Latest / Business Class: The Global Tourism Leadership Conversation
Mastering the Tourism Terrain: Strategic Growth and Real Relationships with Adam Stoker and Stephen Ekstrom
Adam Stoker, CEO of Brand Revolt and founder of Tourism IQ, joins Stephen Ekstrom, CEO and co-founder of Learn Tourism, for an open conversation about growth, innovation, and authenticity in the tourism industry. They reflect on their recent journeys, from time spent on a Michigan farm to speaking at industry conferences, and how these experiences shape their approach to leadership and learning.
Adam and Stephen explore what it means to build intentional communities in tourism, sharing stories that highlight the value of asking better questions, fostering gratitude, and cultivating a culture…
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