Latest / Voices for Voices® / Reaching Billions Through Passion and Perseverance | Episode 188

Transcript

Reaching Billions Through Passion and Perseverance | Episode 188 · Voices for Voices®

• 0:00
  Justin Alan Hayes: Hi everyone.
• 0:01
  Justin Alan Hayes: This is Justin with Voices for Voices, gonna jump into some deep topics here tonight.
• 0:11
  Justin Alan Hayes: We, as individuals, we know life's hard.
• 0:22
  Justin Alan Hayes: We know life's hard.
• 0:27
  Justin Alan Hayes: We know we shouldn't take anything for granted Any days, any times, any moments, but where I'm at right now is in a hard spot, and it's a hard spot for a lot of reasons.
• 0:57
  Justin Alan Hayes: Some we'll get into, some we might not.
• 1:04
  Justin Alan Hayes: Some we'll get into, some we might not.
• 1:42
  Justin Alan Hayes: And it makes me at this point really question everything here at Voices for Voices, as an individual who put out this humongous goal of wanting to help 3 billion people over the course of my lifetime and beyond and that goal is still out there.
• 1:52
  Justin Alan Hayes: Nothing will change there on that.
• 1:59
  Justin Alan Hayes: But when we look to different things, different people, as far as and we've talked about extensively, you know, how are we doing, what I might look at might be different than what you look at, you know, from an analytic standpoint episode really comes in, because it really just has me just questioning everything.
• 3:14
  Justin Alan Hayes: You To me personally, we talk about the organization and how big that goal is, and we know we can't do it overnight.
• 3:16
  Justin Alan Hayes: We can't do it alone.
• 3:23
  Justin Alan Hayes: However, and I don't know, I'm kind of, I guess, at a loss for words to kind of talk about.
• 3:47
  Justin Alan Hayes: You know, at what point do we as individuals, must I give up?
• 3:50
  Justin Alan Hayes: You know from the organization-wide, and it's going to take a lot more for me to give up on the organization than where I'm at in this space right now, and so let me just bring out some things.
• 4:22
  Justin Alan Hayes: So the things are you watch me, you listen to me, whether you know we're remote, whether we're at the studio.
• 4:31
  Justin Alan Hayes: You know whether you're watching on video or you're listening on, you know podcast, or you're watching on TV, when we have our weekly slot to be able to air an episode each week, which is really it's a huge blessing to be able to do that, to get our feelings, our content, our thoughts, our message in front of a different audience than other shows, other organizations.
• 5:18
  Justin Alan Hayes: And so that really brings me to the point where, again, you're watching, you're listening into the, to a mind that doesn't do this 100%.
• 5:54
  Justin Alan Hayes: You know for their, you know living, you know I'm in this 100%.
• 5:56
  Justin Alan Hayes: So we are a nonprofit but we are run like a business, and so everything you've seen and heard up until now that's coming out of my pocket, and that's just the long and the short of it, and so that's one metric of donations and sponsorships and the like.
• 6:21
  Justin Alan Hayes: We can look at things from that standpoint only and be like, well, you know, not going, well, not doing good, yeah, maybe you should try something else.
• 6:39
  Justin Alan Hayes: What you're doing doesn't matter, what you're doing doesn't matter.
• 6:49
  Justin Alan Hayes: Only three people or four people watch or listen to the show.
• 7:02
  Justin Alan Hayes: And that's a hard thing.
• 7:05
  Justin Alan Hayes: It's a hard thing.
• 7:15
  Justin Alan Hayes: It's a hard thing to be confronted in that manner.
• 7:17
  Justin Alan Hayes: And so again, the show.
• 7:17
  Justin Alan Hayes: You know it looks like, hey, well, you know voices for voices, justin, you know he's just he's filming this and he uploads it and you know it happens just like that.
• 7:34
  Justin Alan Hayes: You know that it's this magical process and it's not.
• 7:40
  Justin Alan Hayes: And some people want to learn a little bit about it and some people don't.
• 7:46
  Justin Alan Hayes: And it's the people that don't that when they criticize verbally abuse In the news we hear all kinds of different types of abuse.
• 8:05
  Justin Alan Hayes: We hear physical abuse and now we're talking about verbal abuse.
• 8:08
  Justin Alan Hayes: What you're doing doesn't matter and you're just seeing yourself in front of a camera or on TV or on a podcast or on a podcast, and then, when the explanation starts to come, well, okay, yeah, we do have to upload these files, the audio, the video files.
• 8:37
  Justin Alan Hayes: We do upload them, but that's not where things start or, I guess, where things end.
• 8:48
  Justin Alan Hayes: So it's not a.
