Latest / Earn Your Leisure / EYL #99 Purpose & Profits
Transcript
- 0:00Speaker 1: An illegal alien from Guatemala charged with raping a child
- 0:03Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
- 0:07Speaker 1: accused of murdering a Texas man of Venezuelan charged with
- 0:11Speaker 1: filming and selling child pornography in Michigan. These are just
- 0:15Speaker 1: some of the heinous migrant criminals caught because of President
- 0:19Speaker 1: Donald J.
- 0:20Speaker 2: Trump's leadership.
- 0:21Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
- 0:25Speaker 1: Under President Trump, attempted illegal border crossings are at the
- 0:29Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
- 0:33Speaker 1: aliens have been arrested. If you are here illegally, your
- 0:37Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
- 0:41Speaker 1: and deported. You will never return. But if you register
- 0:45Speaker 1: using our CBP home app and leave now, you could
- 0:48Speaker 1: be allowed to return legally. Do what's right.
- 0:51Speaker 2: Leave now.
- 0:53Speaker 1: Under President Trump, America's laws, border and families will be protected.
- 0:57Speaker 3: Sponsored by the United States Department of Homeland Security.
- 1:00Speaker 4: All right, guys, welcome back, e y l Atlanta edition.
- 1:04Speaker 4: We're still here, still here. We haven't left yet for sure.
- 1:07Speaker 4: So this one, this one is gonna be a good one.
- 1:09Speaker 4: Comes courtesy of our family. Damn Vincent. Yeah, congratulations, finally
- 1:17Speaker 4: get something this This was a dope one though. When
- 1:22Speaker 4: I when I saw this story, it was it was
- 1:24Speaker 4: very unique and very interesting. I'm like, we definitely gott
- 1:27Speaker 4: to cover this. This is dope. So Jasmine Crowe entrepreneur
- 1:31Speaker 4: and it's really dope. So she's a founder of a
- 1:33Speaker 4: company name Gooder Got good her And it's interesting because
- 1:39Speaker 4: I realized that after doing some research, that there's seventy
- 1:42Speaker 4: two billion pounds of food that ends up in landfills
- 1:45Speaker 4: every year. One out of seven people suffer from food insecure,
- 1:52Speaker 4: and I think now.
- 1:53Speaker 5: It's even like one out of five. Because of everything
- 1:56Speaker 5: that's going on with coronavirus and the pandemic, just so
- 1:59Speaker 5: many more people are going hungry. And what's crazy is
- 2:02Speaker 5: that seventy two billion pounds that's just from businesses. So
- 2:06Speaker 5: that doesn't include the food that we throw away in
- 2:08Speaker 5: our households. That's something like one hundred and sixty one billion.
- 2:11Speaker 5: So this is like grocery stores, colleges, restaurants, you know, stadiums.
- 2:17Speaker 5: That's who throws away that seventy two billion pounds.
- 2:20Speaker 3: And that's that's just the United States. That's not even
- 2:22Speaker 3: a world.
- 2:22Speaker 2: That's just the US.
- 2:23Speaker 5: Yeah, crazy, that's definitely enough food to in hunger is.
- 2:28Speaker 2: In the landfill.
- 2:28Speaker 4: And then also there's a two hundred and eighteen billion
- 2:31Speaker 4: dollar annually spent on in the US to grow, process,
- 2:36Speaker 4: and transport food that's actually disposed enough eating. So I
- 2:40Speaker 4: say that to say, obviously, there's a lot of food
- 2:42Speaker 4: that's wasting. There's a lot of people that's hungry. So
- 2:45Speaker 4: Jasmine came away with a company that actually takes the
- 2:48Speaker 4: food that's actually being that would be thrown away and
- 2:52Speaker 4: actually feeds it to people in need. So we're going
- 2:56Speaker 4: to talk about that. We're going to talk about the
- 2:57Speaker 4: business models. It's interested and the whole story is interested
- 3:00Speaker 4: and this very unique business. But first and foremost, thank
- 3:04Speaker 4: you for joining us. Appreciate it.
- 3:05Speaker 2: Thank you guys so much for having me.
- 3:06Speaker 5: I feel honored and welcome to Atlanta's great city. You
- 3:10Speaker 5: guys may never want to leave. You know, I'm pretty
- 3:13Speaker 5: sure in different times we could show you even much
- 3:15Speaker 5: more fun. But as you can see, Atlanta is still
- 3:18Speaker 5: kind of.
- 3:21Speaker 6: Nothing.
- 3:25Speaker 3: Kind of feels like old times out here.
- 3:27Speaker 5: You have to wear your mask inside places, and that's pretty.
- 3:30Speaker 2: Much about it.
- 3:31Speaker 4: Depends on what places you're in, as we've learned as
- 3:34Speaker 4: a fact.
- 3:36Speaker 6: All Right, so how did this start? How did this start?
- 3:38Speaker 6: How did good To start?
- 3:39Speaker 4: Because, like I said, I mean, it seems like such
- 3:42Speaker 4: a brilliant idea, but I haven't heard of anybody else
- 3:44Speaker 4: doing it. So what gave you the idea to actually
- 3:48Speaker 4: think like this is actually something that could be a business.
- 3:51Speaker 2: You know, Before I.
- 3:51Speaker 5: Started good Or, I had this company called Black Celebrity Giving,
- 3:54Speaker 5: which I'm actually going to revamp, and I would work,
- 3:56Speaker 5: as you can guess.
- 3:57Speaker 2: With black celebrities, worked with a host of celebrities.
- 4:00Speaker 5: So I started Futures Foundation, Candy Burusts, so many more,
- 4:04Speaker 5: and I would help them do their community giving rights,
- 4:08Speaker 5: so defining their giving blueprint. And what I realized is
- 4:10Speaker 5: I was extremely busy around Christmas, Thanksgiving and back to school,
- 4:15Speaker 5: like that's when everybody wanted to do something, and then
- 4:17Speaker 5: throughout the rest of the year I would kind of
- 4:19Speaker 5: just be void of work. And so I started an
- 4:22Speaker 5: initiative called Sunday Soul, and I started going out and
- 4:25Speaker 5: feeding people right here in downtown Atlanta every two weeks
- 4:28Speaker 5: that were homeless, and started then taking it to Senior
- 4:32Speaker 5: homes and just feeding and senior homes, and mind you,
- 4:34Speaker 5: I was just taking donations, using my own money, coupon
- 4:37Speaker 5: and price matching, cooking all the food, going out, feeding
- 4:41Speaker 5: five hundred people every two weeks, you know, coming back,
- 4:43Speaker 5: cleaning up my kitchen. So this process would take me
- 4:46Speaker 5: like forty hours every single every week to do this.
- 4:50Speaker 5: And so a video from one of my pop up
- 4:53Speaker 5: restaurants that I would host went viral on Facebook and
- 4:56Speaker 5: I woke up on more thing thousands of comments, friend
- 4:59Speaker 5: request views and you know, millions of views later. I'm
- 5:02Speaker 5: reading through the comments one day and people were saying, Oh,
- 5:04Speaker 5: this is so amazing.
- 5:05Speaker 2: Who donates the food?
- 5:07Speaker 5: And the reality was like nobody, And I'm like, dang,
- 5:09Speaker 5: Like it would make a lot more sense if I
- 5:11Speaker 5: could get this food donated so that I want to
- 5:13Speaker 5: have to cook it and price match and go to
- 5:15Speaker 5: five and six different grocery stores. And that's just a
- 5:18Speaker 5: simple Google search, you know what happens to extra food
- 5:21Speaker 5: at the end of the night from restaurants. I stumbled
- 5:23Speaker 5: across food Ways and I'm like, I really quite honestly
- 5:27Speaker 5: got upset because I'm like, dang, like all this food
- 5:29Speaker 5: seventy two billion pounds of food is going to waste.
- 5:32Speaker 5: I'm you know, robing Peter to pay Paul, taking five
- 5:35Speaker 5: dollar donations here and there, trying to feed, you know,
- 5:38Speaker 5: hundreds of people, and at the same time, these businesses
- 5:41Speaker 5: are throwing away all this food. And I think that's
- 5:43Speaker 5: really where that first initial idea kind of came from.
- 5:46Speaker 3: So the Soul Sundays was an idea at first, and
- 5:51Speaker 3: then it moved into sold restaurants sold Sunday restaurant.
- 5:54Speaker 2: Yeah.
- 5:54Speaker 5: And you know the reason why I did that is
- 5:55Speaker 5: because people would sometimes be lined around the block hours
- 5:59Speaker 5: in life, for like an hour and a half, two
- 6:01Speaker 5: hours sometimes to eat, and I always used to let
- 6:03Speaker 5: women and children go first. And one time, this man,
- 6:06Speaker 5: you know, there was a little argument I noticed kind
- 6:08Speaker 5: of at the line. I think he was arguing with somebody,
- 6:10Speaker 5: and I went back and I was like, no, sir,
- 6:12Speaker 5: you know I've been cooking for three days. I promise
- 6:14Speaker 5: you there's more than enough food for everybody. And he
- 6:16Speaker 5: really checked me, and he said, you know, I've been
- 6:18Speaker 5: waiting in line for almost an hour. If I don't
- 6:20Speaker 5: eat today, you know, I don't know when I'm gonna
- 6:22Speaker 5: eat again, because nobody ever comes out here during the week,
- 6:25Speaker 5: so you know, I was out there on Sundays and
- 6:27Speaker 5: I just started thinking, like dang, Like how often do
- 6:29Speaker 5: I wait for like an hour and thirty minutes to
- 6:31Speaker 5: get food?
- 6:32Speaker 7: Like never?
- 6:32Speaker 2: Right, Like, if it's I can't get a reservation, I'll
- 6:35Speaker 2: go to a different restaurant.
- 6:36Speaker 5: Like I really rarely would ever wait someplace and stand
- 6:39Speaker 5: up an hour and thirty minutes to get a plate.
- 6:42Speaker 5: And then I realized I wasn't giving them a place
- 6:43Speaker 5: to sit down. You know, I just wasn't doing it right.
- 6:46Speaker 5: I was doing it from the heart, but I could
- 6:47Speaker 5: do it better. And so then I started running tables
- 6:50Speaker 5: and chairs and linens and I would make these little
- 6:52Speaker 5: menus and print it out and let people kind of
- 6:55Speaker 5: sit down and dine with dignity.
- 6:56Speaker 3: So that love that restaurant.
- 6:58Speaker 2: Yeah, And then if.
- 6:59Speaker 5: We were on wait, you know, I'd like come back
- 7:01Speaker 5: in thirty minutes. And the thing is, everything was ready,
- 7:05Speaker 5: So the food came out really quickly. But it was
- 7:06Speaker 5: a five course meal to start with an appetizer, super salad,
- 7:11Speaker 5: I'm sorry, soup and salad, then an entree, two side
- 7:14Speaker 5: items and desserts, And I mean people loved it like
- 7:16Speaker 5: I had to send you guys some pictures and videos.
- 7:18Speaker 5: It just was huge, and so the first one I
- 7:20Speaker 5: ever did went viral and rest wasty.
- 7:24Speaker 3: When I was reading a story, it was like kind
- 7:26Speaker 3: of a line because that's kind of what we were
- 7:27Speaker 3: doing in the summer with our kids. We would go
- 7:30Speaker 3: to my church because we had a homeless outreach, and
- 7:33Speaker 3: we would feed the homeless every Saturday. And it was
- 7:36Speaker 3: like the feeling of giving is just like incredible, and
- 7:39Speaker 3: like watching the kids be fulfilled by it made it
- 7:41Speaker 3: even better. And their thing was like, Yo, can we
- 7:43Speaker 3: do this again? Can we do this again? And when
- 7:45Speaker 3: you said that phrase done with dignity, it was like,
- 7:48Speaker 3: that's it because nobody in that room ever expects to be.
- 7:51Speaker 2: In that room exactly, you know.
