Latest / Substack Writers Salon / How Orel Zilberman Built WriteStack (and What Substack Creators Can Steal From His Playbook)

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How Orel Zilberman Built WriteStack (and What Substack Creators Can Steal From His Playbook) · Substack Writers Salon

• 0:00
  SPEAKER_00: And we are live.
• 0:01
  SPEAKER_00: Hello, hello, everyone.
• 0:03
  SPEAKER_00: And I am so happy to have with me business entrepreneur Aurel Zaberman,
• 0:10
  who is a full-time solopreneur building a SaaS for busy
• 0:15
  sub-stack creators.
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  SPEAKER_00: And he is on his way to make $100,000 a year.
• 0:23
  from his app or platform rightstack.io which i am a huge fan of
• 0:30
  so if you're not
• 0:30
  subscribed to it please please subscribe to it no i'm not
• 0:34
  getting any kickback from
• 0:35
  this i just love i just love the app all right thank you so
• 0:39
  much for for joining me
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  SPEAKER_00: today and
• 0:43
  SPEAKER_00: Thank you for having me.
• 0:44
  SPEAKER_00: Yes, of course.
• 0:46
  SPEAKER_00: So I started learning about your journey on Substack.
• 0:50
  SPEAKER_00: I saw your short videos talking about how you're building your platform.
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  SPEAKER_00: And I was really inspired, you know, this young man doing this.
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  SPEAKER_00: So, okay, Aurel, how did you come up with the idea for WriteStack?
• 1:06
  For anyone who does not know what this app is about,
• 1:08
  it helps you schedule your node.
• 1:10
  SPEAKER_00: Not only that, but it also gives you inspiration to create your nodes.
• 1:16
  SPEAKER_00: There's AI.
• 1:18
  SPEAKER_00: It analyzes your performance.
• 1:20
  SPEAKER_00: It's like a whole ecosystem.
• 1:21
  And personally,
• 1:22
  it helped me really grow on Substack by using this.
• 1:26
  SPEAKER_00: Again, I'm not getting any kickback from this.
• 1:30
  SPEAKER_00: So I just love this app a lot.
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  So Aurel,
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  just tell me about how the idea came and how you built this
• 1:36
  app.
• 1:37
  Yeah,
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  so a fun story about it,
• 1:39
  actually,
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  because it didn't start with this goal in mind,
• 1:44
  right?
• 1:44
  SPEAKER_02: So in the beginning, it was an articles generator.
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  SPEAKER_02: So I had an issue, like I found it hard to come up with article ideas.
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  So I built something that will learn how you write and what you
• 1:56
  write about and
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  SPEAKER_02: then generate article outlines for you.
• 2:00
  SPEAKER_02: And so for that specific project,
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  I decided that I'm going to give it six months because nothing
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  before that ever
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  SPEAKER_02: worked.
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  SPEAKER_02: And so I decided this one is going to get six months of dedicated work.
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  SPEAKER_02: And so what I did is I sent it to a bunch of people.
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  I sent a lot of direct messages to find people who would use it
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  and give me feedback on that.
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  SPEAKER_02: All of them told me that writing articles is not their issue,
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  SPEAKER_02: but they just don't have the time for that.
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  But I think one or two told me that their issue is writing
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  notes and staying
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  SPEAKER_02: consistent with notes.
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  SPEAKER_02: And then I figured out, all right,
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  SPEAKER_02: That's what everybody else does,
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  SPEAKER_02: like platforms that I'm looking up to,
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  SPEAKER_02: like TweetHunter,
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  SPEAKER_02: Tapleo,
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  SPEAKER_02: HypeFury,
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  SPEAKER_02: many people know.
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  SPEAKER_02: They help you create short content and manage your account.
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  SPEAKER_02: So that's when I figured out,
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  SPEAKER_02: okay,
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  SPEAKER_02: I need to pivot completely and just build it around the notes.
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  SPEAKER_02: And that's when I started writing.
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  In the beginning,
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  it was a note scheduler with an AI to help you come up with
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  notes ideas.
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  SPEAKER_02: And then I built more and more and more and it became WriteStack.
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  SPEAKER_00: Amazing.
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  SPEAKER_00: So what is your background that you know how to do this?
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  Do you use sites like Riplet where it's like AI coding or do
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  you actually go into the coding?
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  SPEAKER_00: So what is your background that you know how to do all of that?
• 3:24
  SPEAKER_02: Yeah,
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  so building that with VibeCoding is going to be a little bit
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  hard just because it
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  SPEAKER_02: involves so much infrastructure that's beyond just coding.
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  Yeah,
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  and a lot of different projects that are combined together into
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  WriteStack.
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  SPEAKER_02: So yeah, it's a bit hard to do it with VibeCoding.
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  SPEAKER_02: And my background is software development.
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  SPEAKER_02: So I am a software developer for almost nine years now.
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  And who did you work with before being a solopreneur or you're
• 3:56
  always worked on your own?
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  SPEAKER_02: No, no.
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  SPEAKER_02: So I started, I worked, I was at the army for three years.
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  SPEAKER_02: Then I worked for two startups for like, I think two and a half years.
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  SPEAKER_02: And then I quit my job.
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  SPEAKER_00: And here we go.
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  SPEAKER_00: And did you reach your goal of making 100?
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  SPEAKER_02: Not yet, but I think it's 76% there.
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  SPEAKER_00: Oh, okay.
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  SPEAKER_00: Yeah, we're close.
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  SPEAKER_00: You're very close.
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  SPEAKER_00: Okay, so I'm going to get a bit geeky here and talk about the API.
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  SPEAKER_00: So Substack does not have an open API.
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  SPEAKER_00: So how did you manage to...
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  SPEAKER_00: How did you manage to do the work around when they don't have an API?
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  SPEAKER_02: Yeah, so I'm using a Chrome extension.
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  SPEAKER_02: And with the Chrome extension, I can send notes on your behalf.
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  So what I do is the Chrome leaves on your computer the
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  extension and everything is
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  SPEAKER_02: on your computer from your IP and everything.
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  And so that's why I need to leave your computer running for
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  notes to go out because
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  SPEAKER_02: I send them from your Chrome.
