Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley

It's All Money · Jul 18, 2026 · 1h 2m

If you had $55,000 cash, buying 10 unopened boxes of used video games probably wouldn't be the first investment you'd choose. But when you're Jason and Rebecca Moorhouse of Petaluma, you have a system in place to turn those games into a potential 20%, 30% or even 40% return.

This week on It's All Money, Sonoma Wealth Marketing Director Dano Weir breaks down the fascinating business and investment story of Nostalgia Alley, a retro video game store in Petaluma. Watch the episode and learn:

• Why a 40 year old Nintendo game that should be worth $4 is actually worth $20,000 (and rising).

• The…