- 7:53Speaker 5: And one of the things I liked to I used
- 7:54Speaker 5: to always do with Sunday Souls is I always had options,
- 7:57Speaker 5: you know, And I've had to check my mom because
- 8:00Speaker 5: they'll say things like, oh, you know, they're homeless, you
- 8:02Speaker 5: could feed them anything, and I would be like, no,
- 8:04Speaker 5: you know, your homelessness is just something that you're going through,
- 8:07Speaker 5: just like hunger is something you're going through. You're not
- 8:09Speaker 5: always going to be homeless. You're not always going to
- 8:11Speaker 5: be hungry, but you could lose your job. You know,
- 8:13Speaker 5: businesses could close. I mean, look what we're seeing happening
- 8:15Speaker 5: right now with coronavirus. And I always would have, you know,
- 8:19Speaker 5: a beef option, a pork option, a fish option. And
- 8:22Speaker 5: I mean people used to people have religious convictions, they
- 8:25Speaker 5: had dietary restrictions, and that level of just giving people dignity,
- 8:29Speaker 5: like what would you like? Not just here's a sandwich
- 8:32Speaker 5: that I made for you, but like what would you like?
- 8:34Speaker 5: And that is why I think. I mean people used
- 8:36Speaker 5: to come. I had a family, I'll never forget. There
- 8:38Speaker 5: was like six kids, they had a house, but they
- 8:41Speaker 5: would they used to have to sell their food stamps
- 8:43Speaker 5: to pay their rent, and they would get on the
- 8:44Speaker 5: marta and they knew I would to be out there,
- 8:46Speaker 5: and they would come and get food for the kids
- 8:48Speaker 5: and get like extra to go plates. Like that's how
- 8:50Speaker 5: busy and how popular it had got that families were
- 8:53Speaker 5: starting to come through. I mean maybe like a year
- 8:55Speaker 5: or two after that, like two chains ended up getting
- 8:57Speaker 5: them a house for the family to live in. So
- 8:59Speaker 5: just like that, you know, just to see how it
- 9:01Speaker 5: all kind of turned around, but they used to sell
- 9:03Speaker 5: their food stamps to pay their rent, get on the
- 9:05Speaker 5: bus with all their kids just to come down because
- 9:07Speaker 5: they had options for their kids.
- 9:10Speaker 3: There should never be a choice between food or bills
- 9:13Speaker 3: like that.
- 9:13Speaker 5: That's crazy and everybody that's that's what you said. I mean,
- 9:16Speaker 5: that's a critical choice that everybody makes going to pay
- 9:19Speaker 5: and then what we find as food always goes first
- 9:21Speaker 5: because people could say like, oh, I could go without food,
- 9:24Speaker 5: or what they do is the parents, the adult will
- 9:27Speaker 5: go without food.
- 9:29Speaker 2: And I've had tons of friends.
- 9:30Speaker 5: I mean, I think Jeezi even was talking about it
- 9:32Speaker 5: in an interview, like he used to see his mom
- 9:35Speaker 5: like split a cheeseburger between him and I think his
- 9:37Speaker 5: sister whoever his other sibling was And just like if
- 9:40Speaker 5: you guys think back to that, like I don't recall
- 9:42Speaker 5: being hungry, but you know, I'm pretty sure my parents,
- 9:44Speaker 5: our parents could have been hungry just to see us
- 9:47Speaker 5: have and I think that happens a lot.
- 9:49Speaker 3: Yeah, we hit those stories over the time. It made
- 9:50Speaker 3: me think of the line like most when was it?
- 9:52Speaker 3: See them?
- 9:53Speaker 6: Said?
- 9:53Speaker 3: Most nice a sleep for dinner. Yeah you know what
- 9:55Speaker 3: I'm saying, that's great, you think of.
- 9:57Speaker 5: You know, meat meal talking about noodles and noodle kids.
- 9:59Speaker 5: I mean, that's many. I have a program right now
- 10:01Speaker 5: in Atlanta. If you guys are still here, y'all should
- 10:03Speaker 5: come out every weekend. I feed in this community. It's
- 10:06Speaker 5: called Forest COVID. It's probably one of the most destitute
- 10:11Speaker 5: communities I've ever seen. And you know, I've been doing
- 10:14Speaker 5: this work for over a decade. But a lot of
- 10:16Speaker 5: the buildings, roofs are off and everything else. And we'll
- 10:19Speaker 5: feed the kids and you know, they will will have
- 10:22Speaker 5: excess food for them to take home, and they just
- 10:24Speaker 5: always want the noodles. They always want, like you know,
- 10:26Speaker 5: we try and give them green beans and like mashed potatoes.
- 10:29Speaker 5: They don't ever like that. They don't like it because
- 10:31Speaker 5: it's just they haven't had it. So like we're out
- 10:33Speaker 5: there every single week really trying to push this on
- 10:36Speaker 5: them for them to have like healthy food and healthy access.
- 10:39Speaker 5: But so many kids go without, and for kids and
- 10:41Speaker 5: children of color, which is why it's super important for
- 10:44Speaker 5: me to be in this position and trying to do
- 10:46Speaker 5: what I'm doing with gooder. You know, people like us
- 10:49Speaker 5: have to solve the problems too long. You know, people
- 10:52Speaker 5: write the statistics they get all the money, they get
- 10:54Speaker 5: all the grants, and they're solving problems that they never
- 10:57Speaker 5: experienced before. Whereas I have friends, have family members that
- 11:00Speaker 5: have been hungry. I know, I mean, very few people
- 11:03Speaker 5: that don't look like me are gonna go into Forest Cove,
- 11:06Speaker 5: you know, a Section eight housing community where you know
- 11:10Speaker 5: there are drugs, there's crime, and really try and get
- 11:12Speaker 5: to those children.
- 11:13Speaker 2: But that's who gets all the money.
- 11:15Speaker 5: You know, that's I mean, billions and billions of dollars
- 11:17Speaker 5: is spent in grants. You know, at the start of COVID,
- 11:20Speaker 5: Jeff Bezos gave a hundred million dollars to Feed in America.
- 11:23Speaker 5: And it's not to say that feeding America you know,
- 11:26Speaker 5: doesn't serve a purpose, but they've been around since the seventies.
- 11:29Speaker 2: They've gotten billions and billions of dollars.
- 11:31Speaker 5: Doing the same thing, you know, just get you know,
- 11:33Speaker 5: having food bangs, giving food to nonprofits, and it's always
- 11:37Speaker 5: just whatever is donated, and then they end up giving people,
- 11:40Speaker 5: you know, peanut butter, no jelly, spaghetti noodles, no spaghetti sauce.
- 11:43Speaker 5: And people can't make a meal from what it is
- 11:46Speaker 5: that they receive. And so what I've tried to do
- 11:48Speaker 5: with Gooder is actually get people meals or if nothing else,
- 11:51Speaker 5: if I'm giving them groceries, everything that they're getting in
- 11:54Speaker 5: that grocery bag is gonna make a meal. They're gonna
- 11:56Speaker 5: get a taco kit. They're gonna get you know, peanut
- 11:59Speaker 5: butter and jelly and bread like the things that they
- 12:01Speaker 5: would actually need. And it's it's a hard, you know,
- 12:05Speaker 5: curve to get around because unfortunately, I sometimes think people
- 12:09Speaker 5: want to pacify hunger rather than solve it, because if
- 12:12Speaker 5: you solve hunger, then there's no more hundred million dollar donations.
- 12:17Speaker 4: Let me ask you this because it was it was
- 12:19Speaker 4: interesting as far as like I said, I don't think
- 12:21Speaker 4: people realize how much food is thrown.
- 12:23Speaker 6: Away Before I even ask that question.
- 12:25Speaker 4: I just want to make that point because it's like
- 12:26Speaker 4: in New York, Uh, there's two million rats.
- 12:33Speaker 3: Yeah, you know what, we're speaking of hunger. We'll get
- 12:35Speaker 3: into that withah. So here's how that comes about. City
- 12:39Speaker 3: Day that's in New York City. This came about we
- 12:40Speaker 3: would add an establishment, we'll leave the name anonymous. And
- 12:43Speaker 3: they were closing their doors and they were like, we're like, yo,
- 12:46Speaker 3: y'all closing I know you're going to throw the food away.
- 12:48Speaker 3: This is like before we knew that we were going
- 12:49Speaker 3: to do this, and he was like, yeah, we're going
- 12:52Speaker 3: to throw the food. He was like, yo, we'll just
- 12:54Speaker 3: buy some of you right now. And the conversation got
- 12:57Speaker 3: brought up like, yo, you know what's happening in the
- 12:59Speaker 3: city since the rest some rounds are closed, Like the
- 13:01Speaker 3: mice have nowhere to go, so they're just like doing
- 13:04Speaker 3: all that out in the streets. They're eating each other.
- 13:06Speaker 3: And so I came up with a number that was wrong.
- 13:10Speaker 3: I'm saying that on tapes that was wrong, and I
- 13:13Speaker 3: was like, yeah, what the city has this many rats?
- 13:15Speaker 3: So we looked it up and it was two million
- 13:16Speaker 3: rats in New York City.
- 13:17Speaker 2: Yeah, because he said I actually have seen quater few
- 13:21Speaker 2: rats or not expected.
- 13:25Speaker 6: It was actually a bet.
- 13:27Speaker 2: Because there's sixteen million people in New York.
- 13:30Speaker 3: There's eight so there's almost nine million.
- 13:31Speaker 6: There's eight nine.
- 13:32Speaker 2: Million, so there's almost like.
- 13:35Speaker 6: For every of the population.
- 13:37Speaker 2: Okay, so for every rat, there's like four people.
- 13:40Speaker 4: Yes, yeah, so so yeah, it was it was a
- 13:42Speaker 4: wager that Troy. Troy told me that there was more
- 13:45Speaker 4: rats than people in New York. So I just found
- 13:46Speaker 4: that hard to believe, so we googled it and we
- 13:49Speaker 4: realized that it was two million.
- 13:50Speaker 6: But it's still a lot. That's a lot, So I
- 13:52Speaker 6: said to say.
- 13:53Speaker 3: That's more than the city of Boston.
- 13:54Speaker 2: That's crazy.
- 13:55Speaker 6: There's two million rats in New York.
- 13:57Speaker 4: So what's happening is that, you know, there's a lot
- 14:00Speaker 4: of restaurants in New York City obviously, so at the
- 14:02Speaker 4: end of the night, they throw they throw the food
- 14:04Speaker 4: in like you know, the trash.
- 14:06Speaker 6: They just throw them the alley ways and all that.
- 14:08Speaker 4: So what happened is that it's created a whole ecosystem
- 14:11Speaker 4: for rats to eat, Like they know what time the
- 14:14Speaker 4: food is gonna go, and they eat the food on
- 14:16Speaker 4: the streets. But once COVID hit, all the restaurants closed.
- 14:20Speaker 4: So now they had videos of rats actually turning to
- 14:23Speaker 4: cannibals and they was actually eating each other because there
- 14:26Speaker 4: was no food for them to eat, and it just
- 14:27Speaker 4: got so desperate, like they was starving to death. And
- 14:31Speaker 4: some of them actually like they showed, like there's a
- 14:33Speaker 4: videos online they actually eating each other.
- 14:35Speaker 2: Watch these tonight.
- 14:38Speaker 4: So I say that to say, I mean, you got
- 14:40Speaker 4: a whole, like, you know system that animals are actually something.
- 14:46Speaker 5: You know, I'd rather the food go to an animal,
- 14:48Speaker 5: even if it's a rat, right Gooder, We take our
- 14:51Speaker 5: number one thing is hunger first, right, so our goals
- 14:54Speaker 5: to get anything that's edible and give that to someone
- 14:57Speaker 5: that can actually eat it before it ever makes it
- 14:59Speaker 5: to landfill.
- 15:00Speaker 4: Not only did you turn this into an actual business,
- 15:02Speaker 4: and Eve enlighten me that it's not a nonprofit.
- 15:04Speaker 6: It's a b corp. Yeah all right, can you just
- 15:07Speaker 6: explain what a b corp is for people?
- 15:09Speaker 5: Yeah, So B courp basically means for profit for good.
- 15:12Speaker 5: It's super hard to become a certified to be corporate.
- 15:14Speaker 5: It took us over a year and basically it just
- 15:17Speaker 5: they check everything so like who our vendors are kind
- 15:21Speaker 5: of making sure that we're an ethical company. So for me,
- 15:24Speaker 5: the reason why I turned this into and I have
- 15:27Speaker 5: years of experience in nonprofits. I've started hundreds of nonprofits
- 15:30Speaker 5: for some of the top celebrities, so it wasn't hard
- 15:33Speaker 5: for me to think I could just turn this into
- 15:35Speaker 5: a nonprofit. But why I chose to make it actually
- 15:38Speaker 5: a business is because the business is these restaurants. Whoever
- 15:43Speaker 5: they were already paying a waste management bill, So they
- 15:45Speaker 5: were already paying to throw the food away. So that
- 15:47Speaker 5: was very easy. It was a clear distinction for me
- 15:50Speaker 5: to understand. I don't caay, listen, they're paying somebody to
- 15:52Speaker 5: throw the food away. Then I went and I started
- 15:54Speaker 5: looking at the waste industry. It's a trillion trillion dollar industry.