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  SPEAKER_02: And so we just do it for you, right?
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  SPEAKER_02: Okay, I see.
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  SPEAKER_02: Yeah, that's, yeah.
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  SPEAKER_00: So, okay.
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  What would happen if Substack opens its API and also allows you
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  to schedule notes
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  SPEAKER_00: from their app?
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  How would that affect your business and how would you pivot
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  when that actually happens?
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  SPEAKER_02: It will help me grow much faster.
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  SPEAKER_02: How?
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  SPEAKER_02: It's counterintuitive.
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  SPEAKER_02: So here's how I see it happening, all right?
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  SPEAKER_02: So in the beginning,
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  SPEAKER_02: first,
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  SPEAKER_02: if they'll have API,
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  that would be huge because I'll be able to do everything so
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  much more smoothly.
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  SPEAKER_02: And even if they don't and they just add the scheduling,
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  SPEAKER_02: the first thing that will come to mind,
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  SPEAKER_02: okay,
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  SPEAKER_02: they solve the issue that you solve so nobody will use your product.
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  SPEAKER_02: But first, WriteStack is not revolved around scheduling.
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  SPEAKER_02: Scheduling is a feature that's useful.
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  SPEAKER_02: But there are so many more useful features that saves hours of work.
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  SPEAKER_02: That's number one.
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  SPEAKER_02: Number two,
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  SPEAKER_02: in the beginning,
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  SPEAKER_02: yeah,
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  SPEAKER_02: maybe people will feel like,
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  SPEAKER_02: okay,
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  SPEAKER_02: I can now maybe use WriteStackLess.
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  SPEAKER_02: But then as you start using the schedulers on other platforms, like...
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  SPEAKER_02: They won't make something that's very convenient.
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  They'll just allow you to schedule notes and cancel schedules
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  and stuff like that.
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  But RightSacker lets you manage everything so conveniently that
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  if you have more
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  SPEAKER_02: than five or six or seven notes that you schedule ahead of time,
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  handling and managing all that with the Substack scheduler will
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  probably be hard and
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  SPEAKER_02: will waste a lot of time.
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  SPEAKER_02: So yeah,
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  SPEAKER_02: they'll have this functionality,
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  SPEAKER_02: but like other platforms,
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  SPEAKER_02: no platform ever made it convenient.
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  SPEAKER_02: Like no other platform ever made notifications convenient to use,
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  SPEAKER_02: like to reply to people,
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  SPEAKER_02: right?
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  So if you have a bunch of notifications on Substack and you need
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  to reply to dozens
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  SPEAKER_02: of people,
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  SPEAKER_02: it will probably take you like 30,
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  SPEAKER_02: 40,
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  SPEAKER_02: or one hour to reply to everybody.
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  And if you do it through the activity center on WriteStack,
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  it will take you 15 minutes stop.
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  SPEAKER_02: So it saves you hours of work that otherwise you would just spend.
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  So you have this extra time to work on something else and build
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  your business.
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  SPEAKER_00: So I have a suggestion for you.
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  SPEAKER_00: And I'm going to ask it live.
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  SPEAKER_00: And since we like to build in public.
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  SPEAKER_00: So I actually paid for a tool that would help me to send DMs in mass.
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  SPEAKER_00: On Substack?
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  on Substack it's a very cool tool and it sends um personalized
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  uh messages because i
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  have 5 000 subscribers right if i go and yeah i send you
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  letters whatever but
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  SPEAKER_00: people like to get a personalized dm
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  SPEAKER_00: And this tool really helped me connect with my audience.
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  SPEAKER_00: They immediately respond, what do they want?
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  SPEAKER_00: Most of them want content about ghostwriting and book publishing.
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  SPEAKER_00: And I would not have known this if I just used the email.
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  SPEAKER_00: Would you be able to add this tool to your WriteStack?
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  And if you do that,
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  I would cancel my other one and will focus specifically on your
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  tool.
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  SPEAKER_00: And that actually would make it very, very powerful.
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  And they also use a Chrome extension where you have to open
• 8:34
  your subscribers tab
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  SPEAKER_00: open so that they can actually do that.
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  SPEAKER_00: Would you be able to add that to WriteStack?
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  SPEAKER_02: Interesting.
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  SPEAKER_02: So first, it is possible, right?
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  SPEAKER_02: So my goal is to be Substack friendly, right?
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  I really love this platform and I wouldn't want to implement
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  features that will
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  SPEAKER_02: slowly make it into
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  something like twitter right so in twitter you have a lot of uh
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  tools that help you
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  auto dm and write ai generated comments and stuff like that and
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  i i never liked it
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  it just feels like spam to me i mean yes it's helpful to
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  creators like you for sure
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  because you don't spam but there will be a lot of people who
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  will just use it to
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  SPEAKER_02: just mass send direct messages of their products of the
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  coaching sessions whatever they want yes it's useful but it
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  will just become very
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  spammy and I'm just I just don't like it maybe maybe sending
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  direct messages to
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  SPEAKER_02: your subscribers that's more like that's okay
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  SPEAKER_01: Yeah.
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  SPEAKER_00: And it's only to subscribers.
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  SPEAKER_00: It's only to subscribers and there's a limit.
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  SPEAKER_00: So they limit you to like 100 messages or 50 messages.
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  SPEAKER_00: Interesting.
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  SPEAKER_00: Can you move them through?
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  SPEAKER_00: Like right to...
• 10:02
  SPEAKER_00: I'll send it to you.
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  SPEAKER_00: Actually, another creator on Substack here, Claude Faith.
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  SPEAKER_00: If you know her, she's really into AI.
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  SPEAKER_00: She told me about it.
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  SPEAKER_00: I can send it to you.
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  SPEAKER_00: But I thought that would be a great addition to the platform.
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  SPEAKER_00: Okay.
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  SPEAKER_02: So I've had many suggestions like that.
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  SPEAKER_02: So auto DMs and like send the first comment after.
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  So when you put out a note,
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  you can send the first comment as like,
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  like you do on Twitter.
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  So you put out the note and then you send a tweet and then you
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  put out the first comment.
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  SPEAKER_01: Yeah, yeah.
