Two generations of TikTok Millionaires

Greg Lav · Oct 28, 2026 · 32m

I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.

Uploaded 17-03-26

We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing…