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Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Reimagined Jordans and Nikes

Jordan Brand, and by extension Nike, is fully on the "reimagined" path when it comes to their most beloved Jordan colorways. The unveiling of the Jordan 4 Bred, and its beautiful black leather, have brought mixed feelings to some in the culture. Is Jordan brand missing the point of reimagining these iconic shoes? Host Matty Ice talks through some of other colorways Nike should consider giving the full reimagined treatment to.

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