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  SPEAKER_02: Like promoting your product.
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  SPEAKER_02: And yeah,
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  SPEAKER_02: so that and also,
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  SPEAKER_02: so like,
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  SPEAKER_02: you know,
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  SPEAKER_02: those messages when you say those notes,
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  SPEAKER_02: reply,
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  SPEAKER_02: burger here and I'll send you a PDF and then do it automatically.
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  Yeah,
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  so I got many,
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  many suggestions and they're all good and they're all doable
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  quite easily.
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  I'm just not sure where it fits in the Substack ecosystem right
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  now.
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  SPEAKER_00: So what are people using the most with your app?
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  SPEAKER_00: Like, what is the thing that makes people excited about your product?
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  SPEAKER_00: What is the most used feature in WriteStack?
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  SPEAKER_00: Yeah.
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  So right now,
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  the number one,
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  obviously,
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  is the scheduler and the notes management.
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  SPEAKER_02: But the number two,
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  SPEAKER_02: a very close number two,
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  SPEAKER_02: is the activity center,
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  SPEAKER_02: like I talked about it before.
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  SPEAKER_02: Replying on Substack to comments is tedious.
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  SPEAKER_02: It takes a lot of time to reply to everything.
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  And so in the activity center,
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  you see all the things that you need to reply to.
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  SPEAKER_02: You see their context.
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  SPEAKER_02: So like if you have a bunch of comments on one note,
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  SPEAKER_02: then you'll see the note at the top and then all the comments.
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  SPEAKER_02: So you can reply to them one by one with keyboard shortcuts.
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  SPEAKER_02: So everything is just so smooth and fast.
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  SPEAKER_02: So that's the number two most used.
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  SPEAKER_02: And then number three is the analytics.
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  SPEAKER_00: Yes, the analytics is great.
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  SPEAKER_00: So what I've been doing,
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  SPEAKER_00: and this is something that is I've been looking at the analytics,
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  SPEAKER_00: looking at the most,
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  SPEAKER_00: the best performing notes,
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  SPEAKER_00: and then take it and then scheduling it into Mutaply,
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  SPEAKER_00: which is the LinkedIn one.
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  so i have two schedule so i take the intelligence from but my
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  main platform is
• 12:28
  Substack because you have to have one main platform right not
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  like the top of the
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  funnel so i use the Substack notes whatever performs the best
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  take it drop it in tap
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  leo and then see it's interesting to see if it's both performed
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  the same thing if
• 12:44
  SPEAKER_00: it's kind of but sub yes but sometimes
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  They perform better on Substack,
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  which is interesting,
• 12:51
  but at least it gives you an idea.
• 12:53
  SPEAKER_00: So I loved that because I play with these two platforms.
• 12:58
  SPEAKER_02: I'll let you in on a secret about that.
• 13:02
  SPEAKER_02: So very soon, Buffer is going to have a public API.
• 13:07
  SPEAKER_02: All right,
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  SPEAKER_02: and they already have a closed API,
• 13:09
  SPEAKER_02: which I have access to,
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  SPEAKER_02: and I'm integrating Buffer into WriteStack.
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  SPEAKER_02: So people will be able to schedule their notes on WriteStack,
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  SPEAKER_02: and it will be sent to LinkedIn,
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  SPEAKER_02: Twitter,
• 13:19
  SPEAKER_02: Facebook,
• 13:20
  SPEAKER_02: Instagram,
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  SPEAKER_00: whatever they want.
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  SPEAKER_00: Okay, good, good.
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  SPEAKER_00: So I'll probably have to cancel my tap, Leo.
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  SPEAKER_02: Because then you'll be able to do everything,
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  and that's another cool feature that will be useful even if
• 13:31
  Substack implements
• 13:35
  SPEAKER_02: scheduling notes.
• 13:38
  oh wow okay yeah that's that's amazing so how did you actually
• 13:43
  grow like how many
• 13:44
  subscribers now do you have if you're comfortable yeah that's
• 13:47
  fine i share
• 13:48
  SPEAKER_02: everything so right now i have 261 paid subscribers on right stack
• 13:53
  SPEAKER_00: Okay.
• 13:53
  And you have the potential to grow even more because I honestly
• 14:01
  think it's an amazing tool.
• 14:03
  So how have you been pushing for or promoting it for people to
• 14:09
  know about it?
• 14:11
  SPEAKER_02: Yeah.
• 14:11
  SPEAKER_02: So first I try,
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  SPEAKER_02: I make sure to write every day at least two notes about WriteStack,
• 14:17
  SPEAKER_02: right,
• 14:17
  SPEAKER_02: to promote it.
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  SPEAKER_02: Then I write, I promote it in every newsletter that I send.
• 14:22
  SPEAKER_02: I send direct messages to people and I try recently,
• 14:26
  SPEAKER_02: like lately I'm sending direct messages to bigger creators,
• 14:29
  SPEAKER_02: like show them WriteStack and then maybe collaborate with them.
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  SPEAKER_02: I had great collaborations from that alone.
• 14:35
  SPEAKER_02: collaborations with creators that I already know.
• 14:37
  SEO recently raised the amount of people that come to
• 14:42
  Rightstack significantly.
• 14:44
  SPEAKER_02: So, yeah, I pull a few levers to grow Rightstack.
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  And are you in touch with the Substack founders or the Substack
• 14:55
  creators to see if
• 14:56
  SPEAKER_00: there's any way you can collaborate with them?
• 14:58
  SPEAKER_02: I tried to reach them, but...
• 15:02
  SPEAKER_02: Didn't manage to.
• 15:03
  SPEAKER_00: Yeah.
• 15:04
  SPEAKER_00: Okay.
• 15:04
  SPEAKER_00: Interesting.
• 15:05
  SPEAKER_00: So your focus now is sub-stack tool.
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  Would you want to expand to other sub-stack tools or is that
• 15:13
  your main focus?
• 15:14
  SPEAKER_00: Is the right stuff?
• 15:16
  SPEAKER_02: So my main focus is the right stuff.
• 15:17
  SPEAKER_02: Yeah.
