Building a Vision for Data and Delivering Value
In this episode, Vineeth Loganathan, the Director of Machine Learning at ViralGains, discusses building a successful data program. He explores the importance of a clear vision and steps in delivering value through data. Vineeth also explains the concept of zero-party data and how it can be used for targeted marketing. Tune in to gain insights on balancing short-term and long-term data needs and delivering value to customers.
Highlights:
[00:00:57] Zero-party data for ads.
[00:06:00] Closing the loop on data.
[00:07:20] Understanding stakeholder needs.
[00:11:51-00:12:01] Defining metrics and…
The skinny
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