Latest / Beyond the Margins: The University of California Press Podcast
Misty L. Heggeness, "Swiftynomics: How Women Mastermind and Redefine Our Economy" (U California Press, 2026)
A feminist romp through pop culture that illuminates how women influence and shape the economy.
Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy.
Swiftynomics: How Women Mastermind and Redefine Our Economy (U California Press, 2026) assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor…
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