Masienda's Storytelling Model Brought Fame, And Eight Figure Sales

CPG Week by BevNET & Nosh · May 25, 2023 · 44m

This week on the NOSH Podcast, Carol Ortenberg, Jeff Klineman, Adrianne DeLuca and Lukas Southard sit down to discuss celebrity branded coffee, a resolution to Miyoko Schinner's battle with her former company and new (but veteran) leadership taking over Ben & Jerry's. In the interview, Carol speaks with Jorge Gaviria, CEO and founder of Masienda, and its creative director Daniel Klein about how the company's focus on video and storytelling has fueled new growth in customer acquisition and retail placements -- and led to several James Beard award nominations this year.

In this episode:

1:20 -…