Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / How This Founder Scaled to $30k Months Being BAD at Sales (Here’s How)

Transcript

How This Founder Scaled to $30k Months Being BAD at Sales (Here’s How) · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

• 0:47
  SPEAKER_02: Today we're talking to a woman who scaled to 30k months and she was bad at sales.
• 0:53
  SPEAKER_02: And you're like, what?
• 0:54
  SPEAKER_02: How?
• 0:55
  SPEAKER_02: Well, that's because we're talking about the thing that I think gets really underlooked, and that's your freaking messaging.
• 1:02
  SPEAKER_02: Let's get into it.
• 1:04
  SPEAKER_02: Hey y'all, welcome to Your Girl, the podcast for six to seven figure coaches who are ready to scale their business and hit their dream numbers.
• 1:10
  SPEAKER_02: I'm your host, Marie, the founder of Your Girl Media, a boutique agency and podcast company helping scale people like you, coaches, their podcast strategy, and high-ticket sales.
• 1:20
  SPEAKER_02: And I'm so sorry that I missed last week.
• 1:23
  SPEAKER_02: I had a couple of y'all message me and I'm like, guys, you don't understand how fucking sick I was.
• 1:28
  SPEAKER_02: I was so sick, it would have been disgusting if I had recorded.
• 1:31
  SPEAKER_02: Like you would have turned it off.
• 1:32
  SPEAKER_02: So you're welcome.
• 1:33
  SPEAKER_02: I am now recording with a post sick sultry voice for you guys.
• 1:38
  SPEAKER_02: And today we're interviewing with my client, but also a woman who I'm so fucking inspired by, Lucy from My Right Hand Woman.
• 1:46
  SPEAKER_02: This is the definition of a bad bitch, and you're about to hear why.
• 1:49
  SPEAKER_02: I mean, yeah, she scaled her first businesses 30k months, claiming that she was bad at sales because her messaging was selling for her.
• 1:56
  SPEAKER_02: And we are talking about today how why your messaging might be way too nice, way too clean, and way too forgettable.
• 2:03
  SPEAKER_02: Maybe people are sliding into your DMs saying, I love your energy, but they're never freaking buying.
• 2:08
  SPEAKER_02: Maybe you're not hitting your next level income because it's not your offer, it's not your price, it's literally your words.
• 2:15
  SPEAKER_02: You might be too likable, you might be too safe.
• 2:17
  SPEAKER_02: And Lucy makes unicorn brands through unicorn messaging.
• 2:22
  SPEAKER_02: So enough of me.
• 2:24
  SPEAKER_02: I'm back, bitches.
• 2:25
  SPEAKER_02: We're doing this episode and we're doing it with the unicorn herself, Lucy.
• 2:29
  SPEAKER_02: Let's get into it.
• 2:32
  SPEAKER_02: We always start the podcast.
• 2:34
  SPEAKER_02: Your name, your business, and if your business was a cocktail, would it be good?
• 2:38
  SPEAKER_03: That's fun.
• 2:38
  SPEAKER_03: Okay.
• 2:39
  SPEAKER_03: Hi, my name is Lucy, and I run the business, My Right Hand Woman.
• 2:42
  SPEAKER_03: I'm a messaging strategist and copywriter for irreverent women-owned businesses.
• 2:46
  SPEAKER_03: If my brand was a cocktail, I immediately I was thinking like spicy margarita, but that's like almost too basic.
• 2:54
  SPEAKER_03: Like I want a weirder one.
• 2:56
  SPEAKER_03: So I'm gonna say like a spicy Cosmo.
• 2:58
  SPEAKER_03: How do you make it?
• 2:59
  SPEAKER_03: No one knows, but it works.
• 3:02
  SPEAKER_02: That's so good.
• 3:03
  SPEAKER_02: That's so good.
• 3:04
  SPEAKER_02: Yeah, but someone, some bartender out there is up for the challenge.
• 3:07
  SPEAKER_02: He's like, Someone will let's fucking do it.
• 3:10
  SPEAKER_02: I love that.
• 3:11
  SPEAKER_02: I love that.
• 3:11
  SPEAKER_02: I'm I'm actually a spicy mezcal margarita.
• 3:13
  SPEAKER_02: Like that's mezcal margarita.
• 3:15
  SPEAKER_03: But that's actually my favorite drink.
• 3:17
  SPEAKER_03: Like taking the brand out of it, that is a superior drink.
• 3:20
  SPEAKER_02: Yeah, but you're you're the opposite of basic bitch things.
• 3:24
  SPEAKER_02: Like you're that's the opposite of your messaging.
• 3:26
  SPEAKER_02: It has to be that drink where it's like, that's not gonna work, and you're like, that fucking worked.
• 3:30
  SPEAKER_02: Yeah, how does cranberry and tahine work?
• 3:32
  SPEAKER_03: Again, no one knows, but it does.
• 3:34
  SPEAKER_03: And there's probably health benefits, honestly, at that point.
• 3:37
  SPEAKER_02: I'm 30 years old and I never had a Cosmo.
• 3:39
  SPEAKER_02: I feel like this has to, this is a problem.
• 3:41
  SPEAKER_02: I feel like you do.
• 3:42
  SPEAKER_03: You need a good one though.
• 3:43
  SPEAKER_03: I feel like there's so many that are just so sweet.
• 3:46
  SPEAKER_03: And I feel like a Cosmo is meant to be pink but sophisticated.
• 3:49
  SPEAKER_03: Okay.
• 3:50
  SPEAKER_03: So if someone's just gonna make it basically cranberry juice with a little bit of vodka, it's like, what's the point?
• 3:56
  SPEAKER_03: You need one in like a swanky speakeasy where like that bartender has been perfecting the Cosmo for 10 years.
• 4:02
  SPEAKER_02: Yes, I I only order cocktails in like places I know they make a good cocktail.
• 4:06
  SPEAKER_02: I will not waste my time at a dive bar ordering a cocktail.
• 4:10
  SPEAKER_02: Like at that point, it's just a shot.
• 4:12
  SPEAKER_02: It's gonna be a shot.
• 4:12
  SPEAKER_02: I know you can't make a drink.
• 4:14
  SPEAKER_02: When the cocktail glass is like too thick, like the rim is too thick, and like that's not a good cocktail.
• 4:18
  SPEAKER_03: I didn't think anyone else thought this way.
• 4:20
  SPEAKER_03: I am I am so obsessed with glassware.
• 4:23
  SPEAKER_03: I believe in mugs with no handles and really thin wine glasses.
• 4:28
  SPEAKER_02: Okay, you get it.
• 4:29
  SPEAKER_02: So, like that's how I know instantly when I see like the bar, I'm like, we can't they can't do a drink cereal.
• 4:34
  SPEAKER_02: Like, yeah, it's a it's a thick glass.
• 4:36
  SPEAKER_02: It's not right.
• 4:38
  SPEAKER_02: No, okay, so let's actually get into messaging.
• 4:40
  SPEAKER_02: So you turn brands and their messaging from boring basic bitch margaritas to magical spicy unicorns.
• 4:46
  SPEAKER_02: And I feel like it'd be really fun to start off with a roast and then we can go into actually how like what we're ever gonna get into today.
• 4:53
  SPEAKER_02: I have four four people that volunteer to distribute.
• 4:57
  SPEAKER_02: Oh, okay.
• 4:58
  SPEAKER_02: Okay.
• 4:59
  SPEAKER_03: Do I need to know their name or is it like faceless?
• 5:01
  SPEAKER_02: No, let's say their name because it's like we're still shouting them out.
• 5:04
  SPEAKER_02: So this is actually my cousin.
• 5:05
  SPEAKER_02: Hey Ricky, uh, Ricky from Chatty Camel Productions.
• 5:09
  SPEAKER_02: He's a podcast producer and YouTube producer.
• 5:12
  SPEAKER_02: And his one-liner is where we make your podcast sound, it's best.
• 5:16
  SPEAKER_02: I do the hard work so you don't have to.
• 5:18
  SPEAKER_03: Okay.
• 5:19
  SPEAKER_03: I like that it's clear.
• 5:20
  SPEAKER_03: That's that's a good start.
• 5:21
  SPEAKER_03: I think where we make your podcast sound, it's best.
• 5:24
  SPEAKER_03: We do the hard work so you don't have to.
• 5:26
  SPEAKER_03: You're positioning yourself kind of low.
• 5:27
  SPEAKER_03: So you're saying, like, you know, we do the grunt work.
• 5:30
  SPEAKER_03: So that's not reading like high-ticket agency to me.
• 5:32
  SPEAKER_03: That's like, we're gonna get stuff off your plate, which is great, but not what I would lead with.
• 5:36
  SPEAKER_03: That is a feature, not a transformational benefit.
• 5:39
  SPEAKER_03: So I would love to see this line do a little bit more on instead of like making your podcast sound great, like what would that lead to?
• 5:47
  SPEAKER_03: What is the big value transformation that they would get from their podcast sounding great?
• 5:51
  SPEAKER_03: I would make you sound like you actually know what you're saying.
• 5:53
  SPEAKER_03: I would make you sound as good as the information you're actually giving people.
• 5:56
  SPEAKER_03: So we can use that open loop technique to make people be like, oh, this is exactly what I want.
• 6:00
  SPEAKER_02: I love it.
• 6:01
  SPEAKER_02: Yeah, because it does sound like, okay, you are yeah, like that, like uh grunt work, what you were saying.
• 6:07
  SPEAKER_02: Like that's like, oh, I can just pay you anything because you're just gonna kind of do the hard work for me, like not create like a special transformation that's like one of a fucking kind.
• 6:15
  SPEAKER_03: No one should be doing anyone's grunt work.
• 6:17
  SPEAKER_02: No, and Ricky is one of a kind, so I feel like he needs that spicy element to his messaging because there's just no one like him.
• 6:23
  SPEAKER_02: So but I can't tell that through that sentence.
• 6:26
  SPEAKER_02: This one's from Andrea from Marve Studios.
• 6:30
  SPEAKER_02: So she is a web designer.
• 6:32
  SPEAKER_02: She did my branding.
• 6:33
  SPEAKER_02: If you think my brand looks fucking awesome, that was all Andrea.
• 6:36
  SPEAKER_02: And her one-liner is I turned your mind mess into a brand and website people can be obsessed about.
• 6:44
  SPEAKER_03: Ooh, okay.
• 6:45
  SPEAKER_03: I like the mind mess.
• 6:47
  SPEAKER_03: Brand and website people are obsessed about.
• 6:48
  SPEAKER_03: I like it.
• 6:50
  SPEAKER_03: My one like weird intuitive thing there is I don't know if we want people's mind mess.
• 6:58
  SPEAKER_03: I think like if we think about it logically, if someone's coming to you with a mind mess, wouldn't they just be kind of a rough client?
