Baby Millionaires | Why Parents Are Saving for Their Kids’ Pensions | It's All Relative | Dr Eliza Filby

It's All Relative with Dr Eliza Filby · Jul 21, 2026 · 14m

More parents than ever are opening pensions for their children, but this trend isn't really about retirement. It's about how families are adapting to an increasingly uncertain economy.In this episode of It's All Relative, I explore one of the fastest-growing financial trends you've probably never thought much about: parents and grandparents setting up pensions for children from birth.At first glance, it sounds strange. Why would you start saving for someone's retirement before they've even started school?But I don't think the rise of child pensions is really about pensions at all.It's about…