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Why Conservatives Worship Trump Like A Father

There is a psychological reason why grown adults call Donald Trump “daddy.”

It is not a joke. It is not irony. It is not a meme.

It is a clinical diagnosis that Bob Altemeyer spent 40 years documenting.

And once you understand what he found you will never look at a Trump rally the same way again.

THE RESEARCH

In 1981 psychologist Bob Altemeyer at the University of Manitoba began what would become one of the most comprehensive studies of political psychology ever conducted. He put thousands of people through a standardized psychological assessment and measured one specific thing.

How easily…

The skinny

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