• 7:04
  SPEAKER_03: I think so much when I see people that don't have great clients, and I'm not saying she she doesn't, because obviously she has you, so she's doing something right.
• 7:10
  SPEAKER_03: Um, but when I see people that are not attracting their ideal client, usually it starts with the messaging that they're creating and the pain point is just a little bit too dramatic for what they actually want to be showing people.
• 7:20
  SPEAKER_03: So I would say, like, your blank mind vision, or like your biggest vision, or you know, if if you could envision like your 500 people company that's gonna take over the world, like I bring it to life with a brand and website that you're obsessed with.
• 7:33
  SPEAKER_03: Instead of drawing in people who are like, I have no idea what I'm doing, I don't know what I want.
• 7:37
  SPEAKER_03: Can you just like pull this out of the air?
• 7:39
  SPEAKER_03: Like, make it pop.
• 7:40
  SPEAKER_03: Like you're gonna get those clients if you're saying, like, bring me your chaos and I'll create magic, because you want to actually create clients that have an amazing vision.
• 7:47
  SPEAKER_03: They just want you to be the vessel that brings it to life.
• 7:50
  SPEAKER_02: You literally have an episode about that.
• 7:51
  SPEAKER_02: I think it's like um about like the pants on fire emergency clients.
• 7:55
  SPEAKER_03: Yeah, the Castle Brown princess pain points.
• 7:57
  SPEAKER_02: Yeah.
• 7:59
  SPEAKER_02: And I think people, when they lean into those pain points, they end up attracting the like, I don't know what's going on in my business.
• 8:05
  SPEAKER_02: Like, I am gonna be the worst client because I have no direction.
• 8:08
  SPEAKER_02: Help me, help me, help me.
• 8:09
  SPEAKER_02: And then it's like so much extra work for you.
• 8:11
  SPEAKER_02: Oh, yeah.
• 8:12
  SPEAKER_03: I like never have bad clients.
• 8:14
  SPEAKER_03: I honestly think that's like one of the reasons why people should hire me.
• 8:16
  SPEAKER_03: Is like if you have good coffee, you won't have bad clients.
• 8:19
  SPEAKER_02: Legit, legit.
• 8:20
  SPEAKER_02: Yeah, I totally agree.
• 8:21
  SPEAKER_02: So I think that was really that was a really good um thing for Andrea to change the word mind mess.
• 8:26
  SPEAKER_02: Okay, third one is Megan from the Hot Girls CFO, whose branding is insane.
• 8:31
  SPEAKER_02: I love her.
• 8:32
  SPEAKER_02: I know.
• 8:32
  SPEAKER_02: This would be a hard one because hers is fucking good, in my opinion.
• 8:35
  SPEAKER_02: I know, yeah.
• 8:36
  SPEAKER_02: She still wants to be roasted though.
• 8:38
  SPEAKER_02: So hers one liner is not your daddy's crusty dusty firm.
• 8:41
  SPEAKER_02: But I think she gave a second one for her like her new services, and it says grown woman finances for founders already in their bag.
• 8:49
  SPEAKER_03: Ooh, okay.
• 8:51
  SPEAKER_03: I think my one like roasty comment would be clarity.
• 8:54
  SPEAKER_03: So obviously she has the personality.
• 8:56
  SPEAKER_03: We don't even need to talk about that.
• 8:58
  SPEAKER_03: Um, so founders already in their bag.
• 9:02
  SPEAKER_03: So I just want her to like, and maybe this is like she already wants people who are making a lot of money, like they feel like comfortable, like you're, you know, they're getting that bag.
• 9:11
  SPEAKER_03: They're like identifying with that language.
• 9:13
  SPEAKER_03: But I wouldn't want you to accidentally take people out of the running that don't feel that level of conviction because they're like, oh, I'm not there yet.
• 9:22
  SPEAKER_03: So actually, you have the complete opposite problem of mind mess, where you know, I'm worried you might be so aspirational with this one-liner that people who have those like mindset issues or that mindset drama might be a little scared to approach you.
• 9:36
  SPEAKER_03: For some people, they want this.
• 9:38
  SPEAKER_03: I mean, I like when people are scared to approach me.
• 9:39
  SPEAKER_03: I'm like, I know my ideal client.
• 9:41
  SPEAKER_03: If you're not my ideal client, please go somewhere else.
• 9:42
  SPEAKER_03: But it's like, if you don't, then just making sure that this messaging is also speaking to that person who might not have that level of confidence.
• 9:50
  SPEAKER_02: Okay.
• 9:50
  SPEAKER_02: Okay.
• 9:51
  SPEAKER_02: And then the last one is my friend Devrie.
• 9:53
  SPEAKER_02: I love her.
• 9:54
  SPEAKER_02: Her business is called internal automations.
• 9:56
  SPEAKER_02: Her one-liner is I help teams figure out how AI actually fits in their business.
• 10:00
  SPEAKER_02: And then I build the automations to make it work.
• 10:03
  SPEAKER_03: Okay, very clear.
• 10:04
  SPEAKER_03: I'm gonna need some more spice.
• 10:06
  SPEAKER_03: So immediately I want to knock out that I help.
• 10:08
  SPEAKER_03: Anytime you say I help, I guide, I do.
• 10:10
  SPEAKER_03: We need to get that out of there.
• 10:11
  SPEAKER_03: We're gonna start on a verb that makes your line just so much more um compelling.
• 10:16
  SPEAKER_03: So I think the idea of like AI, how it actually fits in your business and automations, I would, I would just challenge you to answer the question well, can you show me how AI would actually fit in my business?
• 10:28
  SPEAKER_03: Can you have some juxtaposition in there where it's like what other AI people are doing versus what you're doing?
• 10:34
  SPEAKER_03: You know, you could say, like, well, everybody else is trying to turn you into like a robo-automated business, I'll just shave 10 hours off your business and no one will know you don't have anything human in there.
• 10:43
  SPEAKER_02: Mmm, I love that.
• 10:46
  SPEAKER_02: Devri, did you hear that shit?
• 10:48
  SPEAKER_02: Take a note.
• 10:49
  SPEAKER_02: Because again, all these people, especially like Devri and Ricky, whose one-liners seem so bland, like they're not bland.
• 10:55
  SPEAKER_02: So it's like, yeah, but I know that because I know them, but they're all these other people are missing out on that because oh yeah, their one-liner is just you know, white toast.
• 11:05
  SPEAKER_03: When you're yeah, when you have like white toast messaging, it's actually so sad because someone who is so much worse at what they do is making double the amount of money.
• 11:14
  unknown: Yeah.
• 11:15
  SPEAKER_02: Yeah.
• 11:15
  SPEAKER_02: Yeah.
• 11:16
  SPEAKER_02: It's like I didn't realize how messaging was important until I met you and obviously started working on your podcast.
• 11:21
  SPEAKER_02: And I was like, oh shit.
• 11:23
  SPEAKER_02: Yeah, you're like in the world.
• 11:25
  SPEAKER_03: You hear these things all the time.
• 11:27
  SPEAKER_02: Yeah, yeah.
• 11:28
  SPEAKER_02: Okay, so honestly, for everyone, I'm gonna be shouting out episodes of your podcast this whole time.
• 11:32
  SPEAKER_02: I think everyone who's like, I want more of this, I think y'all should listen to episode 33, how to make your one-liner so good they close competitor tabs.
• 11:40
  SPEAKER_02: That one I think they should dive into.
• 11:41
  SPEAKER_02: If they're like, I want to learn more about my one-liner.
• 11:44
  SPEAKER_02: Okay, so at the conference we just went to, the best use boardroom, you said you had a whole talk about why your brand shouldn't be sweet and it should be, I think you said 3D.
• 11:52
  SPEAKER_02: Why, why can't I have like just a nice, sweet brand?
• 11:56
  SPEAKER_03: Yeah, I like to think about like our friend group.
• 11:58
  SPEAKER_03: Um, maybe you've seen the trend, like, looks like a cinnamon roll is a cinnamon roll, looks like a cinnamon roll isn't a cinnamon roll.
• 12:03
  SPEAKER_03: And it's like, as people, we want to be known for our humanness.
• 12:07
  SPEAKER_03: So if we have a friend and someone says, like, oh, how would you describe your friend?
• 12:11
  SPEAKER_03: And you describe your friend as nice, she should be offended because that means she has nothing going for it.
• 12:16
  SPEAKER_03: She's just nice.
• 12:17
  SPEAKER_03: Like what?
• 12:18
  SPEAKER_03: So I think if we take this to our brand, we it's great to be nice.
• 12:23
  SPEAKER_03: It's great to be kind, it's great to be empathetic.
• 12:25
  SPEAKER_03: But when we have this flat, I'm a good brand, then there's nothing for people to latch onto because it doesn't feel real and it doesn't feel human.
• 12:33
  SPEAKER_03: Instead, I would much rather my clients are pairing kindness in their brand voice with a little bit of irreverence or a little bit of sass or a little bit of directness or boldness, because that creates this 3D brand voice that actually makes their brand feel like a person and not some sappy, weird, manipulative, like, come buy from me, I'm good.
• 12:51
  SPEAKER_03: And and we can feel that.
• 12:52
  SPEAKER_03: We can feel that like overly nice, perfect brand, and we don't want to buy from it.
• 12:58
  SPEAKER_02: Mm-hmm.
• 12:59
  SPEAKER_02: It's kind of like, why do we love reality TV?
• 13:01
  SPEAKER_02: Because it shows the like the all the parts of a human, you know.
• 13:04
  SPEAKER_02: That's why we're like binging those shows.
• 13:06
  SPEAKER_02: And so it's like that if you want to have like a bingeable brand, like you, there needs to be like those human elements to it, like not just like, yeah, I'm I'm just really good.
• 13:13
  SPEAKER_02: I'm just like a good girl brand, and everything's perfect.
• 13:17
  SPEAKER_03: Even like the good girl brands that I see are like, you know, like good girl marketing or something.
• 13:22
  SPEAKER_03: And then I look at their page and I'm like, oh, they're anything but a good girl.
• 13:24
  SPEAKER_03: This is hilarious.
• 13:25
  SPEAKER_03: Like they're creating dissonance in some way.
• 13:27
  SPEAKER_02: Yeah.
• 13:27
  SPEAKER_02: So at least at least have contrast.
• 13:29
  SPEAKER_02: So like let's think someone's like more like a Mayan where they're like really, really spicy.
• 13:34
  SPEAKER_02: Should they add the opposite a little bit?
• 13:37
  SPEAKER_03: Uh, I don't know if it's that binary.
• 13:39
  SPEAKER_03: I think it's more just the courage to add things that feel a little off-brand, but knowing you can back them up.
• 13:46
  SPEAKER_03: So it's like you have this speakeasy, it's really sophisticated.
• 13:49
  SPEAKER_03: Everybody's coming in in their heels and their dresses, but it's like you have the courage to also just like totally trash talk in the bathroom.
