Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Waiting Period as a Buying Signal
Why does a mandatory waiting period before you can access your money or make a purchase often make you want it more? Lucas and Luna explore the 'cooling-off period paradox' — the counterintuitive behavioral economics behind why delays can increase perceived value and commitment. They examine a 2025 study on forced waiting in investment apps, the psychology of anticipation versus impatience, and how companies from luxury brands to fintech apps use waiting periods to shape consumer behavior. Discover why your brain treats a waiting period as a buying signal rather than a deterrent…
The skinny
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