Latest / Forge Fire Protocol Podcast / Can I Fix This With AI?

Transcript

Can I Fix This With AI? · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, welcome back to the Forge Fire Protocol podcast.
• 0:39
  In our last episode, we had a chance to talk about the challenge.
• 0:43
  And so don't forget, if you haven't already, make sure on the 21st, anytime after the 21st, you're going to be able to register for the challenge, be part of what's coming.
• 0:53
  By the way, depending on when they're listening, that is the 21st of September, 2026.
• 0:57
  Oh, thank you very much for saying that.
• 1:00
  We don't know when you're going to be listening.
• 1:02
  We're going to be listening every day when these come out.
• 1:06
  And make sure, by the way, please, like the podcast, subscribe to the podcast, share the podcast.
• 1:12
  We want everybody out there.
• 1:14
  Look, everybody that you know has ideas.
• 1:17
  Everybody that you know has something that if they were able to bring that thing to fruition, potentially it could change the world.
• 1:26
  All right.
• 1:26
  Or it could at least change their family's lives.
• 1:30
  So share this.
• 1:31
  We want to get those ideas out, not just out, talked about, but actually in production, in life, in society, making a difference.
• 1:39
  So please share this, like it, follow it, subscribe, the whole bit.
• 1:45
  So let's get into this.
• 1:45
  So in that last podcast, by the way, we teased that we're going to talk about AI agents.
• 1:51
  Right.
• 1:52
  And AI agents, Mike, let me ask you, what is an AI agent?
• 1:58
  That's a good question.
• 2:00
  The best way to explain that to someone is the way I see AI agents is we're able to leverage an AI system.
• 2:08
  We're able to automate simple processes that require unnecessary time.
• 2:15
  So what I mean by that is let me simplify.
• 2:18
  If a lot of people, if there's an assistant, that they have an assistant and they come in the office and their schedule is presented to them or a summary of their emails that they need to immediately respond to or certain people are flagged as this person emails you, you need to get back to them right away.
• 2:33
  Or possibly even it's a follow-up sequence.
• 2:36
  Anything comes into your support department.
• 2:38
  And you guys have a history of not, say, getting back to people in a quick time.
• 2:42
  Because you're a mechanic.
• 2:44
  You're an engineer.
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  That's what you do.
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  You need someone else who's great at following up with people.
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  Because nine times out of ten, that's not you.
• 2:50
  Let's just call it what it is.
• 2:52
  I know a lot of you.
• 2:52
  It skills people.
• 2:53
  Right.
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  It skills people.
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  Usually, they can go out and they can hunt.
• 2:57
  Right?
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  Or they can find them.
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  They can build relationships.
• 2:59
  But the follow-up isn't always their strong suit.
• 3:01
  And 90% of the sales happen after the, what, sixth to eighth follow-up?
• 3:04
  Yeah.
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  Depending on what you're looking at.
• 3:06
  That's right.
• 3:07
  So, yeah.
• 3:08
  So, bottom line is we're able to construct an agent
• 3:13
  either using our tools, we can do it with you, or you can do it by yourself.
• 3:17
  We kind of give you the system to kind of walk through and show you how we're doing it and how you can do it too.
• 3:22
  You're able to build agents or have us build agents for you that are going to automate some of these simple tasks in your day-to-day to free up time so you can focus on your most important activities that you're great at.
• 3:33
  Because that's where your time should be spent and doubled down on.
• 3:36
  What are you great at?
• 3:37
  What in your company is what you bring to the table that no one else can bring?
• 3:41
  That's where your time should be.
• 3:42
  All the other smaller tasks, we need to find a way to automate them.
• 3:44
  We'll put some system in place.
• 3:47
  Indeed.
• 3:48
  And it's not robots, by the way.
• 3:50
  I got to say that.
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  We call them bots, agents.
• 3:54
  By the way, a little aside, and I have to say this because I've just been following it, but Optimus Prime, Elon Musk, the Tesla robot, I can't wait.
• 4:03
  I cannot wait to get mine.
• 4:05
  Now, they're not supposed to come out for the public until end of 2027, but...
• 4:09
  But I cannot wait to have an Optimus Prime mowing my lawn, along with a whole bunch of other things.
• 4:16
  I'll tell you what.
• 4:17
  It's like that life is going to change so dramatically over these next five to ten years.
• 4:23
  You are going to be blown away.
• 4:24
  All right.
• 4:25
  And if you're not paying attention to some of that stuff, you're just working your day to day.
• 4:28
  I'll tell you what.
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  You are going to be astounded.
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  All right.
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  But that was just a little aside.
• 4:35
  I thought about bots.
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  That's all I could picture was Optimus.
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  I also don't think it's any coincidence that Optimus Prime from Transformers, for those of you that are Transformers fans, depending on whatever your age may be, and Tesla's robot is the Tesla Optimus.
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  It is not a coincidence.
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  I'm quite sure that it's not.
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  AI right now, and this is the thing I want to say, because I've said this, and I know you get some thoughts on this too, Stephen, but with AI, we have...
• 5:09
  an opportunity, right?
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  AI is not, everybody's so fearful of AI, or a lot of people are, and it was not everybody.
• 5:17
  There's no need to be fearful of what can multiply you, right?
• 5:22
  Every time there is a new technology release out there in anything, right?
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  People are like, oh, that's going to be horrible.
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  It's going to change the world.
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  It's going to do this.
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  It's going to do that.
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  This is going to change the world.
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  It is already changing the world.
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  It's
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  What it is, is it's a phenomenal way to multiply your efforts and get more life back.
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  All right.
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  The amount of things we are able to do, we're going to show you some of this stuff, but the amount of things we're able to do as humans.
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  Is based off of the amount of time that we have.
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  Right.