• 13:57
  SPEAKER_03: Like that would be an element of like contrast and dissonance.
• 14:00
  SPEAKER_03: You wouldn't expect people to be like, you know, just like letting loose in the bathroom at like this really nice speakeasy.
• 14:07
  SPEAKER_02: I well, I love that.
• 14:09
  SPEAKER_02: Okay.
• 14:09
  SPEAKER_02: Um, you okay.
• 14:10
  SPEAKER_02: My favorite line of the entire podcast, and I literally did an episode about this line, um, was something you said.
• 14:16
  SPEAKER_02: And you said, liked people make friends, fearless people make money.
• 14:21
  SPEAKER_02: What do you mean by that?
• 14:22
  SPEAKER_03: I mean, it's very obvious, but like, why did you say that to us?
• 14:24
  SPEAKER_03: So I think as businesses, we want a lot of people to like us.
• 14:27
  SPEAKER_03: I often hear this from my clients of, oh, I just need more visibility and I'll get more clients or whatever.
• 14:31
  SPEAKER_03: It's like we think more people liking us is a good thing.
• 14:35
  SPEAKER_03: And it's it's not because we don't often remember people that we like.
• 14:40
  SPEAKER_03: We remember people that we love.
• 14:42
  SPEAKER_03: Those people are the ones that we are like talking to our partners over dinner, and we're like, I just followed this girl and she's insane.
• 14:49
  SPEAKER_03: And we we talk about them, we mention them in rooms, we remember them.
• 14:52
  SPEAKER_03: And those are the people who are fearless about their point of view.
• 14:56
  SPEAKER_03: It's not the people who want the most amount of people to like them.
• 15:00
  SPEAKER_02: Mm-hmm.
• 15:00
  SPEAKER_02: Yeah, that's been like my line lately, because I feel like I was falling down that trap, not a trap, but down that hole of like, I just want everyone to like me.
• 15:07
  SPEAKER_02: And it's like, okay, but it's that how you make money, you know?
• 15:10
  SPEAKER_02: Exactly.
• 15:10
  SPEAKER_03: Because you could have a hundred people like you and not one of those people book from you because you're in this like bestie zone of they just see you and they're just like, I like her.
• 15:18
  SPEAKER_03: She's she's nice.
• 15:19
  SPEAKER_03: She's nice.
• 15:20
  SPEAKER_03: There, there it goes again.
• 15:21
  SPEAKER_03: Um, but then you know, if you're fearless and you actually take a stand and you make someone feel really seen, now they're just thinking, I need more of her.
• 15:29
  SPEAKER_03: I want to gobble this brand up.
• 15:31
  SPEAKER_02: Yeah.
• 15:31
  SPEAKER_02: Okay, that's perfect.
• 15:32
  SPEAKER_02: Cause that's the reward I want to talk about next.
• 15:33
  SPEAKER_02: Uh, okay, you said there's like an episode you did about how to get out of the bestie zone and into the buyer zone.
• 15:39
  SPEAKER_02: Like, what is the bestie zone?
• 15:40
  SPEAKER_02: Like, what are the red flags that are like, oh shit, am I in the bestie zone?
• 15:43
  SPEAKER_02: You know?
• 15:44
  SPEAKER_03: The bestie zone, you know, you're in the bestie zone when people are giving you a lot of compliments in your DMs, like love your energy, love your content.
• 15:50
  SPEAKER_03: Oh my gosh, that offer you just launched is so cool and no one's buying it.
• 15:55
  SPEAKER_03: And it really sucks because on paper, you feel like you're doing everything right and you're getting good feedback.
• 16:01
  SPEAKER_03: So this is definitely a more nuanced form of messaging.
• 16:04
  SPEAKER_03: It's not your run-of-the-mill, like, is your messaging bad or is it good?
• 16:07
  SPEAKER_03: It's how do we get people to see us as someone they want to buy from instead of someone they just want to be friends with?
• 16:16
  SPEAKER_02: I can even think like right now, there's people like I'm probably bestie zoning, and I'm like, I'm not pulled to buy yet.
• 16:22
  SPEAKER_02: There's something not there yet for me.
• 16:25
  SPEAKER_02: Um, well, how do we move to the buyer zone then?
• 16:29
  SPEAKER_03: It's different for every business.
• 16:31
  SPEAKER_03: If I I feel like I wish I had the secret for it, it usually is some combination of clarity, specificity, and activation.
• 16:38
  SPEAKER_03: So it could be a clarity issue.
• 16:40
  SPEAKER_03: This is for people who find themselves they're kind of wordy, where people like their energy.
• 16:44
  SPEAKER_03: They think they're really a great person, but they're like, I don't really know like who you serve or if you're for me.
• 16:51
  SPEAKER_03: So that's, you know, what's blocking me from giving you$3,000.
• 16:54
  SPEAKER_03: And then we have the woman who doesn't have enough specificity.
• 16:57
  SPEAKER_03: So if we think someone is serving everybody or they have a really wide, broad market, we might think, uh, I'd rather have someone who's for me.
• 17:05
  SPEAKER_03: Yeah.
• 17:05
  SPEAKER_03: And they don't feel that level of specificity.
• 17:07
  SPEAKER_03: But a lot of people are getting better at these two things.
• 17:10
  SPEAKER_03: And then it's it's really activation.
• 17:12
  SPEAKER_03: I mean, why do we pay coaches$50,000 to be in their energy in a mastermind?
• 17:16
  SPEAKER_03: You can have whatever opinion you want to have about the coaching industry, but it's happening and people are doing it.
• 17:21
  SPEAKER_03: So clearly they're doing something right.
• 17:23
  SPEAKER_03: And that is creating just enough distance between you and your audience that you are that person that gets them to move.
• 17:30
  SPEAKER_03: That's what activation is is can you say something that's polarizing enough where they're like, whoa, I'm taken aback.
• 17:35
  SPEAKER_03: I need more of her.
• 17:37
  SPEAKER_03: Or can you say something that's interesting and different and intelligent enough that people want to get closer to you?
• 17:42
  SPEAKER_03: They want to lean in.
• 17:43
  SPEAKER_03: This is your brand's charisma, essentially.
• 17:45
  SPEAKER_02: Oh, I love that.
• 17:46
  SPEAKER_02: Okay, I just had someone on to talk about sales and so good.
• 17:50
  SPEAKER_02: And she was pretty much saying, like, don't give them the orgasm.
• 17:56
  SPEAKER_02: Like, you need to tease them.
• 17:58
  SPEAKER_02: I need to know who this person is.
• 17:59
  SPEAKER_02: Grace?
• 18:00
  SPEAKER_02: Oh, yeah, Grace is awesome.
• 18:01
  SPEAKER_02: And it's so funny because she's like so like she seemed quiet and butt buttoned up.
• 18:05
  SPEAKER_02: So when she said that, I was like, like mic draft moment.
• 18:08
  SPEAKER_02: But it's freaking true.
• 18:09
  SPEAKER_02: And I'm like, how many of us are actually just giving the orgasm?
• 18:12
  SPEAKER_02: And then there's nothing left.
• 18:13
  SPEAKER_02: They're like, I actually got what I needed from that entire podcast episode or that entire like DM talk, you know?
• 18:19
  SPEAKER_02: And so like she's like, you have to tease them and like foreplay, honestly, to the point where like they buy and be like, oh, that I reserve that information for my paid clients.
• 18:29
  SPEAKER_02: And then you can open up that topic of like ask for the sale.
• 18:34
  SPEAKER_02: But I that's what it kind of reminds me of.
• 18:36
  SPEAKER_02: It's like maybe the bestie zone people are like giving the orgasm, like they're giving too much too soon, or maybe not enough.
• 18:43
  SPEAKER_03: I think is like the big thing is, you know, and I can I can try and stand this metaphor.
• 18:49
  SPEAKER_03: I've never I haven't heard this until this exact moment in my life.
• 18:52
  SPEAKER_03: So I'm gonna work with it.
• 18:53
  SPEAKER_03: It's like, I think, you know, as women were always being told, like, pull back, like leave some mystery, whatever.
• 18:59
  SPEAKER_03: But it's like that girl who looks kind of uninterested in the bar does not get nearly as much attention as the woman who's like flirting and smiling and going up to people.
• 19:08
  SPEAKER_03: So I think I want to speak to the other side of that.
• 19:11
  SPEAKER_03: Maybe it is that you're giving too much educational content and you're not actually selling your stuff.
• 19:15
  SPEAKER_03: A lot of people who are in the bestie zone truly are just not selling their stuff.
• 19:19
  SPEAKER_03: So if you think you're in the bestie zone, maybe just try selling more.
• 19:22
  SPEAKER_03: But it could also be that you seem detached and uninterested.
• 19:25
  SPEAKER_03: And maybe you need to lean in, maybe you need to flirt, maybe you need to like send some voice notes and really like get up in people's personal space and be like, oh, what are some of the challenges you're going through?
• 19:36
  SPEAKER_03: And then talk about how you can solve those challenges.
• 19:38
  SPEAKER_03: So it could also just be that, like you're actually holding back, you're scared because you're trying to just like put out your content and then be like, okay, I did my content for the day, and you're not being extra and doing the most and being the most magnetic woman in the room.
• 19:52
  SPEAKER_02: Damn.
• 19:53
  SPEAKER_02: Period.
• 19:55
  SPEAKER_02: Um, okay.
• 19:56
  SPEAKER_02: So I feel like let's talk to the person who's listening.
• 19:58
  SPEAKER_02: This, like, yeah, yeah, yeah.
• 20:00
  SPEAKER_02: Like, I get it messaging, but like, okay, you you have an episode again on this.
• 20:04
  SPEAKER_02: Talk about your episode.
• 20:05
  SPEAKER_02: You I love this.
• 20:06
  SPEAKER_03: We're gonna have like a whole library in the show notes.
• 20:08
  SPEAKER_02: I mean, clearly here's where to go to next.
• 20:10
  SPEAKER_02: You know, but like it's so good.
• 20:12
  SPEAKER_02: You have the episode you said you scaled to 30k months, but you are bad at sales.
• 20:16
  SPEAKER_02: So this is like, I'm talking to the person who like they don't think messaging is important.
• 20:21
  SPEAKER_02: And also, maybe they're like, I also suck at sales.
• 20:23
  SPEAKER_02: Like, does sales the only answer?
• 20:24
  SPEAKER_02: Like, how did you scale to 30k months and you were shit at sales?
• 20:28
  SPEAKER_03: So, yeah, this is a funny one because I think to a lot of people, I'm very good at sales in that I'm I've been told I'm kind of like disarming, I'm like friendly.
• 20:37
  SPEAKER_03: I I'm like, I will talk to anybody, like even in the bathroom, I'll just go right up to people.
• 20:41
  SPEAKER_03: I'm fearless and I'm very extroverted.
• 20:43
  SPEAKER_03: So it's like I have a lot of good things going for me and I know I have a great product.