- 15:58Speaker 5: And then nobody, ever, it never goes like all of
- 16:01Speaker 5: us have been playing. Our parents have been paying a
- 16:03Speaker 5: trash bill for forever. Every restaurant, every business plays a
- 16:06Speaker 5: trash bill. So my idea was we would essentially be
- 16:09Speaker 5: a food waste management company. We would focus on the
- 16:11Speaker 5: food waste and so we would help businesses come up
- 16:14Speaker 5: with better uses for their excess food and so you know,
- 16:18Speaker 5: they didn't have to throw it in landfill, they didn't
- 16:20Speaker 5: have to you know, let rats eat it. We could
- 16:22Speaker 5: help them, and so we started with edible food and
- 16:24Speaker 5: then we started composting.
- 16:26Speaker 2: We have hog farms.
- 16:27Speaker 5: We actually have worms that we feed food waste to
- 16:31Speaker 5: that produces fertilizer that makes the soil better, so as
- 16:34Speaker 5: we grow more fruit and vegetables, it's healthier for all
- 16:37Speaker 5: of us. And now we have a partnership with Southern
- 16:40Speaker 5: Power where we're actually taking food waste and we could
- 16:43Speaker 5: turn it into energy. We're trying to really get into
- 16:45Speaker 5: to that more so the idea is to keep it
- 16:47Speaker 5: out of landfill because food waste is the number one
- 16:51Speaker 5: so it's one of the leading causes number three cause
- 16:54Speaker 5: of global climate change.
- 16:55Speaker 3: I was just gonna get into that because that's one
- 16:57Speaker 3: of the things that you're stressed, is like, this is
- 16:59Speaker 3: not just a health issue. This is a social issues,
- 17:02Speaker 3: economic issue, and that's an environmental So when we would
- 17:05Speaker 3: and this is true, when you're talking about how kids
- 17:08Speaker 3: like one out of five go to bed hungry, how
- 17:11Speaker 3: that affects their learning, Yeah, didn't get into that little deal.
- 17:13Speaker 5: Yeah, And I think, you know, I always have to
- 17:15Speaker 5: as a black woman, I always have to say for
- 17:17Speaker 5: black and brown children. So this is you know, mostly
- 17:20Speaker 5: Hispanic even Native American as well, and black children, we
- 17:25Speaker 5: are like one in three, one and four. So it's
- 17:28Speaker 5: it's a lot worse. And so what happens is it's
- 17:30Speaker 5: it's this vicious cycle that never gets broken. And what
- 17:33Speaker 5: we think is, you know what, we give children free
- 17:35Speaker 5: breakfast and lunch at school. Now look at this, all
- 17:37Speaker 5: these schools are closed, and so thinking how many children
- 17:40Speaker 5: are like at home or at home during the summer
- 17:42Speaker 5: that were really dependent on free breakfasts and lunch at school.
- 17:46Speaker 5: That happens then we got to think that you know,
- 17:48Speaker 5: there are parents that are working, and so even when
- 17:51Speaker 5: these kids get home, sometimes they don't get a hot meal,
- 17:53Speaker 5: they have cereal for dinner, or you know, they have
- 17:56Speaker 5: cereal for all these meals now. And what ends up
- 17:58Speaker 5: happening is in twenty seven states in the United States,
- 18:01Speaker 5: they measure test scores of children in third, fifth, and
- 18:04Speaker 5: tenth grade. And you know, what they start to decide
- 18:07Speaker 5: is if those kids are gonna go to prison or not.
- 18:09Speaker 5: So it's really a school to prison pipeline. And so
- 18:11Speaker 5: they're like, oh, you know, Johnny's not reading well, he's
- 18:14Speaker 5: more likely to go to prison. We're gonna get another
- 18:16Speaker 5: prison bed for him. Or Susan is you know, not
- 18:19Speaker 5: doing well in math. But what they never look at
- 18:21Speaker 5: is hunger. Like you know, I always use the Snicker's
- 18:24Speaker 5: commercial like you're not yourself when you're hungry, and that
- 18:27Speaker 5: is so true because so many kids they've never been
- 18:29Speaker 5: their true selves and so you know, they are constantly hungry,
- 18:32Speaker 5: and so they're always playing ketchup. They get free breakfast
- 18:35Speaker 5: at school. Well, they didn't eat dinner last night, so
- 18:38Speaker 5: then the breakfast is replacing the dinner. Okay, the lunch
- 18:40Speaker 5: comes and replaces the breakfast, and so the kid is hungry.
- 18:43Speaker 5: You know, they're sitting in class and they're hungry. They're
- 18:45Speaker 5: wondering when their next mill is gonna come from. And
- 18:47Speaker 5: it's even worse for the older siblings. I know you
- 18:49Speaker 5: said you have children, right, so you know the older
- 18:51Speaker 5: kid always is looking out for the younger ones. So
- 18:53Speaker 5: now you're twelve and you've got like a five year
- 18:55Speaker 5: old and a seven year old little brother, and you're
- 18:57Speaker 5: wondering how you're gonna eat, how they're gonna eat. And
- 18:59Speaker 5: no teacher could teach through hunger. And so what we
- 19:01Speaker 5: have is this vicious cycle of kids not eating, but
- 19:04Speaker 5: then people still expecting them to learn and sit in
- 19:06Speaker 5: class and be quiet and be still and just you know,
- 19:09Speaker 5: you're not yourself when you're hungry. And that's the biggest
- 19:11Speaker 5: thing is like we've got to get kids food. So
- 19:13Speaker 5: our program that I just launched, Neighborhood Eats, we do.
- 19:17Speaker 5: We serve lunch on Saturday's, a hot lunch on Saturday,
- 19:20Speaker 5: a hot meal to go. Then we give the kids
- 19:22Speaker 5: a snack pack that has like three meals and twelve
- 19:26Speaker 5: snacks and three drinks in it for Sunday, so even
- 19:29Speaker 5: though we're not physically there on Sunday, they get this.
- 19:31Speaker 5: It has like last week's it had a chicken biscuit,
- 19:34Speaker 5: pop tarts, orange juice, a granola bar, and a gogurt.
- 19:39Speaker 2: So that was like their breakfast.
- 19:40Speaker 3: It sounds like my breakfast.
- 19:41Speaker 2: Yeah.
- 19:43Speaker 5: And then for lunch they had like a little cheeseburger
- 19:46Speaker 5: that they have the microwave chips, like cookies, goldfish, apple sauce.
- 19:51Speaker 5: And then for dinner, I think it was like a
- 19:53Speaker 5: you know, like a little chef boy r D cups
- 19:54Speaker 5: of like lasagna, and then it has you know, like
- 19:58Speaker 5: carrots and ran stressing, you know, fruit snacks, and then
- 20:02Speaker 5: we give them like one piece of candy just because
- 20:04Speaker 5: we want them to want the box and they'll really
- 20:06Speaker 5: take it for the candy too, And then we give
- 20:08Speaker 5: them a drinks so that kids will come out and
- 20:10Speaker 5: I mean, they love those snack packs. We almost have
- 20:12Speaker 5: to force them to eat the hot meal first, but
- 20:14Speaker 5: that's what they want because it's like stuff that they know,
- 20:17Speaker 5: but we are filling this gap for these kids where
- 20:19Speaker 5: maybe they would never get.
- 20:20Speaker 2: A meal on the weekend.
- 20:21Speaker 3: Yeah, those little socioeconomic factors that most people in education,
- 20:24Speaker 3: especially like I wasn't working in the city for years,
- 20:27Speaker 3: People forget that part. They forget all the factors and
- 20:30Speaker 3: all the baggage that comes when the kids get to school.
- 20:33Speaker 3: But from a social standpoint, I know, you talk about
- 20:36Speaker 3: how hunger and the lack of food affects the crime rate.
- 20:39Speaker 5: Yeah, it's she's I mean, it's it's like, you know,
- 20:42Speaker 5: one of the things I gave a whole ted talk
- 20:43Speaker 5: on this. You know so many people if you really
- 20:46Speaker 5: start remember I was watching there's a show on BT
- 20:49Speaker 5: and I think it's called Trap Queens, and I was
- 20:52Speaker 5: watching it those about these young women that were in jail,
- 20:54Speaker 5: and one of them she was saying, like, you guys,
- 20:56Speaker 5: you know, you don't know, you know, she was like
- 20:58Speaker 5: the way I grew up.
- 20:58Speaker 2: She grew up in Tampa, Florida.
- 21:00Speaker 5: She was talking about her and her sisters them going
- 21:03Speaker 5: and stealing change out of wishing wells and trying to
- 21:05Speaker 5: put this money together just to go and get a
- 21:07Speaker 5: burger or whopper from Burger King. Like that level of
- 21:10Speaker 5: like people doing whatever they gotta do to eat. In
- 21:13Speaker 5: One of my good friends, Don Im from LA.
- 21:15Speaker 2: He's an older guy.
- 21:15Speaker 5: I think Don might he might almost be sixty now,
- 21:18Speaker 5: but he told me he was like Jazzmine. You know,
- 21:19Speaker 5: I used to have to snatch people's purses when I
- 21:21Speaker 5: was eight in Ohio just to eat, like that level
- 21:23Speaker 5: of just like I don't have like desperation. You know,
- 21:27Speaker 5: what do people do when when they're desperate? And that's
- 21:30Speaker 5: you know, going back to Beanie Sigull, he raft about that, right.
- 21:33Speaker 5: You know, pressure busts pipes people when you're desperation, you
- 21:35Speaker 5: want your kids to eat, and you want people to
- 21:37Speaker 5: have something. It's just like there's no telling what you're
- 21:40Speaker 5: gonna do. There's no telling what you're gonna do. So
- 21:44Speaker 5: it does, it does, you know so much. So there
- 21:46Speaker 5: were so many crimes committed, So many people were stealing
- 21:50Speaker 5: food from Walmart that now Walmart has a rule that
- 21:54Speaker 5: I think if you steal less than twenty five dollars,
- 21:56Speaker 5: they just being you from this door.
- 21:57Speaker 2: They don't even call the cops.
- 21:58Speaker 5: But there was just so many people stilling meat and
- 22:00Speaker 5: just like it was happening so much. You know, you
- 22:03Speaker 5: give everybody those charges, it just becomes a lot of
- 22:06Speaker 5: charges and just you know, the police are coming out
- 22:08Speaker 5: all the time, so that hits a real, real crime.
- 22:11Speaker 2: But people get desperate.
- 22:12Speaker 5: You know, people a mom has twenty five dollars to
- 22:15Speaker 5: her name, she's got a kid, and she's got a baby,
- 22:18Speaker 5: you know what cost twenty five dollars infanmil And so
- 22:21Speaker 5: it's like, gosh, can I get my kid infamil? And
- 22:23Speaker 5: can I feed my other kid who doesn't drink infanmil?
- 22:25Speaker 5: Like it's just so many crimes happen because of people
- 22:28Speaker 5: being hungry.
- 22:28Speaker 4: Let me ask you this on the business side, so
- 22:30Speaker 4: you talked about Bee Corp. But can you just explain
- 22:33Speaker 4: like what a becorp is for people, because you know,
- 22:36Speaker 4: you said, like you said, Basket and Robbins.
- 22:38Speaker 5: Jerry Minty, Jerry's Patagonia, Shaye Moisture is one. So really
- 22:43Speaker 5: it's just it's it's it's no different than a regular corporation.
- 22:46Speaker 5: So you know, you still pay taxes, but it just
- 22:48Speaker 5: means that you are certified that your business has ethical principles,
- 22:53Speaker 5: so you're not using child labor, you're getting your supplies
- 22:56Speaker 5: from the US like that kind of level of just
- 22:59Speaker 5: but it basically means for profit for good. So at
- 23:02Speaker 5: the end of it, and what it means, what B
- 23:04Speaker 5: means is benefit.
- 23:05Speaker 2: So you're like a public.