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  That's it.
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  The time and talent that we have.
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  But when we can bring in a tool.
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  In this case, we're going to talk about AI bots.
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  Right.
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  When we can bring in a tool that can do some of those menial tasks for us, some of those things that pick up our time, but they're not what we're best suited for.
• 6:17
  Well, great.
• 6:18
  Offload those tasks.
• 6:20
  I love mowing my lawn to go to my other point.
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  I love mowing my lawn the first time in the year.
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  I love the smell of fresh cut grass.
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  After that, I don't want to do it again.
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  All right.
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  After that, I want to sit on the chair.
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  I want to smell the fresh cut grass, but I don't want to be the one who did it.
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  All right.
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  Sit by the fires, fire pit,
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  have a good time with some friends and family, but I don't want to mow the lawn more than that first time in the year.
• 6:43
  They already have the robot mower.
• 6:45
  Oh, they do.
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  They do.
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  But I want to have somebody walking behind my mower or driving my mower.
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  I just feel the fun of it.
• 6:53
  Yeah.
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  I can't worry about this.
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  I want the lines like this.
• 6:57
  I just want it like that, and it's a specific way I want it, and that's the part that frustrates me the most.
• 7:01
  Do you like baseball?
• 7:02
  Yeah.
• 7:04
  you like baseball no I I'm not a long guy I don't care I just want somebody else to cut it well that's the way I am because it's not worth my time from a value perspective there are times where I'll do it like I'll probably end up doing it once a day for the last time of the year just most likely be the last time but when I'm looking at it when I'm done every time I look at it it's yes that's how it should look
• 7:32
  It's not hard, but it's just that's time.
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  It is.
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  It's time that I would lose and I can't get back.
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  That I could have been making money and I could have been doing something with my family and I can never get that time back.
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  You could have added more value to society.
• 7:46
  Right.
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  This way, in terms of technology, you know, we're the age, we grew up on a rotary dial phone.
• 7:51
  Then you got a push button phone.
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  Then we got pagers.
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  We could get a message.
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  And then we had to go find a phone to call, to answer the number that was calling us.
• 7:59
  And then we got cell phones and they were big and bulky.
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  And then they started getting smaller.
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  And then you couldn't just talk to somebody, you had to text them.
• 8:09
  So you had to text on your phone and those things kept advancing.
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  And then here you are now and then everyone's got it.
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  When people have a computer at home, you've got a laptop, your phone is a computer all by itself.
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  If you've got a smartphone, then most people do.
• 8:24
  So that technology is here.
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  And yeah, every one of those other technologies, you know, people didn't want to embrace it first, but then they did.
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  And AI, it can be intimidating to some people, but it can be an advantage.
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  And some people say, oh, I'm going to lose my job.
• 8:41
  No, you know, you needed to get a cell phone and now you have it.
• 8:48
  Think of it like that way.
• 8:49
  And it's really that AI revolution and the AI revolution inside the Forge Fire Protocol.
• 8:55
  It's the Forge redefines modern enterprise architecture by treating artificial intelligence AI not as an ancillary copywriting widget or basic chatbot, but as an autonomous multi-agent
• 9:09
  operational workforce.
• 9:11
  It's embedding AI directly across the five stages of Spark, Forge, Ignite, Tempera, and Ascend, which are in the protocol.
• 9:20
  It strips away the traditional startup friction that slashes capital requirements to under $5,000.
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  And that's what we focus on and enables a sole founder or a micro team of five to 10 human beings to build an X-enterprise platform
• 9:36
  Graded an asset for a $10 million buy-all in three to five years.
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  That's the beauty of the protocol.
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  That's what makes it exceptional.
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  And the agents that can do that and the creator and our agent creator system that we have within it.
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  But most importantly, how simple it is that it doesn't take you don't need to be a coder.
• 9:56
  I can do it and I'm not a coder.
• 9:58
  Yeah, and that's the focus, right?
• 10:00
  It was simplicity.
• 10:01
  Yeah.
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  There's a start from it because we know there's people out there that are completely intimidated by AI.
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  Understandable.
• 10:09
  Yeah.
• 10:09
  Honestly, when I first got into what I was too, I went on Audible and bought a bunch of books, started understanding what the heck is a prompt?
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  Why do I care?
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  Why do they keep on saying this?
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  Why don't I just enter this?
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  Why do I want to word it that way?
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  And I just listened to books.
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  Some of them were good.
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  Some of them were terrible.
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  And then I started dabbling and I did a bunch right.
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  I did a bunch wrong.
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  Then I got frustrated.
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  Then I kept on going and it got better and better.
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  And that's why one of the things is with the, again, Don, you can show it in a second, but we basically just went in and,
• 10:36
  architected is something that's just going to simplify it to help make it really easy for you to help building out these solutions that can benefit you and buy back that time.
• 10:43
  Yeah.
• 10:44
  Yeah.
• 10:45
  And I'll, and I'll pull it up in a minute.
• 10:47
  I want to give one, one other example.
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  All right.
• 10:49
  Cause this is, this is so stark and obvious when you think about it, but how many of us order things online right now and get it shipped to our house, right?
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  Does it save us time?
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  Yep.
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  Is it a great
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  Is it easier for the business?
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  All of those are yes, right?
• 11:10
  But when online shopping first came out, the e-commerce whole philosophy, the whole concept launched.
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  How many of us thought, wait a minute, I don't want to put my credit card in there.
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  What's going to happen, right?
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  It was so many people were against it.
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  Now, who do you know that does not order things online?
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  I don't know anyone.
• 11:36
  And by the way, do you know why I started, do you know why I got Amazon Prime?
• 11:40
  No.
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  Why?
• 11:41
  Because mathematically, it made more sense for me to get Amazon Prime with two day shipping.