• 20:47
  SPEAKER_03: So I have a lot of conviction.
• 20:49
  SPEAKER_03: But like I don't know how to counter an objection.
• 20:51
  SPEAKER_03: Like if someone comes up to me and is like, I gotta talk to my husband, I'd be like, okay, I can go do that.
• 20:56
  SPEAKER_03: Like, like I don't know what to say.
• 20:59
  SPEAKER_03: Like if someone says, like, I can't afford it, I'm like, well, you probably can't.
• 21:01
  SPEAKER_03: Like, I don't know, I don't know what to say in these situations.
• 21:04
  SPEAKER_03: So it's like I wasn't following any sort of framework.
• 21:07
  SPEAKER_03: I had no sales training.
• 21:08
  SPEAKER_03: So in that episode, I really wanted to go to show that like if you don't want to put the effort in and needing to be like a really good closer, let your messaging do 90% of the work for you.
• 21:18
  SPEAKER_03: So you can just show up, be friendly, be like, look, I'm not a serial killer, and I can like write your website and then people sign on the spot.
• 21:25
  SPEAKER_02: And it just again, it does the work for you.
• 21:28
  SPEAKER_02: Like if your messaging is really good, maybe you'll have less sales calls because they're like, I'm they look at the website and they're like, I'm fucking sold.
• 21:35
  SPEAKER_02: Like, this is yeah, like where's the onboarding call?
• 21:38
  SPEAKER_02: But it's so funny though, because in my opinion, I feel like there's like the hot girls in business.
• 21:44
  SPEAKER_02: And it's like anyone who does sales and content creation, that's the only thing people want to listen and talk about.
• 21:49
  SPEAKER_02: But that's not what moves the needle, which is like systems, finance, leadership, automations.
• 21:53
  SPEAKER_02: I feel like messaging falls in that like group.
• 21:57
  SPEAKER_02: It I feel like it's not one of the hot girls, and I think it is.
• 22:01
  SPEAKER_03: I I think messaging is like the girl in the beginning of the movie who's like wearing glasses, and like it's she's always just wearing glasses, and then she like takes them off, and then she gets like hot.
• 22:12
  SPEAKER_03: I'm like, okay, everyone needs to like chill out.
• 22:14
  SPEAKER_03: Yeah, um, but I feel like messaging is that character where like people think it's nerdy and then they get like sexy, hot messaging that's selling for them, and then they're like, How did I exist without this level of people buying from me when it's not my energy?
• 22:30
  SPEAKER_02: Oh yeah, it's like Anne Hathaway and Princess Diaries.
• 22:33
  SPEAKER_02: Yeah, like the makeover scene.
• 22:35
  SPEAKER_02: I'm like, that's messaging.
• 22:36
  SPEAKER_03: It's the makeover scene.
• 22:37
  SPEAKER_02: But that's with good messaging.
• 22:39
  SPEAKER_02: That's why it is important to hire out this because we all technically have messaging on our website.
• 22:44
  SPEAKER_02: We all have messaging on our Instagrams and stuff, but like, is it Good, you know, and I think that's when people are like, oh, it's just words, you know, but they don't never they've never experienced it where the words are activating themselves.
• 22:55
  SPEAKER_02: Like I've experienced that with my branding.
• 22:56
  SPEAKER_02: Like Andrea did such a fucking good job that I'm attracting like crazy.
• 23:02
  SPEAKER_02: And I don't think it's anything I'm really doing.
• 23:04
  SPEAKER_02: I think it's the brand, but that's just the written version of that.
• 23:08
  SPEAKER_03: Yeah.
• 23:08
  SPEAKER_03: And I mean, there's so many ways to create activation in your business, and you just have to ask yourself like what you want.
• 23:13
  SPEAKER_03: If you like selling, go take a sales force, go get better at sales, go make a funnel, go create a webinar, like go do those things.
• 23:20
  SPEAKER_03: If you don't, then you're gonna have to put money into your visual and verbal brand.
• 23:24
  SPEAKER_03: And like that's kind of the side I'm on because I don't want to make a webinar.
• 23:27
  SPEAKER_03: So if you can like you can pick, and like that's the great thing about business, is like you know your personality, you know your capacity, and you can choose because both of them are gonna be an investment.
• 23:36
  SPEAKER_03: One's more of an investment in your time and learning, and one is gonna be like whatever it is 5k, 10k, 15k to get a brand or messaging done.
• 23:44
  SPEAKER_03: And you you can choose.
• 23:46
  SPEAKER_03: Like, do you want to create like a really sparkly floor that everybody wants to dance on, or do you want to like go out and like hand out flyers?
• 23:52
  SPEAKER_02: I love that.
• 23:53
  SPEAKER_02: I love that.
• 23:54
  SPEAKER_02: Yeah, I mean, ideally both, but then if you have to like really choose, it's like okay, lean in like of what you would actually want to spend your energy on.
• 24:00
  SPEAKER_02: And I feel like if this is if you are more introverted and like you're like, I just don't want to take a Shelby Staff course, then like literally hire someone like Lucy.
• 24:07
  SPEAKER_02: The words are selling for you.
• 24:09
  SPEAKER_02: Like, like do you have any examples of that?
• 24:12
  SPEAKER_02: Like a client actually that the words ended up selling for them, and they they actually got like to scale that way with messaging.
• 24:20
  SPEAKER_03: Yeah, no, I have a good one.
• 24:21
  SPEAKER_03: I was working with a woman who had a course on OCD, and essentially I was writing her site, and I was also helping with some like positioning stuff with her, and we turned like looping thoughts into brain demons, and then we like gamified the whole experience of like curing your OCD.
• 24:37
  SPEAKER_03: And she had a$400,000 quarter.
• 24:39
  SPEAKER_03: Holy shit.
• 24:41
  SPEAKER_03: She just got so much more traction and momentum, and people were like grasping onto the concepts that she was like really trying to explain prior.
• 24:48
  SPEAKER_02: Yeah, especially with something like OCD, I feel like it could probably sound pretty boring.
• 24:53
  SPEAKER_02: Like, I mean, it's yeah, it could sound quite like medical, technical, like, you know, and I feel like making it fun.
• 24:58
  SPEAKER_02: I I love anything gamified, so that's like definitely for me.
• 25:01
  SPEAKER_02: And also, I have OCD, so I probably should listen to that.
• 25:03
  SPEAKER_02: But um, I I love that.
• 25:05
  SPEAKER_02: Um, and then I do want to talk about like why did you create like your membership, like unicorn messaging?
• 25:10
  SPEAKER_02: Because you've been working like like probably like one-on-one with a lot of people.
• 25:14
  SPEAKER_02: Why did you decide to like open it up to like a group setting?
• 25:17
  SPEAKER_03: I actually took so long to create unicorn messaging because I really don't like groups.
• 25:21
  SPEAKER_03: And I was like, if I'm gonna do this, it needs to be embodied and it needs to be like what I believe.
• 25:27
  SPEAKER_03: And I eventually realized that the woman I want to serve in a group setting is so specific.
• 25:33
  SPEAKER_03: It's a woman who already feels like her messaging is at like a six.
• 25:36
  SPEAKER_03: She doesn't want to work with someone one-on-one to do her copy or content.
• 25:39
  SPEAKER_03: She feels like she's actually pretty good at it, but she knows that she needs like that extra tweak, those extra sparkles to actually become someone who people are mentioning at the dinner table.
• 25:50
  SPEAKER_03: And so that is the woman that I'm working with in Unicorn Messaging.
• 25:53
  SPEAKER_03: And that's the woman that I'm really helping her hone her existing messaging skills so that she can start to like really wield that power over people that when they read her words and they interact with her brand world, they're like, oh yes, this, this is what I need.
• 26:06
  SPEAKER_03: Like all competitors can just, we can close those tabs.
• 26:09
  SPEAKER_02: Yeah.
• 26:10
  SPEAKER_02: Yeah.
• 26:10
  SPEAKER_02: And then what is it like to work like one-on-one with you?
• 26:13
  SPEAKER_03: So one-on-one is um definitely more of if you want me to like do the thing, whether that's doing the thing, like writing your messaging deck and actually creating like your brand messaging foundations or writing your website, both of those I do in one day in a VIP day.
• 26:27
  SPEAKER_03: I am a VIP day only model.
• 26:29
  SPEAKER_03: So if you want to work with me, we spend the day together and then your life is totally different.
• 26:34
  SPEAKER_02: I'm just trying to think if this is like a new world for someone.
• 26:36
  SPEAKER_02: Obviously, they can work with you, but also if they're shopping around, like how can they discipher between someone who's like good at messaging and someone who's just like, yeah, I do messaging and stuff?
• 26:44
  SPEAKER_02: Like, how can like they find that like it's so hard when you're shopping for someone to help you?
• 26:48
  SPEAKER_02: You know?
• 26:48
  SPEAKER_03: Yeah, I mean, I think I think shopping for messaging and copy people is like the easiest thing ever.
• 26:52
  SPEAKER_03: Just go to their portfolio and see if you spend money.
• 26:54
  SPEAKER_02: Does their messaging sell you?
• 26:56
  SPEAKER_02: Period.
• 26:57
  SPEAKER_03: Like, yeah, or does their client's messaging sell you?
• 26:59
  SPEAKER_03: Did you accidentally buy a coaching program you didn't mean to buy today?
• 27:02
  SPEAKER_03: Because in their portfolio is that sales page.
• 27:05
  SPEAKER_02: I think about all that all the time.
• 27:07
  SPEAKER_02: Like, how many times have one of us been fooled because the messaging's so good?
• 27:10
  SPEAKER_02: And you're like, wait, this is not delivering.
• 27:13
  SPEAKER_02: Like I got spit.
• 27:15
  SPEAKER_02: Like, yeah, just make sure if you if Lucy does your messaging, you actually have the quality to back that shit.
• 27:20
  SPEAKER_03: Oh, don't worry, I'll make sure you do.
• 27:22
  SPEAKER_03: I don't take anyone that I'm like, you're full of shit.
• 27:26
  SPEAKER_03: I can I can swear on this podcast.
• 27:28
  SPEAKER_03: I hope so that's all I do.
• 27:29
  SPEAKER_02: All right.
• 27:29
  SPEAKER_02: Next one I want to talk about episode 30 for everyone on Unicorn Messaging.
• 27:33
  SPEAKER_02: This one's really good.
• 27:34
  SPEAKER_02: You said, if your copy's clever, but no one gets it.
• 27:37
  SPEAKER_02: So this is probably for the someone who's like there's they have really creative copy, but like, yeah, still no one's buying.
• 27:44
  SPEAKER_02: So it's kind of like an opposite problem.
• 27:45
  SPEAKER_02: They're not bland, they're confusing.
• 27:47
  SPEAKER_03: Yeah.
• 27:48
  SPEAKER_03: So I have a quiz called the brand messaging superpower quiz.