• 8:50
  Justin Alan Hayes: You uploaded it, okay, you're done.
• 8:54
  Justin Alan Hayes: Move on to the next project, the next topic.
• 8:56
  Justin Alan Hayes: We're on, as you know by now'm, over 16, 17 platforms.
• 9:07
  Justin Alan Hayes: So what is a platform?
• 9:25
  Justin Alan Hayes: Podcast, index, podbean, odyssey, iheart, the list goes on.
• 9:31
  Justin Alan Hayes: So that file, the show, each specific show, doesn't get to them by magic.
• 9:40
  Justin Alan Hayes: You know, by magic it takes some other editing to get to that point.
• 9:57
  Justin Alan Hayes: So when we get to that point, that just means that the show is ready.
• 10:01
  Justin Alan Hayes: That doesn't a title picked out, doesn't have a description picked out, doesn't have hashtags picked out, doesn't have keywords picked out, doesn't have different links.
• 10:16
  Justin Alan Hayes: So do we want people to know that we have merchandise or you are able to donate?
• 10:26
  Justin Alan Hayes: So there's links that go into that.
• 10:31
  Justin Alan Hayes: And whether it is an audio and a video file, it's two different things, meaning you can put the link in wwwvoicesforvoicesorg and that could show up on one particular platform and somebody can go and click that and it takes them right to voicesforvoicesorg Others.
• 10:56
  Justin Alan Hayes: You can go in and make it a hyperlink, and so you take the same voicesforvoicesorg and you make that a hyperlink and you go in and put the voices for voices dot org so that on that platform, that individuals can go and find the information that we are sending them to, just to let them, let them know.
• 11:26
  Justin Alan Hayes: You know, hey, if you didn't know, we do a merchandise and we are a 501c3.
• 11:32
  Justin Alan Hayes: We do run on donations and, uh, they're, they're basically non-existent.
• 11:40
  Justin Alan Hayes: I mean to be to to be frank.
• 11:44
  Justin Alan Hayes: So, know, the thought that I have heard and our team has heard is, oh, look at all the things that Voices for Voices are doing, look at all the shows that they're doing.
• 12:02
  Justin Alan Hayes: You know they just have unlimited money.
• 12:04
  Justin Alan Hayes: Okay, we don't.
• 12:07
  Justin Alan Hayes: And then, oh, by the way, all those 16 and 17 platforms to find a description.
• 12:15
  Justin Alan Hayes: So I can just make up a description and say ABC, episode 187, or whatever number we're on.
• 12:26
  Justin Alan Hayes: But the rank, and what do we mean by rank?
• 12:32
  Justin Alan Hayes: That means to be given a score between 0 and 100 of how likely a person, an individual, is likely to want to potentially click on your video or the podcast.
• 12:51
  Justin Alan Hayes: So, again, we're talking about the same thing.
• 12:57
  Justin Alan Hayes: It shows you're getting the same content whether we're talking audio or video, but on the back end it doesn't work like that, it's different.
• 13:08
  Justin Alan Hayes: And so when we talk about ranking, so again, I can make up a description of ABC episode 186 or whatever number in this hypothetical Well, that could rank, meaning between 0 and 100.
• 13:32
  Justin Alan Hayes: That description, or no, that title, pardon me may come back at a 45 out of 100, meaning, on less than one out of two individuals are going to potentially click and want to watch our show, that particular episode, or listen to that particular episode.
• 14:01
  Justin Alan Hayes: Well, that costs money, because I don't know how to do those things in my head and I don't know many people that do so.
• 14:11
  Justin Alan Hayes: There's software that does that, but you have to have something uploaded.
• 14:17
  Justin Alan Hayes: So I have to come up with a description, I have to come up with a title with keywords, with hashtags, I have to come up with all those things ahead of time and then run it through a software package that costs money $300 a year to get these scores, to find out where we're ranking and how we can get closer to 100.
• 14:45
  Justin Alan Hayes: Because, right, that's the goal we want.
• 14:48
  Justin Alan Hayes: We want to reach, we want to help 3 billion people over the course of my lifetime and beyond, and one of the better ways to go at that is to have more people consume our content and having a higher score closer to 100, gets us closer.
• 15:12
  Justin Alan Hayes: In each and every episode, each and every TikTok, same thing.
• 15:32
  Justin Alan Hayes: We run that through the same software package to try to get a well, not to try, but we do get the score out of that.
• 15:35
  Justin Alan Hayes: And so we try to get those titles and descriptions as close to 100 as we can.
• 15:39
  Justin Alan Hayes: Then we have what is the cover, so what you see as the cover, so we the title or words or letters, description, letters could be links, mostly letters.
• 15:55
  Justin Alan Hayes: We talked about the links earlier in the show.