• 15:18
  SPEAKER_02: So one other idea that I had that I built something already,
• 15:23
  SPEAKER_02: but it's not,
• 15:24
  SPEAKER_02: I don't maintain it is a sync.
• 15:33
  SPEAKER_02: sorry,
• 15:33
  SPEAKER_02: like a middleman between a kit or whatever email platform that you use,
• 15:38
  SPEAKER_02: email provider and Substack.
• 15:39
  So every new subscriber that you get to Substack will
• 15:42
  automatically be added to your
• 15:44
  SPEAKER_02: kit or whatever you use with tags that you want,
• 15:48
  SPEAKER_02: with sequences that you want to send them,
• 15:51
  SPEAKER_02: whatever you want.
• 15:51
  SPEAKER_02: So like, yeah.
• 15:53
  SPEAKER_00: I actually tried to do that.
• 15:56
  SPEAKER_00: With make.com.
• 15:58
  SPEAKER_00: With make.com.
• 16:01
  SPEAKER_00: Yana,
• 16:01
  SPEAKER_00: another big creator here,
• 16:04
  SPEAKER_00: taught me how to do that because I'm a paid subscriber to her newsletter.
• 16:09
  SPEAKER_00: And it worked.
• 16:10
  SPEAKER_00: It had some issues that I'm trying to, you know, fix myself.
• 16:17
  SPEAKER_00: But honestly,
• 16:18
  SPEAKER_00: if you have a tool,
• 16:19
  SPEAKER_00: I would get the tool immediately instead of me,
• 16:22
  SPEAKER_00: like messing with the blueprint and the scenario.
• 16:25
  SPEAKER_00: It's just, I do not have time.
• 16:28
  SPEAKER_00: And yeah, go ahead.
• 16:30
  SPEAKER_02: Yeah, I agree.
• 16:31
  SPEAKER_02: So my goal was to make it as simple as possible.
• 16:34
  SPEAKER_02: So like you sign up with Google and that's it.
• 16:39
  SPEAKER_02: Like,
• 16:41
  All right,
• 16:41
  so you sign up with Google,
• 16:43
  you put in your API key from Kit,
• 16:46
  and that's that.
• 16:47
  SPEAKER_02: It all works for you.
• 16:49
  SPEAKER_02: Is it working now?
• 16:51
  SPEAKER_02: It's working now, but the thing is I'm not actively fixing it.
• 16:57
  SPEAKER_02: Yeah, yeah.
• 16:58
  SPEAKER_02: So the thing that stopped me is I needed approval from Google.
• 17:03
  So you can sign up with your email and I can read your emails
• 17:06
  to find out which of
• 17:07
  SPEAKER_02: them is subscriber.
• 17:09
  SPEAKER_02: And you can do it right now.
• 17:10
  SPEAKER_02: But when you sign up,
• 17:11
  SPEAKER_02: it tells you that the app is not approved and you need to click advanced,
• 17:15
  SPEAKER_02: see more and then approve it sort of.
• 17:18
  SPEAKER_02: So it looks fishy.
• 17:20
  SPEAKER_01: Right.
• 17:21
  SPEAKER_02: Yeah.
• 17:21
  SPEAKER_02: And then after six months, you need to reapprove it.
• 17:23
  SPEAKER_02: It's just it's a bit of a mess.
• 17:24
  SPEAKER_02: And then to make it compliant with Google's security measures,
• 17:33
  I need to pay like it was five or six thousand dollars to
• 17:36
  someone who would help me
• 17:37
  SPEAKER_02: and show me.
• 17:38
  SPEAKER_02: And like it's a it's a mess.
• 17:40
  SPEAKER_02: It's a mess.
• 17:40
  SPEAKER_02: So I just put it on hold for now.
• 17:43
  SPEAKER_00: Yeah.
• 17:44
  SPEAKER_00: Okay.
• 17:45
  SPEAKER_00: So Aurel, I noticed you have over 5,000 subscribers.
• 17:51
  SPEAKER_00: So that's like a big number.
• 17:54
  SPEAKER_00: It's like a whole tribe.
• 17:57
  SPEAKER_00: And how did you grow on Substack that fast?
• 18:01
  SPEAKER_00: I mean, I'm assuming it was fast.
• 18:03
  and i know just two years okay i mean that's pretty fast for
• 18:07
  two years and i also
• 18:08
  noticed you doing like that every day this is how i found you
• 18:12
  is like who is that
• 18:13
  young man that keeps popping in my young handsome man that
• 18:18
  keeps popping in my feed
• 18:21
  SPEAKER_00: talking about this and so i was wondering like what are your um
• 18:28
  kind of tactics for growing to 5k in two years if you want to
• 18:33
  help those who's
• 18:34
  SPEAKER_00: listening now how can they grow that fast
• 18:38
  First of all,
• 18:40
  it's new information to me that that's how you found me through
• 18:43
  my videos.
• 18:44
  SPEAKER_01: I did.
• 18:45
  SPEAKER_02: That's good because,
• 18:45
  SPEAKER_02: yeah,
• 18:46
  SPEAKER_02: in the past,
• 18:47
  SPEAKER_02: like,
• 18:48
  SPEAKER_02: maybe two months that I've been putting out these videos,
• 18:53
  SPEAKER_02: the growth has steadily grown.
• 18:54
  SPEAKER_02: And then I see that on days when I don't put out videos,
• 18:59
  SPEAKER_02: the growth in the next following days just slows down.
• 19:02
  SPEAKER_02: So that's interesting, you know?
• 19:03
  SPEAKER_02: Yeah.
• 19:04
  Yeah,
• 19:04
  sometimes I miss days,
• 19:05
  but like,
• 19:06
  yeah,
• 19:06
  okay,
• 19:07
  that's good to know,
• 19:07
  right?
• 19:07
  SPEAKER_02: That's great information.
• 19:08
  SPEAKER_02: So, yeah, sorry, what was the question?
• 19:11
  SPEAKER_00: I was just... The question is, how did you grow to 5,000 subscribers?
• 19:16
  SPEAKER_00: Oh, yeah, yeah, all right.
• 19:17
  SPEAKER_00: Yeah.
