint.
• 45:50
  Everyone's
• 45:51
  mostly
• 45:51
  D2C,
• 45:52
  but
• 45:52
  you
• 45:52
  know,
• 45:52
  I
• 45:52
  have
• 45:52
  a,
• 45:53
  a
• 45:53
  shop
• 45:53
  front
• 45:53
  here
• 45:54
  in
• 45:54
  D.C.
• 45:54
  that
• 45:54
  I
• 45:55
  go
• 45:55
  to.
• 45:56
  They
• 45:57
  have
• 45:57
  the
• 45:57
  high
• 45:57
  quality
• 45:58
  basics.
• 45:58
  So
• 45:59
  there's
• 45:59
  also
• 45:59
  a
• 46:01
  kind
• 46:01
  of
• 46:01
  a
• 46:01
  new
• 46:01
  customer
• 46:02
  base
• 46:02
  they
• 46:02
  can
• 46:02
  be
• 46:03
  getting
• 46:03
  at
• 46:03
  here.
• 46:03
  They
• 46:04
  have
• 46:04
  more
• 46:04
  of
• 46:04
  the
• 46:04
  true
• 46:05
  budget.
• 46:05
  Everlane's
• 46:06
  a
• 46:06
  bit
• 46:06
  of
• 46:06
  more
• 46:06
  of
• 46:06
  that
• 46:06
  stretch
• 46:07
  and
• 46:07
  do
• 46:07
  high
• 46:08
  quality
• 46:08
  basics.
• 46:08
  So
• 46:09
  I
• 46:09
  think
• 46:09
  there's
• 46:09
  a
• 46:10
  lot
• 46:10
  of
• 46:10
  angles
• 46:11
  for
• 46:11
  Shein
• 46:11
  with
• 46:12
  this
• 46:12
  acquisition.
• 46:13
  But
• 46:13
  the
• 46:13
  one
• 46:13
  I'm
• 46:14
  most
• 46:14
  curious
• 46:14
  to
• 46:15
  follow
• 46:15
  is
• 46:16
  can
• 46:16
  you
• 46:17
  buy
• 46:17
  ethics?
• 46:19
  Yeah,
• 46:19
  I
• 46:19
  wonder
• 46:19
  how,
• 46:19
  I
• 46:19
  wonder
• 46:20
  how
• 46:20
  radically
• 46:20
  Sheen
• 46:20
  could
• 46:20
  improve
• 46:21
  the
• 46:21
  cost
• 46:21
  of
• 46:21
  goods
• 46:21
  on
• 46:22
  Everlane
• 46:22
  too.
• 46:23
  Chad,
• 46:23
  what
• 46:23
  do
• 46:24
  you
• 46:24
  think
• 46:24
  here?
• 46:25
  Well,
• 46:26
  it's
• 46:26
  not
• 46:26
  an
• 46:26
  Amazon
• 46:27
  headline,
• 46:27
  so
• 46:27
  am
• 46:28
  I
• 46:28
  allowed
• 46:28
  to
• 46:28
  talk
• 46:28
  about
• 46:28
  it?
• 46:30
  No,
• 46:30
  no,
• 46:31
  forget
• 46:31
  it.
• 46:31
  We'll
• 46:31
  skip
• 46:32
  you.
• 46:32
  No,
• 46:32
  no,
• 46:32
  no,
• 46:32
  of
• 46:33
  course
• 46:33
  you
• 46:33
  are.
• 46:33
  Of
• 46:33
  course
• 46:33
  you
• 46:34
  are.
• 46:35
  No,
• 46:36
  listen,
• 46:36
  I
• 46:37
  agree
• 46:38
  that
• 46:38
  I
• 46:38
  think
• 46:38
  there
• 46:38
  are
• 46:39
  actually
• 46:39
  tremendous
• 46:40
  takeaways
• 46:40
  to,
• 46:41
  to,
• 46:42
  to
• 46:42
  grab
• 46:42
  from
• 46:42
  this.
• 46:43
  Right?
• 46:43
  And
• 46:43
  so
• 46:44
  first,
• 46:44
  just
• 46:44
  in
• 46:45
  terms
• 46:45
  of
• 46:45
  like
• 46:45
  the
• 46:45
  companies
• 46:46
  involved,
• 46:46
  right.
• 46:46
  Like,
• 46:47
  I
• 46:47
  do
• 46:48
  think
• 46:48
  that
• 46:48
  there
• 46:48
  is
• 46:48
  a
• 46:49
  degree
• 46:49
  of
• 46:49
  she
• 46:50
  by
• 46:51
  Everlane's
• 46:52
  legitimacy,
• 46:53
  like,
• 46:53
  especially
• 46:53
  on
• 46:54
  the
• 46:54
  relatively
• 46:54
  cheap
• 46:55
  year
• 46:55
  too.
• 46:55
  Like
• 46:55
  acquiring
• 46:56
  a
• 46:57
  trusted
• 46:58
  western
• 46:58
  facing
• 46:59
  brand
• 46:59
  with
• 47:00
  cultural
• 47:00
  cachet,
• 47:01
  like,
• 47:01
  helps
• 47:02
  their
• 47:02
  image
• 47:02
  and
• 47:03
  reach.
• 47:03
  Right.
• 47:05
  But
• 47:06
  not
• 47:06
  even
• 47:06
  the
• 47:07
  angle
• 47:07
  to
• 47:07
  the
• 47:07
  story
• 47:08
  that
• 47:08
  I
• 47:08
  think
• 47:08
  is
• 47:08
  the
• 47:09
  most
• 47:09
  interesting.
• 47:09
  Right.
• 47:10
  Like,
• 47:10
  what
• 47:10
  I
• 47:10
  choose
• 47:10
  to
• 47:11
  look
• 47:11
  at
• 47:11
  is
• 47:11
  that
• 47:12
  evidence
• 47:12
  here,
• 47:12
  especially
• 47:13
  in
• 47:13
  the
• 47:13
  DTC
• 47:14
  world,
• 47:14
  that
• 47:14
  like,
• 47:15
  brand
• 47:16
  positioning
• 47:17
  without
• 47:17
  operational
• 47:18
  advantage
• 47:19
  is
• 47:20
  brutally
• 47:20
  fragile.
• 47:21
  Right.
• 47:23
  You
• 47:23
  know,
• 47:24
  it,
• 47:24
  it
• 47:25
  starts
• 47:25
  to
• 47:25
  feel
• 47:26
  like
• 47:26
  kind
• 47:26
  of
• 47:26
  an
• 47:26
  end
• 47:27
  of
• 47:27
  an
• 47:27
  era.
