Latest / 30 Minutes to President's Club | No-Nonsense Sales
#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)
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FOUR ACTIONABLE TAKEAWAYS
Include a short, one-page memo in your calendar invite so they can digest what you want to communicate. Then start your meeting 5 minutes later and dig right in.
Create your business case in Mad Lib Style. Start with a framework and fill in the gaps as you go through the call, helping to build out the storyline.
Use language in your business case that's internal to the buying team, weaving trigger words or trigger phrases that are going to signal to an executive that you're aligned with a…
The skinny
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