53 - The Triggers for Effective Communication and Persuasion with Brain Glue's James I. Bond
Your host, Craig Andrews, talks with Behavioral Management, Business Marketing Specialist, and Author of Brain Glue, James I. Bond. James is a marketer who once hated selling. It's a sentiment many marketers can relate to, but James has since grown to love it. His journey in marketing began with a mechanical engineering background. However, he dropped out of school to start an advertising company. With the help of his brother, they won major clients like Kraft Foods, Timex Watches, Avon Cosmetics, and Seagrams.
In the conversation, James delved into three of the 14 triggers for effective…
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