• 47:28
  Like,
• 47:28
  like
• 47:28
  for
• 47:29
  years,
• 47:29
  DTC
• 47:30
  brands
• 47:30
  believed
• 47:31
  that
• 47:32
  storytelling
• 47:33
  and
• 47:33
  brand
• 47:33
  values
• 47:34
  could
• 47:34
  create
• 47:35
  these
• 47:35
  really
• 47:35
  durable
• 47:36
  moats.
• 47:37
  But
• 47:38
  customer
• 47:39
  acquisition
• 47:40
  costs
• 47:40
  started
• 47:40
  to
• 47:41
  rise
• 47:41
  and
• 47:41
  loyalty
• 47:42
  weakened
• 47:42
  and
• 47:43
  optionality
• 47:43
  improved.
• 47:44
  Right.
• 47:44
  And
• 47:45
  like,
• 47:46
  scale
• 47:46
  economics
• 47:47
  started
• 47:47
  to
• 47:47
  matter
• 47:48
  again.
• 47:48
  Right.
• 47:49
  Like,
• 47:49
  I
• 47:49
  talk
• 47:49
  a
• 47:50
  lot
• 47:50
  in
• 47:50
  our
• 47:50
  business
• 47:50
  because
• 47:51
  we
• 47:51
  do
• 47:51
  a
• 47:51
  lot
• 47:51
  of
• 47:52
  consumer
• 47:52
  research
• 47:52
  within
• 47:53
  A
• 47:53
  and
• 47:53
  M
• 47:53
  about
• 47:54
  the
• 47:54
  difference
• 47:54
  between
• 47:55
  stated
• 47:56
  importance,
• 47:56
  so
• 47:57
  what
• 47:57
  consumers
• 47:58
  say
• 47:58
  is
• 47:59
  important
• 47:59
  to
• 47:59
  them
• 47:59
  when
• 47:59
  they're
• 48:00
  shopping,
• 48:00
  and
• 48:00
  derived
• 48:01
  importance.
• 48:01
  So
• 48:02
  what's
• 48:02
  actually
• 48:02
  driving
• 48:03
  purchase
• 48:03
  choice?
• 48:04
  Like,
• 48:04
  Everly
• 48:05
  built
• 48:05
  a
• 48:06
  brand
• 48:07
  ethos
• 48:07
  and
• 48:08
  cultural
• 48:08
  relevance
• 48:09
  around
• 48:10
  things
• 48:10
  that
• 48:10
  consumers
• 48:11
  say
• 48:11
  are
• 48:12
  cool
• 48:12
  and
• 48:12
  they
• 48:12
  value.
• 48:14
  But
• 48:14
  Sheen
• 48:15
  mastered
• 48:15
  the
• 48:15
  things
• 48:16
  at
• 48:16
  scale
• 48:16
  that
• 48:16
  they
• 48:16
  actually
• 48:17
  value
• 48:17
  most,
• 48:18
  right?
• 48:18
  Speed,
• 48:18
  cost,
• 48:19
  efficiency,
• 48:19
  novelty.
• 48:21
  Do
• 48:21
  consumers
• 48:22
  care
• 48:22
  about
• 48:22
  sustainability
• 48:23
  and
• 48:23
  ethics?
• 48:24
  Yes,
• 48:24
  I
• 48:24
  believe
• 48:25
  they
• 48:25
  do.
• 48:25
  But
• 48:26
  it's
• 48:26
  proving
• 48:26
  out
• 48:26
  to
• 48:27
  be
• 48:27
  a
• 48:27
  little
• 48:27
  bit
• 48:27
  more
• 48:27
  of
• 48:27
  a
• 48:28
  tie
• 48:28
  breaking
• 48:29
  vote
• 48:29
  than
• 48:29
  a
• 48:29
  primary
• 48:30
  purchase
• 48:31
  driver.
• 48:32
  And
• 48:32
  so
• 48:32
  the
• 48:33
  fundamental
• 48:33
  issue
• 48:34
  is
• 48:34
  that
• 48:34
  everything
• 48:34
  couldn't
• 48:35
  scale
• 48:35
  its
• 48:35
  model
• 48:36
  profitably.
• 48:36
  And
• 48:37
  that's
• 48:37
  the
• 48:37
  uncomfortable
• 48:38
  truth,
• 48:38
  right,
• 48:39
  is
• 48:39
  that
• 48:40
  operational
• 48:40
  excellence
• 48:41
  will
• 48:41
  be
• 48:43
  aesthetic
• 48:44
  positioning,
• 48:44
  you
• 48:45
  know,
• 48:45
  every
• 48:45
  time.
• 48:46
  Unless
• 48:46
  you
• 48:46
  have
• 48:46
  a
• 48:47
  truly
• 48:47
  differentiated
• 48:49
  product
• 48:49
  or
• 48:49
  community
• 48:50
  in
• 48:50
  some
• 48:50
  way.
• 48:51
  That's.
• 48:51
  That's
• 48:51
  coming
• 48:51
  from
• 48:52
  a
• 48:52
  marketing
• 48:52
  guy,
• 48:53
  right?
• 48:53
  And
• 48:53
  so,
• 48:54
  you
• 48:54
  know,
• 48:54
  Sheen
• 48:55
  has
• 48:55
  that
• 48:55
  platform
• 48:57
  and
• 48:58
  so,
• 48:58
  so
• 48:58
  yeah,
• 48:59
  I
• 48:59
  believe
• 48:59
  it's
• 49:00
  terribly
• 49:00
  representative
• 49:02
  of,
• 49:03
  of,
• 49:03
  of
• 49:03
  kind
• 49:03
  of
• 49:04
  the
• 49:04
  era
• 49:04
  that
• 49:04
  we're
• 49:04
  at.
• 49:06
  Yeah.
• 49:06
  I
• 49:06
  mean,
• 49:06
  Chad,
• 49:07
  you've
• 49:07
  got
• 49:07
  me
• 49:07
  thinking
• 49:07
  I'm
• 49:08
  gonna
• 49:08
  make
• 49:08
  a.
• 49:08
  You're
• 49:09
  Gen
• 49:09
  X.
• 49:09
  So
• 49:09
  am
• 49:10
  I.
• 49:10
  And
• 49:10
  I'm
• 49:10
  gonna
• 49:10
  make
• 49:10
  a
• 49:10
  reference,
• 49:11
  a
• 49:11
  Gen
• 49:11
  X
• 49:11
  reference.