• 19:18
  SPEAKER_00: So,
• 19:18
  SPEAKER_00: because I know creators who've been grinding for two,
• 19:21
  SPEAKER_00: three years,
• 19:21
  SPEAKER_00: and they're like stuck at the 1,000,
• 19:23
  SPEAKER_00: and they're doing everything right,
• 19:25
  SPEAKER_00: you know?
• 19:26
  SPEAKER_00: But how can you grow to 5K, like the way you grew?
• 19:30
  SPEAKER_00: Yeah.
• 19:31
  SPEAKER_02: All right,
• 19:31
  SPEAKER_02: so the first thing that I tell everybody,
• 19:33
  SPEAKER_02: the first thing,
• 19:34
  SPEAKER_02: especially to people who say that they do everything right,
• 19:38
  SPEAKER_02: I bet I'll open their profile and I'll see something that I don't like.
• 19:42
  SPEAKER_02: I mean, I just won't know what they're talking about, right?
• 19:45
  So if I open your profile and I don't know in two seconds what
• 19:49
  you're talking
• 19:50
  SPEAKER_02: about,
• 19:50
  SPEAKER_02: I'm just going to leave.
• 19:51
  So people don't have a very long attention span and they open
• 19:55
  it and they just see
• 19:56
  a random banner picture of the sun and then in the bio you say
• 20:02
  that you're a
• 20:03
  SPEAKER_02: professor and you do this and that and you have disease.
• 20:06
  SPEAKER_02: I mean, people will just leave, right?
• 20:08
  SPEAKER_02: So you need to tell them as soon as possible what you're talking about,
• 20:12
  SPEAKER_02: what they'll get from reading your newsletter and then
• 20:17
  SPEAKER_02: I saw one that is an awesome example.
• 20:23
  SPEAKER_02: I'll read out loud her bio.
• 20:27
  SPEAKER_02: So it's the menopause professor.
• 20:29
  SPEAKER_02: First, you learn from the name that she probably talks about menopause.
• 20:33
  SPEAKER_02: And then Professor Carrie Ann,
• 20:35
  SPEAKER_02: professional menopause nerd,
• 20:37
  SPEAKER_02: they give you science-backed tools so you can lose weight,
• 20:39
  SPEAKER_02: boost brain power,
• 20:40
  SPEAKER_02: and feel like yourself again.
• 20:43
  SPEAKER_02: So you know what you're going to get from reading her newsletter.
• 20:46
  SPEAKER_02: And the name tells you.
• 20:48
  SPEAKER_02: So everything tells you exactly what you're going to get.
• 20:53
  So if it's a topic that interests you,
• 20:55
  you'll know exactly what it is and you'll subscribe.
• 21:00
  And if she would just be the menopause professor and would
• 21:02
  write some things about
• 21:04
  SPEAKER_02: herself and her past and a random banner picture,
• 21:07
  SPEAKER_02: then she would probably have way less than 16,000 subscribers.
• 21:13
  SPEAKER_00: I see.
• 21:14
  SPEAKER_00: So your tactic was your profile, your bio.
• 21:18
  SPEAKER_00: What else?
• 21:19
  SPEAKER_00: How did you know?
• 21:20
  So first,
• 21:20
  okay,
• 21:21
  my bio personally is meant to drive traffic to right stack.
• 21:25
  SPEAKER_02: All right.
• 21:26
  And it's also interesting,
• 21:28
  right,
• 21:28
  because I talk about how I develop a SaaS to $100,000 a year.
• 21:30
  SPEAKER_02: So for
• 21:32
  People who are interested in building stuff and following these
• 21:35
  types of journeys,
• 21:36
  SPEAKER_02: it will be interesting,
• 21:37
  SPEAKER_02: but it will also drive traffic to ride stack.
• 21:39
  SPEAKER_02: So that's number one.
• 21:40
  SPEAKER_02: That's the first thing that you need to do.
• 21:42
  SPEAKER_02: All right.
• 21:42
  SPEAKER_02: So number two, you need to put out content consistently.
• 21:49
  SPEAKER_02: I mean,
• 21:50
  SPEAKER_02: I take it for granted,
• 21:51
  SPEAKER_02: like put out notes every day,
• 21:52
  SPEAKER_02: put out a post at least once a week.
• 21:55
  SPEAKER_02: That's for sure.
• 21:56
  But then one more very powerful thing that you can do is
• 21:59
  collaborate with other
• 22:00
  SPEAKER_02: creators in your niche.
• 22:02
  SPEAKER_02: So if you can find someone who's bigger than you,
• 22:05
  it doesn't have to be a creator that has 10 times the amount of
• 22:09
  subscribers you
• 22:10
  SPEAKER_02: have,
• 22:10
  SPEAKER_02: but just like one or two or three steps ahead of you,
• 22:13
  SPEAKER_02: collaborate with them,
• 22:14
  SPEAKER_02: share your audience,
• 22:15
  SPEAKER_02: you'll grow much faster.
• 22:16
  SPEAKER_02: Yeah.
• 22:19
  SPEAKER_00: And how do you get the ideas for your notes or for your posts?
• 22:23
  SPEAKER_00: Like, okay, so I use WriteStack.
• 22:28
  And one of the things that actually personally helped me is I
• 22:32
  repurpose stuff,
• 22:33
  SPEAKER_00: whatever,
• 22:34
  SPEAKER_00: but what helped me,
• 22:35
  SPEAKER_00: I loved
• 22:36
  then in riot stack is you go to your past articles and you get
• 22:41
  ideas from that that
• 22:42
  was like genius i also like the inspiration tab where you
• 22:46
  actually look at what
• 22:47
  other creators are talking about and then it's like ah you know
• 22:50
  the books feel like
• 22:51
  an artist so it's kind of similar idea like that but for you
• 22:56
  how do you make sure
• 22:57
  SPEAKER_00: that you never run out of content ideas
• 23:01
  SPEAKER_02: So I always have this fear that I will run out of content ideas.
• 23:05
  SPEAKER_02: But to be honest, first of all, I have the AI to give me ideas.
• 23:11
  SPEAKER_02: I'm there with you.
• 23:12
  SPEAKER_02: I have the inspiration page.
• 23:14
  SPEAKER_02: I have my previous notes, the analytics.
