Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50-Year-Old Retailer Pivoted to Private Label Dominance
In this episode, Lucas and Luna dive into the story of how a mid-tier grocery chain with 400 stores transformed itself by betting big on private-label brands. We trace the pivot from the 2015 decision to hire a former Procter & Gamble executive to the launch of over 200 proprietary products that now account for 35 percent of revenue. The key insight: they didn't just mimic national brands—they built a separate innovation pipeline, creating products like a shelf-stable oat milk that beat the category leader in taste tests. We discuss the financial metrics, including how gross margins…
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