• 49:12
  Because,
• 49:12
  like,
• 49:12
  you
• 49:12
  know,
• 49:13
  this
• 49:13
  is,
• 49:13
  this
• 49:13
  is
• 49:13
  making
• 49:13
  me
• 49:14
  feel
• 49:14
  like
• 49:14
  Troy
• 49:14
  from
• 49:14
  Reality
• 49:15
  Bites,
• 49:15
  you
• 49:15
  know,
• 49:16
  like
• 49:16
  I'm
• 49:16
  just,
• 49:16
  I'm
• 49:17
  just
• 49:17
  jaded
• 49:17
  about
• 49:17
  this.
• 49:18
  You
• 49:18
  know,
• 49:18
  that's,
• 49:18
  that's
• 49:18
  what
• 49:18
  I
• 49:19
  come
• 49:19
  away
• 49:19
  with.
• 49:19
  I'm
• 49:19
  just
• 49:19
  jaded
• 49:20
  about
• 49:20
  it
• 49:20
  because,
• 49:20
  you
• 49:21
  know,
• 49:21
  to
• 49:21
  me,
• 49:21
  when
• 49:21
  I
• 49:21
  step
• 49:22
  back,
• 49:22
  you
• 49:22
  know,
• 49:23
  what
• 49:23
  our,
• 49:23
  What
• 49:23
  Our.
• 49:24
  What
• 49:24
  our
• 49:24
  generation
• 49:25
  was,
• 49:25
  was
• 49:26
  known
• 49:26
  for
• 49:26
  at
• 49:26
  the
• 49:27
  time
• 49:27
  was
• 49:28
  it's
• 49:28
  always
• 49:28
  about
• 49:28
  money.
• 49:29
  No
• 49:29
  matter
• 49:30
  what.
• 49:30
  Everything
• 49:31
  always
• 49:31
  comes
• 49:31
  down
• 49:32
  to
• 49:32
  money.
• 49:32
  And
• 49:32
  the
• 49:32
  one
• 49:32
  thing
• 49:33
  I've
• 49:33
  learned,
• 49:33
  you
• 49:33
  know,
• 49:33
  talking
• 49:34
  to
• 49:34
  a
• 49:34
  lot
• 49:34
  of
• 49:34
  entrepreneurs
• 49:35
  in
• 49:35
  the
• 49:35
  eight
• 49:35
  years
• 49:35
  of
• 49:36
  doing,
• 49:37
  you
• 49:37
  can
• 49:38
  say
• 49:38
  you're
• 49:38
  setting
• 49:38
  out
• 49:38
  to
• 49:39
  change
• 49:39
  the
• 49:39
  world
• 49:39
  or
• 49:40
  solve
• 49:40
  a
• 49:40
  problem,
• 49:41
  but
• 49:41
  after
• 49:42
  eight
• 49:42
  years
• 49:42
  of
• 49:42
  doing
• 49:42
  this,
• 49:42
  the
• 49:43
  really
• 49:43
  successful
• 49:43
  ones
• 49:44
  that
• 49:44
  I've
• 49:44
  seen
• 49:44
  are
• 49:45
  the
• 49:45
  ones
• 49:45
  that
• 49:45
  have
• 49:45
  their
• 49:45
  eye
• 49:46
  on
• 49:46
  the
• 49:46
  prize
• 49:46
  operationally
• 49:47
  and
• 49:47
  are.
• 49:48
  They're
• 49:48
  always
• 49:49
  focused
• 49:49
  because
• 49:49
  you
• 49:49
  can
• 49:50
  hear
• 49:50
  it
• 49:50
  in
• 49:50
  the
• 49:50
  way
• 49:50
  they
• 49:51
  talk
• 49:51
  about
• 49:51
  their
• 49:51
  business.
• 49:52
  They're
• 49:52
  always
• 49:52
  focused
• 49:53
  on
• 49:53
  the
• 49:53
  payoff,
• 49:53
  despite
• 49:54
  what
• 49:54
  they're
• 49:54
  telling
• 49:55
  to
• 49:55
  the
• 49:55
  media
• 49:56
  and
• 49:56
  how
• 49:56
  they're
• 49:56
  trying
• 49:56
  to
• 49:56
  brand
• 49:57
  themselves.
• 49:57
  The
• 49:57
  payout
• 49:58
  is
• 49:58
  what
• 49:58
  matters.
• 49:59
  And
• 49:59
  they're
• 49:59
  laser
• 50:00
  focused.
• 50:00
  I
• 50:00
  hate
• 50:01
  to
• 50:01
  say
• 50:01
  it.
• 50:01
  This
• 50:02
  is
• 50:02
  Troy.
• 50:02
  Troy
• 50:03
  speaking
• 50:03
  reality
• 50:03
  bytes.
• 50:05
  They're
• 50:05
  laser
• 50:05
  focused
• 50:06
  most
• 50:06
  of
• 50:06
  the
• 50:06
  time
• 50:06
  on
• 50:06
  making
• 50:06
  themselves
• 50:07
  rich,
• 50:07
  and
• 50:07
  that's
• 50:07
  ultimately
• 50:08
  what
• 50:08
  ends
• 50:08
  up
• 50:09
  paying
• 50:09
  off.
• 50:09
  So.
• 50:10
  All
• 50:10
  right,
• 50:10
  let's
• 50:11
  go
• 50:11
  to
• 50:11
  the
• 50:11
  lightning
• 50:11
  round
• 50:11
  on
• 50:12
  that
• 50:12
  upbeat
• 50:13
  note.
• 50:13
  All
• 50:14
  right,
• 50:14
  Chad,
• 50:15
  first
• 50:15
  question.
• 50:16
  It
• 50:16
  was
• 50:16
  revealed
• 50:16
  in
• 50:17
  a
• 50:17
  new
• 50:17
  book
• 50:17
  that
• 50:17
  Jackie
• 50:18
  Kennedy's
• 50:18
  favorite
• 50:19
  sandwich
• 50:19
  was
• 50:19
  a
• 50:20
  grilled
• 50:20
  cheese.
• 50:21
  What
• 50:21
  is
• 50:22
  your
• 50:22
  go
• 50:22
  to
• 50:22
  sandwich?