• 11:48
  So when I need to do something quick for my clients, I always had a backup as I could go to Amazon Prime and know I could get it to my door in roughly two days.
• 11:55
  So I could tell my clients who are sometimes waiting seven days, a week, two weeks, three weeks.
• 12:00
  Listen, I can't do this, but here's what I can do.
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  And I can do this in the next 48 hours.
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  The ability just to have that conversation was worth Amazon Prime.
• 12:10
  And then honestly, 99% of it got used for my family.
• 12:13
  My wife does 90% of it.
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  And it probably got used about 5% for business.
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  But the intent made sense from a business perspective.
• 12:21
  It does.
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  So my wife does like 98% of it at our house.
• 12:28
  She was letting me know yesterday.
• 12:29
  She's got a couple of packages coming today.
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  Why?
• 12:31
  Because our dogs will go out and eat the packages.
• 12:35
  One of our dogs, not Baldwin.
• 12:36
  One just sits there and watches.
• 12:38
  But either way.
• 12:39
  So let's get into AI agents, right?
• 12:40
  And what you're able to do with AI and really how simple it can be.
• 12:44
  All right.
• 12:45
  Because you can...
• 12:47
  I'm going to share the...
• 12:50
  app, the Forgefire protocol app.
• 12:52
  So you can you can build I like I'm building bots and stuff in Grok.
• 12:56
  I love Grok bot.
• 12:59
  There's you can you can do it with Claude, you can do it with many that.
• 13:04
  Yeah, right.
• 13:05
  So chat, of course.
• 13:07
  All right.
• 13:08
  But the thing is, most people are like, Well, yeah, I don't even know how to do a prompt, nevermind create a bot.
• 13:14
  Right.
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  And why would I anyways?
• 13:17
  All right, I understand what you're saying about, you know, shopping online, that part makes sense to me, but what is an AI bot really gonna do for me?
• 13:25
  What is an AI agent gonna do for me?
• 13:27
  Bot and agent, basically that's an interchangeable term in this case.
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  So if you're part of the protocol, you'll have access to this.
• 13:34
  Otherwise, look, there's so many ways to learn how to do this out there, you can do it, all right?
• 13:40
  But we tried to make it really easy.
• 13:42
  So in the protocol, you guys can see my screen, correct?
• 13:46
  Yes.
• 13:46
  Okay, good.
• 13:48
  So on the screen, this is the menu inside of the ForgeFire protocol.
• 13:54
  So the key area of the protocol is right here.
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  The five steps we talked about.
• 14:00
  We included in Ignite an AI agent creator.
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  We built that in.
• 14:08
  All right.
• 14:08
  And this is what it looks like.
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  Super simple, not intimidating, super simple.
• 14:12
  All right.
• 14:12
  Because we wanted to
• 14:15
  make sure that when we're giving people the tools to build their business, a big part of what we talk about in the book is not hiring all kinds of employees.
• 14:25
  No, it's about creating agents and tools and systems that can do the majority of the work for you.
• 14:35
  The idea is 70% of the work that needs to be done in a business can be done by agents.
• 14:40
  Will you still need to get to a $10 million exit?
• 14:43
  Will you need to hire some people?
• 14:45
  More than likely, yeah, you might need to hire two, three, five.
• 14:48
  We try and keep it under five people.
• 14:50
  That's the goal in the book and through the blueprint, but some businesses will require more, right?
• 14:56
  However, when you can get 70% or more of the tasks done through agents, you're gonna have one incredibly profitable business.
• 15:05
  Okay, incredibly profitable.
• 15:08
  So looking at this, right?
• 15:10
  This is as simple as it is to create an AI agent.
• 15:14
  All right.
• 15:16
  You simply go here and you say what you want the agent to do.
• 15:21
  And you can create an unlimited number of agents in this.
• 15:26
  All you do is you tell it what you want it to do.
• 15:28
  So we're going to give you an example in a minute.
• 15:30
  And then what you want to do is where are you going to run it?
• 15:34
  So some people like Claude.
• 15:36
  Some people like ChatGPT.
• 15:37
  Some people like Grok.
• 15:39
  Some people like Gemini, right?
• 15:41
  I know my favorite is Grok.
• 15:42
  I think, Mike, yours, would you say yours is Claude?
• 15:45
  Yeah, I spend 90% of my time in Claude these days.
• 15:48
  Okay, what about you, Stephen?
• 15:49
  Yeah, I'm in Claude.
• 15:50
  And Claude, I use Gemini a lot for some basic things, Claude.
• 15:53
  Okay, yeah.
• 15:55
  And we use other models as well for different things.
• 15:58
  I'll use some of the models in 11 Labs for some audio and some different models with HeyGen for video as well.
• 16:07
  But there's so many different AI models out there.
• 16:11
  We couldn't put them all in here.
• 16:12
  Yeah, and even stuff like Perplexity and OpenClaw, there's all kinds of stuff out there that can tie into all this stuff.
• 16:18
  But we put this in here just to make it, again, nice and simple and easy.
• 16:23
  Right.
• 16:23
  You don't want to scare anybody away.
• 16:25
  Right.
• 16:25
  Exactly.
• 16:26
  I'm going to show you how easy it is.
• 16:29
  And we put the top models in there.
• 16:31
  So it's super simple.
• 16:32
  So let's say you like Claude.
• 16:35
  Okay, great.
• 16:36
  So you leave that on Claude.
• 16:38
  And what do you want it to do?
• 16:39
  So, guys, let's come up with a couple of agents that people would benefit from.
• 16:45
  If you're in business, if you're launching a business...
• 16:48
  Right.
• 16:49
  What what is what are some of the things you need when you're launching a business?
• 16:54
  Answering your telephone.
• 16:56
  OK, that's a good one.
