Creator Partnerships and UGC in Regulated Industries

Marketing Automation in 2026 · Apr 13, 2026 · 14m · transcript

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Creator Partnerships and User-Generated Content in Regulated Industries

Modern creator partnerships and user-generated content (UGC) programs can engage audiences with authenticity. In healthcare, finance and business-to-business (B2B) markets, these programs must still obey strict rules. Advertisements by influencers or customer advocates count as marketing, even on social media (www.manatt.com). Brands must follow laws like the FTC’s endorsement guidelines and sector rules (FDA…