• 50:26
  Well,
• 50:26
  I
• 50:27
  don't
• 50:27
  want
• 50:27
  to
• 50:27
  open
• 50:27
  up
• 50:28
  the
• 50:28
  whole
• 50:28
  debate
• 50:29
  on
• 50:29
  whether
• 50:29
  a
• 50:29
  hot
• 50:29
  dog
• 50:30
  is
• 50:30
  or
• 50:30
  is
• 50:30
  not
• 50:31
  a
• 50:31
  sandwich,
• 50:31
  but
• 50:32
  anyway,
• 50:32
  that's
• 50:33
  not
• 50:33
  my
• 50:33
  answer.
• 50:33
  It's
• 50:34
  Italian
• 50:34
  hoagie
• 50:34
  all
• 50:35
  day.
• 50:36
  It
• 50:36
  like,
• 50:37
  oh,
• 50:37
  yeah,
• 50:38
  give
• 50:38
  me.
• 50:38
  Give
• 50:38
  me
• 50:38
  all
• 50:39
  the
• 50:39
  Italian
• 50:39
  cured
• 50:40
  meats
• 50:40
  and
• 50:41
  the
• 50:41
  drippy
• 50:42
  oil
• 50:42
  on
• 50:42
  it,
• 50:43
  and
• 50:43
  it's
• 50:43
  like
• 50:44
  roasted
• 50:44
  red
• 50:45
  peppers.
• 50:45
  Give
• 50:45
  it
• 50:46
  all
• 50:46
  to
• 50:46
  me.
• 50:47
  I
• 50:47
  just
• 50:47
  doordashed
• 50:48
  one
• 50:48
  of
• 50:48
  those
• 50:48
  to
• 50:48
  my
• 50:48
  mother
• 50:48
  yesterday,
• 50:49
  Chad,
• 50:49
  so
• 50:49
  that's
• 50:50
  a
• 50:50
  very
• 50:50
  good
• 50:50
  choice.
• 50:51
  Yes.
• 50:51
  What
• 50:51
  a
• 50:52
  good
• 50:52
  son
• 50:52
  you
• 50:52
  are.
• 50:52
  You
• 50:52
  gave
• 50:53
  her.
• 50:53
  Yeah,
• 50:53
  fuzzy.
• 50:54
  Yeah,
• 50:54
  yeah,
• 50:54
  you
• 50:54
  know,
• 50:55
  I
• 50:55
  try,
• 50:55
  I
• 50:55
  try.
• 50:55
  Yes,
• 50:56
  I
• 50:56
  gave
• 50:56
  her
• 50:56
  the
• 50:56
  word
• 50:56
  fuzzy.
• 50:57
  Nice,
• 50:57
  Nice.
• 50:58
  Call
• 50:58
  back.
• 50:58
  All
• 50:58
  right,
• 50:59
  all
• 50:59
  right,
• 50:59
  Kelly,
• 50:59
  two
• 51:00
  people
• 51:00
  were
• 51:00
  arrested
• 51:00
  this
• 51:01
  week
• 51:01
  after
• 51:01
  someone
• 51:02
  broke
• 51:02
  into
• 51:03
  Punch
• 51:03
  the
• 51:03
  Monkeys
• 51:04
  enclosure
• 51:04
  at
• 51:05
  a
• 51:05
  zoo
• 51:05
  in
• 51:05
  Japan.
• 51:06
  What
• 51:06
  is
• 51:07
  the
• 51:07
  biggest
• 51:08
  stunt
• 51:08
  that
• 51:08
  you
• 51:08
  have
• 51:09
  ever
• 51:09
  attempted
• 51:10
  to
• 51:10
  pull
• 51:10
  off?
• 51:12
  Oh,
• 51:13
  man,
• 51:13
  that's
• 51:14
  a
• 51:14
  big
• 51:14
  question.
• 51:15
  I'm
• 51:16
  thinking
• 51:16
  about
• 51:17
  what
• 51:17
  I
• 51:17
  want
• 51:17
  to
• 51:18
  share
• 51:18
  on
• 51:18
  the
• 51:18
  pod
• 51:19
  here.
• 51:20
  I
• 51:20
  would
• 51:20
  say
• 51:21
  one.
• 51:22
  One
• 51:22
  that
• 51:22
  I've
• 51:23
  tried
• 51:23
  not
• 51:23
  once,
• 51:23
  but
• 51:23
  probably
• 51:24
  multiple
• 51:24
  times
• 51:24
  is,
• 51:25
  you
• 51:25
  know,
• 51:26
  it's.
• 51:26
  It's
• 51:26
  10:30pm
• 51:27
  at
• 51:27
  the
• 51:28
  wedding
• 51:28
  reception.
• 51:29
  Will
• 51:29
  they
• 51:30
  give
• 51:30
  me
• 51:30
  the
• 51:30
  mic?
• 51:30
  Like,
• 51:31
  can
• 51:31
  I
• 51:31
  get
• 51:31
  up
• 51:32
  on
• 51:32
  stage
• 51:32
  with
• 51:33
  the
• 51:33
  band?
• 51:34
  It's
• 51:34
  fine.
• 51:34
  Like,
• 51:35
  we
• 51:35
  can
• 51:35
  all
• 51:35
  sing.
• 51:36
  Have
• 51:36
  only
• 51:37
  pulled
• 51:37
  it
• 51:37
  off
• 51:37
  at
• 51:37
  my
• 51:38
  own
• 51:38
  wedding.
• 51:39
  Okay.
• 51:40
  No,
• 51:40
  no
• 51:41
  other
• 51:41
  time.
• 51:41
  I'm
• 51:42
  0%
• 51:43
  at
• 51:43
  any
• 51:43
  other
• 51:44
  attempt.
• 51:45
  Okay.
• 51:45
  Okay.
• 51:46
  That
• 51:46
  may
• 51:46
  say
• 51:46
  something.
• 51:46
  Chad.
• 51:47
  Chad
• 51:47
  wants.
• 51:48
  Chad
• 51:48
  wants
• 51:48
  to
• 51:48
  jump
• 51:48
  in
• 51:49
  here,
• 51:49
  I
• 51:49
  will
• 51:49
  say
• 51:50
  I
• 51:50
  have
• 51:50
  seen
• 51:51
  the
• 51:51
  Kelly
• 51:52
  live
• 51:52
  singing
• 51:53
  experience
• 51:54
  before
• 51:55
  at
• 51:55
  a
• 51:55
  dueling
• 51:56
  piano
• 51:56
  bar.
• 51:58
  It's
• 51:58
  quite
• 51:58
  fantastic.
• 51:59
  Yes.