• 16:57
  Answering your telephone.
• 16:58
  What what else?
• 17:00
  After you already have a business.
• 17:02
  Yeah.
• 17:03
  Responding to emails.
• 17:05
  Yeah, responding to emails, knowing your daily calendar.
• 17:08
  Yeah.
• 17:09
  Knowing, whatever, if you have any.
• 17:11
  I mean, if it's just you making sure that that's going to tie into your calendar.
• 17:14
  If you're going to have bills due or you're going to have something, important dates, important appointments or bills that need to be paid.
• 17:21
  Yeah.
• 17:22
  Stuff like that.
• 17:24
  reminders.
• 17:25
  I mean, we all, a lot of us have reminders.
• 17:27
  We'll automate different things.
• 17:29
  You know, we've got bill pay, right.
• 17:31
  That, that covers certain bills, but, um, also sales numbers.
• 17:34
  Like, where are we for the month?
• 17:36
  Yeah.
• 17:37
  Well, what about leads?
• 17:38
  I mean, if you're, if you're in sales, right.
• 17:42
  Where do you get leads from?
• 17:44
  Right.
• 17:45
  Right.
• 17:45
  And, and so like, I have bots that are generating leads a hundred leads a day.
• 17:51
  All right, is what I put it in.
• 17:52
  Sometimes it's 60, 70, 80, whatever it is, but I'm shooting for a hundred leads a day for some of my different companies.
• 18:01
  All right, I'm not doing this on all of my companies yet.
• 18:05
  I'm going to, but it's just a matter of implementing all the way through.
• 18:07
  All right, so let's pick one.
• 18:11
  Let's do leads, right?
• 18:14
  So what do we wanna say in this?
• 18:17
  All right, this is where this gets super easy, folks.
• 18:19
  you don't have to figure out, okay, how do I say this?
• 18:25
  Tell the agent creator what you want it to do.
• 18:30
  And I'm just gonna type this in because otherwise, actually no, I'm not sure.
• 18:35
  Yeah, I'm gonna type it in because I use Whisperflow
• 18:40
  when I'm dictating different stuff.
• 18:42
  And it's great, by the way, to pick up voice and making sure that what you're putting in is good.
• 18:47
  But I want to make sure that the reporting for this podcast is picking it up.
• 18:50
  So just in case it won't, I'm going to do this.
• 18:53
  So create an agent to search leads for my company.
• 19:12
  Smartflex benefits.
• 19:20
  The clients are business owners with 10 or more employees for information on what
• 19:43
  we offer, use the website, smartflexbenefits.com.
• 20:03
  I need an agent that will generate 25 leads per day.
• 20:13
  Make sense?
• 20:14
  Yep.
• 20:15
  That was, I literally just told it what I wanted it to do.
• 20:19
  Is there any technical language I put in here?
• 20:21
  No.
• 20:23
  No.
• 20:24
  I told it what I want.
• 20:25
  I need an agent that's going to generate 25 leads per day.
• 20:28
  All right.
• 20:29
  And it's going to use information about the product.
• 20:32
  I didn't even tell it about the product.
• 20:33
  I just said, go to smartflexbenefits.com.
• 20:37
  And I use, so for the clients, our target clients, you always want to give it a target if you're doing something like this.
• 20:44
  and say, okay, business owners with 10 or more employees.
• 20:49
  That's it.
• 20:50
  Nice and simple.
• 20:51
  And let's say I was going to do this in Claude.
• 20:53
  So it was as simple as writing that message and hitting Forge Agent.
• 20:57
  Now, it'll take just a bit, but then it will do that.
• 21:01
  And the other thing I can do in here is I could put in a little phrase.
• 21:05
  Oh, my golly.
• 21:05
  Look at that.
• 21:07
  Lead prospector.
• 21:12
  What this just did is this created an entire prompt with all of the details.
• 21:19
  Copy the full agent.
• 21:22
  And so you can now take this, put it right into Claude.
• 21:28
  And your bot is created.
• 21:30
  Your agent is created.
• 21:32
  Right.
• 21:32
  And see right there, it tells you what do you need to enter.
• 21:34
  You need to enter the target geographic region, the target industry niche, and any specific competitors to avoid.
• 21:40
  It's pretty self-explanatory.
• 21:41
  Yep.
• 21:42
  And it even adds God rails.
• 21:43
  Never include companies with fewer than 10 employees.
• 21:46
  Do not include government entities or massive corporations over 500 employees.
• 21:50
  Ensure all leads have a verifiable digital presence.
• 21:52
  Escalate to the founder if a requested industry has legal barriers to private health spending accounts.
• 21:58
  All right.
• 21:58
  And it's just pulling stuff from the website.
• 22:02
  So really simple.
• 22:04
  So what did you do?
• 22:05
  You went in here and you created a simple, this is what I want this to do.
• 22:11
  And the version that I want, you know, which AI is gonna run it, I just put it in here and then forge the agent.
• 22:20
  So literally now you copy this, you put it into Claude and it will build your agent.
• 22:27
  How difficult is that, right?
• 22:31
  It is that simple.
• 22:33
  So is there anybody that you think couldn't do this?
• 22:37
  No.
• 22:38
  And if you're on your smartphone, let's say you don't even have WhisperFlow, you can just press the voice button and just start talking to it.
• 22:46
  When you're done into that information up above, you could just press your phone, talk to it, and then click Forge Agent.
• 22:54
  You don't even have to type.
• 22:56
  That's right.
• 22:58
  And here's the thing.
• 22:59
  We don't, especially if we haven't done this before, you get better and better at it the more you do it.
• 23:05
  But if you haven't done this before, you really don't know what to type here.
• 23:09
  So that's why all we want you to type is what you want as an outcome.
• 23:14
  You know, who is the addressable mark?
