Ep. 68 - LIVE from FTT Payments with Ryft: Beyond the AI Hype - What Businesses Should Actually Prepare for in Commerce
Live from FTT Payments, Grant Evans is joined by guest co-host Dwayne Gefferie for a conversation with Sadra Hosseini, CEO of Ryft, unpacking the reality behind the growing hype surrounding agentic commerce.The conversation explores where AI-driven commerce is genuinely starting to emerge today, and where the industry may be getting ahead of itself. Sadra shares why behavioural shifts and workflow changes matter far more than headline hype, and why businesses should pay close attention to how product discovery and embedded commerce are evolving.They also discuss why discovery, not checkout…
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