• 51:59
  You
• 51:59
  know,
• 51:59
  we're
• 52:00
  pretty
• 52:00
  hard
• 52:01
  at
• 52:01
  that
• 52:01
  too,
• 52:01
  because
• 52:02
  turns
• 52:02
  out
• 52:02
  at
• 52:03
  dueling
• 52:03
  piano,
• 52:03
  they
• 52:04
  want
• 52:04
  to
• 52:04
  sing
• 52:04
  and
• 52:04
  play
• 52:05
  piano.
• 52:05
  They
• 52:05
  don't
• 52:06
  usually,
• 52:06
  like,
• 52:06
  welcome
• 52:07
  the
• 52:07
  crowd,
• 52:08
  so
• 52:08
  you
• 52:08
  have
• 52:08
  to
• 52:08
  slip
• 52:09
  them
• 52:09
  a
• 52:09
  good
• 52:09
  amount
• 52:09
  of
• 52:09
  money,
• 52:10
  but
• 52:10
  it's
• 52:11
  doable.
• 52:12
  So,
• 52:12
  Kelly,
• 52:13
  are
• 52:13
  you,
• 52:13
  like,
• 52:13
  one
• 52:13
  of
• 52:13
  these
• 52:13
  closeted,
• 52:14
  like,
• 52:14
  killer
• 52:14
  karaoke
• 52:15
  people?
• 52:15
  Is
• 52:15
  that
• 52:16
  what
• 52:16
  you
• 52:16
  are?
• 52:17
  I
• 52:17
  mean,
• 52:17
  you
• 52:18
  said
• 52:18
  it.
• 52:18
  You
• 52:18
  said
• 52:18
  it,
• 52:18
  not
• 52:19
  me.
• 52:19
  I
• 52:19
  don't
• 52:20
  think
• 52:20
  that
• 52:20
  what
• 52:20
  she
• 52:20
  is.
• 52:20
  I
• 52:20
  don't
• 52:20
  think
• 52:20
  it's
• 52:21
  so
• 52:21
  closet.
• 52:21
  She's
• 52:21
  very
• 52:22
  upset
• 52:22
  with
• 52:22
  it.
• 52:23
  She's
• 52:23
  very.
• 52:23
  Oh,
• 52:24
  wow.
• 52:24
  She's
• 52:24
  like
• 52:24
  a
• 52:25
  slayer
• 52:25
  when
• 52:25
  it
• 52:25
  comes
• 52:25
  to,
• 52:25
  like,
• 52:26
  karaoke.
• 52:27
  Those
• 52:27
  people
• 52:27
  are
• 52:27
  always
• 52:27
  impressive.
• 52:28
  I'm
• 52:28
  like,
• 52:28
  oh,
• 52:28
  my
• 52:29
  God,
• 52:29
  I
• 52:29
  wish
• 52:29
  I
• 52:29
  could
• 52:30
  sing
• 52:30
  like
• 52:30
  you.
• 52:30
  All
• 52:31
  right,
• 52:31
  Chad.
• 52:32
  Jeff
• 52:32
  Bezos
• 52:32
  once
• 52:33
  said,
• 52:33
  life
• 52:33
  is
• 52:33
  too
• 52:34
  short
• 52:34
  to
• 52:34
  hate.
• 52:34
  Of
• 52:35
  course.
• 52:35
  Right?
• 52:35
  Life
• 52:36
  is
• 52:36
  too
• 52:36
  short
• 52:37
  to
• 52:37
  hang
• 52:37
  out
• 52:37
  with
• 52:38
  people
• 52:38
  who
• 52:39
  aren't
• 52:39
  resourceful.
• 52:40
  Do
• 52:40
  you
• 52:40
  agree
• 52:41
  or
• 52:41
  disagree
• 52:41
  with
• 52:42
  Mr.
• 52:42
  Bezos?
• 52:45
  Hang
• 52:45
  out
• 52:45
  with,
• 52:46
  I
• 52:46
  don't
• 52:46
  know,
• 52:47
  work
• 52:47
  with
• 52:47
  definitively.
• 52:48
  Like,
• 52:48
  I
• 52:49
  always,
• 52:49
  you
• 52:49
  know,
• 52:50
  any
• 52:50
  time
• 52:50
  that
• 52:50
  I
• 52:50
  have,
• 52:51
  you
• 52:51
  know,
• 52:51
  new
• 52:51
  consultants
• 52:52
  join
• 52:52
  our
• 52:52
  ranks.
• 52:53
  Resourcefulness
• 52:54
  is
• 52:54
  definitely
• 52:54
  one
• 52:54
  of
• 52:55
  the
• 52:55
  three
• 52:55
  traits
• 52:56
  that
• 52:56
  I
• 52:56
  always
• 52:56
  refer
• 52:56
  to
• 52:57
  in
• 52:57
  terms
• 52:57
  of
• 52:57
  really
• 52:58
  the
• 52:58
  difference
• 52:59
  between
• 52:59
  a
• 53:00
  good
• 53:00
  and.
• 53:01
  And
• 53:01
  a
• 53:01
  less
• 53:01
  than
• 53:01
  average
• 53:02
  consultant.
• 53:03
  But
• 53:03
  to
• 53:04
  hang
• 53:04
  out
• 53:04
  with.
• 53:04
  Yeah,
• 53:05
  I
• 53:05
  mean,
• 53:05
  I
• 53:05
  guess
• 53:06
  I
• 53:06
  can
• 53:07
  think
• 53:07
  of
• 53:07
  experiences
• 53:08
  where
• 53:08
  the
• 53:08
  resourcefulness
• 53:09
  of.
• 53:10
  Of
• 53:10
  some
• 53:10
  of
• 53:10
  my
• 53:10
  friends
• 53:11
  when,
• 53:11
  you
• 53:12
  know,
• 53:12
  we're
• 53:12
  trying
• 53:12
  to
• 53:12
  eke
• 53:13
  out
• 53:13
  that
• 53:13
  last
• 53:13
  part
• 53:14
  of
• 53:14
  the
• 53:14
  night
• 53:14
  has.
• 53:15
  Has
• 53:15
  made
• 53:15
  things
• 53:17
  much
• 53:17
  more
• 53:17
  memorable,
• 53:18
  let's
• 53:18
  say
• 53:18
  it
• 53:18
  that
• 53:19
  way.
• 53:19
  That's
• 53:20
  interesting.
• 53:20
  That's
• 53:20
  an
• 53:20
  interesting
• 53:21
  point.
• 53:21
  I
• 53:21
  never
• 53:21
  thought
• 53:21
  about
• 53:21
  that.
