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How Ferrari Masters Scarcity and Brand Power
In Episode 133 of The CEO Diary with Fexingo, hosts Lucas and Luna explore how Ferrari has maintained its position as the world's most valuable luxury automaker by deliberately limiting production, controlling its brand narrative, and leveraging motorsport heritage. The episode centers on Ferrari's unique business model: producing fewer cars than demand dictates, which preserves exclusivity and allows for sky-high margins. Lucas breaks down Ferrari's 2025 delivery numbers—around 14,000 cars—versus aspirational rivals like Lamborghini and Porsche. The conversation also touches…
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