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Authorities Unplugged Radio with Lori Karpman
Guest: Lori Karpman What does it take to transform from attorney to award-winning brand strategist and copywriting powerhouse? In this insightful conversation, Dr. Allen Lycka sits down with Lori Karpman—a former franchise lawyer turned marketing consultant and founder of The Copy Lab—to uncover the lessons she’s learned from decades in law, franchising, and business growth. Lori shares how to know when your business is truly ready to franchise, why every entrepreneur must start with an exit plan, and how compelling copy built on storytelling and emotion—not features and benefits—drives…
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