Latest / In Studio with Kimberly Lovi
Demystifying CTV Ads with Matt McLeggon from Magnite
Ep. 209 - Ever felt like television advertising was a "black box" reserved only for massive corporations with six-figure budgets? Think again. The digital landscape has shifted dramatically, and the reality is that no company is too small for TV anymore. In this episode of In Studio, host Kimberly Lovi sits down with Matt "Legs" McLeggon, a 6'9" streaming TV expert from Magnite. Together, they pull back the curtain on Connected TV (CTV) and streaming advertising to prove how accessible, affordable, and incredibly powerful it is for creators, small businesses, and large brands alike. Matt…
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