• 23:16
  In this case, it's business owners with 10 or more employees, right?
• 23:19
  Who is, you know, where is the information coming from so this can create what's needed?
• 23:25
  And I just gave it a website.
• 23:27
  It's searching, it goes through it, it finds the website, searches it, and says, okay, this is what I have to have in here.
• 23:33
  And then it creates
• 23:35
  everything for you so that's how easy it is to create a bot or an agent today all right so if you're part of the protocol you're going to the forge fire protocol you're going to have access to that um we do the same thing by the way with our um uh prompt forge over here literally you could go there and tell it what you want it'll create a prompt so this is not for agents all right this is for anything you want to find out or do with ai
• 24:04
  You just go into the prompt for it to do the same type of thing.
• 24:08
  It's simple, right?
• 24:10
  So if you've been concerned with using AI, this is the whole idea.
• 24:15
  This is not the only engine out there.
• 24:17
  This is one we created for all of our subscribers, okay?
• 24:21
  This is a tool that everybody that's part of the Forge Fire Protocol gets.
• 24:24
  But there's lots and lots of other ones out there, right?
• 24:27
  You can learn how to do it yourself, right?
• 24:31
  But if you want it simple, this is about as simple as you can get.
• 24:35
  So, and we could run through a ton of different examples, but I don't think we even need to.
• 24:41
  This says it all.
• 24:42
  Say what you want, who you want it to work with, where does it get the information, pick your engine, your model, and then forge.
• 24:51
  That's it.
• 24:51
  Can you show me an example?
• 24:53
  If you go down and copy that.
• 24:53
  Yeah.
• 24:54
  Or if you even change, well, let's change it, change it up above to Grok, because that's where you spend, so let's change it to Grok.
• 24:59
  Yeah.
• 25:00
  Run it.
• 25:03
  Yeah.
• 25:04
  That was pretty easy.
• 25:05
  You got it all right here.
• 25:06
  Yep.
• 25:06
  So I didn't have to change that.
• 25:07
  I just changed this, LeadScout.
• 25:09
  Now this is a little bit shorter, but same basic stuff.
• 25:14
  Cadence.
• 25:15
  All right.
• 25:16
  So now if I copy this, and that's all I do is just hit copy, and let's go to Grok.
• 25:28
  And so I've got a new window here in Grok.
• 25:30
  So let me just paste it.
• 25:32
  Boom.
• 25:34
  And I did nothing other than paste it.
• 25:38
  So then I hit the enter.
• 25:41
  And so it may ask me some questions.
• 25:43
  If it does, great.
• 25:45
  Because this is gonna ask about geographic location, stuff like that, but now you can see it working.
• 25:51
  How simple was that?
• 25:54
  Right?
• 25:55
  And now I've got a tool that's gonna bring me 25 leads a day for my business.
• 26:03
  Is that worth investing five minutes for?
• 26:10
  Yep.
• 26:12
  What is the cost for leads if you're buying leads?
• 26:14
  Anybody, either of you guys ever bought leads before?
• 26:17
  Yeah.
• 26:19
  Yep.
• 26:20
  It depends on the quality of the, and I'm going to air quote quality of the lead.
• 26:25
  Right.
• 26:26
  Because...
• 26:28
  These ones have been verified.
• 26:30
  Yeah.
• 26:30
  Verified by who?
• 26:32
  And when?
• 26:33
  These ones have been verified in the last six months or someone called them or these people called and were interested six months ago, but we don't know if they're interested today.
• 26:41
  Or these people are hot and they're interested now.
• 26:43
  Okay.
• 26:44
  That's where I found one of the most important questions to ask was just explain the process.
• 26:49
  How did it determine who actually is qualified?
• 26:52
  Yeah.
• 26:52
  Yeah.
• 26:53
  But needless to say, you're talking hundreds to thousands to tens of thousands, depending on the list you're looking for.
• 27:01
  Exactly.
• 27:03
  I know a guy in the solar industry, top producer in the solar industry out in the California area, and he was spending $40,000 a month in leads.
• 27:13
  Wow.
• 27:14
  Now, he's generating about $100,000 a month in commissions.
• 27:18
  So...
• 27:19
  Great, he profited by $60,000 a month.
• 27:21
  That's not bad.
• 27:22
  That's a decent month, right?
• 27:24
  We can agree on that.
• 27:25
  But he's working his butt off all month long, and he's spending $40,000.
• 27:31
  What if he could have all of those leads, and it cost him a $20 or $30 a month subscription?
• 27:39
  That's just what the lead company's doing.
• 27:42
  Now that's exactly what the lead company's doing.
• 27:44
  That's right.
• 27:45
  That's right.
• 27:46
  Except now it becomes...
• 27:48
  easy as what you just saw right here yeah we just demonstrated and we're just sitting here talking so there we go top five to work today so just pulled up um it actually not only did it do it it actually started to pull in leads so so i really didn't read through what it what it what it had to create so uh specialized lead gen uh so it did all of that uh
• 28:14
  Let's see here.
• 28:15
  What do we got?
• 28:15
  So input.
• 28:16
  So gave me some target industries, geographic focus, state and city.
• 28:21
  Broke it all down.
• 28:23
  And smart lead, scout, GA.
• 28:25
  So let's download this.
• 28:28
  And actually, let me see if I can just open it up here.
• 28:32
  So Piermont Landscaping Management.
• 28:35
  Estimated employees, 45.
• 28:37
  Grew from 21 in 2018, peak season, set it to 47.
• 28:41
  Top of brand.
• 28:42
  Smart Flex Hook.
• 28:44
  He bought the company in 2019.
• 28:45
  So not only does it give me the information here, and of course it gives me their website.
• 28:53
  I can have it get me the email, the phone number, all of that.
