Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The Hidden Cost of Free Returns in Ecommerce
Returns are often viewed as a necessary evil or a marketing tool, but for many direct-to-consumer brands they represent a silent margin killer. In this episode, Lucas and Luna dissect the operational reality of reverse logistics, moving beyond simple refund policies to examine how shipping costs, restocking fees, and inventory depreciation erode profitability. We look at specific data points from the second quarter of twenty twenty-six to show why treating returns as a supply chain problem rather than a customer service one is the key to sustainable growth. You will learn how leading…
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