• 23:18
  SPEAKER_02: And then I also have...
• 23:20
  a button that I added on Substack,
• 23:22
  like WriteStack button,
• 23:24
  save to your WriteStack draft.
• 23:26
  So if I see a note that's interesting or a comment,
• 23:31
  I'll just click that button.
• 23:33
  SPEAKER_02: It will save it as a note to WriteStack.
• 23:35
  SPEAKER_02: And then I build like a library of all of these in my drafts.
• 23:38
  SPEAKER_02: I go over them.
• 23:39
  SPEAKER_02: I build notes from them.
• 23:40
  SPEAKER_02: Yeah.
• 23:41
  SPEAKER_00: And how do I get access to this thing?
• 23:44
  SPEAKER_02: You already have it.
• 23:44
  SPEAKER_02: So if you'll go,
• 23:45
  SPEAKER_02: you'll see one of your notes,
• 23:47
  SPEAKER_02: not your notes,
• 23:48
  SPEAKER_02: but like anybody's notes or comments,
• 23:50
  SPEAKER_02: you'll see like a light bulb icon there.
• 23:52
  SPEAKER_02: All right?
• 23:53
  SPEAKER_01: In the extension?
• 23:55
  SPEAKER_02: No, no, on Substack, on Substack, natively on Substack.
• 24:00
  SPEAKER_02: Like you have the like button,
• 24:01
  SPEAKER_02: the comment,
• 24:02
  SPEAKER_02: the restack,
• 24:02
  SPEAKER_02: the share button,
• 24:03
  SPEAKER_02: and then next to the share button,
• 24:05
  SPEAKER_02: you have this light bulb icon.
• 24:07
  And the Light bulb outcome,
• 24:09
  that's called save to Substack or save to write stack?
• 24:12
  SPEAKER_00: To write stack.
• 24:13
  That's something that I added and it automatically saves your
• 24:16
  node to write stack.
• 24:18
  SPEAKER_00: It's because I downloaded the extension.
• 24:20
  SPEAKER_02: Right.
• 24:22
  SPEAKER_00: Ah, I didn't know that.
• 24:24
  SPEAKER_00: And that's amazing.
• 24:26
  So I think you need to advertise more because I had no idea
• 24:29
  that this existed.
• 24:31
  SPEAKER_02: Yeah, so I'm going to run a workshop next Thursday.
• 24:38
  SPEAKER_02: for everybody.
• 24:39
  SPEAKER_02: Yeah, I know.
• 24:39
  SPEAKER_02: I'm very bad at marketing.
• 24:41
  I mean,
• 24:41
  I've been doing it for like 10 months now and I suck at this so
• 24:46
  bad.
• 24:46
  SPEAKER_02: So, I mean, so many things to do.
• 24:49
  SPEAKER_02: It's so hard.
• 24:50
  SPEAKER_00: I know.
• 24:50
  SPEAKER_00: You need the VA.
• 24:54
  SPEAKER_00: So, okay.
• 24:55
  SPEAKER_00: You have an affiliate program.
• 24:57
  I think for yours,
• 24:59
  like creating an affiliate program would make you like explode.
• 25:03
  SPEAKER_00: You don't think so?
• 25:04
  SPEAKER_02: I have an affiliate program.
• 25:07
  SPEAKER_00: Oh, you do?
• 25:07
  SPEAKER_00: Okay, see, I don't even know that.
• 25:09
  SPEAKER_02: Yeah, all right, yeah, yeah.
• 25:10
  SPEAKER_00: This is so many things that it's, because it's so extensive.
• 25:17
  SPEAKER_00: Okay, so what shall we get excited about in the future?
• 25:20
  SPEAKER_00: All right,
• 25:21
  SPEAKER_02: so first I'll tell you about the ambassador program that I call it,
• 25:24
  SPEAKER_02: and you get 30% for life for anybody that you bring in.
• 25:27
  SPEAKER_02: So for as long as you're subscribed, you get 30%.
• 25:31
  SPEAKER_02: Yeah, and what you should be excited for.
• 25:34
  First of all,
• 25:35
  if you're not subscribed,
• 25:36
  then you should be excited for subscribing.
• 25:38
  SPEAKER_02: Now, second, I'm going to add, like I said, the buffer thing.
• 25:43
  SPEAKER_02: I'm going to add another feature very soon.
• 25:45
  SPEAKER_02: I call it follows.
• 25:47
  SPEAKER_02: And then you'll be able to follow people that you're interested in.
• 25:51
  And then you'll have a tab on WriteStack that will show you all
• 25:54
  their new notes.
• 25:55
  SPEAKER_02: So you can reply to them like their content,
• 25:58
  SPEAKER_02: restack it,
• 25:58
  SPEAKER_02: whatever you want,
• 25:59
  SPEAKER_02: right from WriteStack.
• 26:01
  SPEAKER_02: So you won't have to go through the entire feed to find their notes.
• 26:04
  SPEAKER_02: You'll see it directly on WriteStack.
• 26:07
  SPEAKER_00: Okay.
• 26:08
  SPEAKER_02: Write's filtered.
• 26:09
  SPEAKER_00: So what helped you grow the most?
• 26:11
  SPEAKER_00: Like, when did you notice?
• 26:13
  SPEAKER_00: Was it going live with creators?
• 26:16
  When do actually people pull out their credit card and
• 26:19
  subscribe and pay for WriteStack?
• 26:22
  SPEAKER_00: Was it your notes?
• 26:24
  SPEAKER_00: Like, where was the biggest ROI for you?
• 26:27
  SPEAKER_02: Yeah, so I can actually tell you the exact numbers for that.
• 26:34
  SPEAKER_01: Let's go here.
• 26:41
  SPEAKER_01: Oh, sorry, it's not that.
• 26:46
  So I have a page that shows me where did people find me based
• 26:49
  on their comments.
• 26:50
  SPEAKER_02: So in the past, let's say 90 days, word of mouth is 43%.
• 26:57
  SPEAKER_02: Google is 34%.
• 26:59
  SPEAKER_02: And my content is 30%.
• 27:00
  SPEAKER_02: And then like a little bit of many other things.
• 27:05
  SPEAKER_02: But these are the top three channels.