• 15:58
  Justin Alan Hayes: So what about the cover?
• 16:03
  Justin Alan Hayes: So what you, that photo that you or I see, you know.
• 16:08
  Justin Alan Hayes: So we could have a great description, a great title, but if what they call a thumbnail, so a snapshot of our shows, so we pull a snapshot at a given moment during our show so that gets uploaded again.
• 16:29
  Justin Alan Hayes: Another process audio video.
• 16:32
  Justin Alan Hayes: And we haven't even got to talk, we haven't even talked about posting on social media yet.
• 16:38
  Justin Alan Hayes: So this is all prior, prior to that, and so again, title could be great, description, description could be great.
• 16:49
  Justin Alan Hayes: But the thumbnail, the photo, the picture at that given point in time that shows up for each of our episodes, if that is ranking lower on that score, from zero to 100, because those thumbnails also get rated on a scale from 0 to 100.
• 17:17
  Justin Alan Hayes: And so all these things are going on and we have to do one thing at a time, one thing at a time.
• 17:24
  Justin Alan Hayes: So we hit regenerate and then three different titles and in descriptions.
• 17:30
  Justin Alan Hayes: You know, ai is used with the, with the package, the software package, but again it takes takes time and it again the magic is not there.
• 17:45
  Justin Alan Hayes: We don't pull a rabbit out of a hat.
• 17:47
  Justin Alan Hayes: That that's not how this works.
• 17:50
  Justin Alan Hayes: So again, we talked about title, description, thumbnail, and then we've talked about oh well, what can we?
• 18:03
  Justin Alan Hayes: What hashtags align well, with each episode.
• 18:07
  Justin Alan Hayes: Well, again, these have to be thought of right, because each of our episodes are a little bit different on the content of the guests, what we're sharing, and so that's another thing that needs to be addressed.
• 18:30
  Justin Alan Hayes: And so, with these software packages, we have another software package that allows us to get what this particular system thinks is the best hashtags for this particular episode.
• 18:50
  Justin Alan Hayes: It's going off of the description and the title.
• 18:53
  Justin Alan Hayes: Well, all that is all well and good.
• 19:03
  Justin Alan Hayes: Good, but again we want to have hashtags and keywords that rank closer to 100, and so these can be individually, so you, so we, we could have 20 hashtags and 15 of them might have a score below 50.
• 19:29
  Justin Alan Hayes: So we're like, well, let's try for better recommendations.
• 19:35
  Justin Alan Hayes: And so the software package does the same thing.
• 19:40
  Justin Alan Hayes: So it regenerates, based off of the title, the description, the thumbnail, hashtags that are ranked 0 to 100.
• 19:54
  Justin Alan Hayes: So we want to also have our hashtags rank closer to 100.
• 19:57
  Justin Alan Hayes: Same thing with our keywords.
• 20:00
  Justin Alan Hayes: We want those to rank as close to 100 as we can, as we can get, uh.
• 20:09
  Justin Alan Hayes: And so I I'm sure this is coming across a little bit confusing and like well, he's talking about, you know, technical things.
• 20:18
  Justin Alan Hayes: Well, that's that's the idea.
• 20:20
  Justin Alan Hayes: There are technical things that I have to do, that our organization has to do, to bring the show, the content.
• 20:29
  Justin Alan Hayes: So all episodes have to go through this process, regardless if it's an in-studio, out-of-studio process.
• 20:39
  Justin Alan Hayes: We have to select title, description, if we're going to add any links in there, and then the keywords, and then the hashtags, the thumbnail, you know the photo that comes up for each episode.
• 21:03
  Justin Alan Hayes: You know, we want to draw your attention, others' attention, to our content, right?
• 21:13
  Justin Alan Hayes: Because we all have a lot of things going on in our lives and we know that, and I know that.
• 21:19
  Justin Alan Hayes: So we have to be cognizant of all of that that's going on, all of all of that that's going on.
• 21:42
  Justin Alan Hayes: So where's this all lead?
• 21:43
  Justin Alan Hayes: So this basically takes us to the point of how are we doing?
• 21:46
  Justin Alan Hayes: You're not doing, you're not doing very good, you're not doing good because of this number or that number, or how low this number is or how high this number is.
• 21:58
  Justin Alan Hayes: And you know, we're constantly being judged and I can't change it, nobody can change it.
• 22:08
  Justin Alan Hayes: I can't change other people.
• 22:10
  Justin Alan Hayes: It's very, very, very difficult when others, whether it's somebody you know, a troll on one of our social media pages, or whether it's family, people that are the closest to us, who are sharing, sharing their displeasure with what's not happening and that's on the periphery so many, many, many people.