• 53:22
  Yeah,
• 53:22
  that's
• 53:22
  probably
• 53:22
  true.
• 53:22
  But
• 53:23
  yeah,
• 53:23
  I
• 53:23
  don't
• 53:23
  know.
• 53:23
  I
• 53:23
  think
• 53:23
  at
• 53:24
  the
• 53:24
  end
• 53:24
  of
• 53:24
  the
• 53:24
  day,
• 53:24
  I
• 53:24
  disagree.
• 53:24
  I
• 53:25
  think,
• 53:25
  you
• 53:25
  know,
• 53:25
  as
• 53:25
  long
• 53:25
  as.
• 53:25
  As
• 53:26
  long
• 53:26
  as
• 53:26
  I
• 53:26
  can
• 53:26
  have
• 53:26
  a
• 53:26
  couple
• 53:26
  beers
• 53:27
  with
• 53:27
  you,
• 53:27
  I
• 53:27
  don't
• 53:27
  care,
• 53:28
  you
• 53:28
  know,
• 53:28
  how
• 53:28
  resourceful
• 53:29
  you
• 53:29
  are.
• 53:29
  As
• 53:29
  long
• 53:29
  as
• 53:29
  they
• 53:29
  could.
• 53:30
  As
• 53:30
  long
• 53:30
  as
• 53:30
  we
• 53:30
  can
• 53:30
  keep
• 53:30
  being
• 53:31
  served.
• 53:31
  All
• 53:32
  right,
• 53:32
  Kelly,
• 53:32
  last
• 53:33
  one.
• 53:33
  The
• 53:33
  Mandalorian
• 53:34
  and
• 53:34
  Grogu
• 53:35
  opens
• 53:35
  this
• 53:36
  weekend.
• 53:36
  Will
• 53:37
  you
• 53:37
  and
• 53:37
  or
• 53:38
  your
• 53:38
  family
• 53:38
  be
• 53:39
  heading
• 53:39
  to
• 53:39
  the
• 53:39
  theater?
• 53:41
  I
• 53:41
  definitely
• 53:42
  will.
• 53:43
  I
• 53:43
  think
• 53:44
  we've
• 53:44
  established
• 53:44
  on
• 53:45
  prior
• 53:45
  podcasts
• 53:46
  I'm
• 53:46
  a
• 53:46
  bit
• 53:46
  of
• 53:46
  a
• 53:47
  closet
• 53:47
  nerd.
• 53:48
  I'm
• 53:48
  not
• 53:48
  a
• 53:48
  closet
• 53:48
  karaoke
• 53:49
  folks
• 53:49
  person,
• 53:49
  but
• 53:49
  I'm
• 53:49
  a
• 53:50
  closet
• 53:50
  nerd.
• 53:51
  So
• 53:52
  I
• 53:52
  will
• 53:52
  be
• 53:52
  there.
• 53:52
  I
• 53:53
  will
• 53:53
  not
• 53:53
  be
• 53:53
  there.
• 53:53
  Opening
• 53:53
  weekend,
• 53:54
  I'm
• 53:54
  doing
• 53:54
  some
• 53:54
  Memorial
• 53:55
  Day
• 53:55
  traveling,
• 53:55
  but
• 53:56
  that's.
• 53:56
  It's
• 53:57
  my
• 53:57
  birthday
• 53:57
  plans
• 53:58
  for
• 53:58
  next
• 53:58
  week.
• 53:59
  Go
• 53:59
  check
• 53:59
  Out.
• 53:59
  Is
• 53:59
  it
• 54:00
  really
• 54:00
  Grogu?
• 54:01
  Oh,
• 54:02
  wow.
• 54:02
  Wow.
• 54:02
  So
• 54:02
  this
• 54:02
  is
• 54:03
  a
• 54:03
  big
• 54:03
  deal
• 54:03
  for
• 54:03
  you.
• 54:03
  All
• 54:04
  right,
• 54:04
  well,
• 54:04
  what.
• 54:04
  What
• 54:05
  person
• 54:05
  I
• 54:05
  know,
• 54:06
  I
• 54:06
  know
• 54:06
  will
• 54:07
  not
• 54:07
  be
• 54:07
  watching
• 54:08
  the
• 54:08
  Mandalorian
• 54:09
  and
• 54:09
  Grogu
• 54:09
  at
• 54:10
  any
• 54:10
  time
• 54:11
  soon
• 54:11
  unless
• 54:12
  she
• 54:12
  works
• 54:13
  through
• 54:13
  16
• 54:13
  hours
• 54:14
  of
• 54:14
  previous
• 54:14
  seasonal
• 54:15
  coverage
• 54:15
  of
• 54:15
  the
• 54:15
  show
• 54:16
  is
• 54:16
  our
• 54:16
  producer,
• 54:17
  Ella,
• 54:17
  who
• 54:17
  helped,
• 54:18
  of
• 54:18
  course,
• 54:18
  produce
• 54:19
  today's
• 54:19
  podcast.
• 54:20
  Ella,
• 54:21
  come
• 54:21
  on
• 54:21
  in
• 54:21
  here.
• 54:21
  It's
• 54:22
  great
• 54:22
  to
• 54:22
  have
• 54:22
  you.
• 54:23
  What,
• 54:23
  What,
• 54:23
  what,
• 54:24
  what
• 54:24
  headline
• 54:26
  inspired
• 54:26
  you
• 54:27
  today?
• 54:28
  Yeah,
• 54:28
  well,
• 54:28
  you
• 54:28
  guys
• 54:29
  made
• 54:29
  it
• 54:29
  awfully
• 54:29
  hard.
• 54:30
  I'm
• 54:30
  gonna
• 54:30
  say
• 54:30
  something
• 54:30
  controversial
• 54:31
  here,
• 54:31
  here.
• 54:32
  But
• 54:32
  I
• 54:32
  think
• 54:33
  this,
• 54:33
  with
• 54:33
  all
• 54:34
  my
• 54:34
  time
• 54:34
  being
• 54:34
  an
• 54:34
  Omni
• 54:35
  talk,
• 54:35
  this
• 54:35
  might
• 54:36
  be
• 54:36
  my
• 54:36
  favorite
• 54:37
  episode
• 54:37
  ever.
• 54:38
  Yeah,
• 54:38
  there
• 54:39
  we
• 54:39
  go.
• 54:41
  For
• 54:41
  sure,
• 54:41
  for
• 54:41
  sure.
• 54:42
  Yeah,
• 54:42
  I
• 54:42
  knew.
