Design Brief: Candy Corn's Sweet but Complicated Past
Every Halloween, one candy enters the villa already a villain. We love her. We hate her. She is candy corn. But how did this audacious and polarizing candy come to be? What started as a simple penny candy morphed into a seasonal staple – with the help of our good friend marketing and some rigorous patent law. In this episode we trace candy corn’s history, our theories on why the flavor have changed, and what form it could take in its next incarnation. She’s an icon, she’s a legend. She is the moment.
Things We Referenced
History of Candy Corn
Candy Corn Patent
Halloween Patents: How IP Law…
The skinny
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