• 27:52
  SPEAKER_03: And the person who is most at risk of this is the person with the innovation superpower.
• 27:57
  SPEAKER_03: Okay.
• 27:58
  SPEAKER_03: They are so afraid of being just another business coach that they start inventing weird titles.
• 28:05
  SPEAKER_03: They'll be like income statement whisperer.
• 28:07
  SPEAKER_03: And it's like, wow, no one knows what that is.
• 28:10
  SPEAKER_03: So this is for the person who's like so afraid of the status quo that they make it weird.
• 28:15
  SPEAKER_03: And that's why I always like to say, like, you have to be clear.
• 28:19
  SPEAKER_03: I mean, honestly, the person with the boring I help statement is going to beat the person who gets like weird and esoteric every day.
• 28:25
  SPEAKER_03: Clarity is the floor, and then you add on the activation, the sprinkles, the brand voice.
• 28:30
  SPEAKER_03: But if you don't know what you do, who you serve, and you can't use terms that people already can connect with, and you're like stuck in weird industry jargon or making up your own stuff, you need to have a world that can support things that you're making up.
• 28:43
  SPEAKER_03: You can't just like make stuff up because then you're just gonna confuse people.
• 28:47
  SPEAKER_02: And then if someone's like, oh crap, I want to like work on my one-liner, I guess it's like, oh, it's okay to start basic.
• 28:52
  SPEAKER_02: Like it's actually better.
• 28:53
  SPEAKER_02: Like everyone should start basic, like how you said it's like the floor and then work your way up.
• 28:59
  SPEAKER_02: Exactly.
• 29:00
  SPEAKER_03: And yeah, I probably wouldn't tell anyone that basic one.
• 29:02
  SPEAKER_03: Like, let's try and start basic and then you know, spruce it up within the the week.
• 29:06
  SPEAKER_03: Um, because we don't want to keep things basic for too long.
• 29:09
  SPEAKER_03: But if you're just writing it out on a Google Doc, like what is it that you do?
• 29:12
  SPEAKER_03: Just say it in the most like layman's term, and then from there, like then start adding fun verbs.
• 29:19
  SPEAKER_02: Okay.
• 29:20
  SPEAKER_02: Actually, this is a different question.
• 29:21
  SPEAKER_02: Like, how do you find out someone's like ideal client?
• 29:24
  SPEAKER_02: Because that's a lot, that's probably a part of messaging, right?
• 29:26
  SPEAKER_02: Like, how do you research that for someone where you're like, this is this is the thing they're craving?
• 29:31
  SPEAKER_02: Like, how do you find that out?
• 29:33
  SPEAKER_03: A lot of market research.
• 29:35
  SPEAKER_03: Um, but also it's sometimes testing, it's like seeing who resonates with something.
• 29:40
  SPEAKER_03: Sometimes you think you're gonna have an ideal client when you launch an offer, and then you're like, weird, I keep attracting people in this stage of life.
• 29:45
  SPEAKER_03: I didn't think they would like this offer.
• 29:47
  SPEAKER_03: But a lot of ideal client work is making a very intentional choice to target a very intentional person and being unapologetic about speaking to that person and pushing everybody who's not that person out of the way.
• 29:59
  SPEAKER_02: Which I think scares so many people.
• 30:01
  SPEAKER_02: And I know like everyone's like, Oh, I'm niche down.
• 30:03
  SPEAKER_02: And it's like, no, you're actually not niche enough.
• 30:06
  SPEAKER_02: And yeah, it comes down to like, again, why you maybe haven't bought with someone is because they're not, it doesn't feel like that's literally for me.
• 30:14
  SPEAKER_02: It's like they're talking to like 500 other people too.
• 30:17
  SPEAKER_02: That is a bit scary sometimes to niche down and be like, no, I've got to be super hyper specific.
• 30:21
  SPEAKER_03: It is scary, but I like I would tell people like, don't niche for the sake of like niching.
• 30:26
  SPEAKER_03: Like, you don't need to niche to people that have like a beagle if you're selling, you know, like tarot readings.
• 30:31
  SPEAKER_03: Like, who cares?
• 30:32
  SPEAKER_03: You know, it's like niche in things that actually matter.
• 30:35
  SPEAKER_03: So, niche in how they approach life, niche in their character traits, niche in their stage of business, like niche in the places that actually are directly related to your offering.
• 30:46
  SPEAKER_03: It's more just get specific and make them feel seen.
• 30:49
  SPEAKER_03: That's how I kind of like to describe it.
• 30:51
  SPEAKER_02: Okay.
• 30:51
  SPEAKER_02: This is kind of like not have to do with messaging, but like I just never met anyone who's been to so many freaking events.
• 30:56
  SPEAKER_02: Um, this comes up on so many podcasts.
• 30:58
  SPEAKER_02: I feel like they're like, can we just talk about this for a second?
• 31:01
  SPEAKER_02: I'm like, wait, how many events did you go to last year?
• 31:04
  SPEAKER_02: And like, how did you like do it mentally?
• 31:07
  SPEAKER_02: Like, I think about 25.
• 31:10
  SPEAKER_02: Holy crap.
• 31:10
  SPEAKER_02: So how many that's like two a month?
• 31:12
  SPEAKER_03: Yeah.
• 31:13
  SPEAKER_03: Somewhere like within Austin, which is okay.
• 31:16
  SPEAKER_03: Yeah, I not all of them were like a whole four-day travel affair.
• 31:20
  SPEAKER_02: Did you notice like a really specific increase of like revenue or like just like a big ROI from going to all those?
• 31:27
  SPEAKER_02: Oh, so much ROI.
• 31:28
  SPEAKER_03: I actually tracked ROI from every event.
• 31:31
  SPEAKER_02: Wow.
• 31:31
  SPEAKER_02: Okay, okay.
• 31:32
  SPEAKER_02: I know you did some another episode, but like um, actually your more recent one, but all my mistakes.
• 31:38
  SPEAKER_02: Yeah, one episode.
• 31:39
  SPEAKER_02: Yeah.
• 31:40
  SPEAKER_02: What have been like the themes of like the best events for you?
• 31:42
  SPEAKER_02: Where you're like, that was that was worth it for me.
• 31:45
  SPEAKER_02: I'm looking for that next event, like this.
• 31:47
  SPEAKER_03: Yeah.
• 31:48
  SPEAKER_03: I've started, I've come to realize I can't sit still, which might just be a me thing.
• 31:52
  SPEAKER_03: I can't do eight hours of speakers anymore.
• 31:54
  SPEAKER_03: Um, if it's just like speaker after speaker after speaker, I start to get a little bit weird and swirly and I want to get up and run around.
• 32:01
  SPEAKER_03: Um, so my favorite events are ones where I can mingle, where I can like really personally work on my business, where I can mastermind with people and also events that attract an established business owner.
• 32:13
  SPEAKER_03: Um, I personally I don't do I don't do well with newbies and I'm like really open about it because I'm not process oriented.
• 32:21
  SPEAKER_03: So it's like I kind of just forgot how I got here in the last six years.
• 32:26
  SPEAKER_02: Like, no, I feel like an asshole.
• 32:28
  SPEAKER_02: It's maybe, but I like how you said not process oriented.
• 32:31
  SPEAKER_03: I assume so, like I don't work with a lot of newbies because I know I'm gonna get on a call with them and be like, well, why aren't you just like doing it?
• 32:38
  SPEAKER_03: And they like they need someone to like talk them through limiting beliefs.
• 32:41
  SPEAKER_03: And I like forgot how I like went through those limiting beliefs when I was like 22 because I'm just kind of removed from it.
• 32:47
  SPEAKER_03: So all this to say, like I know who I like work really well with, I know the kind of conversations I like to have.
• 32:53
  SPEAKER_03: So when a room was like really high level, I'm like, oh, I would totally come back to this event.
• 32:57
  SPEAKER_02: Oh, okay, yeah.
• 32:59
  SPEAKER_02: Cause sometimes like I've been attracting a lot of like newbie friends and they want to ask me these business questions, and I'm like so curt with them.
• 33:05
  SPEAKER_02: And I'm like, why am I not being like more open and like giving them else advice?
• 33:08
  SPEAKER_02: And I think it's just because like I can't remember.
• 33:10
  SPEAKER_02: Like, I can't remember.
• 33:11
  SPEAKER_03: I can't, I truly like, and also I I just I'm neurodivergent, like I'm ADHD.
• 33:15
  SPEAKER_03: I know I operate weirdly.
• 33:17
  SPEAKER_03: So I don't understand like the concept of, well, I think I'm gonna set aside like from five to six p.m.
• 33:22
  SPEAKER_03: every day after my full-time job to work on my business.
• 33:24
  SPEAKER_03: Like, which task should I prioritize?
• 33:26
  SPEAKER_03: And I'm just like, I like, I don't know, like get out there and make money.
• 33:29
  SPEAKER_03: Like, you shouldn't even be like looking at a low-ticket offer before you already have 100K in the bank.
• 33:34
  SPEAKER_03: Like, and I'm giving this like really aggressive advice that's coming from like Lucy six years after starting her business.
• 33:39
  SPEAKER_03: And I'm just like, you should probably work with a coach who like understands like step by step, because I'm stressing you out and I don't mean to.
• 33:48
  SPEAKER_02: Okay, actually, no, before we get into cocktail, that's what I want to talk about.
• 33:52
  SPEAKER_02: Your I know we we don't usually talk about stories on here, but your story about leaving corporate is crazy.
• 33:58
  SPEAKER_02: Like, yeah, can you just briefly say, like, tell us about that?
• 34:02
  SPEAKER_02: And then, like, you're just your first business, and like you just expanded so quickly.
• 34:06
  SPEAKER_02: Like, and this whole podcast is about scaling.
• 34:09
  SPEAKER_03: Totally.
• 34:10
  SPEAKER_03: So I was fired.
• 34:11
  SPEAKER_03: Um, I deserved it.
• 34:13
  SPEAKER_03: I was fired after 90 days.
• 34:17
  SPEAKER_03: And I just had like a lot of opinions, and I should have probably kept them to myself, and I didn't.
• 34:21
  SPEAKER_03: I wrote them down in a seven-page manifesto that I left on the CEO's desk on Friday at 3 p.m.
• 34:26
  SPEAKER_03: And I was fired on Monday.
• 34:29
  SPEAKER_03: Um, but it was fine because then I started my right-hand woman and I locked myself in my bedroom for 18 hours a day for three months and told myself I'm not gonna come out of this room until I make a full corporate salary.
• 34:39
  SPEAKER_03: So I never have to work for someone ever again.
• 34:42
  SPEAKER_03: And I did it.
• 34:42
  SPEAKER_03: And within 90 days, I started making 5K months, which was the same that I was offered for another job, 60K a year for a management position.
• 34:50
  SPEAKER_03: And I'm like, cool, I did the thing.
