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Episode 8: Diyana Georgieva & CUGGO — Sweet Smart, Not Anti-Sugar
A mom of two with a background in hospitality, and a son who wouldn't drink water. Diyana Georgieva read the labels in the kids' drink aisle, found a white space and built CUGGO, a hydration drink mix for active kids with zero sugar, essential electrolytes and nine vitamins, sweetened naturally with monk fruit. It's a family business: her husband runs consumer acquisition, and their two kids are deeply involved in the marketing. CUGGO sells on Amazon and at cuggo.com, in stick packs that go in any bag or backpack.
This is Episode 8 of THE FACEOFF, and the first with the founder's kids on the…
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