How to Scale One Practice Into Five Clinics and Three Inc. 5000 Companies with Dr. Sterling Carter
Dr. Sterling Carter opened his first physical therapy clinic in 2007 thinking that if he was the most skilled doctor in the room, patients would just show up. They didn't. He spent years bumping his head, working 60 to 80 hours a week, doing the treatments, the scheduling, and the bookkeeping himself.
Then he brought in his twin brother Stephen, an MBA who had never treated a patient in his life. Stephen asked one uncomfortable question about who they were actually marketing to. That question flipped the whole model.
Today the Carter brothers run five clinics, a healthcare staffing company…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.