Why gaming powerhouse Zynga bought Chartboost ... before getting bought by Take-Two

NEXT with John Koetsier · Jan 15, 2022 · 25m

Five days ago, gaming giant Take-Two bought Zynga for $13 billion. But before that, Zynga bought Chartboost for $250 million.

What's going on?

Why is a gaming company buying an ad network?

And what does this say about the future of games and media?

In this episode of TechFirst, we chat with Zynga Chief Product Officer Scott Koenigsberg and Chartboost CEO Rich Izzo.

Questions we discuss:

Zynga bought an ad network for $250M. A decade ago that would have sounded insane. Why?

We know Zynga for games. But you’re not the only combination of gaming and adtech. What’s driving this merger frenzy and…