• 28:59
  But it says, he bought the company in 2019 and doubled the headcount while chasing $10 million by 2030.
• 29:05
  That jump is exactly when a small business, small group premiums and crew poaching from right view
• 29:13
  Russell, which is a competitor, I guess, get expensive.
• 29:16
  And a section 125 alternative funding conversation is a retention tool, not a benefits pitch.
• 29:22
  So it tells me the hook for him.
• 29:24
  There's another one Oasis landscaping and irrigation.
• 29:26
  I just picked these up.
• 29:28
  So 11 of 55 employees, LinkedIn lists, 39 people is the hook, right?
• 29:33
  Here's another one.
• 29:35
  Here's the hook.
• 29:36
  All right.
• 29:36
  So it's giving me, so it gave me the first five.
• 29:38
  It's giving me, well, all right, I asked for 25.
• 29:40
  Let's see.
• 29:40
  Do I have all 25?
• 29:44
  Let's see, let's go all the way down.
• 29:46
  Boom, 25.
• 29:48
  Right.
• 29:48
  So now I, one of the things I could have put in that initial request is make sure I get a, um, a phone number and contact person right now.
• 30:01
  And I just by putting that in now, I'm going to get those, those answers as well.
• 30:07
  But here's the next thing.
• 30:08
  Then I'm going to create a bot that's going to take those leads and reach out to those people.
• 30:15
  Right?
• 30:16
  So wait a minute, you're saying I can get leads that would be qualified.
• 30:21
  I can get a specific tool for them.
• 30:26
  And matter of fact, let me see if I can pull this up.
• 30:28
  One of my grok bots here.
• 30:32
  Not that one.
• 30:33
  Let's go to.
• 30:41
  There we go.
• 30:44
  What I'm going to do is I'm going to pull up a.
• 30:49
  So here you go.
• 30:50
  I'll bring this over.
• 30:52
  So this is one of my grok bots that I had created.
• 30:58
  All right.
• 30:59
  You don't have to go into all of this stuff.
• 31:02
  But literally, I'm telling it what to do.
• 31:05
  Right.
• 31:06
  Hey, chase these people.
• 31:07
  In other words, make sure that you reach out to them.
• 31:10
  Yep.
• 31:11
  And has sealed up on drafting.
• 31:14
  What these are doing is this is taking, let's see if I can give you a good example here.
• 31:26
  So what this is doing is this drafts a very specific outreach message to each lead that the first bot got.
• 31:39
  So the first bot gets the leads.
• 31:41
  The second bot creates a specific outreach based on the information we got about those hot buttons.
• 31:52
  Right?
• 31:53
  Tell someone how you're tying those together.
• 31:56
  How I tie those together?
• 31:57
  Yeah.
• 31:59
  The bot generated the leads, and then you're creating another bot that's reaching out to those leads.
• 32:04
  So how does one bot talk to the other bot?
• 32:06
  I tell them to.
• 32:09
  It's like telling your kids, except that the bots always do what they're told.
• 32:12
  I just wanted people to know how someone listening, how easy it was.
• 32:17
  Yes.
• 32:19
  Thank you for asking the question.
• 32:21
  And by the way, this is working on the – so I just – I pressed a button, by the way.
• 32:25
  What did I do over here?
• 32:26
  Just a moment ago, it says, which lead should I draft first?
• 32:30
  And I said – I hit A, right, which is – I had a list of things, kind of like I have a list up here.
• 32:36
  I had a list, and I said, draft the first 14th.
• 32:39
  or the draft of September 14th batch for Monday.
• 32:43
  It's working.
• 32:44
  It's creating all of those right now.
• 32:46
  So it's reviewing the list.
• 32:48
  It's looking at what I programmed this for.
• 32:52
  And we're talking about the app angle, our book.
• 32:55
  So this particular one was created for Forge Fire Protocol, by the way.
• 32:59
  And nothing is sent.
• 33:01
  That's important.
• 33:02
  I told the bot when I created it, look, don't send anything until I've reviewed it.
• 33:08
  Why?
• 33:08
  Because I want to look at what it's going to send first.
• 33:11
  I want to go through a series of them.
• 33:12
  Once I get, you know, 25, they're like, okay, this thing's spot on.
• 33:15
  It's doing exactly what I need.
• 33:18
  Then I'll let it run on its own.
• 33:20
  Beforehand, I'm going to check it out.
• 33:22
  And if I need to tweak it, I'll tweak it.
• 33:24
  Right.
• 33:24
  Going back to.
• 33:28
  How are you sending those out?
• 33:29
  How is the contact being made?
• 33:31
  I already connected this to my email, to an email box that I have.
• 33:36
  And it's literally either going out via email or it's connected to my X account.
• 33:40
  It's connected to my Instagram account.
• 33:44
  So if it finds people in, let's say, Instagram, and it's going to DM out.
• 33:50
  All right.
• 33:51
  So this is searching the web.
• 33:53
  It's searching social.
• 33:55
  It's searching what's out there.
• 33:56
  So here's an example.
• 33:58
  And it's...
• 34:00
  You know, this is to this guy, Matt.
• 34:02
  Now, you're all seeing this.
• 34:03
  Matt, forgive me.
• 34:05
  I don't have your contact information here, so that's good.
• 34:08
  It's not going to show that.
• 34:10
  But what's it saying?
• 34:11
  Hey, Matt, Donald Plum, Forge Fire Protocol.
• 34:14
  Running EcoAir and Wilson Plumbing as co-owner is exactly where the business becomes a bottleneck.
• 34:19
  So it talks about some different stuff, right?
• 34:22
  Two P&Ls, two crews, one brand.
• 34:24
  We forge systems so trades businesses hold without you.
• 34:29
  in every firefight, right?