- 23:06Speaker 5: Benefit corporation, so that Gooder we operate for the benefit
- 23:10Speaker 5: of public goods.
- 23:11Speaker 2: So we're not just for ourselves.
- 23:12Speaker 5: If we get a customer and we get them to
- 23:15Speaker 5: give us our give us their foods, you know, we
- 23:17Speaker 5: give that food back to the community. So we're benefiting
- 23:20Speaker 5: the community.
- 23:21Speaker 6: In our But the tax structure, everything.
- 23:22Speaker 2: Is still tax structure is still the same.
- 23:24Speaker 5: So like and it's in B corps are only recognized,
- 23:27Speaker 5: I want to say, in like seven states. Delaware is
- 23:29Speaker 5: one of them. But Gooder is like a Delaware CEA corp.
- 23:32Speaker 5: And we're a foreign entity in Georgia, but we're.
- 23:35Speaker 2: A sea corp here as well, so we still pay
- 23:37Speaker 2: corporate taxes. Okay, but we are recognized as a certificate.
- 23:41Speaker 6: Are you incorporated in Delaware?
- 23:42Speaker 2: Yeah?
- 23:43Speaker 5: I incorporated in Delaware early on because I know tax
- 23:46Speaker 5: benefits and I knew I was going to be trying
- 23:47Speaker 5: to get investors, and so that's just kind of the
- 23:50Speaker 5: best way any I think anybody that's in venture capital
- 23:53Speaker 5: will tell you to incorporate in Delaware. I mean I
- 23:57Speaker 5: almost have heard people that were incorporated in other states
- 24:00Speaker 5: and then they went out to raise venture capital and
- 24:02Speaker 5: then they got incorporated in Delaware.
- 24:04Speaker 6: You're incorporated in Delaware. You have like a po box
- 24:06Speaker 6: out there.
- 24:07Speaker 5: I don't even have a bio box out there. Anybody
- 24:10Speaker 5: can incorporate in Delaware. Then I'm a foreign entity in Georgia.
- 24:14Speaker 5: I have an office out here.
- 24:16Speaker 4: So it's a for profit business. But how do you
- 24:20Speaker 4: make money if the restaurant's like giving you food? Can
- 24:23Speaker 4: you explain the business model?
- 24:24Speaker 2: Absolutely?
- 24:25Speaker 5: So we charge a volume based feed for service on
- 24:27Speaker 5: our composting or our vanux recycling, as well as our
- 24:31Speaker 5: surplus food recovery. Remember they're already paying to throw the
- 24:34Speaker 5: food away, so they're already they're not paying us, they're
- 24:36Speaker 5: paying waste management, they're paying Republic Solid. So we charge
- 24:39Speaker 5: them based on how much food or recovering and how often,
- 24:42Speaker 5: and we have a sliding scale, so good or is
- 24:44Speaker 5: very asset light.
- 24:45Speaker 2: We don't own a lot of vehicles.
- 24:46Speaker 5: We literally have one vehicle, and all of Humor in
- 24:49Speaker 5: the nine States now we have one vehicle. But our
- 24:51Speaker 5: partners are like Roady Omni Logistics, Postmates, so these are
- 24:55Speaker 5: our drivers. So depending on how much food is being
- 24:57Speaker 5: picked up, that determines the customer price. We've done a
- 25:01Speaker 5: lot of case studies, so like on a low end
- 25:03Speaker 5: and pick up for good or could be fifty dollars.
- 25:05Speaker 2: On a high end, it could be a thousand.
- 25:07Speaker 6: So you're you're not targeting restaurants.
- 25:10Speaker 5: We target restaurants in a lot of locations. So we
- 25:12Speaker 5: want to target like this one restaurant on this street.
- 25:15Speaker 5: We like to target like an airport with one hundred restaurants.
- 25:18Speaker 4: A'm all with thirty restaurants because I was going to say,
- 25:21Speaker 4: like your regular Mom and pop, they just throwing food
- 25:23Speaker 4: in the garbage.
- 25:23Speaker 6: Yeah, but you're talking about like a or We.
- 25:25Speaker 5: Like franchises too, Like we've been doing some pilots with
- 25:29Speaker 5: some pretty large franchises, and the goal is like all
- 25:33Speaker 5: of you know, Wendy's for example, says, you know what,
- 25:36Speaker 5: We're going to be zero waste. None of our stores
- 25:38Speaker 5: are throwing away food. We're going to be committed to
- 25:40Speaker 5: our communities across the country. And then now there's this
- 25:43Speaker 5: gooder service is available to all Windys owners.
- 25:45Speaker 4: And operators because it's like part of their franchise I
- 25:48Speaker 4: used to go to school in Hawaii, and what happens
- 25:50Speaker 4: with grocery stores and people don't know is that, you know,
- 25:52Speaker 4: when you have like an expiration date, you got to
- 25:55Speaker 4: throw the food away. But even before that expiration date,
- 25:58Speaker 4: when the expiration date doesn't always mean food is like
- 26:00Speaker 4: not eatable.
- 26:01Speaker 2: It's usually the cell by day.
- 26:03Speaker 4: Yeah, but so long story short, they got to get
- 26:06Speaker 4: rid of that food. So, like where I lived, it
- 26:09Speaker 4: was like student housing, like like it was like apartments,
- 26:12Speaker 4: but it was like mostly students. So they used to
- 26:15Speaker 4: come like every Wednesday and they would just drop off
- 26:17Speaker 4: like all of the food that that was right, they
- 26:21Speaker 4: throw it away. They throw it away, they gave it
- 26:23Speaker 4: to it. So it was like bread, yogurt, milk, stuff
- 26:26Speaker 4: like that.
- 26:26Speaker 2: Did you gotta see Tiger king You want to see that?
- 26:29Speaker 2: You see it was so it.
- 26:31Speaker 6: Was I heard about it.
- 26:33Speaker 5: I watched You're one of the only people not to
- 26:36Speaker 5: watch Tiger Kings, but you saw you knew there was
- 26:39Speaker 5: a There was a one of the episodes.
- 26:41Speaker 2: They showed like how Walmart was bringing all the.
- 26:43Speaker 5: Food to them and his workers would go through the
- 26:45Speaker 5: food first and kind of like pick out the food
- 26:47Speaker 5: like that so much of the food is just like
- 26:50Speaker 5: you said, it's like it has a sell by date
- 26:51Speaker 5: on it. For example, the power goes out, they throw
- 26:54Speaker 5: everything out in the freezer and cool cooler section, like
- 26:58Speaker 5: everything like right away. So as soon as even if
- 27:00Speaker 5: the power goes out for like twenty minutes, now the
- 27:02Speaker 5: food is all that they have to clear the shells
- 27:04Speaker 5: and so it's not bad because you know it could
- 27:07Speaker 5: take you twenty minutes to get home from the grocery store.
- 27:09Speaker 5: So for us, we try and get the food fast.
- 27:12Speaker 5: This is why we use these logistics partners. So the
- 27:14Speaker 5: food gets picked up, say from this Walmart, and we
- 27:18Speaker 5: will have a network of nonprofits in any city that
- 27:21Speaker 5: we're at, thousands of nonprofits and we would match. We
- 27:24Speaker 5: built an algorithm that matches the donation with the closest
- 27:27Speaker 5: nonprofit and so the food would get delivered really fast.
- 27:30Speaker 5: So then if it can get to be frozen. And
- 27:33Speaker 5: a lot of times, especially with meat, you go to
- 27:35Speaker 5: any grocery store. Public's is notorious for it here in Atlanta,
- 27:39Speaker 5: but you go to any grocery store like around eight
- 27:41Speaker 5: o'clock and you'll see like these meat managers just filling
- 27:43Speaker 5: up these carts meat that they're gonna throw away, and
- 27:45Speaker 5: I get mad at that because you know, you guys,
- 27:47Speaker 5: our grandmothers would freeze anything right, freezer like I mean,
- 27:51Speaker 5: just freeze something forever. And a lot of times if
- 27:53Speaker 5: you look at the meat, it will say sell or
- 27:55Speaker 5: freeze by.
- 27:56Speaker 2: So when they throw it away, it makes no.
- 27:58Speaker 5: Sense because they could also freeze it and just give
- 28:00Speaker 5: it to a non profit the very next day, and
- 28:02Speaker 5: then it's like it's perfectly good food, but.
- 28:04Speaker 2: They throw it away.
- 28:05Speaker 5: All the rotisserie chickens, I feel like something like a
- 28:08Speaker 5: one point five million rotisserie chickens are wasted a week
- 28:11Speaker 5: in America. So you think of every grocery store you
- 28:14Speaker 5: go to, and they have all those chickens in the
- 28:16Speaker 5: deli counter, like whatever is on that hot bar they
- 28:18Speaker 5: throw away every night, every grocery store, whatever's on the
- 28:21Speaker 5: hot bar. So publics, I'll use them again as an example.
- 28:24Speaker 5: Or you know, Krogers, all that stuff, the wings, the
- 28:28Speaker 5: fried chicken, whatever they make, all that gets thrown away.
- 28:31Speaker 5: The rotissery chickens, all that gets thrown away. And that
- 28:34Speaker 5: stuff upsets me because that's like somebody's meal right then
- 28:36Speaker 5: and there, so good or needs to be in more places.
- 28:41Speaker 5: The liability people always say like, oh, well, if they
- 28:44Speaker 5: donated and someone gets sick, you know, could they sue us.
- 28:47Speaker 5: In America, there's been a loss since nineteen ninety six
- 28:50Speaker 5: under President Bill Clinton called the Good Samaritan Act that
- 28:53Speaker 5: really protects businesses from liability with donating something in good face.
- 28:57Speaker 5: So businesses, that's not even an excuse anymy more. And
- 29:00Speaker 5: there's actually a lot of policy and stuff that's actually
- 29:03Speaker 5: coming in into play in states like New York, the
- 29:06Speaker 5: states like California, who you know, the carbon dioxide and
- 29:11Speaker 5: all the methane gas that's leading in the environment because
- 29:14Speaker 5: of so much food waste is becoming a problem. They
- 29:17Speaker 5: are actually making businesses have to find other ways to
- 29:21Speaker 5: divert their food waste.
- 29:22Speaker 6: Yes, that are just thrown out.
- 29:23Speaker 3: So the Path Act I was going to get into that.
- 29:25Speaker 3: The Path Act is that part of that initiative.
- 29:27Speaker 2: Path Act is new that was under Obama. So that's
- 29:29Speaker 2: twenty twelve.
- 29:30Speaker 5: And so the Path Act actually gives these businesses enhance
- 29:33Speaker 5: incentives for donating the food, so they could write off
- 29:36Speaker 5: two times the cost. So if it costs them a dollar,
- 29:39Speaker 5: they could write off two dollars. If they donated, so
- 29:42Speaker 5: like the businesses could actually be essentially receiving money and
- 29:45Speaker 5: like forty billion dollars a year and tax credits just goes.
- 29:49Speaker 2: Wasted from these businesses.
- 29:51Speaker 5: So a lot of it is just educating them on
- 29:53Speaker 5: it and then you know, just getting past all like
- 29:55Speaker 5: the layers of like legal But other.
- 29:57Speaker 2: Countries are doing it and they're very successful.
- 29:59Speaker 5: And Denmark there's a whole grocery store called Food for
- 30:03Speaker 5: All where they get all this food from all these
- 30:05Speaker 5: grocery stores and then they just people can pay what
- 30:08Speaker 5: they can.
- 30:09Speaker 2: So it's illegal to waste food.
- 30:10Speaker 5: France, businesses could be fine to I want to say,
- 30:13Speaker 5: it's like ten thousand euro for each yourccurrence of wasting.
- 30:16Speaker 2: Food, which is a lot of money.
- 30:17Speaker 5: I think ten thousand euro is probably like twelve thousand here,
- 30:19Speaker 5: almost eleven thousand.
- 30:21Speaker 4: You know what's interesting too about Europe is that so
- 30:25Speaker 4: when you start to travel, you realize that America is
- 30:27Speaker 4: like different from other parts of the world where it's
- 30:29Speaker 4: like the portions are very small because even in the
- 30:32Speaker 4: sizes are small. Yeah, place sizes are small. Because I
- 30:34Speaker 4: was I remember I was. I was in La years
- 30:38Speaker 4: ago and I was in a conference and like a
- 30:42Speaker 4: bunch of my colleagues. We all went out and I
- 30:45Speaker 4: was the only black person there.
