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Kellogg’s, Crumbl, and Angry Customers
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the controversy surrounding Kellogg's and its failure to eliminate artificial ingredients from its cereals, despite a decade-old promise. They analyze the implications of consumer activism led by influencers like Vani Hari, known as the Food Babe, and explore the various strategies companies can adopt when faced with protests. The conversation then shifts to a misadventure involving Crumbl Cookies, where an unauthorized pop-up in Australia sparked discussions about brand management and consumer…
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