• 34:53
  SPEAKER_03: Um, and then from there, I started to kind of now like invest in the business.
• 34:57
  SPEAKER_03: That's when I invested in things like a professional website, a course on reels, and I got like really serious about visibility and putting myself out there, all with the idea of like copywriters are so boring.
• 35:08
  SPEAKER_03: Let's write something that's not boring.
• 35:10
  SPEAKER_03: And it attracted a lot of people, and then I was able to scale up from there.
• 35:14
  SPEAKER_02: I feel like we operate in the same way.
• 35:16
  SPEAKER_02: Like I'm I'm I'm that bitch.
• 35:18
  SPEAKER_02: Like I'm also extreme where I'm like, I will lock myself away until I hit my goal.
• 35:22
  SPEAKER_02: And then I hit it.
• 35:22
  SPEAKER_03: I dictate myself to a desk.
• 35:24
  SPEAKER_03: I was not healthy.
• 35:25
  SPEAKER_03: My mom was like leaving plates of fruit at the door because it was the pandemic.
• 35:28
  SPEAKER_03: Like, I'm not relatable and like I'm okay with it.
• 35:31
  SPEAKER_02: Well, I did that this whole last year.
• 35:32
  SPEAKER_02: So I I took a year off of I like pure isolation, a whole year of isolating to scale my business.
• 35:39
  SPEAKER_02: And I'm like, I would not suggest that for other people.
• 35:41
  SPEAKER_02: That's that's that's crazy.
• 35:42
  SPEAKER_02: But like it's crazy.
• 35:44
  SPEAKER_02: That's how I work.
• 35:44
  SPEAKER_02: Like, I'm either outside where like I'm never home and I'm never even in my house, or I'm inside and I'm I'm just an extreme person and it works for my personality, I guess.
• 35:53
  SPEAKER_02: But that's how I scale and that's how I hit goals.
• 35:54
  SPEAKER_03: Like, I love it.
• 35:55
  SPEAKER_03: I mean, this is I like this is how we have to be honest on these podcasts.
• 35:59
  SPEAKER_02: But I feel like for other people, they're like, that's crazy.
• 36:02
  SPEAKER_02: Yeah.
• 36:03
  SPEAKER_02: Well, it works for me because I get places, I do get places, but we can all get places differently.
• 36:08
  SPEAKER_03: For sure.
• 36:08
  SPEAKER_03: I really and like honoring each other's process, I think is so important too.
• 36:12
  SPEAKER_02: Yeah, but I would have a duct tape like right next to you, like in the room.
• 36:15
  SPEAKER_03: Like we could have duct taped together and just not leave a house.
• 36:18
  SPEAKER_02: Yeah.
• 36:19
  SPEAKER_02: Um, okay, before we get into cocktail hour.
• 36:21
  SPEAKER_02: Um, any last things you want to say about unicorn messaging?
• 36:24
  SPEAKER_02: Is there anyone special in there right now where you're like, oh my god, there's such a crazy story.
• 36:29
  SPEAKER_02: What's happening in there?
• 36:30
  SPEAKER_02: Do I have a crazy story?
• 36:31
  SPEAKER_03: I don't think I have a crazy story, but I did just do a training on how to make AI copy not sound like AI and like people are eating that up.
• 36:39
  SPEAKER_03: So I think I'm gonna do more trainings on that.
• 36:41
  SPEAKER_03: And it's funny because I don't even like use AI to write copy, but it's like hypothetically, if I used AI to write copy, like this is what I would slash through, this is what I would change, like this is how I would do it.
• 36:52
  SPEAKER_03: And I think it's because everyone in Unicorn Messaging uses AI and like it's funny because at first they were like scared to tell me.
• 36:57
  SPEAKER_03: And I'm like, guys, you have to tell me.
• 36:58
  SPEAKER_03: Like, I know, like I can see it.
• 37:00
  SPEAKER_03: Um, so it's really fun to be able to like support them with that and like also not be a total grandma and like stick with the times.
• 37:09
  SPEAKER_02: Yeah, okay.
• 37:10
  SPEAKER_02: Thank you for saying that because just not all of us have that brain like yours, and it's like I can't come up with shit like that, you know.
• 37:18
  SPEAKER_02: I know.
• 37:19
  SPEAKER_03: A blank Google Doc torments people.
• 37:21
  SPEAKER_03: I get it.
• 37:21
  SPEAKER_02: Oh my god, that's the worst thing in the world.
• 37:24
  SPEAKER_02: But I like how you're working with things like, okay, if you're gonna use it, here's how you make sure, like, not not just the basic.
• 37:29
  SPEAKER_03: It's the most like snarky training ever.
• 37:33
  SPEAKER_03: Like, fine, if you're gonna succumb to this level, I guess we can make it better.
• 37:37
  SPEAKER_02: No, but it's like it's good because there's like basic advice, like take the dashes out, you know, add some color to the text.
• 37:44
  SPEAKER_02: Like, but I I feel like that's a good training because I know it's not just basic advice.
• 37:47
  SPEAKER_02: It's like, yeah, oh, I love that.
• 37:50
  SPEAKER_02: I love that.
• 37:50
  SPEAKER_02: It's like how to cheat the system, but also be unique and still use your brain.
• 37:55
  SPEAKER_02: Pretty much.
• 37:55
  SPEAKER_03: Yeah.
• 37:56
  SPEAKER_02: Yeah.
• 37:56
  SPEAKER_02: Um, that's really, really cool.
• 37:58
  SPEAKER_02: Okay.
• 37:58
  SPEAKER_02: Um, before we go into cocktail hour, let's brag about me and how you work with me.
• 38:04
  SPEAKER_02: Please.
• 38:04
  SPEAKER_02: They need client testimonials.
• 38:06
  SPEAKER_02: Um, how has podcasting changed your mind about marketing for your business?
• 38:10
  SPEAKER_03: I honestly, like I just started a podcast because I like to yap and I have a solo show because I can like talk to myself all day.
• 38:16
  SPEAKER_03: And I didn't think much of it.
• 38:18
  SPEAKER_03: I knew I wanted to have a show that was like well produced and like something for people to tune into.
• 38:23
  SPEAKER_03: But I was like, I didn't know how fast it would close the sales cycle until I was like a year in.
• 38:30
  SPEAKER_03: And people were like listening to my podcast and like, hey, I want to get on your calendar for a VIP day.
• 38:34
  SPEAKER_03: Like, I just binged all your episodes.
• 38:36
  SPEAKER_03: And it's so much better than them binging my Instagram because like my Instagram has like good stuff on there, but there's a lot of like, you know, trending reels and me just like dancing in a dress.
• 38:46
  SPEAKER_03: Like, I don't think you should be making buying decisions from that.
• 38:49
  SPEAKER_03: But it's like with my podcast, like you can see that I like know my stuff, and people just listen to my podcast, and it's like they almost had a sales call with me.
• 38:57
  SPEAKER_02: No, literally again.
• 38:58
  SPEAKER_02: If you're like an introvert and you don't want to go on sales calls, like just have a podcast.
• 39:02
  SPEAKER_02: They're so warm.
• 39:03
  SPEAKER_02: Like they've gotten through your funnel and they're the and they're at the podcast point.
• 39:07
  SPEAKER_02: They're they're so warm and they're hot.
• 39:09
  SPEAKER_02: Like and you can just pretty much close them on like on a podcast call.
• 39:13
  SPEAKER_02: Like it's and it's crazy because it's also like crazy for repurposing.
• 39:17
  SPEAKER_02: I know you work with JC and like it gives her so much content, so helpful.
• 39:22
  SPEAKER_02: What would you say for anyone who's like hesitant about starting a podcast for their business?
• 39:25
  SPEAKER_03: I mean, I like know yourself.
• 39:27
  SPEAKER_03: Like if you're someone where it's just not your medium, if you'd rather have like a substack or you know, you just don't want one, like I don't think we should do anything that feels like a ton of resistance or like, oh, this is gonna suck, but someone said I should do it.
• 39:41
  SPEAKER_03: But like if it's on your heart and you're the kind of person that has that personality that like when someone hears you speak, they get it.
• 39:48
  SPEAKER_03: And like, you know, this could just be because you're like really potent.
• 39:51
  SPEAKER_03: This could be because you're funny, this could be because you know, people just connect with your voice in whatever way.
• 39:56
  SPEAKER_03: Like, yeah, you should totally have a podcast, outsource everything except needing to show up and record, and then it's like not even a high lift.
• 40:03
  SPEAKER_02: Yeah, yeah.
• 40:04
  SPEAKER_02: Cause I think that's what is people get caught up on.
• 40:06
  SPEAKER_02: It's just like you have to edit and then you have to do all this stuff.
• 40:09
  SPEAKER_02: It's like literally just tire it out.
• 40:11
  SPEAKER_02: Yeah.
• 40:12
  SPEAKER_02: Actually, my advice sometimes is to try it yourself because you might end up loving it and having finding a new passion.
• 40:16
  SPEAKER_02: Oh, I knew I wouldn't love it.
• 40:18
  SPEAKER_02: Okay.
• 40:18
  SPEAKER_02: If you know it, just hire it out because that is the thing that stops people.
• 40:22
  SPEAKER_02: And it makes sense.
• 40:23
  SPEAKER_02: It makes sense.
• 40:24
  SPEAKER_02: Um, okay.
• 40:25
  SPEAKER_02: Well, tell people where people can follow you, connect with you, and then we're gonna jump into cocktail R, which is my favorite part.
• 40:30
  SPEAKER_03: Have fun.
• 40:31
  SPEAKER_03: Um, yeah, so come over on Instagram at my right handwomanwrite spelled like writing.
• 40:36
  SPEAKER_03: That's probably where I spend way too much time.
• 40:38
  SPEAKER_03: Um, I'm also on LinkedIn, Lucy Badawi.
• 40:41
  SPEAKER_03: I started blowing up on LinkedIn, which is like funny.
• 40:44
  SPEAKER_03: Um, and then my website is like my pride and joy, so my righthandwoman.com.
• 40:48
  SPEAKER_03: Um, at your own risk, you might buy for me.
• 40:51
  SPEAKER_03: And then my podcast is Unicorn Messaging, and we can chat there all the time.
• 40:57
  SPEAKER_02: Your website's amazing.
• 40:58
  SPEAKER_02: Who did your up to?
• 41:00
  SPEAKER_03: Um, actually, I have an in-house designer.
• 41:02
  SPEAKER_03: Um, her name's Bailey.
• 41:03
  SPEAKER_03: And so now I'm designing client websites in-house if I write their copy and they want me to do it.
• 41:08
  SPEAKER_02: Whoa.
• 41:09
  SPEAKER_02: Okay, guys, look at her website because it's actually incredible.
• 41:12
  SPEAKER_02: Like it's so good.
• 41:14
  SPEAKER_02: That's a cool service.