• 34:31
  So that was a little interesting.
• 34:33
  I'm not sure that that's one that I want yet, right?
• 34:35
  But I can go through and look at what is the message.
• 34:40
  The key is every one of these is unique, okay?
• 34:44
  So I just ran this one on this group for the first time, and I just did it in front of you, all right?
• 34:50
  And what did it do?
• 34:51
  It gave me unique messages for each, all right?
• 34:55
  Now, am I going to want to tweak these?
• 34:57
  Yes, this is the first run.
• 34:59
  All right, I will give it some additional direction.
• 35:02
  It will redo them.
• 35:04
  And then I will test it again and I'll keep testing until I get my 25.
• 35:08
  But once I get that first 25 that are all running exactly the way that I want, it's coming out in my voice what I wanted to say, I'm done.
• 35:18
  So if that took me an hour, think about that.
• 35:21
  If that took me an hour to do, even two hours to do,
• 35:24
  And now every single day I've got 25 leads coming in and being reached out to.
• 35:33
  And it's automatic, I don't have to do a thing.
• 35:36
  Is there power in that?
• 35:37
  Is there value in that?
• 35:40
  This is just one example.
• 35:43
  And all we started with in this particular case was this little prompt we wrote.
• 35:50
  Right there, yeah, amazing.
• 35:53
  Okay, so we could give you a lot of examples.
• 35:56
  This just lets you see a simple process.
• 36:01
  We made it easy.
• 36:03
  AI does not need to replace you.
• 36:05
  AI needs to multiply you.
• 36:07
  Take away, let it do the stuff that you don't need to do.
• 36:12
  All right.
• 36:13
  You don't need to go and research.
• 36:15
  What did I do years ago?
• 36:16
  I would research when the web came out.
• 36:18
  It was awesome because I could research companies when it was when when all kinds of companies were on there.
• 36:23
  We could research companies.
• 36:24
  Now we don't have to research them anymore.
• 36:26
  We have somebody else do it for us.
• 36:29
  And instead of paying somebody, because that's what we had to do next.
• 36:32
  Right.
• 36:32
  First, we were researching and we figured this out.
• 36:34
  Now we started paying people to research them or we're buying leads from somebody.
• 36:39
  And now we've got a system where.
• 36:42
  I have super grok, so that's 30 bucks a month.
• 36:46
  I mean, that's just awesome.
• 36:50
  Yeah.
• 36:50
  Right?
• 36:52
  So what else?
• 36:53
  Is there anything else you guys think we want to really make sure that everybody understands with this?
• 36:57
  Because it's so simple.
• 37:00
  I would just say if you don't have, I mean, even if you do have a staff, who's handling, I mean, if it's the middle of the night, for example, even still, and you're expecting something, or you're one of them people who's technically on call all the time.
• 37:14
  Yeah.
• 37:15
  Yes, you can answer the phone 24-7.
• 37:17
  Yes, you can hire an assistant that's going to then track you down.
• 37:21
  But there's a way to make sure that you don't miss these calls and you don't miss this important information and you don't miss these emails.
• 37:26
  And I mean, I've worked in a tech space for a long time, especially in the managed services space.
• 37:30
  And the minute the customer has an issue, the number one thing they want to know is you're aware of it and the ticket's been created.
• 37:40
  And then someone's going to reach out to them shortly.
• 37:42
  So you can have it automate.
• 37:44
  Thank you.
• 37:45
  Your ticket's been received.
• 37:47
  We're reviewing it on the back end, and someone will be following up with you within the next whatever.
• 37:53
  So I love what Grok does.
• 37:56
  So, you know, Grok is my favorite, and I know you guys like Clyde better.
• 38:03
  All of these models have different tools.
• 38:06
  Yep.
• 38:06
  Phones are key.
• 38:08
  Like every one of my companies has a phone number.
• 38:11
  Mm-hmm.
• 38:13
  through Grok.
• 38:15
  All right, they all have Grok phone numbers.
• 38:18
  Grok's voice, Ava, is the one that I use in them.
• 38:23
  Nice voice, very professional, very clear, answers the phones, all right?
• 38:28
  We'll direct them, they'll send them to me or wherever they need to go on the team.
• 38:34
  But Ava, I can give Ava all of the information about all of our products, which I have, and she answers questions.
• 38:42
  She takes care of it.
• 38:43
  Not in a, you've got to type this bot thing, this chat, but literally just having a conversation with you.
• 38:52
  There's power in that.
• 38:54
  So you've got somebody, and we're not saying, by the way, if you have a business and you've got employees, we're not saying replace those employees.
• 39:02
  Those employees have tremendous value.
• 39:04
  What we're saying is multiply their efforts by taking away
• 39:10
  the things that you can have a bot or an agent do let get those things set up for all of those for for all of your employees all right we actually have a service we do that with that's that that's separate but um i was gonna say i actually know a couple companies that whenever a new task gets assigned to them they're required to say can i fix this with ai
• 39:38
  Because the CEO wants everything, not taking up time and getting done as fast as possible, but they still own it.
• 39:45
  Yeah.
• 39:46
  But he has them do that.
• 39:46
  And he also requires them to do AI training for X amount of hours per week.
• 39:52
  Just to make sure that they're understanding how to better leverage the tools that are available to them.
• 39:55
  Just so they can be more efficient.
• 39:56
  And he said, this is how I keep people.
• 40:00
  This is how I don't make people off.
• 40:01
  I love that phrase.
• 40:02
  Yep.
• 40:03
  I love that phrase.
• 40:03
  This is how I keep people.
• 40:05
  Yep.
• 40:06
  And so it's just the way you look at it and the way you frame it.
• 40:09
  Yeah.
• 40:11
  Imagine having five employees that can function as 50.
• 40:15
  What could you get done?