• 27:09
  SPEAKER_00: Hmm.
• 27:10
  SPEAKER_02: Yeah.
• 27:10
  SPEAKER_00: Okay.
• 27:11
  SPEAKER_00: So you're a solopreneur.
• 27:13
  SPEAKER_00: So can you walk me through your day-to-day?
• 27:17
  SPEAKER_00: How does your day look like in terms of work?
• 27:21
  SPEAKER_00: Like where do you focus your time?
• 27:24
  SPEAKER_00: How do you allocate your time?
• 27:25
  Because time management as a solopreneur is extremely important
• 27:30
  and also energy management.
• 27:32
  So I'm interested to see how you manage your time and how do
• 27:36
  you keep your energy up?
• 27:38
  SPEAKER_02: Yeah.
• 27:38
  SPEAKER_02: So to be honest, I'm pretty awful at that.
• 27:41
  SPEAKER_02: I'm still learning.
• 27:42
  SPEAKER_02: I mean, maybe VA is a good idea.
• 27:44
  SPEAKER_02: I mean,
• 27:45
  SPEAKER_02: I never,
• 27:45
  SPEAKER_02: I heard about it,
• 27:47
  SPEAKER_02: but I don't know how it's helpful,
• 27:48
  SPEAKER_02: but maybe it's something to look into.
• 27:50
  But I have so many things that I want to accomplish and need to
• 27:54
  do that sometimes I
• 27:55
  SPEAKER_02: get decision fatigue and then I just don't do anything and that sucks.
• 27:59
  So what I try to do essentially is try to focus on one thing
• 28:02
  every day and like
• 28:04
  SPEAKER_02: have my dailies that I need to do.
• 28:06
  And it's like writing notes,
• 28:08
  replying to comments,
• 28:09
  writing an email,
• 28:10
  doing my dailies.
• 28:11
  SPEAKER_02: That's the first thing that I want to accomplish as fast as possible.
• 28:16
  SPEAKER_02: And then once I did it, I'll choose another task.
• 28:20
  SPEAKER_02: And if I can accomplish that, that's good.
• 28:22
  SPEAKER_02: If not,
• 28:23
  SPEAKER_02: that's also good because I have my dailies,
• 28:25
  SPEAKER_02: which are good enough for me for my every day.
• 28:30
  SPEAKER_00: Okay.
• 28:32
  SPEAKER_00: And what is your top priority every day?
• 28:36
  SPEAKER_00: What is the one thing that you have to accomplish every day?
• 28:39
  SPEAKER_02: The checklist.
• 28:40
  SPEAKER_02: So I have write 15 notes,
• 28:42
  SPEAKER_02: reply to all sub-star comments,
• 28:43
  SPEAKER_02: reply to all direct messages,
• 28:46
  SPEAKER_02: send 10 direct messages,
• 28:48
  SPEAKER_02: reply to all support tickets that I do throughout the entire day,
• 28:51
  SPEAKER_02: and write one email.
• 28:52
  SPEAKER_02: So if I finish this checklist, I'm happy for the day.
• 28:56
  SPEAKER_00: So you basically spend all your day on Substack, pretty much.
• 29:00
  SPEAKER_02: Right, yeah, yeah.
• 29:02
  SPEAKER_00: Wow, so you're dedicating like eight hours of your day on Substack.
• 29:09
  SPEAKER_02: It takes me like maybe five hours, but yeah.
• 29:12
  SPEAKER_00: Ah, wow, wow.
• 29:14
  SPEAKER_00: Okay,
• 29:15
  SPEAKER_00: so if there's one thing Substack creators need to do to grow,
• 29:20
  SPEAKER_00: what is that one thing?
• 29:23
  SPEAKER_01: Fix their profile.
• 29:24
  SPEAKER_01: Fix their profile.
• 29:26
  SPEAKER_00: Yeah,
• 29:26
  SPEAKER_02: because when you bring in a lot of traffic into your profile,
• 29:35
  SPEAKER_02: but then people have no clue who you are or what you do,
• 29:39
  SPEAKER_02: they won't subscribe.
• 29:40
  SPEAKER_02: You'll get a bunch of subscribers from your notes,
• 29:43
  SPEAKER_02: but the bigger percentage of subscribers will come back.
• 29:49
  from notes but not directly from notes they won't click the
• 29:52
  subscribe button on the
• 29:53
  note they'll go to your profile and then they'll subscribe or
• 29:56
  read a post and then
• 29:57
  they'll subscribe but like if they don't know who you are when
• 30:00
  they come in through
• 30:01
  the door then they will just leave yeah all right so that's the
• 30:07
  first thing that
• 30:07
  SPEAKER_02: you need to do make your profile as clear as possible
• 30:11
  yeah yeah yeah and so are you planning to create other tools
• 30:17
  for other platforms
• 30:18
  like let's say linkedin or your not not really i mean i barely
• 30:24
  scratched the
• 30:24
  surface on uh Substack i mean i i ran an experiment and what i
• 30:29
  did is i sent direct
• 30:30
  messages to people who engage with my content and then i asked
• 30:35
  them if they know
• 30:36
  SPEAKER_02: right stack
• 30:37
  And I think maybe one or two out of maybe 100 direct messages
• 30:42
  that I sent knew
• 30:44
  SPEAKER_02: about WriteStack.
• 30:44
  SPEAKER_02: All of them replied with, what is WriteStack?
• 30:48
  SPEAKER_02: So that just got me thinking about how many people...
• 30:53
  SPEAKER_02: I thought that I reached so many people on Substack,
• 30:55
  SPEAKER_02: but the fact is I barely scratched the surface.
• 30:59
  SPEAKER_02: Correct.
• 30:59
  So there's no reason for me to jump into another platform
• 31:03
  before I exhausted this one.
• 31:07
  yeah i i found out about you yeah from the videos but i was not
• 31:12
  like i you're
• 31:14
  exactly sure what you were doing but then yana another creative
• 31:18
  told me about more
• 31:20
  i was like oh yeah that's the guy that i always see his videos
• 31:23
  and that's when i
• 31:24
  SPEAKER_00: connected the dots and that's when i subscribed
• 31:28
  SPEAKER_00: You're actually one of the very first SaaS creators.
