Latest / Keys To The Shop : Equipping Coffee Shop Leaders
SHIFT BREAK: Don't Rely on Brand Identity
Does this sound familiar? "You should shop here because we are local! ...or we support this cause! ...or we have this association!"?
While our identity and associations in the community are beautiful and add depth to what customers might love about you, too often we can use these things as means to solicit support in ways that are as though we are guilt trip on people. There are many issues that arise from this that could damage not only your business but the thing you may want to support or represent.
Today on Shift Break we will be talking about why no matter the nuances of your unique…
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