• 40:16
  That's right.
• 40:18
  You're not getting rid of those employees.
• 40:20
  No.
• 40:20
  They're doing 10 times more and enjoying it more.
• 40:24
  And by the way, you're not paying them more.
• 40:27
  Maybe a little more if they perform well and you have whatever, you can give them a raise based on performance, based on their value that they're bringing to the table.
• 40:36
  But what a great problem to have.
• 40:38
  You have to pay someone more because they've improved your operations or brought in so much money.
• 40:41
  What a great problem to have.
• 40:43
  Yeah.
• 40:45
  And their jobs are easier.
• 40:47
  Yep.
• 40:47
  Because they're able to focus on the stuff that they have the biggest impact on that they love to do.
• 40:52
  That's why they chose that type of position anyways.
• 40:55
  They didn't want all the ancillary stuff.
• 40:56
  Oh, I've got to answer the phone.
• 40:57
  Do I have to do this?
• 40:58
  Do I have to do that?
• 40:58
  All right.
• 41:00
  AI can handle those things.
• 41:01
  Now they're free to really do what they thrive at.
• 41:05
  And so it'll be even better there.
• 41:07
  Right.
• 41:09
  All right.
• 41:09
  So that's, and this is a foundational principle inside the protocol itself, inside the force fire protocol, because 70% or more of your business should be run through AI today.
• 41:21
  Doesn't mean you don't have any employees.
• 41:24
  You're going to have some, especially as you grow and you scale and you get to, get to be big, but, but you're going to have employees that are incredibly happy.
• 41:32
  They're enjoying because they get to do what they are really good at and that's their specialty.
• 41:38
  And they get all of these other tools handling all the other ancillary stuff.
• 41:42
  It makes their lives easier.
• 41:43
  One thing I just thought of too that I know people that are doing this.
• 41:46
  Let's say you have a multilingual workforce.
• 41:50
  Oh, golly, yeah.
• 41:53
  They just respond in their language.
• 41:56
  their native tongue, they respond to the issue or they respond to the thing they're doing.
• 42:01
  It automatically translates it for you and imports it in.
• 42:05
  Think about the save time there from a communications perspective.
• 42:10
  Not just save time, but the miscommunication issues.
• 42:14
  Right.
• 42:14
  That's what I'm saying.
• 42:15
  You say there's so much, well, so much overhead is reduced because there's, you completely pretty much eliminate the,
• 42:23
  almost eliminate.
• 42:24
  I'm going to give room for a buffer of like a 1% here, but let's just say you pretty much eliminate the miscommunication due to either interpretation or the wrong phrasing or whatever, or the system not understanding.
• 42:38
  And then this stuff being it's, this can all be done in the backend.
• 42:42
  Yeah, it really can.
• 42:44
  So it's, so folks, it's,
• 42:46
  We wanted to go over agents.
• 42:48
  We wanted to cover the concept of AI because we really, we don't want you to be afraid of it.
• 42:53
  We want you to embrace it, utilize it so that it multiplies you, multiplies your employees, multiplies your team, multiplies every aspect of your life because it can.
• 43:03
  And you get to focus on what really makes you happy.
• 43:06
  Yep.
• 43:06
  And one more thing on this, Don, really quick as we're closing out.
• 43:09
  The easiest way to get access to this is to get into the protocol.
• 43:13
  So the fastest way to do that is we have a challenge launching on Monday.
• 43:17
  You can go to the site now and get in, but there's going to be some really enticing reasons to join the challenge.
• 43:22
  Wink, wink, nod, nod.
• 43:23
  On Monday.
• 43:24
  Yes.
• 43:25
  So jump in on Monday.
• 43:27
  It'll be forgefireprotocol.com forward slash challenge or forgefireprotocol.com.
• 43:30
  Just go to the website and you'll see it right on the main website.
• 43:33
  It'll be there.
• 43:34
  Get into the challenge and you're going to be able to not only validate your idea and get in, but you're going to be able to use this tool and other tools we've built just like this.
• 43:44
  to help buy back that time and make you a lot more efficient bringing this product to life.
• 43:49
  Exactly.
• 43:49
  And my day, by the way, is September 21st, 2026.
• 43:52
  Thank you.
• 43:54
  Yeah, when you're, you know, the Forge Fire, the agent creator, it's really that simplified deployment for non-coders.
• 44:01
  That's the key.
• 44:02
  The agent creator inside the Forge Fire ecosystem, it just eliminates that steep technical learning curve that people think they need for AI.
• 44:13
  It's allowing non-technical operators to deploy custom autonomous agents in minutes using an intuitive structured framework that we just saw demonstrated right before us.
• 44:24
  By a three sentence simple prompt, look what it created.
• 44:32
  That's why you should be in the challenge.
• 44:35
  100%.
• 44:36
  So yeah, join us.
• 44:37
  Let's have some fun.
• 44:38
  And let's launch your ideas.
• 44:41
  Let's take things to the next level.
• 44:43
  Next episode is going to be really cool because we're going to talk about some of the things that are going to happen in the challenge and how we work through different stuff.
• 44:50
  So it's going to be a great episode.
• 44:52
  You'll enjoy it.
• 44:53
  I know.
• 44:53
  I know we will.
• 44:54
  And so we'll see you in the next episode.
• 44:59
  That's it for this episode of the Forge Fire Protocol podcast.
• 45:02
  Take at least one step from today's episode while the fire is still hot.
• 45:07
  Don't let the insight cool.
• 45:10
  Our goal is delivering real value for you and your business.
• 45:14
  Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
• 45:26
  Want the complete five-step system, the tools, the scorecards, and the exact playbooks we use inside the protocol?
• 45:34
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 45:40
  Because we are Forged in Fire.
• 45:43
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  Code audio.