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- 33:14Speaker 7: and based on their usage history, by just making a
- 33:18Speaker 7: simple rate change at no costs, it was a twenty
- 33:21Speaker 7: five dollars annual savings.
- 33:24Speaker 8: So listen to real Talk with PG and find more
- 33:27Speaker 8: resources for your business by visiting PGE dot com for
- 33:30Speaker 8: slash real talk.
- 33:38Speaker 4: Why it's from different culture. And we was at like
- 33:41Speaker 4: this fancy steakhouse and we was eating and I was hungry,
- 33:45Speaker 4: so I ate, I ate my food and remember I
- 33:47Speaker 4: never forget the guy.
- 33:48Speaker 6: He was looking at me. He was like, must be hungry. High.
- 33:51Speaker 6: It was like a joke.
- 33:52Speaker 4: And I realized that it was like they looked, they
- 33:56Speaker 4: frowned on it if you ate everything on your plate,
- 33:58Speaker 4: like they would leave food on a play just to
- 34:01Speaker 4: show I'm not starving.
- 34:03Speaker 6: Like what I mean, it was like it was like
- 34:05Speaker 6: a thing.
- 34:06Speaker 4: So, but it's just crazy because it's like you got
- 34:08Speaker 4: the haves and have nots right, It's like people are
- 34:10Speaker 4: literally starving and then other people is literally purposely throwing
- 34:15Speaker 4: food away just to show.
- 34:19Speaker 6: I'm not you know what I'm saying.
- 34:20Speaker 4: Like, so but that that's that's that's an American way,
- 34:23Speaker 4: and it's like not even be able to get up.
- 34:25Speaker 5: You know, like they got to sit down and to
- 34:27Speaker 5: eat all your food like that level of nothing else.
- 34:30Speaker 4: That's crazy, yeah, because it's like that there's no such
- 34:32Speaker 4: thing as a big mac in Europe and they don't
- 34:34Speaker 4: have superside drinks.
- 34:35Speaker 6: So we ordered too much food and everything and everything everything.
- 34:42Speaker 4: It's way bigger, even like the portion like you're supposed
- 34:44Speaker 4: to eat like five times a day.
- 34:45Speaker 6: We'll eat like.
- 34:46Speaker 4: Two huge males a day that we can't eat. So
- 34:48Speaker 4: people really don't think about it. But not only is
- 34:51Speaker 4: it it's a shame because people are starving, but financially
- 34:55Speaker 4: it's like you're trying to run a restaurant or business.
- 34:57Speaker 4: How much money are you wasting by have and all
- 35:00Speaker 4: this excess food that you're just thrown away a lot.
- 35:03Speaker 5: And I think one of the things that we've been
- 35:05Speaker 5: able to prove so what we do is one of
- 35:07Speaker 5: the other kind of selling points for good or is
- 35:09Speaker 5: we kind of have a data analytics piece to everything.
- 35:12Speaker 2: That we recover, so most people don't know what they waste.
- 35:15Speaker 5: So one of our customers for weeks and weeks and
- 35:18Speaker 5: weeks they were their number one wasted that was pork.
- 35:21Speaker 2: And so this is a large corporate.
- 35:23Speaker 5: Campus here in Atlanta, you know, one of the largest
- 35:25Speaker 5: oldest companies here. And what we found is like people
- 35:28Speaker 5: had started to give up pork. You know, everybody around
- 35:30Speaker 5: the New Year. It's like, oh, I'm not eating pork,
- 35:31Speaker 5: I'm not eating this, I'm vegan them this and so
- 35:34Speaker 5: without our tech, yeah right, but without our technology and
- 35:37Speaker 5: without our analytics, they would have never known that. So
- 35:39Speaker 5: it would have constantly been making pork every single day,
- 35:42Speaker 5: having a pork option. And then half of their campus,
- 35:44Speaker 5: maybe seventy five percent of their campus.
- 35:46Speaker 2: Didn't even need pork.
- 35:47Speaker 5: So that was something we were able to show them,
- 35:49Speaker 5: and they were able to reduce the amount of pork
- 35:51Speaker 5: that they prepared.
- 35:52Speaker 2: So a lot of it is just lack of knowledge.
- 35:54Speaker 2: People don't even know. They're just producing, producing, producing and
- 35:57Speaker 2: stuff people they don't even eat anymore.
- 35:59Speaker 3: So what did the idea the tech component of good?
- 36:04Speaker 3: Because I know you have to saying that tech technology
- 36:08Speaker 3: will solve hunger, I believe so yeah, yeah, So where
- 36:11Speaker 3: did the idea come from? Like was there a tech
- 36:13Speaker 3: background somewhere?
- 36:15Speaker 5: I'm not a technical founder at all. I mean other
- 36:17Speaker 5: than just using app you know, like I'm not.
- 36:19Speaker 3: I gave you the title tech inter dator.
- 36:21Speaker 2: I'll take it.
- 36:22Speaker 6: Let's use it.
- 36:23Speaker 2: Yeah, I think I was.
- 36:25Speaker 5: I first became intrigued by the emergence of the food
- 36:28Speaker 5: delivery y app.
- 36:29Speaker 2: So I was getting all those referral.
- 36:30Speaker 5: Codes and it was like, you know, get ten dollars
- 36:32Speaker 5: off your first Uber eats meals or your postmaate meal
- 36:35Speaker 5: or whatever. I was like, Wow, it would be really
- 36:36Speaker 5: cool if you know, I can make an app in
- 36:38Speaker 5: reverse that the restaurants and the businesses can use when
- 36:41Speaker 5: they have excess food, they can request to pick up.
- 36:44Speaker 5: I'll go get it picked up and I'll deliver it
- 36:45Speaker 5: to a nonprofit. So that was like the initial idea,
- 36:48Speaker 5: and then I just started really looking at everything else.
- 36:50Speaker 5: But technology was solving right, and I was like, God, like,
- 36:53Speaker 5: how couldn't why not you use technology to try and
- 36:56Speaker 5: solve hunger?
- 36:56Speaker 2: Like what do we have to lose?
- 36:58Speaker 5: Not just you know where I started going, and I
- 37:00Speaker 5: will tell you for about the first you know year,
- 37:02Speaker 5: when I first had this idea, so many people are like, oh,
- 37:05Speaker 5: this is never gonna work.
- 37:06Speaker 2: I don't think it'll make money.
- 37:07Speaker 5: No one's gonna do that, And so I took that
- 37:10Speaker 5: in like that's a terrible thing to do. Right, Nobody
- 37:12Speaker 5: should ever listen to what someone else says about your
- 37:16Speaker 5: vision and your goal, right, because they're not on the
- 37:17Speaker 5: journey with you. But because I wasn't a technical founder
- 37:20Speaker 5: and I was going and meeting with people that were,
- 37:22Speaker 5: you know, technical people, I allow them to tell me
- 37:26Speaker 5: that it wouldn't work. And now you know, five million
- 37:28Speaker 5: pounds later that we've kept out of landfills and all
- 37:31Speaker 5: these meals that we've provided.
- 37:32Speaker 2: It does work.
- 37:34Speaker 4: So can you just explain exactly how this works? So
- 37:37Speaker 4: all right, Walmart has excess food, you have an app
- 37:43Speaker 4: that has a truck driver in East Atlanta. He picks
- 37:47Speaker 4: the food up from Walmart and then he delivers it
- 37:50Speaker 4: to the Salvation Army.
- 37:52Speaker 2: So something like that.
- 37:53Speaker 5: I mean, the main thing is we have all of
- 37:56Speaker 5: their inventory in our app. So when we on board
- 37:58Speaker 5: a customers choose Walmart, that we'd have all their skews
- 38:02Speaker 5: and so Walmart could literally like skew something out and
- 38:05Speaker 5: just tell it. You know, they could scan it with
- 38:08Speaker 5: a a sq gun and it would really calculate everything.
- 38:11Speaker 5: So then our platform inventory is everything it is that
- 38:13Speaker 5: they're saying they have to donate. We then assign a
- 38:17Speaker 5: value to everything it is, because of course we would
- 38:19Speaker 5: have this queue, which means we know what it is
- 38:21Speaker 5: and we know how much they retail for it, how
- 38:23Speaker 5: much it costs them, and then we typically have a
- 38:25Speaker 5: weight value assigned to it, and then they push requests pickup.
- 38:29Speaker 5: A driver gets to several drivers essentially in the vicinity
- 38:32Speaker 5: would get the alert, very similar to like an Uber driver.
- 38:35Speaker 5: Someone accepts it, they go pick it up, and then
- 38:38Speaker 5: they would be Our app would tell them who to
- 38:40Speaker 5: take it to. Depending on how much food it is,
- 38:42Speaker 5: the app might tell them to take it to two
- 38:44Speaker 5: and three places along a certain route, and so then
- 38:46Speaker 5: the food gets dropped off. Every nonprofit that gets it
- 38:49Speaker 5: signs for it like they would a UPS package, and
- 38:52Speaker 5: then we have an agreement in place with the nonprofits
- 38:54Speaker 5: that sends the business back a donation letter. So once
- 38:57Speaker 5: they sign for it, it automatic like I'm picking up
- 39:00Speaker 5: you know, I'm getting donated three.
- 39:02Speaker 2: Hundred chicken sandwiches and whatever.
- 39:04Speaker 5: Whatever they signed for a donation letter goes back into
- 39:07Speaker 5: let's say Walmart's dashboard, and then Walmart On the back end,
- 39:11Speaker 5: they can look up and see everything that's been donated,
- 39:14Speaker 5: what are the most wasted things that they're donating, what's
- 39:16Speaker 5: the tax value of everything they've donated, how many people
- 39:19Speaker 5: they've went to, you know who they're serving, the kind
- 39:21Speaker 5: of nonprofits. And then they're also able to see the
- 39:25Speaker 5: environmental statistics. So we tell them for every pound they
- 39:28Speaker 5: keep out a landfill, how many gallons of water that saves,
- 39:31Speaker 5: how many hours of labor that helped, how many cars
- 39:34Speaker 5: that could power, how much CO two emissions they've helped
- 39:37Speaker 5: to prevent from getting into the environment. So they could
- 39:40Speaker 5: also use that in like their sustainability reports. They want
- 39:43Speaker 5: to say, like, you know, we're committed to zero wast.
- 39:46Speaker 3: So it looks like a two fold solution, right, you're
- 39:48Speaker 3: actually helping feed people, but you're also helping businesses run
- 39:51Speaker 3: more efficient operations.
- 39:52Speaker 2: Definitely, that's one hundred percent.
- 39:54Speaker 5: So I like to call us a triple win, like
- 39:56Speaker 5: you know, a win win win, a triple bottom line.
- 39:58Speaker 5: We're helping the businesses people, which for me is priceless.
- 40:01Speaker 5: But I learned early on that wasn't for the businesses
- 40:04Speaker 5: to hear that. I had to be like the last thing.
- 40:05Speaker 5: I told them, Well, we help them save money and
- 40:08Speaker 5: be more efficient so they're not ordering things that they're
- 40:10Speaker 5: never selling anymore. And then we also help them be
- 40:13Speaker 5: more sustainable, so like we're really helping them improve their
- 40:15Speaker 5: carbon footprint, which is starting to become really important. Last year,
- 40:20Speaker 5: you guys will remember all those high school students. Remember
- 40:22Speaker 5: they were walking out and they were protesting climate change.
- 40:25Speaker 5: The young lady Greta, she was the Time magazine Person
- 40:28Speaker 5: of the Year, Like she let all these people on
- 40:30Speaker 5: this this big you know, do better on the environment
- 40:35Speaker 5: for our climate. And what's gonna happen is those high
- 40:37Speaker 5: school students become college students and they start working at
- 40:40Speaker 5: these companies, and these companies are going to have to start,
- 40:43Speaker 5: you know, doing better by the environment because we only
- 40:46Speaker 5: have one planet. And then when it's gone, it's gone.
- 40:48Speaker 5: I mean you see the waters joindling in a cape
- 40:51Speaker 5: town for example, South Africa, huge water problems. Just you know,
- 40:55Speaker 5: it's the environment is struggling right now. I mean, the
- 40:57Speaker 5: earth everything is right now. We're just not in a
- 41:00Speaker 5: good place with everything, yea, but the environment is still bad. Yeah,
- 41:06Speaker 5: you know, it's it's you know, I and I probably
- 41:08Speaker 5: before starting Gooder was very unaware of just you know,
- 41:12Speaker 5: the environmental impacts of what food waste is doing to
- 41:16Speaker 5: this country and to this planet.