• 54:42
  I
• 54:42
  knew
• 54:43
  we
• 54:43
  were
• 54:43
  in
• 54:43
  for
• 54:43
  a
• 54:43
  treat
• 54:43
  today
• 54:44
  because
• 54:44
  this
• 54:44
  is.
• 54:44
  This
• 54:44
  is
• 54:45
  the.
• 54:45
  This
• 54:45
  is
• 54:45
  the
• 54:45
  quartet
• 54:46
  now.
• 54:46
  That
• 54:47
  makes
• 54:47
  it
• 54:47
  happen.
• 54:47
  Yeah,
• 54:48
  but
• 54:48
  why'd
• 54:48
  you
• 54:48
  say
• 54:48
  that,
• 54:48
  Ella?
• 54:49
  Yeah,
• 54:49
  no,
• 54:49
  we're
• 54:50
  gonna
• 54:50
  need
• 54:50
  you
• 54:50
  guys.
• 54:50
  Back,
• 54:51
  like,
• 54:51
  every
• 54:51
  week.
• 54:51
  I'm
• 54:52
  not
• 54:52
  kidding.
• 54:53
  No,
• 54:53
  but
• 54:54
  I
• 54:54
  feel
• 54:54
  like
• 54:55
  you
• 54:55
  guys
• 54:55
  just
• 54:55
  had
• 54:55
  some.
• 54:56
  Some
• 54:56
  great
• 54:56
  conversations.
• 54:57
  You
• 54:57
  guys
• 54:57
  kept
• 54:58
  building
• 54:58
  off
• 54:59
  of
• 54:59
  each
• 54:59
  other.
• 54:59
  I
• 54:59
  learned
• 55:00
  so
• 55:00
  much.
• 55:00
  It
• 55:01
  was
• 55:01
  really
• 55:01
  hard
• 55:01
  to
• 55:01
  pick
• 55:01
  my
• 55:01
  winner,
• 55:02
  but
• 55:02
  I'm
• 55:02
  gonna
• 55:02
  say
• 55:03
  from
• 55:04
  my
• 55:04
  Gen
• 55:04
  Z
• 55:04
  lens,
• 55:05
  Amazon
• 55:06
  enabling
• 55:07
  conversational
• 55:07
  shopping.
• 55:09
  Oh,
• 55:09
  wow.
• 55:09
  I
• 55:09
  did
• 55:10
  not
• 55:10
  expect
• 55:10
  you
• 55:10
  to
• 55:10
  say
• 55:11
  that
• 55:11
  today.
• 55:11
  Why
• 55:11
  was
• 55:12
  that?
• 55:13
  Yeah,
• 55:14
  I
• 55:14
  feel
• 55:14
  like
• 55:14
  it's
• 55:14
  one
• 55:14
  of
• 55:14
  those
• 55:15
  shifts
• 55:15
  that
• 55:15
  for
• 55:16
  a
• 55:16
  consumer,
• 55:16
  it
• 55:16
  may
• 55:17
  be
• 55:17
  small,
• 55:18
  but
• 55:18
  it
• 55:18
  slowly
• 55:18
  is
• 55:18
  going
• 55:19
  to
• 55:19
  change
• 55:19
  entirely.
• 55:20
  We
• 55:20
  shop.
• 55:21
  I
• 55:21
  mean,
• 55:22
  again,
• 55:22
  as
• 55:22
  a
• 55:23
  Gen
• 55:23
  Z
• 55:23
  lens,
• 55:23
  I'm
• 55:24
  constantly
• 55:24
  talking
• 55:25
  to
• 55:25
  my
• 55:25
  phone.
• 55:25
  It
• 55:25
  might
• 55:26
  be
• 55:26
  lazy,
• 55:26
  but
• 55:26
  it's.
• 55:26
  It's
• 55:27
  quicker.
• 55:27
  It's
• 55:27
  faster.
• 55:28
  Chris,
• 55:28
  I
• 55:29
  think
• 55:29
  we've
• 55:29
  talked
• 55:29
  about
• 55:29
  this
• 55:29
  before,
• 55:29
  but
• 55:30
  shopping
• 55:30
  is
• 55:30
  becoming
• 55:31
  so
• 55:32
  story
• 55:32
  driven.
• 55:33
  And
• 55:33
  if
• 55:33
  Amazon
• 55:34
  can
• 55:34
  figure
• 55:34
  out
• 55:34
  a
• 55:35
  way
• 55:35
  for
• 55:35
  me
• 55:35
  to
• 55:36
  ask,
• 55:37
  hey,
• 55:37
  I'm
• 55:37
  going
• 55:37
  to
• 55:37
  this
• 55:37
  event.
• 55:38
  I
• 55:38
  need
• 55:38
  this,
• 55:39
  this,
• 55:39
  this,
• 55:39
  and
• 55:39
  it's
• 55:40
  a
• 55:40
  conversational
• 55:40
  piece
• 55:41
  and
• 55:41
  they
• 55:41
  can
• 55:41
  give
• 55:41
  me
• 55:41
  answers
• 55:42
  that
• 55:42
  I
• 55:42
  can
• 55:42
  pick
• 55:42
  from.
• 55:43
  On
• 55:43
  top
• 55:43
  of,
• 55:44
  you
• 55:44
  know
• 55:44
  what
• 55:44
  Kelly
• 55:45
  said,
• 55:45
  Hey,
• 55:45
  I
• 55:45
  need
• 55:45
  dog
• 55:45
  food
• 55:46
  right
• 55:46
  now.
• 55:46
  Can
• 55:46
  you
• 55:46
  send
• 55:47
  it?
• 55:47
  I
• 55:47
  think
• 55:47
  there's
• 55:48
  so
• 55:48
  many
• 55:48
  layers
• 55:48
  here.
• 55:49
  And
• 55:49
  so
• 55:49
  if
• 55:50
  it
• 55:50
  can
• 55:50
  be
• 55:50
  my
• 55:51
  personal
• 55:51
  shopper,
• 55:52
  I
• 55:52
  think
• 55:52
  that's
• 55:53
  that.
• 55:53
  That's
• 55:53
  a
• 55:53
  winner.
• 55:55
  Wow.
• 55:55
  Okay.
• 55:56
  Wow.
• 55:56
  We
• 55:56
  covered
• 55:57
  the
• 55:57
  full
• 55:57
  range
• 55:57
  here.
• 55:57
  We
• 55:57
  went.
• 55:58
  We
• 55:58
  went
• 55:58
  Gen
• 55:59
  X,
• 55:59
  Gen
• 56:00
  Z.
