Reinvention
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.
Evan's three executive guests all run companies that to a large extent have had to reinvent themselves. He asks them what's driven change in each of their businesses, and how they've fared. They also swap ideas on what they think…
The skinny
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