ScalePad's Chris Day on Why MSPs Need to Evolve Into MVPs
AI is eroding the work MSPs have long used to prove their value, and customers want something the industry has never fully delivered: a forward-looking plan. In this episode of Changing Channels, Larry Walsh talks with Chris Day, author of MSP to MVP, about why the book felt urgent now, how SMB expectations have shifted from reactive service to strategic guidance, and what it takes to become the “most valuable partner” your customers call first. They discuss why only a small share of MSPs are ready for the transition, how vendors’ sales-based measures clash with outcome-based value, what…
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