Latest / Travel Agency in a Year / Day 73 - Don't get caught up in vanity metrics as a travel agent.
Transcript
- Rachel K: few moments I had was highly insightful. It's like, wow, this is crazy. So, I kind of touch on those things as well. All right, getting into this episode is choosing the right data metrics for your review and your benchmarking. Vanity metrics. What are vanity metrics? If you tuned in yesterday, I mentioned vanity metrics. And it's like don't use vanity metrics as benchmarks in your business review because they will force you to spend a bunch of money on looking good for everybody else rather than seeing the reality of your business. What are vanity metrics? talk about the standard like funnel conversion rate. 600 trip requests overnight is what they woke up with. They had nothing set up to serve that many. And they called me and paid me to help them sift through 600 trip requests. They got zero sales because they couldn't handle the sudden influx. Anyone who's selling the idea that going viral is going to be tons of money in your business, you need to be very, very wary of them. Anyone selling the idea that you need to have a ton of views, be very, very wary. I grew from my little stinking TikTok was... It made me push past my limits and it put a major toll on my health. So if you're watching this right now, there were so many things in my life stressing me out up until very, very recently. But if you watch on YouTube, I'm not, I don't, if I wear makeup. These are my notes. You're to have to hear this and you're going to be like, what? If you are in this category, I don't want to offend you, but for me, is zero reason that anyone needs to strive for multiple six-figure to seven-figure gross revenue in their business, especially if it's small. If you have a team of 10 people, then yeah, you need to make that money. But if it's just for you,