• 41:15
  SPEAKER_02: Oh, okay.
• 41:16
  SPEAKER_02: First of all, I can see you doing well on LinkedIn because I learned that it really is about copy.
• 41:20
  SPEAKER_02: Like the whole thing is about copy more than posts or fancy stuff.
• 41:25
  SPEAKER_02: So I could see it.
• 41:25
  SPEAKER_03: And also, like, like it's so many, just like men in corporate that have like the driest stuff.
• 41:33
  SPEAKER_03: Just if you even post like a picture of yourself in like a sundress with like a long, like kind of interesting story, like it goes so far because so many people have like a weird headshot they took in 1980, and they're like, This is how the hiring manager will notice you.
• 41:49
  SPEAKER_03: It's like the bar in LinkedIn, the bar is actually in hell.
• 41:52
  SPEAKER_03: I highly recommend like fully taking advantage of that platform.
• 41:56
  SPEAKER_03: Just literally show up.
• 41:58
  SPEAKER_02: Bar is in hell.
• 42:01
  SPEAKER_02: It's so it's so great.
• 42:02
  SPEAKER_02: First, if like Instagram, it's like you could be the best content creator and you're gonna get two likes.
• 42:06
  SPEAKER_02: And it's like, what the fuck?
• 42:08
  SPEAKER_00: Yeah.
• 42:08
  SPEAKER_02: Repost that channel in LinkedIn and you'll pop off.
• 42:11
  SPEAKER_02: Okay.
• 42:11
  SPEAKER_02: Well, if anyone's too busy for cocktail hour, bye.
• 42:14
  SPEAKER_02: We see you.
• 42:15
  SPEAKER_02: Thank you for coming.
• 42:16
  SPEAKER_02: But we're actually gonna hop up to the cocktail hour.
• 42:18
  SPEAKER_02: Amazing.
• 42:18
  SPEAKER_02: Um, okay, so the first question I want to talk about is I'm so excited for cocktail art.
• 42:23
  SPEAKER_02: I love cocktail art.
• 42:24
  SPEAKER_02: I'm like, let's get the business shit out of the way.
• 42:26
  SPEAKER_02: Finally, we already touched business.
• 42:28
  SPEAKER_02: Okay, so like we're both nomadic.
• 42:30
  SPEAKER_02: Well, you have a home now in Austin, but we're pretty much nomadic and do our businesses.
• 42:34
  SPEAKER_02: I want to know where's the craziest place you had to get your work done.
• 42:37
  SPEAKER_03: Oh, that's a good one.
• 42:39
  SPEAKER_03: So the crazy, crazy places I go to, I actually go off the grid.
• 42:42
  SPEAKER_03: Um, maybe Finland.
• 42:44
  SPEAKER_03: That was pretty crazy working from the Arctic Circle.
• 42:47
  SPEAKER_03: I was working at like three in the morning, not because I needed to.
• 42:50
  SPEAKER_03: It's like six hours ahead of Eastern time.
• 42:52
  SPEAKER_03: I could have definitely logged off by then, but because it was dark 22 hours a day that I never knew what time it was.
• 42:58
  SPEAKER_03: And for some reason, like the creativity demons would like crawl out at 3 a.m.
• 43:02
  SPEAKER_03: and be like, you should launch an offer.
• 43:04
  SPEAKER_03: And I'm like, oh, I mean, I can't say no to them.
• 43:07
  SPEAKER_03: Um, so that was probably the craziest is like in a cabin in the Arctic Circle in Finland.
• 43:12
  SPEAKER_03: And also I'd want to pull all nighters because if the northern lights came out, I would like wake up the whole house.
• 43:17
  SPEAKER_02: Oh my God.
• 43:18
  SPEAKER_02: That is so confusing to live there.
• 43:21
  SPEAKER_02: Like, I feel like anyone like Finland, actually, there's a lot of Finnish people listening to this podcast.
• 43:26
  SPEAKER_02: So fun.
• 43:27
  SPEAKER_02: Represent.
• 43:28
  SPEAKER_02: Yeah.
• 43:28
  SPEAKER_02: I'm actually so excited you're listening to this because I don't know how y'all conduct yourselves when you leave Finland.
• 43:34
  SPEAKER_02: It must be very confusing to have like the sun come out or the sun go down.
• 43:39
  SPEAKER_03: Like if I slept past noon, I would like wake up to darkness and I'm just like, I missed sun hour today.
• 43:46
  SPEAKER_03: Sun hour?
• 43:49
  SPEAKER_02: Oh my god, that sounds like I don't think I could live there.
• 43:51
  SPEAKER_02: I think I would go straight into depression.
• 43:54
  SPEAKER_03: I was there for like three weeks and then, but it's funny because when I left Finland, I was like, was I there for six months?
• 44:00
  SPEAKER_03: Like I had no concept of time.
• 44:04
  SPEAKER_02: I mean, it's beautiful there.
• 44:06
  SPEAKER_02: Thank God.
• 44:06
  SPEAKER_02: Like the I'm sure I've never been actually in it.
• 44:09
  SPEAKER_03: It was gorgeous.
• 44:10
  SPEAKER_03: I was going through like all night our hikes, like in the snow, like looking at the northern lights.
• 44:13
  SPEAKER_03: It was actual paradise, and like no one gets murdered in Finland either.
• 44:16
  SPEAKER_03: So you can hike through the night and like alone, like just do ridiculous things.
• 44:20
  SPEAKER_03: Oh, and like it was just so fun.
• 44:24
  SPEAKER_02: Okay, actually, I want to talk about the place crazy place I worked, very opposite energy.
• 44:28
  SPEAKER_02: The crazy place I worked was um my friend invited me to Australia, and I she did she told me this.
• 44:34
  SPEAKER_02: Okay, I'm not mad at her.
• 44:35
  SPEAKER_02: She told me this.
• 44:36
  SPEAKER_02: I she lived in a caravan in the middle of the bush.
• 44:39
  SPEAKER_02: Like it didn't move, like it was it was stuck in the bush.
• 44:42
  SPEAKER_02: Okay.
• 44:43
  SPEAKER_02: And underneath it lived a venomous snake.
• 44:47
  SPEAKER_02: No.
• 44:48
  SPEAKER_02: Australian snakes, like it's not even the worst part.
• 44:51
  SPEAKER_02: Like, not even.
• 44:53
  SPEAKER_02: There was also a massive dinosaur looking ass lizard that would walk the parameters.
• 44:57
  SPEAKER_02: Not the worst part.
• 44:59
  SPEAKER_02: There was no toilet.
• 45:02
  SPEAKER_02: Yeah.
• 45:02
  SPEAKER_02: So for like a month, it was me like not going to the bathroom.
• 45:06
  SPEAKER_02: Like I would do anything not to.
• 45:07
  SPEAKER_02: I was just bloated.
• 45:08
  SPEAKER_02: Like I was because there was a bucket.
• 45:10
  SPEAKER_02: Oh, wow.
• 45:11
  SPEAKER_02: So I would drive into town.
• 45:13
  SPEAKER_02: Did you just go outside?
• 45:14
  SPEAKER_02: Like I dig a hole.
• 45:15
  SPEAKER_02: Yeah, I went outside.
• 45:16
  SPEAKER_02: I also like drove into town for 45 minutes just to use the public library bathroom.
• 45:20
  SPEAKER_02: Like I was like, I I hate the bucket.
• 45:22
  SPEAKER_02: And so then the car that I was given still grateful for the car.
• 45:27
  SPEAKER_02: Okay.
• 45:28
  SPEAKER_02: But it was infested with ants.
• 45:30
  SPEAKER_02: They had made a home in the engine.
• 45:33
  SPEAKER_02: So as I'm driving, there's ants crawling, like lines of ants crawling on the steering wheel, on the dashboard, on the and so then there was also no Wi-Fi.
• 45:44
  SPEAKER_02: I was working, so I probably edited your podcast on the there was a spot of grass like that I could get Wi-Fi on.
• 45:52
  SPEAKER_02: So I worked on the hood of that ant car getting two people's podcasts done.
• 45:57
  SPEAKER_03: So rap.
• 45:58
  SPEAKER_03: You need to actually send us all like the episodes that were edited on the ant grass.
• 46:03
  SPEAKER_03: Just so we know.
• 46:04
  SPEAKER_02: I literally was screaming, I think the whole I was screaming all the whole month in Australia.
• 46:09
  SPEAKER_02: I was just screaming the whole time.
• 46:10
  SPEAKER_02: Like, and the fucking Aussies were just like gaslighting me so much.
• 46:13
  SPEAKER_02: They were like, Oh, chill out, mate, chill out.
• 46:16
  SPEAKER_02: I'm like, Do you see?
• 46:17
  SPEAKER_02: Like, do you see what's happening around me?
• 46:19
  SPEAKER_02: Like, there was a time, the spiders.
• 46:22
  SPEAKER_02: Anyways, that's my testament.
• 46:24
  SPEAKER_02: I will get your podcast done despite all Australian wildlife.
• 46:29
  SPEAKER_03: I mean, I would hire you just from that fact.
• 46:31
  SPEAKER_03: I mean, but I also love like the peak girlhood experience of like venomous snake, fine, dino lizard, fine.
• 46:38
  SPEAKER_03: Pooping in a bucket.
• 46:41
  SPEAKER_03: That's the limit.
• 46:43
  SPEAKER_01: I was so not okay with that.
• 46:46
  SPEAKER_01: When I saw the bucket, I was like, You're like, wait, that's like for us.
• 46:52
  SPEAKER_02: For us?
• 46:52
  SPEAKER_02: That was my craziest.
• 46:54
  SPEAKER_02: Yeah.
• 46:55
  SPEAKER_02: Um, okay, wait, I'm gonna ask one more question to end.
• 46:57
  SPEAKER_02: What does success actually feel like for you at this stage in your business?
• 47:01
  SPEAKER_03: I love this question.
• 47:03
  SPEAKER_03: Um, because for me it was like truly never about the money.
• 47:07
  SPEAKER_03: And that annoys people when I say that because I make money and they're like, what do you mean?
• 47:13
  SPEAKER_03: Like, you're so annoying.
• 47:15
  SPEAKER_03: But it's like really money feels like so neutral to me.
• 47:18
  SPEAKER_03: It's so fun to like be able to like afford nice travel and like be able to give back and all these like wonderful things that money does.
• 47:25
  SPEAKER_03: But I think like real success is loving what you do.
• 47:29
  SPEAKER_03: I actually get a little bit sad on a Friday because I'm like, oh, bye everyone.
• 47:34
  SPEAKER_03: Like see you Monday.
• 47:37
  SPEAKER_03: When I say this to people, they actually think like I'm lying or I'm trying to like portray this person online.
• 47:42
  SPEAKER_03: But like I really do love Mondays.
• 47:44
  SPEAKER_03: Like I wake up and I get my coffee and I'm like excited to see what DMs are waiting for me.