- 41:17Speaker 2: But it's a big it's a big issue.
- 41:20Speaker 4: Oh good So let me ask you this, what's the
- 41:22Speaker 4: profit margins?
- 41:24Speaker 2: It varies.
- 41:25Speaker 5: Typically a good profit margin for Gooder is anywhere from
- 41:27Speaker 5: forty to forty nine percent for us. And so we've
- 41:31Speaker 5: started a grocery delivery service. So we're like now like
- 41:35Speaker 5: the free instacart if you will. And we just started
- 41:38Speaker 5: this once coronavirus happened. So we saw that, you know,
- 41:41Speaker 5: food delivery was really picking up, you know Instacars, Amazon
- 41:44Speaker 5: Prime Ship, you know, they're blown out of the water.
- 41:46Speaker 5: But we realized that there was this large segment of
- 41:48Speaker 5: people who don't have credit cards, they're unbanked, they don't
- 41:52Speaker 5: have access to technology, mostly senior citizens, but they're afraid
- 41:55Speaker 5: to go to the grocery stores because you're telling them
- 41:57Speaker 5: on the news they're the most at risk.
- 41:59Speaker 2: And so we thought, what if we win and got
- 42:02Speaker 2: groceries for them?
- 42:02Speaker 5: And so now we started, you know, our businesses we're closing,
- 42:05Speaker 5: right so everybody the airport's, the convention centers, all of
- 42:08Speaker 5: our customers were no longer there. So I really thought,
- 42:11Speaker 5: like I got to make a pivot, Like I've got
- 42:13Speaker 5: to figure out how do we stay in business. And
- 42:15Speaker 5: so I started to think, We've got to get food
- 42:17Speaker 5: to people now.
- 42:18Speaker 2: And so now we sell directly to.
- 42:20Speaker 5: Government cities, counties, school districts, and we sell a grocery.
- 42:24Speaker 2: Delivery service to seniors.
- 42:26Speaker 5: And so we're delivering right now upwards of like twenty
- 42:28Speaker 5: five hundred seniors a week just in Atlanta, and we
- 42:32Speaker 5: charged the city or a county, and we charged them
- 42:34Speaker 5: per senior per delivery, and built into that we call
- 42:37Speaker 5: it a cost plus model. And so we have the
- 42:40Speaker 5: cost of groceries, the cost of supplies, the cost of delivery,
- 42:43Speaker 5: and then the plus is essentially a profit margin that
- 42:45Speaker 5: keeps us operating. And it's been really a successful thing,
- 42:49Speaker 5: and we've we've really gotten a lot of that business
- 42:51Speaker 5: via government contracts, and you know, I just really want
- 42:54Speaker 5: to tell people that I think that that's the way
- 42:56Speaker 5: to go. I just tweeted that, you know, yesterday, because
- 42:58Speaker 5: we got another contract for over a million dollars with
- 43:00Speaker 5: a whole other city, and so.
- 43:02Speaker 2: Many people were like, oh, government contracts.
- 43:04Speaker 5: They take forever you know, it's all this red tape
- 43:06Speaker 5: and stuff, but there's not enough people that look like
- 43:09Speaker 5: neither are getting these bids and actually executing on them
- 43:12Speaker 5: and like doing what they say they're going to do.
- 43:14Speaker 5: And because we back everything in technology, now we have data.
- 43:18Speaker 5: So we've built a new app that every you know,
- 43:21Speaker 5: every morning a driver comes in, we pay everybody that
- 43:23Speaker 5: works with us, even on the low end fifteen dollars
- 43:25Speaker 5: an hours, where we start them at because I never
- 43:28Speaker 5: want anybody to.
- 43:29Speaker 2: Need food, you know, working for me. I think that
- 43:31Speaker 2: would be the worst thing ever.
- 43:33Speaker 5: So everyone starts at fifteen dollars an hour and then
- 43:35Speaker 5: we take them up from there. They come in, they
- 43:38Speaker 5: get a list of everybody that they're delivering too, and
- 43:40Speaker 5: it routes them along like an efficient delivery route, so
- 43:43Speaker 5: an Amazon Prime delivery or like a postmaate. And then
- 43:47Speaker 5: once they deliver, they are required to take a picture
- 43:50Speaker 5: of the senior that proves that the senior got their food,
- 43:53Speaker 5: and they can add any notes about the senior in there.
- 43:56Speaker 2: And now we're.
- 43:56Speaker 5: Able to create these really compelling reports with heat maps
- 43:59Speaker 5: for any of like all the seniors where they lived at,
- 44:02Speaker 5: pictures the food that they receive. We know their dietary restrictions,
- 44:07Speaker 5: and so it's been really crazy. So we've built quite
- 44:09Speaker 5: a few businesses under one umbrella that are all profitable.
- 44:13Speaker 3: Sore, like how many states is Good are running.
- 44:18Speaker 5: In right now for our grocery delivery program, just Georgia
- 44:21Speaker 5: for our traditional surplus food recovery and organics recycling now
- 44:25Speaker 5: ten we just launched monday in New Jersey and in
- 44:28Speaker 5: Philadelphia with pharmaceutical company.
- 44:31Speaker 3: That's powerful.
- 44:32Speaker 4: So a couple of questions the government contracts, MWBE, are
- 44:37Speaker 4: you taking advantage of that?
- 44:38Speaker 5: Yeah, we're NB, we're WBE, we're dB, and we're ac dB.
- 44:43Speaker 5: So we're Airport Concessions dB, Disadvantage Business, Minority business, and
- 44:48Speaker 5: we're women business enterprise. So we took advantage of a
- 44:51Speaker 5: lot of them.
- 44:52Speaker 3: Yeah, we got to do that.
- 44:55Speaker 5: I think that's the other thing people don't do. It
- 44:57Speaker 5: takes time, just like it took time to become a
- 44:59Speaker 5: b court. But all these businesses like this billion dollar pledge,
- 45:02Speaker 5: we're going to spend more money with women, and we're
- 45:03Speaker 5: going to spend more money with people of color. It's
- 45:06Speaker 5: the same people that always get those contracts, and so
- 45:09Speaker 5: that's why you have like the act Ones and I
- 45:12Speaker 5: love I love Janets. Her story is amazing, right, she's
- 45:14Speaker 5: a billion dollar entrepreneurship. Act one is a billion dollar company.
- 45:17Speaker 5: But it's because she learned how to really become a
- 45:21Speaker 5: supplier to some really big corporations.
- 45:23Speaker 2: And that's what you've got to do.
- 45:24Speaker 5: You've got to play the long game, and it is
- 45:27Speaker 5: to get in with the governments, get in with the corporations,
- 45:30Speaker 5: and become a benefit to them as you benefit others.
- 45:33Speaker 6: You how did you get in? For anybody that's not familiar.
- 45:35Speaker 4: And we actually did an episode about this, but this
- 45:37Speaker 4: is programs that corporations and government agencies have for minority businesses,
- 45:43Speaker 4: women businesses, disadvantaged businesses, stuff like that, Like they have
- 45:47Speaker 4: to have a certain amount of their budget set aside
- 45:49Speaker 4: for that. So but it's kind of broad ranging because
- 45:52Speaker 4: it's like, who's not a minority?
- 45:54Speaker 6: Everybody is at this point, even like white women.
- 45:57Speaker 2: Like there was even fifty.
- 45:58Speaker 5: You know the SUA, which is the one I'm doing
- 46:01Speaker 5: right now, a small business enterprise. Anybody can qualify for that,
- 46:04Speaker 5: no matter what color you are, as long as your
- 46:06Speaker 5: business doesn't make more than fifty million a year.
- 46:08Speaker 2: I'm hoping I.
- 46:09Speaker 5: Won't be able to qualify so much longer, but for
- 46:11Speaker 5: right now, I'm trying to qualify for that, and that is,
- 46:14Speaker 5: you know, doing business as with a small business. So
- 46:17Speaker 5: every single city that I've actually done business and has
- 46:20Speaker 5: some kind of an office, so it could be like
- 46:22Speaker 5: NMSDC is who we got our certification through.
- 46:26Speaker 2: There's also a lot of consultants that.
- 46:27Speaker 5: Will do the applications for you, and a lot of
- 46:30Speaker 5: times it's just gathering a lot of documents, so who
- 46:32Speaker 5: are all the owners? Like for me, I had to
- 46:34Speaker 5: prove my you know, my taxes. I had to you know,
- 46:37Speaker 5: show all my properties. You know, you just have to
- 46:39Speaker 5: show anything that you have, and like your ownershipping, you
- 46:41Speaker 5: basically can't be like a billionaire to get these certifications.
- 46:45Speaker 5: And then you always have to show that you own
- 46:47Speaker 5: fifty one percent of the company, So fifty one percent
- 46:49Speaker 5: of the company is woman owned or it's minority owned,
- 46:53Speaker 5: disadvantage things of that nature.
- 46:55Speaker 2: But it's just really what it is.
- 46:56Speaker 5: It's just doing the applications and submitting the paperwork, which
- 47:00Speaker 5: which is so much of the easy stuff that nobody
- 47:02Speaker 5: ever does because you know, if it's gonna take you
- 47:06Speaker 5: a week to do it. It seems like it's a
- 47:07Speaker 5: long time. And think of how many papers we did
- 47:09Speaker 5: and reports we did. This is no different. You just
- 47:11Speaker 5: have to literally fill it out and apply for it.
- 47:14Speaker 5: And then how you start to use them is you
- 47:15Speaker 5: start to connect with supplier diversity or procurement people from
- 47:19Speaker 5: different corporations and cities, and you go to the meetings
- 47:22Speaker 5: and you know they have a Chick fil A is
- 47:25Speaker 5: having a supplier diversity mixer, and you go and you
- 47:28Speaker 5: gotta start networking. You gotta meet people, and you gotta
- 47:30Speaker 5: say this is what my business does, and this.
- 47:32Speaker 2: Is what I'd like to do with Chick fil A
- 47:34Speaker 2: or your company.
- 47:35Speaker 5: And know that relationships matter and sometimes it doesn't happen overnight.
- 47:40Speaker 5: Some of our I mean, we've been an NBE now
- 47:42Speaker 5: for three years and we're just now like this. This
- 47:44Speaker 5: new deal I just got with the pharmaceutical company is
- 47:46Speaker 5: probably one of the first ones where I've been able
- 47:49Speaker 5: to really say, hey, I'm also an MBE. But I
- 47:52Speaker 5: don't think that that's what initially got me in the door.
- 47:54Speaker 5: But what it was is I met them through a
- 47:58Speaker 5: women's business enterprise car and so they were there and
- 48:02Speaker 5: it just happened to be an added plus and I
- 48:04Speaker 5: had a service that I felt like that they cause.
- 48:07Speaker 3: So one of your partnerships with the NFL, and that
- 48:12Speaker 3: was interesting. And when you look on own surfaces like
- 48:15Speaker 3: food NFL, how does this work? How do we force
- 48:18Speaker 3: that relationship and how does it work?
- 48:19Speaker 5: Yeah, so the NFL has an NFL Green, which you know,
- 48:23Speaker 5: again everybody wants to be green.
- 48:24Speaker 2: Everyone.
- 48:24Speaker 5: The NBA has an NBA Green. So the Super Bowl
- 48:28Speaker 5: was coming to Atlanta. I again registered to be a
- 48:31Speaker 5: minority supplier for a Super Bowl, and sustainability was one
- 48:35Speaker 5: of their initiatives. And so luckily one of my customers
- 48:37Speaker 5: at the time was the Convention Center where a ton
- 48:40Speaker 5: of events were taking place with the NFL. And so
- 48:43Speaker 5: even though I wasn't in business for three years, I
- 48:45Speaker 5: was very unique and that I was the only supplier
- 48:48Speaker 5: that was doing this, and so that's how I was
- 48:50Speaker 5: able to kind of get in a little.
- 48:52Speaker 2: Bit ahead of the game.
- 48:53Speaker 5: And yeah, I mean the thing is, everybody thinks, oh,
- 48:56Speaker 5: we're not a food business.
- 48:57Speaker 7: Right.
