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The Power of Claiming Responsibility: Jessica Zweig of SimplyBe
Between Instagram models and ads for juice cleanses, the word “authenticity” is thrown around so much these days it’s practically lost all meaning. Enter Jessica Zweig, personal branding expert and CEO of SimplyBe. Agency, rooting down in the essence of true authenticity and teaching others to do the same, not only for brand success but, more importantly, to build a sense of inner calm and self-worth.
Detailed in her new book, Be., when Jessica realized a life with all the trappings of success wasn’t delivering a genuine sense of self-esteem, she made the brave, but frightening, decision to…
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