• 47:48
  SPEAKER_03: Like, who wants to work with me?
• 47:50
  SPEAKER_03: Like, what are their businesses?
• 47:51
  SPEAKER_03: Like, how fun.
• 47:52
  SPEAKER_03: Thank you for saying that.
• 47:53
  SPEAKER_03: Cause I was like, Am I a workaholic?
• 47:55
  SPEAKER_02: Like, I was like, no, I actually just like my job.
• 47:58
  SPEAKER_02: And that isn't the thing I'm working on, is like trying to like do stuff without my job.
• 48:02
  SPEAKER_02: Cause I'm like, okay, can you just have a weekend where you don't think about a business idea or you don't try to yap with someone, you know, just like just be but it I love it.
• 48:11
  SPEAKER_03: Like I have I like I just don't see like work-life balance.
• 48:14
  SPEAKER_03: Like, of course, I mean, I log off all the time and I like play volleyball sometimes for like three or four hours a day, and I go out with my friends every single night and I like wake up at 9 30.
• 48:23
  SPEAKER_03: Like, I'm definitely not like hustling in the traditional sense, but it's just like my work lights me up, and it's such a good part of my life that I don't need to play this like zero-sum game to like constantly work less hours.
• 48:35
  SPEAKER_02: Wow, I I love I love that.
• 48:37
  SPEAKER_02: Hopefully, you should be having fun.
• 48:39
  SPEAKER_02: And if you're not, you I hope you realize you can have fun.
• 48:41
  SPEAKER_02: Like it's it's your business.
• 48:43
  SPEAKER_03: You can like make it fun.
• 48:45
  SPEAKER_02: Like, yeah, like drop that offer, hire that person, and make it fun.
• 48:49
  SPEAKER_02: Exactly.
• 48:50
  SPEAKER_02: Like, I'm very particular about who I work with.
• 48:51
  SPEAKER_02: I only work with people where I'm like, could we get a drink together and have a great time?
• 48:55
  SPEAKER_02: Which makes so much sense for your offer suite.
• 48:57
  SPEAKER_02: Which I like so on brand.
• 48:58
  SPEAKER_02: A success lean to you.
• 49:00
  SPEAKER_02: Oh, hmm I'm trying to not make it monetary because you're right.
• 49:05
  SPEAKER_02: I think I've just been so obsessed with it.
• 49:06
  SPEAKER_03: You can.
• 49:07
  SPEAKER_03: I mean, I have, yeah, I have no, like, I love when women get rich.
• 49:10
  SPEAKER_03: Like, I'm at it.
• 49:12
  SPEAKER_02: I success.
• 49:13
  SPEAKER_02: The whole reason I built my business is to move back to California.
• 49:15
  SPEAKER_02: Like, that's the whole fucking point.
• 49:16
  SPEAKER_02: I'm just want to be back there, but I didn't want to work in restaurants anymore.
• 49:19
  SPEAKER_02: So I had to build a business.
• 49:21
  SPEAKER_02: But to live there, I need to be making like at least 15k to live well.
• 49:25
  SPEAKER_02: And so that success to me is like once I hit that and I can afford I can afford an apartment in LA when I used to live in the hood and it was terrifying, and I used to risk my life just getting out of my own house.
• 49:37
  SPEAKER_02: Like that would be success.
• 49:40
  SPEAKER_02: Like even to live where I want to live with my own money.
• 49:44
  SPEAKER_02: And then but I think my current success is that I built a business with the coolest fucking women.
• 49:50
  SPEAKER_02: I'm just like mind blown.
• 49:51
  SPEAKER_02: I'm mind blown how much fun I have all the time in my business.
• 49:54
  SPEAKER_03: Yeah, you have such a good roster.
• 49:57
  SPEAKER_03: I mean, with me included.
• 50:00
  SPEAKER_03: But like seriously, like anytime I'm in your space, I'm like, she has that energetic pull of people she'd actually be friends with in her world.
• 50:07
  SPEAKER_03: And I feel like a lot of people say that they're like, oh my god, and women you grab a drink with.
• 50:11
  SPEAKER_03: But it's like yours is like actually like women who are high energy and funny and just like low-key.
• 50:18
  SPEAKER_02: I would say that with my membership, I was like, because every every time you go into a membership, it's like walking into a different room.
• 50:24
  SPEAKER_02: Some are really zen women and like, or some are really like brainy and strategic.
• 50:29
  SPEAKER_02: And I feel like I was like, I think I'm attracting like really funny, really hype women, like those bitches, you know.
• 50:35
  SPEAKER_03: With unicorn messaging, I like any woman who enters my program, I'm like, you could do stand-up.
• 50:41
  unknown: Yeah.
• 50:41
  SPEAKER_03: Like it's such like a funny side benefit of like all of us have like kind of like some dark humor, and everyone thinks really fast, which makes sense because if someone doesn't think fast, they're gonna be really stressed around me.
• 50:52
  SPEAKER_03: It's like you pull in like what you give out into the world, and it's fun watching who's attracted to your programs because you learn a lot about yourself.
• 51:00
  SPEAKER_03: Like it's almost like a mirror as to like this is who I'm attracting.
• 51:03
  SPEAKER_02: Oh my God, it really, really is.
• 51:05
  SPEAKER_01: Oh my god, that's so true.
• 51:07
  SPEAKER_01: I feel like that's what makes me cheese so hard about my business is like the people, the women that I'm attracting with my clients and with my community, I'm like, how am I getting paid to have this much fucking fun?
• 51:22
  SPEAKER_02: Like, that's why I love businesses, like you get to pull in the right people into your world, and like we get to have so much fun while making money.
• 51:31
  SPEAKER_02: Like, I will never ever ever go a day not feeling blessed about that.
• 51:34
  SPEAKER_02: So if you are my client and you're listening to this, or in your community, you're listening to this, or just your listener to this podcast in general, like thank you.
• 51:41
  SPEAKER_02: Like, I'm just so blessed to have you in my orbit.
• 51:44
  SPEAKER_02: And yeah, maybe thank a friend today who you are so glad is in your business orbit because I feel so lucky that Lucy's my client and my friend, and she introduced me to amazing women too.
• 51:54
  SPEAKER_02: So I'm just feeling so full of gratitude in general.
• 51:58
  SPEAKER_02: Yeah.
• 51:59
  SPEAKER_02: Also, if you want to join the community, cocktails and clothes, Lucy's in there too.
• 52:03
  SPEAKER_02: If you want to hang out with her, um, I'll uh leave everything below.
• 52:06
  SPEAKER_02: It's a fucking vibe.
• 52:07
  SPEAKER_02: This week we are actually literally Tuesday, we're having um my business coach, she's actually gonna host a VIP expert talk called Pricing for Profit that blew my fucking mind.
• 52:20
  SPEAKER_02: And she's I was like, you gotta host this in my membership.
• 52:23
  SPEAKER_02: So if you're listening to this right now, as it's live, go ahead and sign up for the free trial and you can come to Michelle's Pricing for Profit workshop that's happening Tuesday.
• 52:32
  SPEAKER_02: Get in there, girl.
• 52:33
  SPEAKER_02: And also, it's recorded if you happen to miss the workshop.
• 52:36
  SPEAKER_02: Okay, guys, um, I can't believe my voice is okay to record.
• 52:40
  SPEAKER_02: That was crazy.
• 52:41
  SPEAKER_02: So essentially, I went from Boston to New Hampshire to New York in the span of 10 days, and the temperature changed wildly between all those times.
• 52:52
  SPEAKER_02: And I got so sick.
• 52:54
  SPEAKER_02: I got so sick, but I have had the best time the past 10 days.
• 52:56
  SPEAKER_01: I'm living with my client and friend Laura Haley, and I'm having so much walking fun.
• 53:02
  SPEAKER_01: We're scaling our businesses together, and um, New York was so fun.
• 53:06
  SPEAKER_01: I saw Moodleon Rouge on Broadway, that was sick.
• 53:10
  SPEAKER_02: Um, I went to New Hampshire.
• 53:13
  SPEAKER_02: Guys, I had no clue.
• 53:15
  SPEAKER_02: It was so beautiful there.
• 53:17
  SPEAKER_02: Like that that little weekend in New Hampshire is gonna stick with me for a long time.
• 53:20
  SPEAKER_02: I I didn't know that I needed the New England countryside in my soul.
• 53:26
  SPEAKER_02: Um, and we're in Boston and we're gonna grab drinks later because it's St.
• 53:29
  SPEAKER_02: Patty's Day, and I'm feeling great because I'm not as sick anymore, and I can finally talk to you guys.
• 53:34
  SPEAKER_02: So I'm so sorry that that episode didn't come out last week.
• 53:36
  SPEAKER_02: A couple people texted me and I'm like, I'm sorry, I'm trying my best.
• 53:40
  SPEAKER_02: Um, yeah.
• 53:41
  SPEAKER_02: Thank you guys for listening.
• 53:42
  SPEAKER_02: Oh, let's shout out some people because we got a lot of new people listening the past few weeks, and y'all need some shout-outs.
• 53:49
  SPEAKER_02: So, who is new to the party?
• 53:51
  SPEAKER_02: Uh, newer listeners, Ethiopia.
• 53:54
  SPEAKER_02: Whoa, whoa, whoa, whoa.
• 53:55
  SPEAKER_02: That is a country I've always wanted to go to, and everyone from there is fucking stunning.
• 54:00
  SPEAKER_02: Um, Serbia.
• 54:02
  SPEAKER_02: Oh, I feel like that's my friend.
• 54:03
  SPEAKER_02: I feel like that's my friend that's listening from Serbia.
• 54:06
  SPEAKER_02: France, Thailand, Japan, UAE, Ireland.
• 54:09
  SPEAKER_02: Hey, it's St.
• 54:09
  SPEAKER_02: Patty's Day.
• 54:10
  SPEAKER_02: Let's go.
• 54:11
  SPEAKER_02: We're celebrating y'all today.
• 54:13
  SPEAKER_02: Peru.
• 54:14
  SPEAKER_02: Oh my god, I think that's my friend Andrea.
• 54:15
  SPEAKER_02: Hey Andrea.
• 54:16
  SPEAKER_02: Um, but still top listeners.
• 54:18
  SPEAKER_02: Canada, Australia, UK, Singapore, and Finland.
• 54:21
  SPEAKER_02: I'm still like so excited that you all are listening, Finland.
• 54:25
  SPEAKER_02: Okay.
• 54:26
  SPEAKER_02: Um, I we have a lot of really, really good episodes coming up.
• 54:30
  SPEAKER_02: I just bash recorded six episodes, so we should be back on track.
• 54:34
  SPEAKER_02: And there's some really fucking good mindset episodes coming up, good strategy for scaling episodes coming up, so I'm excited for y'all.
• 54:41
  SPEAKER_02: And as always, don't forget, you're a bad bitch, and I'll see y'all later.