- 48:57Speaker 5: Some of our big company customers are tech companies, and
- 49:00Speaker 5: I've had them say, oh, you know, we're a tech business,
- 49:02Speaker 5: We're not a food business. But I'll say, well, you
- 49:04Speaker 5: have one hundred thousand employees, you got all these cafeterias
- 49:07Speaker 5: at all your campuses, and you feed people every day,
- 49:09Speaker 5: like you in essence have a food business within your business.
- 49:12Speaker 2: And so the NFL has a ton of food, so
- 49:15Speaker 2: much food till this day.
- 49:16Speaker 5: I think the Super Bowl customer within the NFL was
- 49:20Speaker 5: probably one of our largest recoveries ever. Like we had
- 49:23Speaker 5: two tractor trailers full of food, so just tons of food,
- 49:26Speaker 5: and we recovered all the excess food from Super Bowl.
- 49:29Speaker 3: Yes, so then now it makes sense. I saw Netflix
- 49:32Speaker 3: was a partner, but like, yeah, if they have these campuses,
- 49:34Speaker 3: they have these offices with all these employees.
- 49:36Speaker 5: Like Ozark is one of our customers, So we do
- 49:38Speaker 5: all the Ozark film sets, the films in Atlanta. We're
- 49:41Speaker 5: trying to get tired of Perry Studio. So if anybody
- 49:43Speaker 5: knows Tyler Perry, tell them to call us.
- 49:45Speaker 3: Tyler are watching.
- 49:47Speaker 5: We're trying to get all these film sets because they feed.
- 49:50Speaker 5: And the greatest thing about why these kind of customers
- 49:53Speaker 5: matter is because the kind of food we get people
- 49:55Speaker 5: that are hungry, and.
- 49:57Speaker 2: That's that's the greatest joy of it.
- 49:59Speaker 5: I always laugh when the when I first started, I
- 50:01Speaker 5: had rescued rescued from my turn TNT and I took
- 50:05Speaker 5: to one of the shelters and I just wanted to
- 50:06Speaker 5: see their process. And this guy was like, oh, y'all
- 50:08Speaker 5: trying to kill me today, and I was like, sir,
- 50:10Speaker 5: it's just asparagus, Like he had never had asparagus. The
- 50:13Speaker 5: idea of like giving somebody food that's gonna come from
- 50:16Speaker 5: the higher, higher, upper echelons and get down to someone
- 50:19Speaker 5: who's been food and secured their whole lives. And I
- 50:21Speaker 5: mean when we were doing the NFM and we had
- 50:23Speaker 5: lamb chops, filelets, I mean, it's so much stuff. And
- 50:26Speaker 5: we had a chef at the Veterans Administration here in
- 50:29Speaker 5: the Veterans Empowerment Organization and we had from Radio Row
- 50:34Speaker 5: NFL all these like fileets that were never even used,
- 50:37Speaker 5: like just in boxes, still sealed, vacuum sealed. We got
- 50:41Speaker 5: him over to the chef. He starts crying because he's like, man,
- 50:43Speaker 5: I've been one. I wanted to do a steak dinner
- 50:45Speaker 5: for them for Valentine's Day and here we come with
- 50:48Speaker 5: two hundred, you know, twelve ounce filet mayons, and you
- 50:51Speaker 5: know that level.
- 50:52Speaker 2: Of just like that's why I'm matters.
- 50:53Speaker 5: That's where we got to get food from the film
- 50:56Speaker 5: sets because the stuff that they're feeding the actors is
- 50:58Speaker 5: really good.
- 50:59Speaker 2: And why should they just this perfectly.
- 51:00Speaker 5: Good food away when in the same city somebody that
- 51:03Speaker 5: doesn't have a million dollars, that's not making a million
- 51:06Speaker 5: dollars an episode, it's hungry.
- 51:08Speaker 4: Yeah, I was just gonna ask you that actually is
- 51:10Speaker 4: perfect leading because especially when it comes to kids, and
- 51:13Speaker 4: it's noble to feed people that's hungry. You know, they
- 51:16Speaker 4: got to eat. As DMX one said, you starve and
- 51:20Speaker 4: you eat whatever is there, like you literally you'll eat anything, right,
- 51:23Speaker 4: But we also want to be health conscious and we
- 51:27Speaker 4: don't want to just feed people anything, right, So does
- 51:30Speaker 4: that come apart into your business model as far as, like,
- 51:33Speaker 4: like I said, especially in kids, like childhood of BC
- 51:35Speaker 4: is a big thing and like GMOs and processed foods
- 51:39Speaker 4: and stuff like that, So how does that play a
- 51:41Speaker 4: part as far as like deciding which.
- 51:44Speaker 6: Food, what food goes to who?
- 51:47Speaker 4: And like all right, we're trying to do like more
- 51:50Speaker 4: of a healthy option or if that's.
- 51:52Speaker 2: Serently just like a ticker system. So what we will
- 51:54Speaker 2: do is it.
- 51:55Speaker 5: Like so Papa John's, for example, is one of our customers.
- 51:58Speaker 5: We will never give the same or organization Papa John's
- 52:01Speaker 5: every day.
- 52:01Speaker 2: Of the week, so we would know like, hey, they got.
- 52:03Speaker 5: Papa John's today, they could get sweet Green tomorrow, they
- 52:06Speaker 5: could get So we try and give them more like
- 52:08Speaker 5: a well rounded I'm balanced. But then a lot of
- 52:11Speaker 5: it is just us trying to get prepared meals. So
- 52:13Speaker 5: like the airport still is one of our largest customers,
- 52:16Speaker 5: but think we would get the food. A lot of
- 52:18Speaker 5: people don't know this, but stuff in the airport only
- 52:20Speaker 5: lives for twelve hours, only lives for a day. So
- 52:23Speaker 5: all the prepackaged sandwich, salads, fruit cups, all that stuff
- 52:27Speaker 5: is just good for a day, even though it could
- 52:29Speaker 5: be made that morning, it's only good for a day.
- 52:31Speaker 5: So when we would get that to shelters and to
- 52:33Speaker 5: children and families, I mean it's really good food.
- 52:35Speaker 2: So it's different.
- 52:36Speaker 5: Salads and I mean we turn people on to like
- 52:39Speaker 5: foe and kill. I mean so many things that people
- 52:41Speaker 5: had just never had before we were able to introduce
- 52:44Speaker 5: them to. So I think a lot of it is
- 52:46Speaker 5: we don't really try and go after like McDonald's like,
- 52:49Speaker 5: for example, that's not a customer, that's like on my
- 52:51Speaker 5: high priority.
- 52:52Speaker 2: I want to get McDonald's and get all.
- 52:54Speaker 5: Their excess food. I'd love to get Whole Foods. They
- 52:56Speaker 5: throw away their hot bar every single four hours. Everything
- 52:59Speaker 5: that's on the high every four hours they throw it away.
- 53:01Speaker 5: Well they say they compost it, but I've talked to
- 53:04Speaker 5: employees they say they throw it away, so they you know,
- 53:06Speaker 5: every four hours that goes to waste. And I just
- 53:08Speaker 5: keep on thinking, like if we could come in three
- 53:10Speaker 5: hours and thirty minutes, you can come in three hours
- 53:13Speaker 5: and forty two minutes. I could get it to a
- 53:16Speaker 5: nonprofit that's super close, like you know, or even they
- 53:18Speaker 5: have the ability to if Whole Foods wanted to, they
- 53:21Speaker 5: could take it off the bar, they could blast freeze it.
- 53:24Speaker 5: They could freeze it and then I can come and
- 53:26Speaker 5: get it like the next day.
- 53:27Speaker 2: But they just throw it away.
- 53:28Speaker 3: That was what I was thinking in my head, Like
- 53:29Speaker 3: the logistics of it. Is there specific time that you
- 53:31Speaker 3: send the cars to go out and pick up or.
- 53:33Speaker 5: Is it just a request as soon as they request
- 53:36Speaker 5: it on the app. As soon as they request to
- 53:37Speaker 5: pick up.
- 53:37Speaker 2: We go out.
- 53:39Speaker 3: So is that is it app free, and like, where
- 53:42Speaker 3: is it for the customers?
- 53:44Speaker 5: So it's you know, it's not because remember we inventory
- 53:46Speaker 5: everything it is that they sell, so we can give
- 53:48Speaker 5: them the data on it. So yeah, it's in the
- 53:51Speaker 5: app store, but you have to have you have to
- 53:54Speaker 5: have like a log in from us to kind of
- 53:55Speaker 5: get it. So we haven't made it to where just
- 53:57Speaker 5: anybody can use it yet because it just becomes tricky.
- 54:01Speaker 5: People can start trying to have us pick up stuff
- 54:03Speaker 5: from their house. We have to really make sure that
- 54:05Speaker 5: it's like a commercial kitchen, that it's clean, you know,
- 54:08Speaker 5: that kind of stuff. All that stuff matters. So we
- 54:11Speaker 5: haven't made it open to every restaurant to use it.
- 54:13Speaker 5: What I'd love to have is like a city says, hey,
- 54:16Speaker 5: I want to end food wasted in my city. I
- 54:18Speaker 5: want to make your app available to every permitted food
- 54:22Speaker 5: service business in the city and then that way we
- 54:24Speaker 5: just turn it on to everybody in the city to
- 54:26Speaker 5: be able to use it.
- 54:27Speaker 2: So that's like a long term goal.
- 54:29Speaker 5: I'm just looking for a city to say, like, we
- 54:30Speaker 5: don't want people in our city to go hungry. Ye'd
- 54:33Speaker 5: be like, you know, every mayor should that should be
- 54:36Speaker 5: something that.
- 54:36Speaker 3: They stand on I feel like, yeah, like we went
- 54:39Speaker 3: to Los Angeles a few weeks back and the homeless
- 54:43Speaker 3: population is huge, Yeah, huge, And it was like this
- 54:46Speaker 3: year it's.
- 54:46Speaker 5: Even I hear come September, it's going to be a
- 54:48Speaker 5: lot of worse. They're saying now maybe towards December, but
- 54:52Speaker 5: there's still so many people that are like on the
- 54:54Speaker 5: verge of eviction.
- 54:55Speaker 2: You see the viral story of the lady.
- 54:56Speaker 5: I mean, I think here is like almost like one
- 54:58Speaker 5: hundred thousand dollars, but she was like homeless for her
- 55:00Speaker 5: two kids in the car in California because she was
- 55:02Speaker 5: evicted recently.
- 55:03Speaker 3: Yeah, I'm just thinking, like good, that just sounds like
- 55:05Speaker 3: a brilliant idea like a city should be adopting us.
- 55:08Speaker 5: Yeah, we definitely are doing a lot of We just
- 55:09Speaker 5: did a really big partnership with the Lakers and UCLA
- 55:12Speaker 5: Health where we had one of our grocery stores. We
- 55:15Speaker 5: have two pop up grocery stores at the Poor Shakespeariance
- 55:18Speaker 5: Center coming up later in September in LA and we're
- 55:22Speaker 5: trying to get out there too, Like we're trying. We're
- 55:24Speaker 5: really having some good conversations. We were meeting with the
- 55:26Speaker 5: film the film you know studios and then so much
- 55:30Speaker 5: just happened?
- 55:31Speaker 2: Twenty just did how did well?
- 55:35Speaker 4: Two questions? What's the overhead? Because like, yeah, what's the overhead?
- 55:40Speaker 2: I mean it all depends.
- 55:41Speaker 5: I mean right now, we spend you know, with all
- 55:43Speaker 5: of our staff logistics, we maybe spend one hundred thousand
- 55:45Speaker 5: a month.
- 55:46Speaker 6: So like, but like what do you have to spend
- 55:48Speaker 6: money on drivers?
- 55:49Speaker 2: Drivers, food supplies?
- 55:51Speaker 5: You know now with our grocery program, we spend a
- 55:53Speaker 5: lot of a ton of money on food, a ton
- 55:55Speaker 5: of money on supplies, staff members. You know, we really
- 55:58Speaker 5: like Gooder has a at our office. But you guys
- 56:00Speaker 5: are always welcome to come to We have breakfast every
- 56:03Speaker 5: day for all of our team members. We do lunch
- 56:05Speaker 5: every Monday, wind down Wednesday.
- 56:06Speaker 6: I mean employees.
