Burger King grew 8.5% by fixing everything except the only thing that mattered | The Pirate Street Journal

The Pirate Street Journal · Sep 9, 2026 · 37m

HERE'S WHAT WE COVERED IN THIS EPISODE:

1. Burger King fixed the product and the company. It is still not different.

Burger King posted 8.5 percent same store sales growth in the US. Wendy's fell 7 percent. They rebuilt the Whopper with a premium bun and a box instead of a wrapper, hired the chef behind the Popeye's chicken sandwich, and the US boss put his phone number in social videos and took 3,300 calls. Franchise profit still dropped to about $185,000 a store from $205,000. McDonald's is five times bigger, so 8.5 percent off a smaller base is not the win it reads as. The magic triangle…