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Jesper Brodin: Inside IKEA, Democratic Design, and Sustainability Profits
Ever wondered how those iconic blue and yellow stores became a regular stop for shoppers around the world? In this episode, Nicolai Tangen sits down with Jesper Brodin, CEO of Ingka Group – the largest IKEA retailer, to unpack how the company is reinventing itself for the future. They explore IKEA's democratic design philosophy, the company's sustainability initiatives, and how the business is adapting with new city-center stores. Jesper shares insights from working alongside founder Ingvar Kamprad and reveals his leadership approach of encouraging risk-taking through his "banana card"…
The skinny
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