• 22:56
  Justin Alan Hayes: And until I got into this business, I didn't realize all the quirks and all the editing and the little things to worry about and to think about.
• 23:12
  Justin Alan Hayes: Again, I came in looking at well, we're going to put a podcast and a TV show together and once it's done, we're just going to upload it and then we're going to be done until the next one, not even considering or thinking about the back work that has to go on, and so some may wonder well, why don't you just hire somebody?
• 23:38
  Justin Alan Hayes: Why don't you just find an intern to do this?
• 23:41
  Justin Alan Hayes: Hmm, that sounds great now, doesn't it?
• 23:45
  Justin Alan Hayes: However, as mentioned before, very close to 100 of this organization is run by justin allen hayes, dollars that are in bank accounts and there's not much left.
• 24:07
  Justin Alan Hayes: So, no, I can't, our organization can't, hire an individual or a team to do that work because, yeah, that would actually make things a little bit easier, because the time as a leader that I would spend and our other team, our other board members, would spend, would be more time on the creative aspects than more time on the creative aspects, then hitting refresh button, seeing where this hashtag ranks 0 to 100, and refreshing and copying and then pasting it.
• 25:00
  Justin Alan Hayes: Some things you can copy and paste, some things you can't.
• 25:02
  Justin Alan Hayes: You know, the audio versus the visual uh, it's just a different animal, uh, with with the back end.
• 25:10
  Justin Alan Hayes: So I have simplified it as much as humanly possible, from filming episodes, regardless of where they're filmed at, to getting the content to you in as few steps and as less stress, less heartache, less burnout as I can.
• 25:48
  Justin Alan Hayes: There are, just like anything, there are things that we wish we didn't have to do.
• 26:01
  Justin Alan Hayes: I wish I didn't have to spend that time editing and all that time on the computer.
• 26:07
  Justin Alan Hayes: So, to the outside, so an individual or other individuals who see me, they're like man, you know you're spending a ton of time on your computer and on your phone.
• 26:25
  Justin Alan Hayes: Well, in order for a business, a nonprofit, to compete with other businesses that are nonprofits, to compete for dollars, I don't know what else to do except bring content, bring different topics.
• 26:49
  Justin Alan Hayes: Some topics may be similar, but they're updated based off of experiences and where I'm at in life at a given time.
• 27:05
  Justin Alan Hayes: Do you think that I enjoy sitting on the computer doing all this editing?
• 27:14
  Justin Alan Hayes: No, I don't, but I don't know any other way really to do it.
• 27:26
  Justin Alan Hayes: We don't have the funds to have a staff or even one member to pay to do this.
• 27:36
  Justin Alan Hayes: Because I know for a fact, because I know for a fact and I've been at organizations where individuals were doing a tenth of what I'm doing and what we're doing from the digital side, the back end, content creation, descriptions, descriptions, you know everything.
• 28:06
  Justin Alan Hayes: There are people making a lot of money, close to six figures, if not more than six figures.
• 28:14
  Justin Alan Hayes: So I simply in Voices for Voices.
• 28:16
  Justin Alan Hayes: We simply don't have.
• 28:17
  Justin Alan Hayes: We don't have the funds to be able to do that, to offload that.
• 28:22
  Justin Alan Hayes: So if things are going to get done, I have to do it.
• 28:32
  Justin Alan Hayes: That's just the way it is.
• 28:34
  Justin Alan Hayes: And then there's the website.
• 28:35
  Justin Alan Hayes: Well, who's going to update the website?
• 28:41
  Justin Alan Hayes: I know it's shoddy and it's a hot mess when looked at.
• 28:47
  Justin Alan Hayes: Again, where am I going to pull that time from?
• 28:55
  Justin Alan Hayes: What am I not going to focus on?
• 28:57
  Justin Alan Hayes: What am I not going to do?
• 28:58
  Justin Alan Hayes: Because, again, each of these individual pieces in and of themselves are not hard and don't take a long time individually, but when you stack and you stack and you stack, that's when it begins to be a little bit just chaotic.
• 29:20
  Justin Alan Hayes: It just chaotic.
• 29:26
  Justin Alan Hayes: So we're going to, we're going to come back with another episode, uh, to continue this conversation.
• 29:31
  Justin Alan Hayes: Uh, I have just so much to say on the on, on the topic.
• 29:35
  Justin Alan Hayes: So we'll come back and we thank you for watching and listening.
• 29:43
  Justin Alan Hayes: We're very grateful.
• 29:46
  Justin Alan Hayes: Moral support, any support.
• 29:49
  Justin Alan Hayes: We'll figure our way through.
• 29:54
  Justin Alan Hayes: So until next time, we'll see you later.