• 31:35
  SPEAKER_00: And I think you're very early in the game.
• 31:38
  So if you go to LinkedIn,
• 31:39
  there's so many tools that are created for LinkedIn.
• 31:43
  SPEAKER_00: Like you have Taply or you have whatever...
• 31:46
  and yeah but you're like one of the very first and do you
• 31:52
  recognize the power
• 31:54
  there's no other platform like right stack no other platform
• 31:57
  even too close to
• 31:58
  being as extensive as right there do you recognize the
• 32:02
  potential that you have of
• 32:05
  definitely of being very early in the game yeah definitely like
• 32:10
  i thought about it
• 32:11
  SPEAKER_02: a lot and
• 32:12
  SPEAKER_02: they always say that growth looks very,
• 32:16
  very flat and takes some time and then suddenly it starts
• 32:19
  shifting and the growth
• 32:19
  SPEAKER_02: is much faster.
• 32:21
  SPEAKER_02: And the more I thought about it,
• 32:22
  SPEAKER_02: the more it made sense because like in the beginning,
• 32:25
  SPEAKER_02: a small group of people know you and the more people know you,
• 32:28
  SPEAKER_02: the more they talk with other friends.
• 32:30
  right and then like it grows sort of exponentially because like
• 32:35
  in the beginning
• 32:36
  like let's say 10 people then 10 people talk about you then you
• 32:39
  get 20 people 20
• 32:40
  people talk about you and then you get to like let's say 100
• 32:42
  and or 200 and then
• 32:45
  suddenly you see my videos and yana knows who i am and so she
• 32:48
  tells you about it so
• 32:49
  you subscribe then next time yeah someone from your community
• 32:52
  will see something
• 32:53
  they'll ask you and you'll know about it so like yeah and
• 32:56
  you're just one person so
• 32:58
  SPEAKER_02: if i have
• 33:00
  1,000 people that know about RightStack or like I think 1,800
• 33:04
  people who signed up,
• 33:05
  then these are people who know about RightStack and will know
• 33:08
  to reply to someone
• 33:08
  SPEAKER_02: who asks them,
• 33:09
  SPEAKER_02: what is it?
• 33:10
  SPEAKER_02: Who is this guy?
• 33:13
  SPEAKER_00: Okay.
• 33:14
  SPEAKER_00: So what is the main source of income for you?
• 33:17
  SPEAKER_00: Is it only the paid subscription or do you do other like...
• 33:22
  SPEAKER_00: You know,
• 33:22
  SPEAKER_00: I know,
• 33:23
  SPEAKER_00: for example,
• 33:25
  SPEAKER_00: other creators who sell products on Gumroad,
• 33:29
  SPEAKER_00: who do workshops,
• 33:30
  SPEAKER_00: who do...
• 33:31
  SPEAKER_00: What is your income streams as a solopreneur?
• 33:36
  SPEAKER_02: So I give everything that I have for free besides Brightstack.
• 33:41
  SPEAKER_02: So all the knowledge that I have,
• 33:43
  SPEAKER_02: all the analytics that I do,
• 33:45
  SPEAKER_02: all the workshops,
• 33:46
  SPEAKER_02: all the PDFs,
• 33:47
  SPEAKER_02: all the custom GPTs,
• 33:48
  SPEAKER_02: whatever I have,
• 33:48
  SPEAKER_02: I just give it away for free.
• 33:51
  SPEAKER_02: And I funnel all the traffic into RideStack.
• 33:53
  SPEAKER_02: So my only source of income is RideStack.
• 33:56
  SPEAKER_02: So some people,
• 33:57
  big creators ask me if I'm full time on that because they want
• 34:01
  to know if that's
• 34:02
  SPEAKER_02: something they can invest their time and their money on.
• 34:06
  SPEAKER_02: And the answer is yes, that's what I do full time.
• 34:08
  SPEAKER_02: That's my only source of income.
• 34:11
  SPEAKER_02: And yeah.
• 34:12
  SPEAKER_00: Oh, wow, it's amazing.
• 34:14
  Well,
• 34:14
  I'm not going to take much more of your time,
• 34:16
  Aurel,
• 34:17
  but this has been fascinating.
• 34:19
  SPEAKER_00: And for anyone who's watching or listening,
• 34:22
  SPEAKER_00: you know,
• 34:22
  this is going to also go as a podcast because I turned these
• 34:25
  into a podcast called
• 34:27
  SPEAKER_00: The Substack Writer's Salon.
• 34:30
  SPEAKER_00: And I highly, highly recommend this tool.
• 34:33
  SPEAKER_00: Again, I'm not getting any money from recommending it.
• 34:36
  SPEAKER_00: I just love it.
• 34:37
  And it helped me grow a lot on Substack,
• 34:40
  especially with notes,
• 34:41
  especially with analytics.
• 34:44
  SPEAKER_00: And I'd love to support as well young creators like Aurel.
• 34:48
  SPEAKER_00: So please go check it out and check out his profile.
• 34:51
  SPEAKER_00: He shares amazing stuff.
• 34:53
  SPEAKER_00: He creates on rightstack.io.
• 34:57
  Before we conclude,
• 34:58
  does anyone here have any questions for Oral or for me?
• 35:03
  SPEAKER_00: Please feel free to ask them.
• 35:05
  SPEAKER_00: I just give a minute or two for anyone who has any questions.
• 35:08
  SPEAKER_00: If no one has any questions, we can go ahead and conclude this talk.
• 35:15
  SPEAKER_00: But again, thank you very much for your time, Oral.
• 35:18
  And thank you for all the people that joined us today for
• 35:22
  another episode of the
• 35:23
  SPEAKER_00: Substack Writer's Salon.
• 35:27
  SPEAKER_00: Again, thank you, everyone.
• 35:28
  SPEAKER_00: Thank you, everybody.
• 35:29
  SPEAKER_00: Thank you for having me.
• 35:31
  SPEAKER_01: Of course.
• 35:31
  SPEAKER_01: Take care.
• 35:32
  SPEAKER_01: Bye-bye.
• 35:33
  SPEAKER_01: Bye-bye.