- 56:07Speaker 2: Do you have full time? We have ten and then
- 56:10Speaker 2: like our part time we have about sixty like the
- 56:12Speaker 2: drivers and stuff drivers people are working out for films.
- 56:15Speaker 6: Like contractors employees.
- 56:17Speaker 3: Yeah, okay.
- 56:19Speaker 4: And the second question that I have is how though
- 56:21Speaker 4: you talked about COVID a little bit, but like obviously
- 56:23Speaker 4: everything has changed now, like even movies, everything is changed
- 56:26Speaker 4: with COVID, So it's affecting businesses. I'm sure it's affects
- 56:31Speaker 4: your business. How has it affected your business? And how
- 56:35Speaker 4: do you see because I personally don't think that we're
- 56:38Speaker 4: not going back to normal maybe never, definitely not anytime soon.
- 56:42Speaker 6: So how are you.
- 56:43Speaker 4: Planning going forward dealing in this new age of social
- 56:46Speaker 4: distancing and restaurants being closed and short hours and stuff.
- 56:51Speaker 2: Like that reduce capacity.
- 56:53Speaker 5: I mean we are, We're duly focused, right, So we're
- 56:56Speaker 5: still selling kind of our traditional services more so thank Okay,
- 57:00Speaker 5: maybe it's going to be more organic recycling now, but
- 57:03Speaker 5: we're still talking to customers. I mean, I'm still having
- 57:05Speaker 5: sales meetings every single week about traditional gooder. But on
- 57:08Speaker 5: the flip side, I'm really looking at this good or
- 57:11Speaker 5: grocery program because we're helping a lot of seniors. I mean,
- 57:14Speaker 5: we're changing lives, you know, to people to get free
- 57:17Speaker 5: groceries delivered to them.
- 57:19Speaker 2: That's the thing that nobody talks about. Right.
- 57:20Speaker 5: We can be afore, we could be fortunate enough to
- 57:23Speaker 5: have Instacart or Shift or Amazon Prime, but there are
- 57:26Speaker 5: hundreds of millions of people who do not have the
- 57:28Speaker 5: ability to do that. One hundred and sixty one million
- 57:30Speaker 5: people have had grocery delivery, right now in the United States,
- 57:34Speaker 5: one hundred and forty four million have not and that
- 57:37Speaker 5: doesn't mean that they don't need it, they just don't
- 57:38Speaker 5: have access to get food. So we really think that
- 57:41Speaker 5: this is kind of going to be the new horizon
- 57:43Speaker 5: for us.
- 57:43Speaker 2: For everybody who whom for.
- 57:46Speaker 5: There is in an Amazon Primer, Instacart, there could be
- 57:48Speaker 5: a gooder. And so that's something that we're gonna think
- 57:51Speaker 5: of because reality is, no matter how much the world changes,
- 57:53Speaker 5: people are still going to have to eat. And that's
- 57:55Speaker 5: why food delivery is like on the rise. Quick service
- 57:58Speaker 5: restaurants are seeing numbers like the Papa John's and the
- 58:01Speaker 5: pizza huts, like you go in and you grab something
- 58:03Speaker 5: really quick. If you look at those numbers, they're they're
- 58:05Speaker 5: going up, like it's just going up immensely. But there's
- 58:08Speaker 5: still so many people who are going without. And so
- 58:11Speaker 5: we have got to really just you know, pivot our
- 58:13Speaker 5: business model to make sure people still get access to
- 58:15Speaker 5: food because that's never going to change. Like I don't think,
- 58:18Speaker 5: you know, if we all stop eating.
- 58:20Speaker 2: We're gonna just be gone.
- 58:21Speaker 4: You gotta eat everybody, everybody, everybody got to eat.
- 58:25Speaker 2: But I have a children's book.
- 58:26Speaker 3: Called everybody what I was doing, that everybody eats. I mean,
- 58:30Speaker 3: that's that's fitting. That's a model, and that's your model too,
- 58:32Speaker 3: that everybody eats. We all family.
- 58:35Speaker 2: Yes, that's it.
- 58:36Speaker 5: That's the whole The whole idea is to teach kids,
- 58:38Speaker 5: you know, that everybody needs to eat and everybody should eat.
- 58:41Speaker 5: But the reality is so many people don't eat.
- 58:44Speaker 3: As you're a blessing.
- 58:45Speaker 2: Well, this is so dope.
- 58:47Speaker 4: So I mean, yeah, that's that's it's it's really dope,
- 58:50Speaker 4: and it's really encouraging. Like you said, I mean I
- 58:52Speaker 4: think that it's dope. How you can make it a
- 58:55Speaker 4: business because that's our whole show is about business. Never
- 58:57Speaker 4: apologize to making a profit, but you can they'll do
- 59:00Speaker 4: good at the same time. Absolutely for profit for good
- 59:03Speaker 4: because a lot of times, especially you know, there's been
- 59:06Speaker 4: a lot of talk on like black Twitter and stuff
- 59:07Speaker 4: like that that like capitalism is bad, and I think
- 59:11Speaker 4: anything can be bad, anything can be good. But business,
- 59:15Speaker 4: I think is the answer to a lot of problems,
- 59:18Speaker 4: not the government, like economics exactly.
- 59:22Speaker 5: I mean, think of all the people. You know, I
- 59:24Speaker 5: carry a lot of weight on my shoulders, but it's
- 59:25Speaker 5: a positive weight. But I think about you know, hey,
- 59:28Speaker 5: I've got almost seventy employees. I'm marching towards one hundred.
- 59:30Speaker 5: I'm about to hire more people next week, like who
- 59:33Speaker 5: are dependent on us to do good and us to
- 59:35Speaker 5: operate and you know, and I want to pay them
- 59:38Speaker 5: well and I want them to you know, have an
- 59:39Speaker 5: investment and a piece of good or I want them
- 59:41Speaker 5: to have an ownership and what we're building.
- 59:43Speaker 2: And so you know, you can do good and you
- 59:45Speaker 2: can do well.
- 59:46Speaker 5: And why not, right because I could be a Zuckerberg
- 59:50Speaker 5: and just be having people like and share stuff on Facebook,
- 59:53Speaker 5: But what does that really do for the betterment of
- 59:55Speaker 5: the world. And so if anybody is going to make
- 59:57Speaker 5: money doing it, it should be us. And if you
- 1:00:00Speaker 5: look at you know, all the like nonprofits is a
- 1:00:02Speaker 5: huge business. Like you know, look at Red Cross, right,
- 1:00:05Speaker 5: how much billions of dollars do they bring in? And
- 1:00:07Speaker 5: then when you go and you start to unpeel the layers,
- 1:00:10Speaker 5: like ninety percent of it will go to administration and
- 1:00:12Speaker 5: ten percent will go to the actual cause.
- 1:00:15Speaker 2: Look what happened with Haiti.
- 1:00:15Speaker 5: I think they got they raised like eight billion dollars
- 1:00:18Speaker 5: and built like one hundred houses, and so you know,
- 1:00:21Speaker 5: I'm like trying.
- 1:00:22Speaker 2: To change that narrative.
- 1:00:23Speaker 5: Like I believe cities and governments and foundations should give
- 1:00:26Speaker 5: us the money to solve their problems because we really
- 1:00:28Speaker 5: prove that we do it. And then yeah, we have
- 1:00:30Speaker 5: a profit, we have a business that's we're trying to
- 1:00:32Speaker 5: keep an operation. But if I one day am out
- 1:00:35Speaker 5: of business because everybody's eaten, then I'll be okay with that,
- 1:00:39Speaker 5: you know, Like that's fine for me. Whereas most other
- 1:00:42Speaker 5: you know, organizations, they don't want to do that because
- 1:00:44Speaker 5: they need people to be hungry for forever. So we
- 1:00:46Speaker 5: could keep donating to them at the grocery store register
- 1:00:49Speaker 5: when they'd be like, hey, do you want to donate
- 1:00:50Speaker 5: you know, ten dollars and write your name on this
- 1:00:52Speaker 5: piece of you know paper, Like a lot of people
- 1:00:56Speaker 5: want these problems to.
- 1:00:57Speaker 2: Be in existence so that they can exist. I really
- 1:00:59Speaker 2: want to figure out how can I solve it so
- 1:01:02Speaker 2: that I could go solve the next problem.
- 1:01:05Speaker 3: You have it a blessing.
- 1:01:06Speaker 6: You have it, ladies and gentlemen. It's been a pleasure.
- 1:01:10Speaker 3: There's a reason she's the number one tech innovator in
- 1:01:12Speaker 3: the city of Atlanta. There's a reason, y'all just heard it.
- 1:01:17Speaker 6: I appreciate you coming on.
- 1:01:18Speaker 5: I appreciate you guys having me out, and you know,
- 1:01:21Speaker 5: I just want to say, let your passion, you know,
- 1:01:24Speaker 5: kind of have a profit for you.
- 1:01:26Speaker 2: And I think, I really think that's what I did.
- 1:01:28Speaker 5: You know, I was cooking for people out of my
- 1:01:30Speaker 5: kitchen and one bedroom apartment Southwest Atlanta, you know, loading
- 1:01:34Speaker 5: up my car, having my friends come over loading up
- 1:01:36Speaker 5: their car, and I figured out a way to make
- 1:01:39Speaker 5: money by doing something that's helping other people. And so
- 1:01:43Speaker 5: I just encourage anybody to do that because there's you
- 1:01:46Speaker 5: have nothing to lose, like if good or clothes tomorrow,
- 1:01:48Speaker 5: God forbid, I'll still be able at the end of
- 1:01:50Speaker 5: my life to stand before God and say, you know what,
- 1:01:53Speaker 5: people were hungry and I fed them. And that's something
- 1:01:55Speaker 5: that in a lot of things that you do, you know,
- 1:01:58Speaker 5: you won't be able to say, yeah, I mean a
- 1:02:00Speaker 5: profit doing it.
- 1:02:00Speaker 2: But I still I still did what I said I.
- 1:02:02Speaker 3: Was gonna do, doing the work, doing the work.
- 1:02:05Speaker 6: Absolutely.
- 1:02:06Speaker 4: How can the people find out more information about what
- 1:02:08Speaker 4: you got going on social media?
- 1:02:10Speaker 6: Handles?
- 1:02:10Speaker 5: All out yet definitely and so check us out at
- 1:02:13Speaker 5: gooder Co on Facebook and Instagram. We are the Gooder
- 1:02:17Speaker 5: co on Twitter. I'm Jasmine Crow on Everything, so you
- 1:02:20Speaker 5: can connect with me via LinkedIn and yeah, you know
- 1:02:24Speaker 5: feed more ways less mission.
- 1:02:26Speaker 3: That's the model.
- 1:02:27Speaker 2: That's the mission model.
- 1:02:28Speaker 3: That's the model Mantra. Yeah, shout everybody on Patreon dot com,
- 1:02:32Speaker 3: y'all know that's our Pride to Pay program. Obviously Tier
- 1:02:34Speaker 3: four or five members you have access to e y
- 1:02:36Speaker 3: L University and number on online school. We have a
- 1:02:38Speaker 3: new member on Patreon. Shout out to Crystal, Shout out
- 1:02:42Speaker 3: the Cristal. That's our hometown member. So shout out to
- 1:02:45Speaker 3: you and everybody that's been supporting the merch on earlier
- 1:02:47Speaker 3: Liisia dot com. We got some special things for you
- 1:02:49Speaker 3: in store, so be on the lookout for that for sure.
- 1:02:53Speaker 6: For sure.
- 1:02:53Speaker 4: And once again shout out to the great city of Atlanta.
- 1:02:56Speaker 4: It's like a second home for us anytime we come
- 1:02:58Speaker 4: out here.
- 1:02:59Speaker 6: It's love. Shout out to Bam for making this capa
- 1:03:02Speaker 6: in my God, this is a great interview.
- 1:03:05Speaker 3: Shout out to Mike too for sending up the ey
- 1:03:07Speaker 3: L studios in Atlanta. We been we've been running through.
- 1:03:09Speaker 4: His team shot shot to Jamal's Shout to everybody that
- 1:03:13Speaker 4: plays a part at your Lisia and don't forget the
- 1:03:15Speaker 4: merch merchers on earlisia dot com right now.
- 1:03:19Speaker 6: So thank you guys for rocking with us. We'll see
- 1:03:21Speaker 6: you next week.
- 1:03:22Speaker 3: Peace peace.
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