• 56:00
  And
• 56:00
  I'm
• 56:00
  going
• 56:00
  to
• 56:01
  close
• 56:01
  out
• 56:01
  the
• 56:01
  show
• 56:01
  by
• 56:02
  giving
• 56:02
  a
• 56:02
  shout
• 56:02
  out
• 56:03
  to
• 56:03
  a
• 56:03
  boomer.
• 56:04
  Happy
• 56:04
  birthday
• 56:05
  today
• 56:05
  to
• 56:07
  share
• 56:07
  and
• 56:08
  remember.
• 56:08
  If
• 56:08
  you
• 56:08
  can
• 56:09
  only
• 56:09
  turn
• 56:09
  back
• 56:09
  time
• 56:10
  and
• 56:10
  listen
• 56:10
  or
• 56:11
  read
• 56:11
  one
• 56:11
  retail
• 56:11
  blog
• 56:12
  in
• 56:12
  the
• 56:12
  business,
• 56:12
  make
• 56:13
  it
• 56:13
  obvious.
• 56:13
  Time.
• 56:14
  Our
• 56:14
  Fast
• 56:14
  Five
• 56:14
  podcast
• 56:15
  is
• 56:15
  the
• 56:15
  quickest,
• 56:15
  fastest
• 56:16
  rundown
• 56:16
  of
• 56:16
  all
• 56:17
  the
• 56:17
  week's
• 56:17
  top
• 56:17
  news
• 56:18
  and
• 56:18
  our
• 56:18
  daily
• 56:18
  newsletter
• 56:19
  the
• 56:19
  Retail
• 56:19
  Daily
• 56:20
  Minute
• 56:20
  tells
• 56:20
  you
• 56:20
  all
• 56:20
  you
• 56:21
  need
• 56:21
  to
• 56:21
  know
• 56:21
  each
• 56:21
  day
• 56:22
  to
• 56:22
  stay
• 56:22
  on
• 56:22
  top
• 56:23
  of
• 56:23
  your
• 56:23
  game
• 56:23
  as
• 56:23
  a
• 56:23
  retail
• 56:24
  executive
• 56:24
  and
• 56:24
  also
• 56:25
  regularly
• 56:25
  feature
• 56:25
  special
• 56:26
  content
• 56:26
  that
• 56:26
  is
• 56:27
  exclusive
• 56:27
  to
• 56:27
  us
• 56:27
  and
• 56:28
  we
• 56:28
  take
• 56:28
  a
• 56:28
  ton
• 56:28
  of
• 56:29
  pride
• 56:29
  in
• 56:30
  doing
• 56:30
  just
• 56:30
  for
• 56:31
  you.
• 56:31
  Thanks
• 56:31
  as
• 56:31
  always
• 56:31
  for
• 56:31
  listening
• 56:32
  in.
• 56:32
  Please
• 56:32
  remember
• 56:32
  to
• 56:32
  like
• 56:33
  and
• 56:33
  leave
• 56:33
  us
• 56:33
  a
• 56:33
  review
• 56:33
  wherever
• 56:34
  you
• 56:34
  happen
• 56:35
  to
• 56:35
  listen
• 56:35
  to
• 56:35
  your
• 56:35
  podcast
• 56:36
  or
• 56:36
  on
• 56:37
  YouTube.
• 56:37
  You
• 56:37
  can
• 56:37
  follow
• 56:37
  us
• 56:38
  today
• 56:38
  by
• 56:38
  simply
• 56:38
  going
• 56:38
  to
• 56:38
  YouTube,
• 56:39
  YouTube.com
• 56:40
  omnitalk
• 56:41
  retail
• 56:42
  Chad,
• 56:43
  if
• 56:44
  people
• 56:44
  found
• 56:44
  this
• 56:44
  discussion
• 56:45
  as
• 56:45
  enlightening
• 56:46
  as
• 56:46
  producer
• 56:47
  Ella
• 56:47
  just
• 56:47
  described
• 56:48
  it,
• 56:48
  what
• 56:48
  is
• 56:48
  the
• 56:48
  best
• 56:49
  way
• 56:49
  for
• 56:49
  them
• 56:49
  to
• 56:50
  get
• 56:50
  in
• 56:50
  touch
• 56:50
  with
• 56:50
  you?
• 56:51
  Kelly
• 56:51
  anyone
• 56:52
  at
• 56:52
  the
• 56:52
  A
• 56:53
  and
• 56:53
  M
• 56:53
  Consumer
• 56:53
  and
• 56:53
  Retail
• 56:54
  Group?
• 56:55
  Well,
• 56:55
  if
• 56:56
  like
• 56:56
  share,
• 56:56
  if
• 56:57
  you
• 56:57
  believe
• 56:57
  that
• 56:58
  you'd
• 56:58
  like
• 56:58
  to
• 56:58
  get
• 56:58
  in
• 56:59
  contact
• 56:59
  with
• 56:59
  us
• 57:00
  after
• 57:00
  the
• 57:00
  show,
• 57:00
  feel
• 57:01
  free
• 57:01
  to
• 57:01
  reach
• 57:01
  out
• 57:02
  to
• 57:02
  either
• 57:03
  tell
• 57:03
  AI
• 57:04
  directly
• 57:04
  on
• 57:04
  LinkedIn
• 57:05
  or
• 57:05
  find
• 57:05
  us
• 57:05
  at
• 57:06
  Alvarez
• 57:06
  and
• 57:06
  Marcel
• 57:07
  Consumer
• 57:07
  and
• 57:07
  retail
• 57:08
  group
• 57:08
  on
• 57:08
  LinkedIn.
• 57:09
  Or
• 57:09
  you
• 57:09
  can
• 57:09
  always
• 57:10
  visit
• 57:10
  our
• 57:10
  site,
• 57:10
  alvarez
• 57:11
  and
• 57:11
  marcel,
• 57:12
  crg.com
• 57:14
  we'd
• 57:14
  love
• 57:15
  to
• 57:15
  hear
• 57:15
  from
• 57:15
  you.
• 57:16
  All
• 57:16
  right,
• 57:17
  well,
• 57:17
  on
• 57:17
  behalf
• 57:18
  of
• 57:18
  Chad,
• 57:19
  Kelly,
• 57:20
  Producer
• 57:20
  Ella
• 57:21
  and
• 57:21
  myself,
• 57:22
  as
• 57:23
  always,
• 57:23
  be
• 57:24
  careful
• 57:24
  out
• 57:24
  there.